investogatory project

7/31/2019 Investogatory Project

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Womens Responses

towards the Use ofCosmetics

Paula Denice C. Bagunu

CAS-02-601P


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7/18/2012 Free template from www.brainybetty.com 2

Introduction

Cosmetics are substances used to enhance the appearanceof the human body. Cosmetics include powders, lipsticks, ,eye and facial makeup, and body cosmetics. A subset ofcosmetics is called "make-up," which refers primarily tocolored products intended to alter the users appearance.

Many manufacturers distinguish between decorativecosmetics and care cosmetics. The word cosmetics derivesfrom the Greek (kosmetiktekhn), meaning "technique ofdress and ornament", from (kosmtikos), "skilledin ordering or arranging" and that from (kosmos),

meaning amongst others "order" and "ornament".


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Today, cosmetics are big business.According to the Australian Bureau of

Statistics, retail turnover forcosmetics, pharmaceuticals andtoiletries is over A$12 billion a year.

Cosmetic advertising is now targetinga wider audience than ever. Most ofus males and females care about

our appearance.



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Statement of the Problem

Cosmetics are any products or substancesused to enhance a persons appearance or

odor. These may include powders,

lipsticks, eye and facial makeup, and bodycosmetics. The manufacture of cosmeticsis currently dominated by a small number ofmultinational corporations that originated in

the early 20th century, but the distributionand sale of cosmetics is spread among awide range of different businesses.



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Scope and Limitation of the study

This study determines the responsesof women regarding the use ofcosmetics including the possible

effects of cosmetics to women.



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Objectives

To find out what are the factors that affect the useof cosmetics by women .

To find out the make up preference of mostwomen.

To determine if using cosmetics have any negativeeffects on women

To determine the impact/s of cosmetic usage onwomen

Whether they are influenced and inspired by thefactors in their environment



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Methodology

Gathering of Participants

35 women of ages 15-25 wereused as participants in this survey. 17females from ages 15-20 and 18females from ages 21-25, The surveywas conducted in a random manner to

know their various responses.



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The Survey Questionnaire

The survey questionnaire was composed of

closed-ended and open ended questions includingRanking method. The survey questionnaire wasconducted both inside and outside the schoolpremises.

Collection of Data: Data will be collected according to the answers

of the participants. The data obtained will beundergoing a comparison process through

tabulation to determine the response of mostwomen towards the use of cosmetics.



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Results and Discussion


Women who use cosmetics

Yes

No77%

23%

Figure 1. This figure shows the relative percentage ofwomen who use cosmetics


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63%

37%

Women who usecosmetics from ages

15-20

YesNo

Women who usecosmetics from ages

21-25

YesNo

94%

6%

(A) (B)

Figure 2. Percentages of women who use cosmetics atdifferent age brackets.(A)percentages of women who usemakeup from ages 15-20 (B)percentages of women who use

makeup from ages 21-25


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Percentages of items used by women

of ages 15-20

Face Foundation

Face Powder

Mascara

LipsticksEyeshadow

Blush On

16.67%

16.67%

13.89%

30.56%

5.56%

16%

(A)


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Percentages of items used by womenof ages 21-25

Face Foundation

Face Powder

Mascara

Lipsticks

Eyeshadow

Blush On

12.31%

21.54%

20.%

23.08%

6.15%

16.92%

(B)

Figure 3. Percentages of items used by women of different age brackets

(A) ages 15-20(B) ages 21-25


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Frequent use of cosmetics by women ofages 15-20

Everyday

Special OccasionOften

Sometimes

18.75%18.75%

37.5% 25%%

Frequent use of cosmetics of bywomen of ages 21-25

Everyday

Special Occasion

Often

Seldom

66.67

11.11%

11.11%

11.11%

(A)

(B)

Figure4.Frequent use of make up by women. The figure above showsthe percentages of women based on their frequent use of cosmetics(A) ages 15-20 (B)ages 21-25


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Factors that influence the use ofmakeup by women of ages 15-20

family

mass mediafashion/latest trend

others

53.33%

26.67% 6.67%13.33%

(A)

Factors that influence the use of

makeup by women of ages 21-25

family

peer pressure

fashion or lates trend

Others

Mass Media

73.68%

5.26%5.26%10.53%%

5.26%

Figure 5. Factors that influence the use of makeup by women. (A) It hasbeen shown that half of women of ages 15-20 are influenced by fashion.(B) Most of women of ages 21-25 are influenced by fashion.

