Implementing Social Media at the Expatriate Archive Centre

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Who am I?

Navah Hochstein

A strong track record of over 10 years with international business experience, working for Oil&Gas, telecom companies in commercial roles; marketing communication/analysis

I set up Tag-On in January 2010 to help companies promote their services, products and ideas through the Internet and Social Media

I am a volunteer at the Expatriate Archive Centre

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What is social media

Social media is about creating a relationship with your contacts, adding value to each other, participating in discussions and being of service to others

YOUR VIRTUAL COMMUNITY

Why am I here?

Your objectives:1. To raise awareness about the archive2. To publicize our events (workshops)3. To attract new volunteers4. To encourage people to donate their stories5. To attract sponsors6. To attract researchers

So, how can we achieve it by social media?

Plan of action

1. Analyze who we are contacting now

2. Think about who else can help us reach our objectives

3. Find out where they are (online and offline)

4. Approach them and build a relationship with them

5. Continue the dialogue with those who have approached us!

Where are we now?

Way forward phase 1

1. Continue looking for the people we targeted (web search or recommendations)

2. Create content that is relevant to our contacts

3. Manage feedback(check/respond daily)

4. Monitor, Measure & Actions

Way forward phase 2

Way forward phase 2

Ìnteractive site

To conclude

“Through Social media, your world gets smaller and bigger at the same time”

Navah Hochstein, Tag-On

Backup slides

• Èxample of facebook group members – discussion

• Example of linkedin group + discussions

• Example of measurment

Monitoring tools

Screen captures

HowSociable.com

Addict-o-matic result+ toolbar

SocialMention

Social mention cont’d

Google blog search