investing in your building
DESCRIPTION
In Toronto’s competitive rental market, retaining existing tenants and attracting new ones is often the difference between a profi table building and one that disappoints. For Greenwin Property Management, completing capital improvements is one way to reduce operating costs and maintain high occupancy and satisfaction levels.TRANSCRIPT
january/february 2008 23
industryprofi le
Inve ting in Your Building
by Randy Th rendyle
22 Canadian Apartment Magazine
For building managers, convincing building owners that
they need to spend money on a multi-residential building isn’t
always an easy sales pitch. Especially if the required spending
includes capital expenditures that could easily cost hundreds of
thousands of dollars.
But, for a building to remain attractive and competitive, it
has to meet the needs of both current and future residents. In
many cases that can mean installing a more effi cient heating
system, rebuilding elevators or replacing plumbing fi xtures with
new water saving models.
While some of these repairs are expensive, the payback is re-
duced energy costs and increased tenant satisfaction and com-
fort. Improvements can also keep an older building competitive
with both rental condominiums and other newer rental build-
ings in the area.
For Greenwin Property Management Inc., one of Toronto’s
largest property managers, making the case for capital improve-
ments involves making a detailed business case to the owner of
the building. Th e company manages 16,500 multi-residential
units for a variety of owners. Many buildings in the company’s
portfolio were built in the 1960s and 70s.
As Michael Bolahood, Greenwin’s Chief Executive Offi cer
explains, building owners really have only two choices. Th ey
can continue to spend money to repair outdated systems, or
they can spend the money to bring them up to date. Th at can be
especially true for older heating systems.
In Toronto’s competitive rental market, retaining existing tenants and attracting new ones is often the difference between a profi table building and one that disappoints. For Greenwin Property Management, completing capital improvements is one way to reduce operating costs and maintain high occupancy and satisfaction levels.
industryprofi le
Michael Bolahood Mark Kesseler
24 Canadian Apartment Magazine
Over the past few years the company has upgraded the
heating plants in several of its 200 to 500 unit multi-residential
buildings. Th e buildings were constructed in the 1960s and 70s
and most still had the original heating plant in place.
“After 30 to 40 years they had reached the end of their useful
life,” says Bolahood. “Looking at increasing costs for energy and
effi ciencies in the boiler equipment itself, we decided to com-
pletely retrofi t the heating plant for several of these properties.”
Th at included new boilers, new control systems and new piping
confi gurations.
In order to make a case for the improvements, Greenwin puts
forward a detailed business proposal that explains to the owners
what needs to be replaced and why. Th e number one reason for
replacement is that the existing equipment has reached the end
of its useful life and there’s really no point in pouring any more
money into it.
Secondly, a new heating plant is more effi cient and more re-
liable. It is also better from a tenant comfort standpoint.
Included in the business plan would be a payback period that
would tell the owner how long it will take them to recoup the
money they are spending. “You have to make the business case.
Th ese are very expensive retrofi ts sometimes costing hundreds
of thousands of dollars,” says Bolahood.
Boiler Retrofi t In one building near Yonge and Eglinton in mid-town To-
ronto, the cost of installing new boilers, controls and piping was
$440,000. Th e building had approximately 500 suites heated by
gas-fi red boilers with in-suite hydronic baseboard heaters. In
terms of energy savings, the upgrades reduced the building’s en-
ergy consumption by $126,000 per year. When combined with
Federal energy reduction incentives of $145,000 the payback pe-
riod was only 2.3 years. Th e Federal incentives which were avail-
able at the time of the conversion have now been discontinued.
Th e work involved installing more effi cient boilers, new con-
trol systems and reconfi guring the piping system. Mark Kesseler,
Director of Physical Operations for Greenwin says those are the
key items that will generate savings for building owners.
Kesseler, installed three new mid-effi ciency boilers at the
site in question. Five of the existing boilers were left in place.
Some of the existing boilers had been replaced over the years.
Th e three new boilers have suffi cient capacity to supply the
building’s heating and hot water needs throughout much of the
year. During the winter months, the original boilers operate on
only the coldest days of the year and are isolated from the pri-
mary loop, during milder weather.
Kesseler describes it as a hybrid system, rather than a
complete retrofi t.
In order to increase effi ciency Kesseler redesigned the pip-
ing system. Th e original heating system had four separate loops.
Some boilers were dedicated to domestic hot water, while others
were dedicated to heating specifi c areas of the building.
Th e new piping system connects all the boilers to one sys-
tem. Th at creates redundancy, says Kesseler, as if any boiler
breaks down, any other boiler in the loop can take its place.
New building automation systems (BAS) or direct digital
controls (DDC) also help to increase the system’s effi ciency by
controlling which boilers are on call and which are shut down.
Since all the boilers are on one loop, the control system is able to
turn boilers on and off according to demand in the building.
Since all the boilers are controlled through one primary
loop, the DDC delivers the boiler water to all the ancillary
26 Canadian Apartment Magazine
heating systems of the building. Th e systems include domestic
hot water, suite heating and make up air. Th is control is precise
and eliminates temperature fl uctuations associated with the
older system, resulting in better tenant comfort and supply of
domestic hot water.
Th e new control system also allows the building operator to
optimize the effi ciency of the heating plant and control ancillary
systems such as the suite heating temperature from a central lo-
cation, rather than from inside the suite.
One area where a new control and piping system was able to
generate huge savings was in domestic hot water. Th e original
system heated 9,600 gallons of hot water which was stored
for use by residents. Th e new controls allow for hot water on
demand. Only 400 gallons of hot water is stored. Th e rest is
generated as needed.
