intuit canada ulc effective marketing strategies for accounting professionals

Intuit Canada ULC

Effective Marketing Strategies for Accounting Professionals

Intuit Canada ULCIntuit Canada ULC

What is Marketing?

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×Sales Tactics & Hype

× Logo

× Brochure

× Website

Marketing Is Not…

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Identifying an ideal client/prospect and using a variety

of communication methods to engage them and provide

them with an outstanding client experience.

Create Awareness

Generate Interest

Incite action

Marketing Is…

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Marketing Strategy

Strategies

Target Mkt

Tactics

Identity

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• Brand–Work with a designer to develop a

unique look and feel to help convey your brand

• Business cards– Have your cards professionally printed

• Website – Develop a simple Website to manage your Online reputation

• Networking– Ask clients for referrals and get out there and meet people

Marketing – Essentials

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Use Professional Designations and Certification logos to help provide prospects and existing clients with confidence


Websites

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Submit your Website URL to the most popular search engines

How will clients find my website?

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Search Engine

Submission location

Google www.google.com/addurl/

Yahoo http://search.yahoo.com/info/submit.html

Bing/MSN www.bing.com/docs/submit.aspx

Aggregate Submission

www.submitexpress.com/submit.html

Open Directory

www.dmoz.org/add.html


1.Relevant Content for your practice• Keywords and phrases in the body copy, meta tags,• Hyperlinks and back links to and from relevant websites to drive organic

rankings• Frequently update your content

2.Client case studies and testimonials• Validate why prospective clients should work with you by sharing your

professional experinces

3.Easy to access contact information and professional background• Help clients and prospects find you!

Top 3 things your Website needs

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Meta Tags: title, description and keywords

<title>Small Business Accounting Software | QuickBooks® Canada 2010</title>

<meta name="description" content="Accounting software for Canadian home & small businesses, QuickBooks simplifies accounting tasks & improves efficiency giving you back time for yourself…" />

<meta name="keywords" content="QuickBooks 2010, quickbooks software, accounting software, accounting software, small business accounting software, business accounting, accounting, Canada quick, book, books, quikbooks, quik, quickbook, quikbook" />

Website Meta Tags

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1.Search Engine Optimization (SEO)• Robots are searching for relevant content…help them find it!

2.Online Advertising• Pay Per Click (PPC) AdvertisingGoogle Adwords www.adwords.google.com offers a great opportunityincrease your website rankings by bidding for keywords.

• Banner Advertising:The critical items with Online Banners are

-Media placement-what website it’s located on and where on the page- Strong call to action-convince me to click messaging

How to generate traffic to your Website

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• Current Clients• Bankers• Lawyers• Insurance Agents• Other small business owners• Family, friends and acquaintances• Peers—locally and online networks

Old Fashion Networking

Cultivate referral relationships with others.


Speak or write articles Useful, relevant contentInform and educateNew laws, changes or updates

Potential avenues:Association or industry meetingsLocal newspapersSeminars – live or onlinePodcastsOnline – blog, ezines, Community Forums and more.eNewsletter

• Quoted as expert by others

Reputation as an Expert- Its Your Brand

Create a reputation and deliver.13


Delighted Clients are your best referral source!

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Questions?

intuit canada ulc effective marketing strategies for accounting professionals

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