introduction to envigo
DESCRIPTION
Company Product PortfolioTRANSCRIPT
Online marketing strategy H1 2010
A proposal by Envigo Marketing Pvt. Ltd.
An introduction to Envigo’s clients
Conversations
An introduction to Envigo’s services
Online marketing and ecommerce strategy
Internet marketing
3rd party channel
management
Web design & development
SEOSocial media
marketing
Media strategy, planning &
buying
Campaign setup, management
Campaign optimisation
Social media marketing
Competition Research
On-Page & Off- Page
Optimization
Ecommerce support
Customer engagement
Apps
Requirements analysis
Setup presence and tracking
PHP/JAVA based application
development
Social PRAffiliate network
management
Internet marketing
What is internet marketing – search engine ads
What is internet marketing – media ads
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3
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Our internet marketing capabilities
Campaign Management
Google Analytics, Atlas, Webtrends, OmnitureUse of business data for optimisation
OptimisationTools
Managed $13mn budget accountJet Airways, Yatra, ITC Hotel, Educomp, Learning hour, Tata Capital, Maybefriends, studyplaces
Clients
Google AdwordsYahoo Search MarketingMicrosoft adCenterMetric design, report design
Our internet marketing process
Campaign goals based on business model & ROI rate
Campaign designMetric design
Media Planning
Campaign creationTracking and
ReportingCampaign
Management
Campaign Optimization
Predictive Analytics
Search engine optimisation
What is search engine optimisation
Site Analysis
Product analysisKeyword research
Microsite designdevelopment
Content Optimization
Linking Strategy
Competition, Market Analysis &
Strategy
Onsite Linking
Tracking& Reporting
Our SEO process
Keyword URL document
Link Building
Social media optimisation
Code optimisation
URL optimisation
Content generation
Use of social media
Use of microsites
Main website Microsite
- No use of client’s IT resources, seamless customer experience - SEO benefits, but conforms to branding guidelines - Quick turnaround – keep a handle on headcount but do not compromise on responsiveness
Content optimisation
Homepage optimised for the keyword “wine”
Link building strategy
1. Use of keyword-URL document
2. Client independent blogs> Use of link exchange and unique content to maintain long term client independent blogs and websites
(Google PR 3)> Generate 1-way and 3-way to client site
3. Content supported client specific blogs> Generate unique and relevant content> Content published on client specific articles and blogs for one way links> Client specific blogs also promoted from independent blog
4. Internal linking on the website
L1
L2
C1
Ext
B1
C1
L
Ext
B
C
Independent blogs
External websites
Client specific blogs
Client website
PR
Inbound 1- way links
2-way links
Internal linking
Our SEO process – Visibility and results
Visits by month
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
May
-08
Jun-
08
Jul-0
8
Aug-0
8
Sep-0
8
Oct-
08
Nov-0
8
Dec-0
8
Jan-
09
Feb-0
9
Mar
-09
Apr-0
9
May
-09
Jun-
09
Months
Vis
its
Google Yahoo MSN+Bing Direct Organic
Social media marketing
What is social media marketing
> Use of social networks• To monitor and measure
interactions
• To influence consumer opinions through social conversations
• To be present around the customer
> Various activity models
> Increasingly popular medium• Average or more use of social
medium between ages of 15 to 44
Listening Active listening, emotion
Interruption Display ads, Pre-roll videos
Engagement Virals, Competitions
Participation Brand blogs, community sites
Facilitation Branded applications, Widgets
Conversation Brand conversations, comments
Our social marketing process
Customer and brand analysis
Communication strategy and objectives
Selection of activity model
Active listening + campaign setup
ReportingCampaign
Management
Online lead generation campaign
> What is it? • Use of keyword and banner based advertising
• Presence on Indian and global search engines and websites
• Highly controllable, reliable tracking
> Generate qualified leads• Name, address and phone number
• Interest in a course which is being offered
> Target relevant customer and market• Show ads for relevant keywords
• Limit ads to particular cities and countries
> Increase your reach• Enable campaigns globally
> Consistency of message• Ad copy consistent with branding and positioning
• Advertising costs paid directly to media owners
• Campaign management fee – 15% of media cost
Chose the countries and cities you want to target
Envigo Marketing Pvt. Ltd.
Website: www.envigo.co.uk
Address: Envigo Marketing Pvt. Ltd. 69, Bhawani kunj D-2 Vasant kunj New Delhi - 110070
Ph: 011- 41771919
+91-9311364540
E-mail: [email protected]
Thank You!