introduction to the british business club – london 2012 business activity brett taylor, chief...
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Introduction to the British Business Club – London 2012 Business Activity
Brett Taylor, Chief Executive - London Business Network
The Opportunity
• Tens of thousands of business representatives will visit the capital in the lead up to and during the Games
• The 2012 Games is estimated to boost UK’s GDP by at least £1.9 billion, and business hospitality will be a significant stimulant to this growth
Previous Games
Vancouver 2010 Winter Games
• £189 million in post-Games business benefits• Including £106 million in direct investment • Over 2,500 jobs created
Sydney 2000 Games
• A$3bn into the NSW economy from Games-related business activity• Briefed 1,900 multinationals• Presented 1,500 with investment propositions• Created 45 FDI projects • 1,150 jobs created
Atlanta 1996 Games
18 major corporations established as a result of the city’s promotion as a competitive business location
Previous Business Clubs
Manchester Commonwealth Games 2002
• Hosted 56 events during the Games with over 4,000 attendees
• Achieved 6,000 members from 26 countries
• £1.65 million of additional business was generated from 20 Business Club members
Business Club Australia (BCA) 2000
• Provided networking opportunities and linked to the Commonwealth’s Trade Visitors Business programme attracting 16,000 visitors to events
• BCA membership reached 10,000 before the start of the Games and have since engaged with 39,000 international business executives
Purpose of the British Business Club
The British Business Club will:
• Showcase British business to international business visitors
• Facilitate increased inward investment, export and partnering
• Encourage and promote trade and business association showcase events
• Two key functions – registration as members and event promotion
Online Hub
Registration & online partnering tool
Registration:
• Companies of all sizes who are looking to partner with international businesses and explore export opportunities can register to become members
• Online profile visible to domestic and overseas visitors
• Access to the calendar of events
Online partnering tool:
• Businesses can contact UK and international members and develop new business relationships
• Set up meetings during Games-time and select a venue from a flexible pool of meeting locations across London
• Remote conferencing facilities and social media tools
Calendar of events
British Business Club Legacy
The British Business Club will have a presence at London 2012 and future major sporting events worldwide
• Glasgow Commonwealth Games 2014 - UK
• Sochi Winter Olympics 2014 – Russia
• FIFA World Cup 2014 – Brazil
• Rio Olympics 2016 – Brazil
• FIFA World Cup 2018 - Qatar
• Lancaster House run by UKTI
• Showcase British Business to VIP International business and government visitors
• Global Inward Investment Conference
• Daily high end showcase events themed by sector
• High profile support
British Business Embassy
