introduction to dot search
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PART OF THEThe proven search marketing experts
PART OF THEThe proven search marketing experts
PART OF THEThe proven search marketing experts
ABOUT US
• dotSearch provides search engine marketing services to start-ups, SMEs and enterprises
• Since 2002
• Proven methodology & reputation
• Ethical and transparent approach to SEO
• Part of the dotDigital Group plc
• Over 100 SEO and PPC clients
• B2B and B2C
• No revolving door: an enviably low client churn rate
• Offices in Central London, East Croydon, Manchester, Northampton and Minsk
PART OF THEThe proven search marketing experts
WE’VE HELPED A LOT OF GREAT BUSINESSES TO GROW. LOOK AT THE KIND OF B2C CLIENTS WE WORK WITH.
PART OF THEThe proven search marketing experts
SEO HAS DELIVERED IMPRESSIVE RESULTS FOR OUR B2B CLIENTS TOO. HERE’S A SAMPLE OF THE KIND WE WORK WITH.
PART OF THEThe proven search marketing experts
ABOUT dotDigitalGroup
• Full service digital marketing agency
• B2B digital marketing products and services
• Established 1999
• 130+ staff
• 3,500+ clients
• Winner of National Business Awards
• Wide regional presence - offices nationwide
PART OF THEThe proven search marketing experts
SOME OF OUR GROUP’S DIGITAL MARKETING CLIENTS
PART OF THEThe proven search marketing experts
dotSearch CLIENT PERFORMANCE
Chart comparing client traffic / revenue 2 years pre dotSEARCH and 2 years during campaigns
-
10,000
20,000
30,000
40,000
50,000
£-
£50,000
£100,000
£150,000
£200,000
£250,000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47
Site VisitorsRe
venu
e
Average Turnover
Average Traffic
SitE ViSitORS
Average turnover
Average traffic
Period before using dotSearch With dotSearch
Pre dotSearch With dotSearch
Average traffic
Average turnover
8,525 21,957 158%
£50,662 £141,263 179%
Months
Source – independent data source Google Analytics live pre joining/post campaign
Data sample 37 campaigns.
PART OF THEThe proven search marketing experts
GIVING GOOGLE WHAT IT NEEDS
is your site built “correctly” - can it be read by Google?
Do your pages respect Google guidelines?
is your site changing frequently?
is your site growing over time?
And most importantly, is you site referenced and linked to by authority websites?
WHAT IT BOILS DOWN TOWHAT GOOGLE LIKES
2
CORRECtLy BuiLt SitES
DyNAMiC CONtENt
POPuLAR SitES
BiG SitES
PPPP
1
3
5
4
PART OF THEThe proven search marketing experts
PAGE 1 NOT ENOUGHWHAt’S A NUMBER 1 POSitiON WORtH tO yOuR BuSiNESS*?
*dotSearch proprietary research.
OF ViSitORS tO A GOOGLE SEARCH RESuLtS PAGE WiLL LEAVE WitHOut CLiCkiNG50%
will click on the number 1 ranked natural (non-paid) listing20%
will click on the number 2 ranked natural listing4%
or less will click on any of the remaining natural listings1%
of visitors will click on a paid for link25%
PART OF THEThe proven search marketing experts
THE dotSearch APPROACH TO SEO
A detailed profile is built of the customers’ needs and is then implemented using a highly developed methodology.
dotSEARCH focus on building an increased profile which helps to improve search engine rankings – this is done by disseminating quality content. it is a highly cost effective and safe way to achieve great Google positions.
Over time dotSEARCH, in effect, build a mini wiki around the customer’s website fulfilling the main requirements of search.
CuStOMER PROFiLE
PPCON
PAGEOFF
PAGE
MONitOR QA & ACCOuNt MANAGEMENt
RESuLtS
time is taken to understand the customer’s need and a detailed profile of their business is built up
Effective implementation of bespoke SEO campaign using developed methodology
uk monitoring and Account Management ensures that our customers understand the value added
Results are delivered with a direct correlation to profile and client Return on investment
SuCCESSFuL SEO iS DERiVED FROM A BESPOkE StRAtEGy
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THE dotSEARCH CLIENT EXPERIENCE
Fee
Month 1
Month 2
Month 3
£1k month
Research and implementation £1.5k
SEO Scoping Service. £500 (redeemable)
Website Analysis
keyword Research
Competitor Analysis
Bulk Link Building
Write test articles for approval
Recommend meta / site changes
Link strategy first results
Article creation
Articles added to site
Directories
Written Report
telephone Briefing
£2k month
Research and implementation £2k
SEO Scoping Service. £500 (redeemable)
Review Meeting
Website Analysis
keyword Research
Competitor Analysis
Bulk Link Building
Write test articles for approval
Recommend meta / site changes
internal strategy review
Link strategy first results
Article creation
Articles added to site
Directories
useability review
Manual link building
inbound Social Media
Written Report
telephone Briefing
£4k+ month
Research and implementation £2.5k
SEO Scoping Service. £500 (redeemable)
Review Meeting
Website Analysis
keyword Research
Competitor Analysis
Strategic Development
Bulk Link Building
Write test articles for approval
Recommend meta / site changes
internal strategy review
Benchmarking
Link strategy first results
Article creation
Articles added to site
Directories
useability review
Manual link building
Set up Outbound Social Media
inbound Social Media
Forums
Written Report
Onsite Meetings
Standard SEO Suite Professional SEO Suite Enterprise SEO Suite
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OUR SEO SCOPING SERVICE
The first and most critical step to effective SEO is indepth research into your
market, your keywords, your competitors, and your website.
