introduction to business & marketing february 24, 2012

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COMMUNICATION ETIQUETTE Introduction to Business & Marketing February 24, 2012

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Page 1: Introduction to Business & Marketing February 24, 2012

COMMUNICATION ETIQUETTE

Introduction to Business & MarketingFebruary 24, 2012

Page 2: Introduction to Business & Marketing February 24, 2012

Quick Review!

Communication is the process of… The term “communication skills”

refers to these four things… The six elements of communication

are… List examples of barriers to

communication. Common channels of communication

in business include…

Page 3: Introduction to Business & Marketing February 24, 2012

Objectives

Understand general etiquette rules for various communication channels.

Distinguish between professional and personal communication.

Analyze written emails for professionalism.

Page 4: Introduction to Business & Marketing February 24, 2012

Telephone Etiquette

Page 5: Introduction to Business & Marketing February 24, 2012

Answering Your Phone

Identify yourself!

Speak clearly & enunciate your words.

No eating or chewing

Conclude all calls.

Page 6: Introduction to Business & Marketing February 24, 2012

Taking Messages

Have a current and clear greeting on your voicemail box.

Take complete messages & deliver them promptly.

Page 7: Introduction to Business & Marketing February 24, 2012

Computer Etiquette

Page 8: Introduction to Business & Marketing February 24, 2012

Sharing Computers

Keep a tidy work area.

Keep computer noise down.

Respect privacy & be courteous.

Log off when you are finished /leave.

Page 9: Introduction to Business & Marketing February 24, 2012

a.k.a. “netiquette”

Email Etiquette

Page 10: Introduction to Business & Marketing February 24, 2012

Netiquette Rule #1

Do not mix personal emails with professional emails!

Email belongs to the organization – it is NOT private.

Page 11: Introduction to Business & Marketing February 24, 2012

Professional Emails

This is not a casual message you would send to a friend!

Be very careful with humor. Proofread! Be extra careful about

spelling and grammar. Use polite & courteous language. Be conservative with abbreviations

and emoticons.

Page 12: Introduction to Business & Marketing February 24, 2012

Personal Emails

Never forward personal messages.

Jokes

Email chains

Personal opinions

Be careful of spamming!

Page 13: Introduction to Business & Marketing February 24, 2012

Netiquette Rule #2

DO NOT USE ALL CAPS FOR MESSAGES!

This comes across as yelling.

If emphasis is needed, try italics, bold, underlining…

Page 14: Introduction to Business & Marketing February 24, 2012

Netiquette Rule #3

Be courteous and conscious of the other person’s time.

Make your messages short and clear.

Page 15: Introduction to Business & Marketing February 24, 2012

Netiquette Rule #4

Never write something that you wouldn’t want your boss (or co-workers) to see.

Assume that any email could be forwarded at any time.

Page 16: Introduction to Business & Marketing February 24, 2012

Netiquette Rule #5

Always include a signature.

Include your contact information.

Sometimes your signature may be informal.

Page 17: Introduction to Business & Marketing February 24, 2012

Other Netiquette Tips…

Page 18: Introduction to Business & Marketing February 24, 2012

Reply

Reply only to those who need feedback.

Use the Reply All button sparingly.

If you receive misdirected emails, let the sender know.

Page 19: Introduction to Business & Marketing February 24, 2012

Subject Lines

Be descriptive!

This may be the only part of your email that the recipient sees.

Never leave blank.

Page 20: Introduction to Business & Marketing February 24, 2012

The Message

Use short sentences and short paragraphs.

Use bullet lists to break up long passages.

Be professional! Grammar & Spelling Punctuation Capitalization

Page 21: Introduction to Business & Marketing February 24, 2012

Tone

Be aware of tone Short, curt

responses may indicate anger.

Sarcasm does not work well without body language indicators.

Page 22: Introduction to Business & Marketing February 24, 2012

Know when to stop!

Beware of the emotional reply! Before sending an angry email,

wait a few hours. Sometimes the phone is better!

Never let email get in the way of good communication. Know when to choose another

communication channel.

Page 23: Introduction to Business & Marketing February 24, 2012

Looking for professionalism…

Email Etiquette Activity