introduction to mindstorm ltd
DESCRIPTION
Leading manufacturer of large multi-user, interactive surfaces that attract and delight guestsTRANSCRIPT
Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"
www.mindstorm.com
INTRODUCINGMINDSTORM LTD MULTI-USER, INTERACTIVE SURFACESTHAT ATTRACT AND DELIGHT GUESTS " • Nightclubs"
• Bars"• Casinos"• Hotels"• Events"
Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"
www.mindstorm.com
For Leisure Industry Innovators Looking for Competitive Edge"• Turn ordinary surfaces into ads, displays, information, applications,
menus or special effects "• Excite customers with interactive bars and tables that become
platforms for social interaction"• Create a unique talking point environment where customers order
more, recommend your venue and return often "• Increase margins and aid ordering in noisy environments"• Increase turnover by being able to accept multiple orders at the same
time"• Keep customers engaged and entertained with games, effects or
social media applications in side areas""
Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"
www.mindstorm.com
Mindstorm"
• First projects building wireless software for drinks brands"• VC backed"• Clients range from Google, to BMW, Pizza Hut, Deutsche
Bank, Nokia and Disney"• Head office in London with research lab in Germany and
Korea"• International partnerships with Panasonic and Fujitsu"• International network of sales & installation partners"
Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"
www.mindstorm.com
What are interactive surfaces"
A way to make any static surface come alive. Multi touch enables the entire surface to become touch
sensitive"
Advanced computer
technology hidden inside something
that looks like anything but a
computer. Tough and durable"
A revolution in computer
interfaces. Natural interaction makes
accessing information easy. A break with the conventional PC
paradigm"
Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"
www.mindstorm.com
Multi function and multi touch"Interactive surfaces are tough and durable. The table is still a table, the bars is still a bar and the wall still a wall"
Large scale interactive surfaces drive the need for multi touch to make full use of the space."
Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"
www.mindstorm.com
Innovative interfaces"
• Direct manipulation of objects"
• Multiple users enabling new applications and ways to interact and collaborate"
• Completely new application mindset"
• Power of the Internet in the ʻreal worldʼ"
• Internet style marketing effectiveness"
Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"
www.mindstorm.com
Unique in combining ability to attract, inform, transact and measure"
Attract and retain" Inform" Transact"
Measure"
Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"
www.mindstorm.com
A more effective way of getting the message across"
§ A high end ʻfurniture look and feelʼ invites users to touch and removes the feeling of merely using a PC"
§ An ʻinvisibleʼ technology that blends into any venue design (Tudor Rose) "
§ Transfer information between surfaces and 3rd party devices (USB sticks, mobile phones, etc)"
§ Object tracking and recognition."
"
* Source: Nissan “Screen effectiveness study” 2009"
Inform"
Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"
www.mindstorm.com
In beverage marketing"Attract
and retain"
Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"
www.mindstorm.com
A more natural way to encourage interaction"
Traditional touch screen kiosks are not intuitive and require obvious ʻcalls to actionʼ"
Interactive surfaces on the other hand are intuitive and people need no invitation to touch "
Inform"
Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"
www.mindstorm.com
Donʼt stop at attracting or informing but go all the way to actual transaction"
§ Other transactions such as providing contact information, offers, vouchers, allow future opt-in marketing, etc also easy to create. (Rutlands)"
§ Menuʼs, price lists and offerings can be updated and tweaked at zero cost in real time to respond to customer behaviour. (24)"
§ Marketing campaigns and promotions can be created for instant impact."
"
Transact"
Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"
www.mindstorm.com
The power of on-line style marketing effectiveness measures in the ʻreal worldʼ"
§ Know what customers touched and what they didn't, how long they interacted for, what they downloaded. This is ʻdecision pathʼ intelligence."
§ Get real time information on campaign effectiveness and make instant changes."
§ Integration interactive surfaces and point of sale systems to provide true insight into sales uplift and marketing ROI"
"
Measure"
Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"
www.mindstorm.com
How does it all pay back..."
UK example:"– £ 1,200 per month out"
– £ 300 per month local taxi company preferred placing"– £ 400 per month drinks supplier sponsorships"– £ 500 per month events specific"
– £ 4-600 new customers plus recurring due to cool factor"
– £ X additional revenue once ordering is switched on – margin uplift of 15-18% due to higher cocktail sales."
Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"
www.mindstorm.com
Mindstorm Vortex
- CONFIDENTIAL-
Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"
www.mindstorm.com - CONFIDENTIAL-
Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"
www.mindstorm.com
Custom surface for Holland Casino, Amsterdam
Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"
www.mindstorm.com
Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"
www.mindstorm.com
Design options- examples"
Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"
www.mindstorm.com
Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"
www.mindstorm.com
MINDSTORM LTD"www.mindstorm.com""YouTube & Twitter: MindstormLtd"Facebook: Mindstorm-iSurfaces"+44 20 8826 4600"