invasion of the lesson snatchers 2015 summer namm
TRANSCRIPT
Invasion of
the Lesson
Snatchers2015 Summer NAMM
Menzie Pittman
Owner, Contemporary Music CenterFormer NAMM Board MemberColumnist, MMR MagazineNAMM U Speaker
Carol Cook
Owner, The Music Room Palatine, Illinois
NAMM U Speaker
Pete Gamber
Columnist, Music Inc. MagazineNAMM U SpeakerPrivate Music Teacher (80 private students week)Alta Loma Music (former owner)
Who Are the Lesson Snatchers?
Skype?Mobile Teachers?Internet Lesson Companies?National Music Retailers?The New "Stand-Alone" Music Studio?
Here's what prompted this session
In my area, there's a Guitar Teacher who was teaching in his house six years ago and now has a music studio with more than 500 Guitar, Drum, Piano and Voice Students. During the same time, the location I teach at in his area has dropped 300 students. Coincidence?
He now has two locations — and is opening two more!
Traditional Music Lessons Aren’t Fun!
Times have changed!Our teaching methods haven’t!What we teach hasn't changed!
The Lesson Snatchers use this to get students!
Sports Get It! We Don't
How They're Going to Grab Your Market
Teaching Method:QuickerMore FunBetterPerformance Based (like Sports!)
Lesson Checklist:
• Are your Music Lessons highly traditional (or stodgy)? • How flexible are your lesson materials? Are they tailored to the
student? What can you do to revamp them?
• Are your lessons tied to "jam sessions" or performance events? • What do you do already? What could you improve?
• Do you offer Skype lessons? Any other Non-Traditional teaching?
• Do you offer lessons in recording or software (Pro Tools, Finale, etc.?)
Carol Cook – The Music Room
We continued our already existing practice of creating customized skill-based goal plans for each and every student. These goals are created and emailed to parents / adult students in six-month intervals.
Menzie Pittman – CMC
Performance Events:
CMC Rock CampEvents @ 4410
