introduction to digital marketing

DIGITAL MARKETING

INTRODUCTION TO DIGITAL MARKETING

SECTION OVERVIEWINTRODUCTION TO DIGITAL MARKETING

‣ WORKSHOP GOALS‣ INTRODUCTIONS‣ STRUCTURE


INTRODUCTIONS


QUICK INTRODUCTIONS…

‣ NAME‣ WHAT YOU DO‣ YOUR CURRENT HANDSET(S)‣ FAVORITE MOBILE APP


‣ HONG KONG + SHENZHEN‣ BSC (UST) AND MSC (HKU)‣ LEAD INSTRUCTOR AT GENERAL ASSEMBLY‣ SPECIALIZE IN WEB AND MOBILE DEVELOPMENT‣ FOCUS ON MOBILE APP, ENTERPRISE, AND

WEARABLES‣ RUBY ON RAILS / METEOR / OBJECTIVE-C

HARRY NGCO-FOUNDER, REQUE.ST


NEXT UP…ECOSYSTEMS & TRENDS


INTRODUCING

SECTION OVERVIEWINTRODUCTION TO DIGITAL MARKETING

‣ EDM (MAILCHIMP)‣ SEO (GOOGLE / YAHOO / BING)‣ SEM (GOOGLE / YAHOO)‣ SOCIAL MEDIA (FACEBOOK / WECHAT / LINE)‣ BLOG / WIKI / FORUM


RESOURCES

‣ Websites‣ Yahoo! Advertising‣ https://hk.emarketing.yahoo.net/sme/

newcustomers/‣ Google Ads‣ http://www.google.com/adwords/

‣ Facebook Ads‣ https://www.facebook.com/advertising

https://hk.emarketing.yahoo.net/sme/newcustomers/

http://www.google.com/adwords/

https://www.facebook.com/advertising


7 STEPS TO MARKETING

STEP 1: 知⼰己知彼KNOW YOUR COMPETITOR


‣ EDM‣ SEO‣ SEM‣ SOCIAL MEDIA

STEP 2: 分散投資DIVERSE INVESTMENT


‣ KEYWORDS IN SEM‣ GOOGLE / YAHOO

STEP 2: 分散投資DIVERSE INVESTMENT


STEP 3: 眼明⼿手快QUICK OF EYE AND DEFT OF HAND


‣ KEYWORD‣ PRICING‣ BUDGET

STEP 4: 有始有終CLOSE LOOPED


‣ GOOGLE ANALYTICS‣ CRM

STEP 5: 規模效益ECONOMIES OF SCALE


‣ CUSTOMER VALIDATION‣ CUSTOMER ACQUISITION‣ SCALE

STEP 5: 規模效益ECONOMIES OF SCALE


STEP 6: 居安思危BE PREPARED


‣ SUDDEN NEWS‣ TRENDS

STEP 6: 居安思危BE PREPARED


STEP 7: 穩守突擊STEADY ASSAULT


‣ MEDIA COVERAGE‣ WORD OF MOUTH

STEP 7: 穩守突擊STEADY ASSAULT



THANK YOU!


CONTACT US

‣ Email‣ Reque.st - [email protected]

mailto:[email protected]

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