introduction to blogging
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Introduction to BloggingESL 434 Writing for Publication
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Defining Your Blog What is your niche? What are other bloggers in this niche
posting?
How can your blog stand out from the crowd?
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Defining Your Blog Find your sub-niche Have a distinct voice Try a different genre of post
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Blog/Web Writing Style Be conversational
Blog ≠ research paper Be interactive
Link to other relevant blogs and sites Encourage and reply to comments
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Blog/Web Writing Style Be concise
250-300 words Be careful
Check spelling and grammar Check your facts Wait before publishing emotional or
controversial posts
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Blog/Web Formatting Format for scanning 84% of people do not read every word
online — they look for key words to identify useful content
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Blog/Web Formatting Short paragraphs Lists Formatting important points Subheadings Pictures
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Your Blog Assignment Develop a blog concept related to your
major field Set up the blog on SCAD, Blogger.com,
or elsewhere Post once a week (or more) Share your posts in the Facebook group Comment on your classmates’ posts