investing in improving the publisher experience, digiday programmatic summit, november 2016

Investing In Improving The Publisher Experience Justin Festa EVP of Digital

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Investing In Improving The Publisher Experience

Justin FestaEVP of Digital

@LittleThingsUSA2

Optimize To Meet Advertiser Objectives

BRANDING

CONVERSION

CPC

Page 3: Investing in improving The Publisher Experience, Digiday Programmatic Summit, November 2016

@LittleThingsUSA3

Don’t Forget About User Experience

W 18-24 5.2 Million

W 25-349.2 Million

W 25-54 15.3 Million

W 55+7.5 Million SHARE RATE

3X Higher

LittleThings Audience:67% Women

Page 4: Investing in improving The Publisher Experience, Digiday Programmatic Summit, November 2016

@LittleThingsUSA4

Always Be TestingOne change can impact: • Site sessions• Shares• Page views per session• RPM

A • B • C A • B • C • D

Page 5: Investing in improving The Publisher Experience, Digiday Programmatic Summit, November 2016

@LittleThingsUSA5

Wrap Up

Optimize To Meet Advertiser Objectives

Don’t Forget About User Experience

Always Be Testing

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