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Bluestone Global LimitedInvestor BriefingASX:BUE
Stephen Sasse – CEOAndrew Milln - CFO
Date: May 2014
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Disclaimer
All persons should seek appropriate professional investment advice in reviewing or consideringthis presentation and all other information with respect to Bluestone Global Limited (Bluestone,BUE or the Company), its business, financial performance and operations. Neither theprovision of this presentation nor the information contained therein, or any associatedcommunication to any person should be taken as constituting financial advice regarding thepurchase or dealing of shares in Bluestone. This presentation does not purport to provide allinformation that might reasonably be required to complete a detailed assessment of Bluestone.Individuals should conduct their own investigation of investment and financial parametersrelevant to their personal requirements for investment purposes.
The presentation may contain forward looking statements regarding the intentions of theCompany, and these will be affected by many other factors beyond the control of the Company.Forward-looking statements include, but are not limited to, statements concerning Bluestone’splanned strategies and programs and other statements that are not historical facts. AlthoughBluestone believes that its expectations reflected in these forward-looking statements arereasonable, such statements involve risks and uncertainties and no assurance can be giventhat actual results will be consistent with these forward-looking statements
The presentation must be considered in the light of these uncertainties and investments inBluestone should be considered as speculative in nature. The presentation is not a prospectusor similar disclosure document and does not constitute an invitation to apply for shares.
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Background
Bluestone History
rapid growth by acquisition but no integration
pursuit of revenue not margin
uncontrolled costs
poor working capital management
multiplicity of systems, some legacy
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Achievements to Date
Corporate Overhead • reduced by $2,500K pa
International
Businesses Closed • both the offshore and onshore businesses closed saving $900K pa
ResCo Divestment• non-core business with inadequate scale
• sale process underway and due to complete FY14
Margin Growth • systematic elimination of low margin contracts and clients
• strategic shift to contingent workforce solutions not ‘labour hire’
Flattened, Regional
Management Structure • one complete layer removed
• Branch/Region focus – close to candidates and clients
IT & Digital Strategy
• new ‘front end’ platform improves cost base and candidate/client experience
• exclusive rights to Provade VMS platform enabling MSP strategy
• new telephony and data infrastructure saving $300K and enabling faster
communications
Workers’ Comp • WHS and workers’ compensation initiatives to save $2,000K
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FY14/15 Normalisation and Initiatives
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F15-F17 Normalised Earnings Outlook
Normalisation
• ResCo Services divestment
• Closure of Ultimate Skills and Migration Services
• Reduction of Corporate Overhead by over 50%
• Workers Compensation savings of $2.0m pa
• Implementation of cohesive CRM & Candidate ERP
Key Outlook Assumptions
• Revenue growth from:
– introduction of Bluestone Advantage which adds independent contractor back office administration capacity;
– provision of managed services and VMS deployment to allow full contingent labour outsourcing;
– additional products and deployment models including permanent placement, outsourcing and training / JSA fees
• Higher margins from mix change to SME / Services sectors and managed services offerings.
• Cost reductions and ability to scale from new technology.
• Flat and lean overhead structure that allows scalability.
• Reduced financing costs from renegotiated factoring facilities.
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Restructuring and Funding
current Rights Issue in place (no longer underwritten)
further capital will be required
a 15% Placement suitably priced
an Entitlements Issue to all shareholders to expand shareholder base
a short dated ‘in the money’ Option Issue to increase tradeable securities
a further Rights Issue
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Proforma Balance Sheet –Post Current Rights Issue
• Impact of tax office compromise was a net $22.6m adjustment to Net Assets recorded December 2013.
• Rights Issue and termination of the Springsure Put Option put the balance sheet into a net asset position.
• Significant improvement in Current ratio on termination of put option.
• Intangible assets have been subject to audit sign off as at 31 December 2013. Relates entirely to Labour Hire segment.
• Significant and ongoing focus on cash flow and debtor days together with eliminating funding disapprovals from debtor financier.
• Alternative debtor funding options in progress to reduce cost of funding
• Assumes Rights Issue fully subscribed, less costs
• April position unaudited and unreviewed
A$'000 30/04/2014
(unreviewed)
Rights Issue Option Issue
Cost
Termination of
Put Option
Post
Restructure
ASSETS
Current assets
Cash at bank 1,304 3,450 4,754
Trade and other receivables 24,887 24,887
Inventories 1,088 1,088
Prepayments and other current assets 2,985 2,985
Total current assets 30,264 3,450 0 0 33,714
Non-current assetsProperty, plant and equipment 6,196 6,196
Intangible assets 10,293 10,293
Other assets 194 194
Total non-current assets 16,683 0 0 0 16,683
Total assets 46,947 3,450 0 0 50,397
LIABILITIES
Current liabilities
Trade and other payables 18,871 18,871
Interest bearing liabilities 17,439 17,439
Provisions 1,980 1,980
Other financial liabilities 9,000 (9,000) 0
Total current liabilities 47,290 0 0 (9,000) 38,290
0
Non-current liabilities 0
Interest bearing liabilities 5,134 5,134
Provisions 741 741
Total non-current liabilities 5,875 0 0 0 5,875
Total liabilities 53,165 0 0 (9,000) 44,165
NET ASSETS (6,218) 3,450 0 9,000 6,232
EQUITY
Contributed equity 91,922 3,450 95,372
Reserves 1,640 3,100 4,740
Accumulated Losses (99,780) (3,100) 9,000 (93,880)
Total equity (6,218) 3,450 0 9,000 6,232
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Rejuvenated Board
Chairman
Andrew Plympton
NED
Alan Fisher
NED
Tony Leibowitz
CEO/ED
Stephen Sasse
experienced and credible turnaround pedigree track record
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one layer removed fully accountable elimination of non
value-add functions regional/branch focus
Executive Structure
Stephen SasseCEO
Mark BartoloGM Southern &Shared Services
Joseph Di MauroLegal Counsel
Emily BazzardGM Northern
Ross PeoplesCIO
Cheryl HillGM NSW
Andrew MillnCFO
Carmel NorrisGM WA
Darren WinmillGM SEQ
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Locations
national network of
branch offices
enables F2F
relationships and
assessments
effectively service
national businesses
key component of SME
strategy
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Revised Work Health & Safety and Quality (WHSQ) Management System:
facilitation of horizontal consultation duties
Class One Incident identification and reporting
• identify latent risks on client locations
• facilitates improved cooperation and coordination
Officers’ due diligence reporting
supports enhanced workers’ compensation costs reducing cost of claims and premium
Safety – Code Blue
NSW – Retro Paid Loss Workers’ Compensation Policy approved for F15 $1,200K savingVIC – rationalisation of employing entities saving $300K in premium in F15WA – move to ‘burning cost’ policy saving $200K in F15Other States to produce F15 savings $300K
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Designed to capitalise on opportunities to up-skill Job Services Australia (JSA) candidates and make “Bluestone Client Ready”
Collaboration between Bluestone, JSA, Jobseeker & RTO
Bluestone partnership with national JSA’s & RTO’s
Candidates currently come from one of two streams
Apply directly for job – Bluestone either deploy to client or redirect to RTO for up-skilling prior to deployment to client.
