AMD 256 Retail Case Analysis: True Religion

By: Natalie Bohay, Angela Yates, and Amanda Snyder

Into The Blue

‘Murica

Love in Every Stitch

Product• Authentic American Made

• Breadth and Depth

• Price

Promotion• American based

• Laid back customer service

• Eye-catching advertisements

• Flash sales

Place• Interior

• Exterior

• Location

Target Market• Late twenties to mid thirties

• Celebrity exposure

• Life cycle

Major Competitors • V.F Coorperation– 25 Different clothing lines

• Diesel– Unique casual wear/accessories

Business Practices: Technology

• Email marketing

• Tracking, browsing, and buying history

• Tracking location

Business Practices: Buying/Sourcing

• Private label

• Sells to department stores and boutiques

• Outsourced in U.S.

Business Practices: Product Development

• Emblem Significance

• Sell/Market

SWOT Analysis: Strengths

• Recognizable

• Celebrity Endorsements

• Unique Design

• Stock prices are up

SWOT Analysis: Weaknesses

• Availability

• Dependence on denim sales

• Display of wealth

SWOT Analysis: Opportunities

• Timeless classic

• Quality vs. quantity

• Online outlet stores

• International sales

SWOT Analysis: Threats• Poor economy

• Fabric prices

• Competitive denim market

Internship/Career Opportunities

• Showroom Internship–New York or Los Angeles

• Sales positions

• Corporate positions

Quiz Question #1• Where is True Religion’s

Headquarters located?–ANSWER: Manhattan Beach, California

Quiz Question #2• Who is the founder of True

Religion?–ANSWER: Jeffrey Lubell

Quiz Question #3• Who is True Religion’s

target market?–ANSWER: Men/women in their late twenties to mid

thirties