Corporate ProfileIsmail Industries Ltd

Largest manufacturer and exporter of confectionery products in Pakistan

Exporting to over 30 countries worldwide (including USA, UK, Australia, UAE, China, Malaysia, Taiwan, Sri Lanka, Bangladesh, Angola, Mozambique, & Afghanistan)

Incorporated as public limited company since 1989

ISO 22000 certified

WFP certified supplier

Total workforce of over 3,500 employees

Corporate Profile (contd)Ismail Industries Ltd

Consists of 4 separate divisions CandyLand – confectionery division, set up in 1989 Bisconni – biscuit division, set up in 2002 AstroPack – packaging film division, set up in 2003 SnackCity – snacks division, set up in 2006

Separate production unit for each division

Separate sales & distribution setup for each division

Directors’ ProfileBoard of Directors (Ismail Industries)

Mohammad Ismail – Chairman & CEO BS (Industrial Engineering) from University of Florida Over 30 years of experience in confectionery

Maqsood Ismail – Director, Finance BS (Economics), University of Delaware Former Chairman, Export Processing Zones Authority, GOP

Miftah Ismail – Director, Sales & Marketing & COO PhD (Economics), Wharton School of Business

Board of Directors (Candyland Marketing Sdn Bhd) Ali Muhammad – Managing Director (Marketing and

Sales) ASEAN region Bachelors in Marketing and Finance, University of

South Australia.

Candyland Marketing Sdn BhdIncorporated in March 2013.A company incorporated specifically to cater

the ASEAN region.Capturing Malaysian Market.Provide full service and requirements of the

ASEAN Countries.

Candyland Marketing SDN BHDIncorporated in March 2013Sole Importers and Marketers for Ismail

industries products in Malaysian & ASEAN Market.

Imported several containers since incorporation.

Develop Brand name for Candyland, Bisconni & Snackcity in Malaysian Market.

Imported over 20 SKU’s From Ismail Industries in first 6 Months.

Products overviewConfectionary items Jellies Jelly ABC Jelly Bears Chilli Milli Jello Mello Jelly Beans YUMS Fruity chews Marshmallows Puffs Miles of MallowsBiscuitsPotato Chips

Supply ChainEntered into an agreement with a distribution

firm (Zenith Impex (M) Sdn Bhd).Currently Supplying to over 100 Mini MarketsTwo Sub distributors Appointed for distribution

in rural areas.Supplying to chain of “Big Supermarket”Delivery vehicles are being used for daily sales.Currently in talks with Philippines buyer for a

potential supply.

Marketing Focus on WOM marketing and Social Media

MarketingConducted road shows and participated in

events relating to food industry for promotions.

In order to capture the market and create awareness we plan to advertise on radio and television.

To attract Major hypermarkets we need to create further awareness.

Please visit our FB page: https://www.facebook.com/CandylandMarketingSdnBhd

Marketing

Product to focus for major Hypermarkets

Jelly Beans

Packing: 32G X 12PCS X 18 BOXES

Price/Ctn : RM 86.4RSP : RM 7.20

RITEPacking: 64G X 6PCS X 24 BOXES

Price/Ctn : RM 144.1RSP : RM 6.00

Snackcity Kurleez

Packing: 48g x 24pc Price/ctn: RM 38.40RSP: RM 1.60 (per pc)

Chocolatto

Packing: 48g x 6pcs x 24 Boxes Price/ctn: RM 158.40RSP: RM 6.60 (per box) RM 1.10 (per pc)

Cocomo

Packing: 104g x 96pcs

Price/Ctn : RM 74.40RSP : RM 3.10

Reselling/Marketing equipment• Marketing assistance will be provided to the resellers•Table stands and floor stands will be provided by the company.•We are looking for your opinion on reselling equipments.

Reseller’s Margin• Margin to resellers is offered as a percentage

of RSP (Retail Selling price)• Margin will be ranging from 25% - 30% on

the RSP.• Resellers will be invoiced on the RSP and will

be allotted a margin of 25% - 30%, which will be deducted at the time of payment.

• Payment terms are 30 – 45 days.

Manufacturing FacilitiesCandyLand – confectionery unit

Operational since 1989Size of unit – 27,000 sq metres covered areaManufacturing capability for

Candies (hard boiled and deposit) Lollipops Jellies Bubble gums (bazooka and centre-filled) Toffees and chew toffees Chocolates (extruded and deposit) Marshmallows Coated chews

Current capacity – 3,000 tons per monthConstant enhancement of capacity in process

Manufacturing FacilitiesBisconni – biscuit unit

Operational since 2002Size of unit – 22,000 metres covered areaManufacturing capability for

Center-filled semi-hard cracker Plain molded sandwich Plain molded biscuit Wire cut cookies Jam-filled cookies Wafer Chocolate chips

Current capacity of 2200 tons/monthExpansion in process

Manufacturing FacilitiesAstropack – packaging unit

Operational since 2003Size of unit – 9,000 sq metres covered areaManufacturing capability for

CPP transparent film CPP metallized film CPP white film

Current capacity of 500 tons/month

Manufacturing FacilitiesSnackCity – snacks unit

Operational since 2006Two units – one each in South and Central

PakistanSize of unit – 18,000 sq metres covered areaManufacturing capability for

Potato crisps Potato sticks Fried and roasted peanuts Nimko (mixed savory snack)

Capacity of 750 tons per month

Marketing StructureMarketing team

Full fledged department, capable of handling product development, packaging development and logistics requirements

Market leaders in local market 30% plus share in confectionery segment

15% plus share in biscuit segment

25% plus share in snacks segment

Marketing StructureIn house branding

Delivery time - 8 weeks from advance receipt for 1st order, subsequently down to 4-6 weeks

Order quantity – Minimum 2 tons per item

Buyers’ own branding Delivery time – 12 weeks from advance receipt for 1st

order, subsequently down to 4-6 weeks

Order quantity – Minimum 5 tons per item

Contact InformationAddress

Peti Surat 10238 lot 56, Jalan Batu Caves, Happy new village, Greenwood park, Mukim Batu, 68100 Batu caves, Selangor Malaysia.

Telephone number +603-61899125

Emailcandylandmarketingsdnbhd@gmail.com