JSA jobseeker stream – 3 day pre-assessment and workplace orientation process to determine “Bluestone Client readiness” (Fee for service invoiced to JSA provider)
F15 Revenue = $750K
JSA fees and wage subsidies
RTO referral fees
Bluestone Pathway to Employment Program
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Margin Improvements are Available
The business has traditionally sought revenue with insufficient regard to margin:
failure to recognise true cost of delivery
weighting toward larger clients compresses gross margin
insufficient emphasis on delivery of solutions
0% 5% 10% 15% 20%
BUE FY14 YTD
RIB FY14 YTD
GM/Gross Profit
Industry Average
May 14 14
Bluestone Average
1% GM = $1,760K EBITDA
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Margin Improvements
SMEs the principal target for contingent labour deployment
delivery of solutions/managed services
0% 10% 20% 30% 40%
1 - 9 Employees
10 - 49 Employees
50 - 99 Employees
100 - 499 Employees
>500 Employees75% of the Contingent Workforce are deployed with employers who have less than 500 direct hires.
46% of the Contingent Workforce are deployed with employers who have less than 100 direct hires.
Source: CIETT Economic Report 2014
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Margin Improvements
0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
Agriculture Forestry & Fishing Mining Manufacturing Services
Large SME
Source: ABS Cat. 8155.0
The Australian Labour Market
Growth is in Services
Sector SMEs
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Margin Improvements
Additional Products and Services
• outplacement
• permanent placements
• training and VOC
• independent contractor and partnership administration
• workplace health and safety
Managed Services
• hospitality
• aged care
• RPO/MSP
Industrial Relations Solutions
• non-traditional deployments
• dedicated EAs
May 14 17
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Bluestone Advantage
Commenced operations 19 May 2014 and will acquire FWS business effective 1 June 2014
April 14: 189 contractors billing $2,300K
GM 3% - 5%
overheads cut
insurances remarketed
tax agent partnerships established
BA capacity allows us to offer a complete contractor contingent workforce solutionSingle invoice, integrated sourcing, client analytics
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Technology
New CRM / Candidate Mgt. System
Automates end to end process of Job Order through to Payment
Sophisticated Awards engine that will interpret over 800 different awards
Front end CRM to help consultantsmanage client pipelines
Candidate portal that allows online time capture, access to payslips and profiles
Client portal allows online access to job schedule, timesheets and invoices
Mobile Apps to help capture 85% plus time sheets on-line
Real time business analytics to help drive better / faster decisions
Integrated CRM system that eliminates manual processes and paper based documents and reduces overall FTE
support staff
Net Project Benefits
Year 1 $615,000
Year 2 $695,000
Year 3 $695,000
Best in Class Business Intelligent Reporting
Real Time
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Technology
Outsourced infrastructure
services to Mac Tel
Replaced redundant systems
Lowered overall costs by $250k .pa.
Implementing Microsoft Lync for
Telephony
VOIP Technology
Integrated to outlook and mobile
Video, Voice, IM
Upgrading computer hardware
to support new technologies
Supports mobile access
Outsourced Services
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Technology
Offering Tailored Managed Services
Enabled by Leading Technology
VMS/SCIBOX
Supported by our Service Teams to deliver program outcomes
RPO MVS MSPGross Margins of 60-
70%
Upsell into other categories to expand
footprint
Delivers Program benefits and
compliance savings
5-20%
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Technology
In addition to the technology updates for the core contingent labour business, Bluestone has the exclusive resellers license for Asia Pacific Region for both Provade VMS:• best in class Cloud based Vendor Management System (VMS) helps clients and managed
service providers automate/streamline a manual fragmented process, reduce operational risk and provide COMPLETE visibility across the entire Request to Pay process supported by real time business intelligence.
and SCIBOX• next generation technology platform for Contingent Workforce that supports advanced
digital media, enhanced VMS end 2 end functionality, community/marketplaces and latest technology around mobility and business intelligence.
These form additional lines of revenue in their own right(s), but also allow Bluestone to provide fully integrated, IT enabled MSP solutions
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Technology
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Opportunities Management
Sales Pipeline
Contracts Management
Reporting
Community Talent Pool Capability
Job Order Management
KPI’s and reporting
Live news feeds. Leads / