2Study points Study points

FUNCTIONS OF RETAILING

REASONS FOR STUDYING RETAILING

RETAILING AND RETAILER

History

SPECIAL CHARACTERISTICS OF RETAILING

TYPES OF RETAILERS WORLDWIDE

INFLUENCE ON RETAIL

TECHNOLOGY IN RETAIL

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What is Retailing?

Who is Retailer?

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History

Retail comes from the Old French word tailor, which means "to cut a piece off, clip or to break bulk" in terms of tailoring (1365). It was first recorded as a noun with the meaning of a "sale in small quantities" in 1433 .

The true department store in the world was founded in Paris in 1852 by Aristide Boucicaut and was named Bon Marche.

It was only after World war II that retailers began to upgrade their services, facilities and merchandise selection to offer a fascinating array of additional benefits to consumers through organised retailing.

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6WHY WE NEED TO STUDY RETAILING?

The impact of retailing on the economy

The vast career opportunity in retailing

Retailing functions in distribution

The relationship among retailers and their suppliers

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FUNCTIONS OF

RETAILING

DECIDING ON AN APPROPRIATE MIX OF

PRODUCTS AND SERVICES

CONVERTING LARGER QUANTITIES

PURCHASED INTO INDIVIDUAL UNITS

PROVIDING DISPLAY AND ADDITIONAL

SERVICESHOLDING INVENTORY

8SPECIAL CHARACTERISTICS OF RETAILING

RETAILER’S STRATEGY

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TYPES OF RETAILERS WORLDWIDE

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EXAMPLES OF RETAIL STORE

FORM OF OWNERSHIPINDEPENDENT RETAILERS- Premvati, RGSCHAIN RETAILER- Poojara telecom, Brand FactoryFranchising- Havmor parlour, Domino’sLeased Departments- hotels give the space on rent to panipuriwalaCONSUMER CO-OPERATIVE- Khadi gram Udhyog, National Handloom

MERCHANDISED OFFEREDCONVENIENCE STORES- In&Out or in local term simple grocery storeSUPER MARKET- D-MartHYPER MARKET- Wal-Mart, RelianceSPECIALITY STORE- Pantaloons, ChromaDEPARTMENT STORE- West SideOFF PRICE RETAILERS- CATALOGUE SHOWROOMS-

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NON-STORE RETAILINGDIRECT SELLING- Amway, OriflameDIRECT RESPONSE MARKETING- Mail order selling, Tele shopping, Ele. ShoppingAUTOMATED VENDING- Weight Machine, Tea/Coffee m/c

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Influence on retail

A retailer’s success and at times his survival, depend on his ability to change with the times in terms of customer’s demands, upgradation of technology and adjusting to the constant changes taking place in the social, economic and political environment.FACTORS INFLUENCING RETAILING-COMPUTERISATION

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COMMUNICATION

FASHION

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CONSUMERISM

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TECHNOLOGY IN RETAILING

As companies are multiplying the number of their outlets at a very rapid pace making forays both within their own territory as well as into other countries across the world. So controlling becomes extremely cha llenging task.

Technology provides - accurate maintain - day-end or even up to the minute data of all the inventory - helps in making important merchandising decision

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Different technologies in retailing:-

INTEGRATED SYSTEMS AND NETWORKING Technology has now enabled retailers to use the most sophisticated point of sale systems which not only helps in billing functions but are a major source of information for the entire retail organisation.

ELECTRONIC DATA INTERCHANGE

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18 BAR-CODING

19ELECTRONIC ARTICLE SURVEILLANCE

20ELECTRONIC SHELF LABELS

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