introduction to business 1-4 (1)
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► A. Business and Businesses
Business is the activity of producing, buying and selling goods and services. A business,
company, or firm, might manufacture, import, export, distribute or retail goods, or it might
provide a service, or a range of services.
Businesses vary in size, from the self-employed person working alone, through the small or
medium enterprise to the large multinational company with activities in several countries.
The word ‘enterprise’ is also used in a positive way to talk about business where risk-taking
is important.
A small company might be started by an entrepreneur, someone who has a solid business
idea which can be turned into a business that generates employment and profit.
Large companies may be owned by several or many different shareholders. The shares, also
called stock, may be traded on the stock exchange.
► B. Corporations
A large company, especially in the US, is a corporation. Large companies
become corporations by expanding. One way to expand is to merge with
another company. Another way is to acquire or take over a company. A
company which has been taken over generally becomes a subsidiary of thelarger, or parent company.
The adjective corporate is often used to describe the various things which
relate to a company or corporation, as in the following combinations:
corporate culture corporate headquarters corporate image
corporate ladder corporate logo corporate profits
► C. Commerce
The word commerce means trade. However, the adjective commercial is often used to refer
to money-making business activities in general:
commercial airline commercial artist commercial disaster
commercial land commercial uses
The Commercial College of Iceland (here it is not a money-making enterprise but aninstitution which specialises in trade-related activities e.g. the Verzlunarpróf).
Business Organisations
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Exercises: Business Organisations
► A. Business and Businesses
The following well-known companies were all started by entrepreneurs. Can you identify
the company from its logo and the entrepreneur behind it?
1 2 3 4 5 6
► B. Corporations
Referring to section B on the previous page, fill in the missing words in the following
sentences.
1.
The company has built a grand corporate ___________________________ as a
symbol of its power.
2. Our stylish new corporate ___________________________ reflects our wish to be
seen as a more international airline.
3. The economy is growing and corporate ________________________ are rising.
4. Many women complain that their gender alone makes it difficult to climb the
corporate _____________________________.
5. Companies that have been hit by computer crime are not talking about it publicly
because they fear the publicity will harm their corporate ______________________.
London & Continental Railways Ltd. is the British company which owns and operates the
railway line under the English Channel connecting England to the Continent. It has several
subsidiaries which you can see in the diagram below. Each subsidiary is responsible for a
different aspect of its business. How many subsidiaries does it have?
London and Continental Railways Ltd.Parent Com an
London and Continental Stations and
Property Ltd.
LCR Finance plc
CTRL (section 1) Finance plc
LCR Treasury Management Ltd.
Union Railways (North)
CTRL UK Ltd.
Eurostar UK Ltd.
Owner of the UK arm of Eruostar
Channel Tunnel Rail Link Ltd.
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► A. Employees
The people who work for a company, all the people on its payroll, are its employees,
personnel, staff, workers or workforce. These words usually refer to the people
carrying out the work of a company, rather than the people who are managing it.
Employees who work in office jobs are known as white collar workers; employees
working in a factory making a product are known as blue collar workers.
NOTE: workforce, work-force, and work force are all acceptable spellings.
► B. Management and administration
A company’s operations may be spread over different sites, sometimes even in differentcountries. The most senior managers usually work at the company’s headquarters or HQ .
Some managers have individual offices, but in many businesses, employees work in open-
plan offices: large areas where many people work together.
The everyday work involved in running a company is known as administration, or admin for
short. This is usually office work performed by administrative staff or support staff .
Administrative tasks include such things as the following:
bookkeeping customer support payroll switchboard
office work computer systems purchasing human resources
► C. Human Resources (HR) / Personnel Department
In larger companies there is a department specifically for finding and looking
after the staff. This department is called Human Resources or Personnel, and
deals with things like pay, recruitment, and staff welfare.
► D. Unions
Unions are workers’ organisations that protect the rights of workers. They are called trade
unions in Britain but labor unions in the US.
When workers are unhappy with pay or working conditions, they may take industrial action:
they may go on strike or walk out.
they may continue to work but more slowly than usual which is known as a go-slow.
they may refuse to work overtime, known as an overtime-ban.
