introduction -the issue of the inward technology transfer -the 4a model -case study analisis: ici...

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Introduction -The issue of the Inward technology Transfer -The 4A Model -Case Study Analisis: ICI Chemicals & Polimers -Conclusions Anabela Piedade João Meyer Inward Technology Transfer as an Interactive Process

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Page 1: Introduction -The issue of the Inward technology Transfer -The 4A Model -Case Study Analisis: ICI Chemicals & Polimers -Conclusions Anabela Piedade João

Introduction

-The issue of the Inward technology Transfer

-The 4A Model

-Case Study Analisis: ICI Chemicals & Polimers

-Conclusions

Anabela Piedade

João Meyer

Inward Technology Transfer as an Interactive Process

Page 2: Introduction -The issue of the Inward technology Transfer -The 4A Model -Case Study Analisis: ICI Chemicals & Polimers -Conclusions Anabela Piedade João

INWARD TECHNOLOGY TRANSFER AS AN INTERACTIVE PROCESS

SeatonAnd

Cordey - HayesReceptivity

Freeman TechnologicalAccumulation

InternalOrganizational

Process

Bessant

Nelson and Winter

InnovativeRoutines

Page 3: Introduction -The issue of the Inward technology Transfer -The 4A Model -Case Study Analisis: ICI Chemicals & Polimers -Conclusions Anabela Piedade João

• A conceptual model was developed, based in ICI case study results

• Defined as a four stages frameworks:- Awareness – Process of scanning(browsing) and

networking(interactive)- Association – Technological know- how and

Commercial know-how- Assimilation –Learnig About Technology- Application – Competitive advantage

4 A Model

Page 4: Introduction -The issue of the Inward technology Transfer -The 4A Model -Case Study Analisis: ICI Chemicals & Polimers -Conclusions Anabela Piedade João

Results from Interview

-Importance of Scanning & Networking as non-routine activities

Recognition and Support by company

- S&N: regular and consistent rather than occasional and only when needed

- Most useful info: Interaction with people – “tacit knowledge”

- Business teams + Matrix structure:

understanding of the needs and capabilities of Company

Page 5: Introduction -The issue of the Inward technology Transfer -The 4A Model -Case Study Analisis: ICI Chemicals & Polimers -Conclusions Anabela Piedade João

Results from Cognitive Mapping

Leadership of business manager

External business operating climate

Happy TeamsEnthusiasm and excitement

This SPIRIT drives Continuous scanning of external information

•Informal and formal discussions•Mutual respect and credibility•Awareness of the needs of the business

New associations and linkages for the business

Rejection of ideas but knowledge is retained for later uses

Accumulation and retention of additional knowledge by the organization

Core-activitiesInternal knowledge accumulation process

Internal Climate:

-Info-rich environment

-High quality Staff

Genuine Business Opportunities

Page 6: Introduction -The issue of the Inward technology Transfer -The 4A Model -Case Study Analisis: ICI Chemicals & Polimers -Conclusions Anabela Piedade João

Organizational Management & Organizational environment

Management

Reactive Incremental Unplanned

Strategic Proactive Planned

Organic, Flexible High receptivity

Routinised Controlled Low receptivity

En

viro

nm

en

t

-Tension: Routine vs Non-Routine activities

ICIw

ICIs

- Non-routine activities to acquire new technology

- Routine activities applying acquired knowledge for efficient business