digital marketing - marketing automation platform introduction
TRANSCRIPT
IntroductionMarketing Automation Software
Act-On
About Us
We are services partner of ACT-ON the US fast growing companies with Award Winning Marketing Automation Software from INC.500 Forbes and Deloitte.Today, marketing and sales teams at over 3,000 companies use ACT-ON to drive their business.
And we provide B2B marketing services for growing business and SMEs including corporate/marketing communication strategy, social media, online public relation and corporate branding.
Marketing Service for Growing Business
B2B Corporate/Marketing Communication and Branding Plan - Offline/Online Communication : Corporate Content ,Public Relation & Social Media- Internal/External Communication : Strategy & Planning
Marketing Automation Software
- Marketing Automation Software : ACT-ON- Marketing Automation Management & Service by Digivictoria
B2B Marketing Communication Service : Manage & Hands-On - Online Content : Website,E-News,Social Media (LinkedIn,Facebook ,Slideshare) - Offline Content : Brochure ,Banner ,Name Card,Presentation and etc.
What is Marketing Automation ACT-ON ? Act-On is a software-as-a-service, cloud-based marketing automation solution that manage and optimize all the stages of the customer experience ;
Follow the money by attributing marketing spend to revenue. Track each prospect’s activity from initial engagement and conversions to
closed sales and repeat sales, and beyond. Report on campaigns, from high levels to detailed drilldowns. Benchmark your web traff ic, blogs and social media engagement against your
competitors. Integrate with existing marketing and sales technologies, including leading
CRMs, web conferencing and more.
With Act-On, marketing efforts can be seen, known, measured, and optimized based on hard data, not gut feelings.
The Buyer’s Journey has Changed…
The Invisible Journey
Simplif ied
What is Marketing Automation ?
What Comprises Marketing Automation?
Sales ProductivityIncrease
ROIOpportunityGrowth
19%
17%
Increase in salesaccepted leads
Growth in leads converted to opportunities
15%
6%
Win Rate Increase
Sales Cycle Reduction 14%
10%
Reduction inAcquisition Cost
Deal Size Increase
Increase Revenue by 25% to 30%
Sources: Marketing automation results from multiple industry analystsAct-On customer results
What Act-On Marketing Automation Can Do ?
ACQUISITIONPROGRAMS
NURTURING PROGRAMS
MARKETING TOSALES HANDOFF
CUSTOMER SUCCESSPROGRAMS
SocialWebinarsWhitepapers
ST
AG
ES
AC
TIV
ITIE
SS
YS
TE
MS
LEADS OPPORTUNITIESCUSTOMERS ENGAGEDCUSTOMERS
ADVOCATE& FAN
EXPANSION
AdvocacyReferralsIncreased Purchases
ImplementationTrainingUsage
CRM Support & Billing
Marketing Automation for the Customer Lifecycle
The Road Ahead
AdvocatesCustomers
Qualified Leads
Engagement Platform for Complete End-to-End Customer Lifecycle
Known ProspectsAnonymous Visitors
Marketing Automation Customer advocacy CRM Customer Success Inbound Marketing
With ACT-ON
Lists / Names
MQL / CRM
SQL / CRM
Opp Customer
Get More Visibility on Your Customers
Use intelligence to better target• Use every engagement
opportunity to learn more
• Build a prof ile that combines demographic and behavior information
• Gathering intelligence will save sales time and guide them to choose the right talk track
Score leads to prioritize opportunities
Automatically give points to leads based on behaviors or prof ile attributes
Campaigns: With Act-On• Everything integrated into single
platform• Simplif ies process• Reduces time to launch campaigns• Allows you to take control your
clients’ campaigns• Provides real-time prospect
behavior insights to your clients’ sales team
Outlook Connector
Easily install the Outlook Connector to send email via Act-On. This allows us to track who/when the person opens.
From Leads to Revenue… Close the Loop
New Leads
Leads Convertedto Opportunities
Opportunitiesto Revenue
Campaign Performanceby Campaign Type
• Complete campaign reports to measure leads & opportunities
• Detailed reports groups campaign by campaign type
• Integrate Opportunity and Closed data from SFA
Complete activity histories give sales immediate insight
Every contact in your database has an activity history thatshows you how engaged they are, and in what ways.
Click a tab to see which website pages they’ve visited,what you’ve mailed them, whch forms they’ve filled out,what media they’ve downloaded, their lead score, andmore.
Get a quick snapshot of your real-time web traffic, includingnumbers of known and anonymous visitors, average pagesper visit, and bounce rate.Drill down to see which pagesindividual visitors have looked at, what content they’veviewed or downloaded, and which forms they’ve filled out.
Identify anonymous visitors with plug-in data sources, andget real-time alerts when a particular person is on your siteor a specific action is taken.
Funnel reports show business impact in a single, real-time view
Complete campaign reports let you visualize thetrue effectiveness of your marketing efforts andunderstand lead-to-revenue conversions in playat all stages of the funnel.
Create models to better predict the buyerjourney, report on multiple dimensions of yourmarketing efforts, and compare performanceover time.
Integrated Marketing Platform
Demystifying Marketing Automation by Design
World-Class E-mailMarketing Core &
Deliverability
Third-Generation Email Marketing Platform
No extra charge for deliverability
Complete Set of Tools on One Platform
Drip/Nurturing, Web Analytics, Landing Pages,
Forms, Scoring, CRM Integration, Social Media,
Reporting and More
Focus Usability, Simplicity & Manageability
Approach & Termsthat Work
Start Simple, Automate at Your Own Pace
Affordable Pricing; Month-to-Month Contracts
Live Customer Support – At No Additional Costs
#AOWEB
Act-On Inbound
Google AdWordsIntegration
Blog Integration
Advanced SEO
SEO Audit
Search History
Act-On Introduction
CRM integration streamlines sales efforts
Act-On's platform hasnative integrations withthe most popular CRMsystems, includingSalesforce, Sugar,Microsoft Dynamics, andmore.
Your CRM can remain the database of record.Act-On pushes just theright data to it at just the right time so your sales team can identify thehottest prospects and reach out warmly, effectively, and immediately.
APEX Technology Partners
Leader in Marketing AutomationInnovative products that are simple to use
Simple, powerful & extensible MA platform
Category-Leading SaaS Company
2013
2012 Rising Star Company of the Year
Tom Holce Award2012 Working Capital StageCompany of the Year
THANK YOU
Piraya P.Business Development and Marketing Manager Email : [email protected]
www.digivictoria.com