(B)


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Women's concerns of using cosmeticsfor ages 15-20

to boost confidenceskin protection

to cover flaws

for fashion purposes

44.44%

44.44%

5.56%5.56%

Women's concerns of using cosmeticsfor ages 21-25

to boost confidence

skin protection

to cover flaws

for fashion purposes

42.11%42.11%

5.26%16.67%

(A)

(B)

Figure 6. Womens concerns with regards to use of cosmetics.(A) for ages 15-20 (B)for ages 21-25


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Factors that women consider forpurchasing cosmetics for ages 15-20

Price

Brand

Quality

Packaging

Color

33.33%33.33%

14.81%14.81%7.14%

(A)Factors that women consider for

purchasing cosmetics for ages 21-25

Price

Brand

Quality

Color

Others

44.44%

29.63%

11.11%11.11%3.70%

Figure 7. Factors that women consider in purchasing cosmetics.(A) for ages 15-20 (B) for ages 21-25

(B)


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Cosmetic Preference of Women from ages 15-20

LocalForeign

47%53%

Cosmetic preference of women from ages 21-25

Local

Foreign

50%

50%

(A)

(B)

Figure 8. Cosmetic Preference of Women (A) for ages 15-20(B) for ages 21-25


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Cosmetic Items most women (of ages15-20) often bring

Lipsticks

Lipgloss

Face Powder

Blush On

50%

16.67%

16.67%

16.67%

Cosmetic items most women (of ages

21-25) often bring

Lipsticks

Lipgloss

Eyeliner

Blush On

face Powder

38.46%30.77%

7.69%7.69%7.69%

Figure 9. Percentages of cosmetic items that women often bring(A) for ages 15-20 (B) for ages 21-25

(A)

(B)


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Can they still face others in the samemanner without using makeup? (ages

15-20)

Yes

Sometimes

93.75%

6.25%

Can they still face others in the same

manner without using makeup? (ages21-25)

Yes

Sometimes

88.88%

11.12%

(A)

(B)

Figure 10 Reponses of women whether they can still face other people withoutusing makeup (A) ages 15-20 (B) ages 21-25


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Percentage of women (from ages 15-20) who encounter problems with

regards to use of cosmetics

Yes

No

56.25%

43.75%

Percentage of women (from ages 21-25)who encounter problem with regards to use

of cosmetics

Yes

No

38.39%

61.11%

Figure 11. Percentages of women who encounter problems with regards to use ofcosmetics (A) ages 15-20 (B) ages 21-25

(A)

(B)


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Common Problems encountered bywomen of ages 15-20 with regards to

use of cosmetics

Skin Allergy

Skin Irritation

Appearance of Acne

42.86%

42.86%

(A)Common Problems encountered by women

of ages 21-25 with regards to use ofcosmetics

Skin Allergy

Skin Irritation

Premature Ageing

Appearance of Acne

43.75%

31.25%

18.75%

6.25%

Figure 12. Common Problems encountered by women with regards to use of

cosmetics (A) ages 15-20 (B) ages 21-25

(B)


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It makes us presentable

It gives some sort of confidence

It makes us attractive

It gives us some sort ofacceptance

It makes usfeel competent

Makes usstylish

(A) Impact of cosmetics on women of ages 15-20

It makes us attractive

It makes us presentable

It gives some sort of confidence

Makes us stylish

It gives us somesort of acceptance

It makes usfeel competent

B) Impact of cosmetics on women of ages 21-25

Figure 13 Impacts of cosmetic usage on women (A) ages 15-20 (B) ages 21-25


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Conclusion

As far as the study is concerned, it has been found out thatmost of the women nowadays use cosmetics to enhance theirappearance and that the most utilized item by women is thelipstick. Women of ages 15-20 use makeup often while thoseof 21-25 years of age use cosmetics everyday. Fashion or the

latest trend is the greatest factor that affect most of thewomen and that the primary concerns of women in usingthese cosmetics are to boost their confidence and for thepurpose of fashion. As consumers of cosmetic products, mostof the women consider the quality in purchasing these

products and that most of them prefer foreign brands.



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Despite the fact that most women use cosmetics, it cannotdeny the fact that they can still face other people in the samemanner without using makeup. With regards to negative

effects of using makeup, it has been found out that mostwomen of ages 15-20 does not encounter problem withregards to use of cosmetics though the opposite has beenfound out for women of ages 21-25. Though, the commonproblems encountered by women of ages 15-20 with regardsto use of cosmetics are skin irritation and appearance ofacne. O the other hand, skin irritation is the most prevalentproblem for women of ages 21-25 followed by appearance ofacne. Use of cosmetics also have impacts in their personalitysuch that for women of ages 15-20 use of cosmetics have thegreatest effect of making them presentable while use of

cosmetics for women of ages 21-25 makes them attractive.



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