the dotSearch Scoping Service and 70+ page report include in depth analysis of over
30 key areas affecting your website’s search marketing performance, including:
• your website’s technical specificiation
• your website content
• Competitor analysis
• A change implementation plan target results
• A costed, tailored search marketing strategy for your business
PART OF THEThe proven search marketing experts
PROVEN SEO CATEGORY KILLERS
TERM GOOGLE TRAFFIC POSITION
gifts 3350000 1
personalised gifs 135000 1
xmas gifts 22200 1
christmas presents 74000 2
wedding gifts 201000 3
Category: Gifts
TERM GOOGLE TRAFFIC POSITION
iceland holidays 12100 2
see the northern lights 9900 2
holiday in new zealand 18100 2
holidays in iceland 12100 3
northern lights iceland 5400 3
Category: Holidays
TERM GOOGLE TRAFFIC POSITION
dancewear 550000 1
dance shoes 301000 1
ballet shoes 246000 1
tap shoes 165000 2
dance sneakers 18100 2
Category: Dance
TERM GOOGLE TRAFFIC POSITION
motorcycle claim 2400 1
office accident claim 2400 1
whiplash claims 5400 2
personal injury claims 18100 2
whiplash compensation 14800 2
Category: Claims
PART OF THEThe proven search marketing experts
PROVEN LONG TAIL CATEGORY KILLERS
TERM GOOGLE TRAFFIC POSITION
sterling silver enamel charms 73 2
links sweetie bracelet 9900 2
georg jensen pendant 320 1
thomas sabo necklace 1300 3
stephen webster rings 590 3
Category: Jewellery (www.steffans.co.uk)
TERM GOOGLE TRAFFIC POSITION
rugby kicking tees 880 1
mini cricket bats 320 1
kooga rugby clothing 320 2
cheap cricket equipment 720 3
adidas hockey shoes 720 3
Category: Sports Equipment (www.morrant.com)
TERM GOOGLE TRAFFIC POSITION
steel toe safety boot 880 1
dr martens safety shoes 480 4
caterpillar steel toe boots 390 1
dr martens safety boot 1300 5
steel toe cap boot 8100 2
Category: Safety Boots (www.safetybootsuk.co.uk)
TERM GOOGLE TRAFFIC POSITION
evening maternity dresses 4400 4
pregnancy maternity clothes 320 2
maternity wholesale clothes 320 2
pregnancy clothes online 880 2
fashionable maternity clothes 390 2
Category: Maternity Clothing (www.cravematernity.co.uk)
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SEO BEGINS AT HOME
WEBSITE TERM POSITIONdotSearch manages all the SEO for the dotDigital Group’s websites, with category-killing results.
dotMailer.co.uk email marketing 1
dotMailer.co.uk email marketing software 1
dotMailer.co.uk email marketing templates 1
dotMailer.co.uk bulk email marketing 1
dotMailer.co.uk email marketing solutions 1
dotSearch.co.uk seo agency London 1
dotSearch.co.uk best SEO agency 1
dotSearch.co.uk SEO agencies 1
netcallidus.co.uk strategic internet marketing 1
netcallidus.co.uk strategic search engine marketing 1
dotAgency.co.uk website design agency 1
dotAgency.co.uk web design agency 1
dotCommerce.co.uk ecommerce solutions 1
dotCommerce.co.uk bespoke ecommerce 1
dotCommerce.co.uk ecommerce business solutions 1
PART OF THEThe proven search marketing experts
OK, BUT HOW LONG DOES IT TAKE?
SEO TAKES FROM 1 TO 9 MONTHS DEPENDING ON
• Starting position
• Competition
• Age of the website
• Budget (proportional to man hours)
»
AT dotSearch EVERY CAMPAIGN IS BESPOKE
We tailor each campaign to fit your specific
model, but we ask clients to allow six months
for results.»
PPC CAN BE USED AS PART OF THE STRATEGY
immediate results but less cost effective
long-term as competitors drive up bids. »
PART OF THEThe proven search marketing experts
FOR FURTHER ENqUIRIES…
Call or email your local dotSEARCH office: »
LONDON020 7654 8675
MANCHEStER0161 6181 070
ViSitwww.dotSEO.co.uk
EDiNBuRGH:0131 718 6037