People and Workplaces
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Exercises: People and Workplaces
► A. Employees
1. The receptionist working at the front desk of Össur’s corporate headquarters is a _______________ collar worker.
2.
The student working for the summer at Straumsvík manufacturing aluminium is a
_______________ collar worker.
Look at the vocabulary in A , B and C and D on the previous page and complete the
crossword.
ACROSS
2+8 down Various forms of
protest at work (10,6)
3 One of the people working for
an organisation
7 Workers go on _ _ _ _ _ _ to
protest working conditions (6)
9 The everyday running of the
company (14)
10 Everyone working for a
company is on this (7)
DOWN
1 These are trade in the UK and
labor in the US (6)4 Buying the supplies that the
company needs to run or to
manufacture a product (10)
5 All the people working for a
company (5)
6 Another name for the HR
department (9)
► B. The Workplace
Manuel Ortiz is the founder of a Spanish computer sales company. Use the words
in B and C on the previous page to complete what he says about the company.
I founded Computadoras Creativas 20 years ago. We started with a small (1) _ _ _ _ _ _ in
Madrid. Our (2) _ _ _ _ _ _ _ _ _ _ _ _ is still here, but now we have sites all over Spain, with
about 500 employees. Many of the offices are (3) _ _ _ _- _ _ _ _ : everyone works together
from managers to (4) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ . The (5) H _ _ _ _ R _ _ _ _ _ _ _ _
Department in Madrid takes care of the (6)_ _ _ _ _ _ _ _ _ _ _ of all our staff.
1
2
3 4
5 6
7
8
9
10
www.CrosswordWeaver.com
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► A. Company Hierarchy
Many companies are organised according to a pyramid shape, known as a hierarchy. At the
bottom of the pyramid are the employees with the least experience, expertise and
responsibility. As employees get promoted, they move up a level and get moreresponsibility, more pay and they often lead a team of other employees. As they move up
the hierarchy, there are fewer people at each level but more responsibility. At the top of the
hierarchy is the Managing Director / MD (BrE) or Chief Executive Officer / CEO (AmE) who
has overall responsibility for the operations and strategies of the company.
Another way to present the structure of a company is in an organigram like the one below.
You can see that it is still pyramid-shaped. This is how the company MODCO is organised:
Do you know the Icelandic names for these divisions and departments? What are they?
► B. Company executives, directors and managers
Board ofDirectors
MD/ CEO
Finance
Director
AccountsManager
PurchasingManager
InformationTechnology
Director
ComputerSystemsManager
Human
ResourcesDirector
PayrollManager
RecruitmentManager
MarketingDirector
SalesManager
Company Organisation
Department managers
senior executives /
directors of divisions
Group of advisors
who do not work
at the company
The head of the company
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The CEO (AmE) or MD (BrE) is the most senior person in the company and is at the top of the
company hierarchy. An executive or director is someone who is very high up in the
company hierarchy who has responsibility for one area of the company’s activities, forexample, The Finance Division or the IT Division. Each division is usually then divided into
various departments and each department is headed by a manager who supervises other
employees.
The Board of Directors is a group of people who do not usually work in the company but are
there to advise the company’s executives. The members of the board may represent a
group of shareholders or they may be business experts who are invited to sit on the board
because of their knowledge of the industry or their experience. They meet in the
boardroom. The Board of Directors appears above the CEO in the company hierarchy
because he reports to them and is advised by them.
Exercises: Company Organisations
► A. Company Hierarchy
Look at the organigram on the previous page and match the following tasks to the director
or manager most likely to be responsible for doing it. Who would . . .
1. meet with an advertising agency to discuss a new advertising campaign? __________
2. develop a new company website. ________________
3. put an ad on the Internet and in the newspapers advertising for a new Marketing
Director? __________________
4.
deal with complaints from customers? ____________________5. put together the budget for next year? ____________________
► B. Who is Who?
Read what the following people have to say and then fill in the organigram on the next
page.
My name‘s Montebello and I´m the CEO or MD of the company. We have some excellentpeople on our board of directors, including one who represents our largest group of
shareholders and another who has ex ertise in our industr : Gordan and Jones.