“Building automation allows us to oversee the entire building,
so when there is a need, the system starts making hot water. If it
senses a need, it brings another boiler on line,” says Kesseler.
Improved Elevator Performance Elevators were another area where Greenwin clients opted
for upgrades, electing to rebuild almost all the elevators in the
company’s larger-building portfolio.
“Our ongoing resident surveys over the years consistently
listed elevator performance as the primary concern amongst
residents,” says Bolahood. It’s also the most common criticism
of rental agents who fi nd it a diffi cult objection to overcome. Th e
suite and building may show well, but if the elevator is slow, both
prospective and existing tenants may well consider moving on
to another building.
Th e goal in an elevator retrofi t is to bring a 1960s elevator
up to today’s standards. Th at means faster operating times,
faster door times and fewer breakdowns. In a typical major
retrofi t, almost every component except the shaft and the rails
are replaced.
A complete overhaul also reduces elevator downtime as
newer systems are less likely to breakdown and parts are easily
obtained. “Th e last thing you want to hear is that an elevator is
going to be down for a considerable amount of time because a
component is obsolete, no longer in stock or has to be re-built,
says Bolahood.
Modern solid state control systems also provide a much
smoother ride than the older mechanical control systems.
Reduced Electric and Water Bills Other areas where Greenwin has made changes to its port-
folio is in the installation of more effi cient lighting and plumbing
fi xtures.
Fifteen to twenty years ago, says Bolahood, Greenwin
changed many of the original incandescent fi xtures in its
buildings and replaced them with fl uorescent tube lighting.
Today they’ve moved that program to a second phase, replacing
the fl uorescent tube lighting with newer compact fl uorescent
light bulbs.
Th e benefi ts are twofold. Th ere are further energy savings
and in some cases increased light levels in hallways and parking
garages. Kesseler says the price of compact fl uorescent bulbs has
come down over the past few years. Th at’s reduced the typical
payback period to two years.
Th e company is also
encouraging residents to
utilize compact fl uorescent
bulbs inside their suites.
Although there are some
restrictions, the move to
compact fl uorescents is
growing. Some restrictions
are that they can’t be used
in enclosed fi xtures or on
circuits with a dimmer
switch.
An additional area where
Kesseler recommends that
landlords make changes
is in plumbing fi xtures.
28 Canadian Apartment Magazine
Low-fl ow toilets and showerheads use
half the water of older models and will
produce a payback in about two years.
And, most municipalities have incentive
programs that off er cash for replacing
older plumbing fi xtures.
“You can’t ignore your utilities any-
more. It’s such a large portion of your
operating budget,” says Kesseler. “To leave
old lighting and old toilet systems and not
control your HVAC systems is money out
the window.”
Credit Card Payment Offered Off ering diff erent methods of payment
is one more area where Greenwin is fi nd-
ing that landlords have to adapt. While
rental cheques haven’t quite disappeared
from the scene, more and more tenants
are opting to pay the rent electronically,
either through a credit card payment, on-
line banking or using Interac.
Credit card payment off ers conve-
nience to tenants and allows them to
collect loyalty points. However, from the
landlord’s perspective there is a signifi cant
cost as credit card companies charge for
the service.
Despite the additional costs, a number
of owners of Greenwin-managed build-
ings are accepting credit card payments.
Jose Rivera, Greenwin’s Marketing
Manager says the downside of a credit
card payment is that landlords pay a fee
for every transaction incurred. On the
plus side, residents see it as a convenient
method of payment.
It also helps with retention as tenants
use their rent payment as a way to gain
credit card loyalty points. Rivera says if a
tenant is using a credit card to gain points,
they are less likely to move and go back to
using cheques. It can also be a bonus or up
sell to your building since few companies
off er credit card payment, he says.
Rivera says you have to achieve good
penetration levels to make it worthwhile.
“If only two percent of tenants were using
the card, it would not be productive,
but at the 20 to 30 percent range, it’s
worthwhile.” C A M
Giving Back to the Community For the staff and ownership of Greenwin Property Management, giving back to the community is a necessary part of any organization. To do that the company has organized food drives involving Greenwin staff and residents as well as a unique partnership with the Hospital for Sick Children in Toronto. The program offers families a rent-free apartment to live in while their children are in the hospital. The hospital, often referred to as Sick Kids Hospital, is one of Canada’s largest children’s hospitals. As such it often has patients from across Canada. Many of the children are at the hos-pital for several months and while they are in Toronto their parents and other family members need a place to stay. The Al Green family, which owns several buildings in the Greenwin Portfolio, has set aside four apartments for use by families whose children are long-term patients at Sick Kids. The apartments are maintained and furnished by Greenwin staff with help from several Greenwin suppliers such as the Home Depot Supply, Rogers Cable, the Brick and Sleep Country Canada.
To make the apartments more comfortable for families and the children, Doug Geldart, a Greenwin Project Manager, created customized murals for the apartments. The murals help brighten the lives of the children during their stay. The apartments are in buildings that are located along Yonge Street, so they are convenient to the Toronto subway
system and the hospital. The decision on who uses the apartments is made by the hospital and Ronald McDonald House, a charity dedicated to helping children with serious illnesses or disabilities. Since beginning the program two years ago the units have housed many families from all across Canada. In 2006 the initiative won the Federation of Rental-Housing Providers of Ontario (FRPO) award for Outstanding Community Service.