Introduction To Online Marketing For Future Marketing Managers

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Why Online Marketing?

•  Build profile •  Generate leads/sales •  Reputation management •  Build community

•  http://www.youtube.com/watch?v=owGykVbfgUE

   

Types of Online Marketing

•  Search Engine Optimisation    

How Does SEO Work?

•  How important is your website?

•  Increasing your ROI

•  What is your website about?

•  What are people searching for?

Keyword Research

On-page SEO

Off-page SEO

Testing, Monitoring,

Tracking

Types of Online Marketing

•  Search Engine Optimisation •  Paid Advertising •  Social Media •  Local Marketing

   

Case Study: Travel IndoChina

Benefits •  Faster Time to market •  Test overseas market with limited expenses

•  No overseas offices/ staff required for initial expansion

   

Outcomes •  Within 6 months the sites had 750 leads per

day

•  Now more than 5000 leads per day

•  Ranks top 5 for more than 50 keywords

   

Case Study: Princess Polly

Princess Polly Facebook

Benefits •  Direct contact with target market

•  Demographic information on 90,000+ customers

•  Viral promotions through likes and comments

   

Outcomes •  Grew from 1 store in 2005 to 11 stores in

2011

•  Reaches regional and international customers through online store and shipping product

   

Case Study: VodaFail

VodaFail Twitter Stream

Impact •  “The media in all its forms has brought these

issues of public concern to the forefront of the public's minds… Vodafail has helped to organise that effort.”

•  Extensive media coverage •  Complaint reports launched to Government

auhorities

   

Case Study: Mozo

Mozo Question

Twitter

•  Let’s check the backchannel •  www.twitter.com

   

Where To From Here?

•  Your assignments

•  Your current jobs

•  Your future jobs

   

Stay In Touch

•  www.twitter.com/EminentOnlineMk

•  www.twitter.com/jannacathrin