My name’s Smith and I’m responsible for all the financial activities of the company. I
work closely with Chang and Roberts, as they tell me what their divisions need with
My name‘s Dawes and I head up Personnel, on the same level in the company as Chang and
Roberts.
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Borgun is an Icelandic company that issues credit cards and provides credit card services to
local companies. Study the organigram below and then translate the names of thedivisions into ENGLISH.
Haukur Oddson is the ____CEO/MD ____________________________________. (full title)
Davið Þór Jónsson is the head of Finance Department/ Financial Director
Anna Rut Þráinsdóttir is the head of HR__.
Stefanía Björg Þráinsdóttir is the head of Marketing______________.
Jón Egilsson is the head of ___IT____________________.
Job: Non-executive Director
Name: Gordon
Job: Executive Director
Name: Jones
Job: MD/CEO
Name: Montebello
Job: Finance Director
Name: Smith
Job: Chang
Name: IR Director
Job: Human Resources
Name: Dawes
Job: Roberts
Name: Marketing
Director
Davið Þór Jónsson
Anna Rut Þráinsdóttir
Stefanía Björg Eggertsdóttir
Jón Egilsson
Bergþóra K. Ketilsdóttir
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► A. A job for life
Many people used to work for the same company until they reached retirement: the age at
which people retire, or end their working life. Career paths were clear; you could work
your way up the career ladder, getting promotion to jobs that were more senior, withgreater responsibility. To leave the company, you could resign or hand in your notice.
► B. A job for now
When times are tough or a company is not doing well,
it may have to downsize or cut its costs. The easiest
way to do this is to reduce the number of staff working
for the company, thereby cutting the payroll (as
MODCO did in the diagrams on the right).
Restructuring or reorganising the company may also
help to improve efficiency. Cutting costs and
improving efficiency should lead to higher profits.
► C. In-house staff or freelancers?
There are other ways to cut costs than to reduce the workforce. The company MODCO has
outsourced many jobs previously done by in-house personnel; outside companies clean theoffices, transport goods and run the staff canteen. This frees MODCO up to concentrate on
its main business activities.
MODCO also uses freelancers, independent people who work on temporary contracts for
specific projects. This gives MODCO flexibility because it is only employing these people
when it needs them. However, there is less job security in freelance work which is perhaps
difficult for employees.
► D. Losing your job
Just as in Icelandic there is a big difference between ‘að reka’ and ‘að segja upp’, there isa similar difference between the words in the two columns below:
If you do something wrong, you are . . . If the company needs to cut jobs, you are . . .
fired laid off
sacked made redundant
dismissed offered early retirement
terminated
The Career Ladder
MODCO after
restructuring
MODCO before
restructuring
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Exercises: The Career Ladder
► A. The Career Ladder
Match the sentence beginnings (1-5) to the correct endings (a-e). The sentences all contain
words from the previous page.
1 Career paths aren’t what they used to
be; B
2 He worked his way up the career ladder
from D
3 The new management have downsized,
E
4 We used to do printing in-house, C
5 Workers are afraid they will be maderedundant A
a and they will be replaced by freelancers
b companies won’t take care of us for life
any more.
c but now we outsource it.
d factory worker to production manager.
e reducing five management levels to
three.
► D. Losing your Job
Carla used to work for an Italian magazine company. She talks about how she lost her job.
Choose the correct form of the words in brackets to complete the text.
Edizone Fenice is a big magazine publishing company and a very nice
company to work for. I was director of a magazine called Casa e
Giardino.
Then Fenice was acquired by an international publishing group. After
a few months they started laying staff (1) __________ (off / on / out).
Our own journalists were put on temporary (2) __________________
(contracts / contractual / contracting) or replaced by (3)
____________________ (freelancer / freelancers / freelanced).
Then they started making more senior people like me (4) __________________
(redundancy / redundant / retired). They said they wanted to make the company more
(5) ________________________ (effective / efficiency / efficient) and they needed
more (6) ________________________ (flexible / flexibility / inflexibility). I’m now
trying to decide what my next (7) _______________________ (carer / career / carrier)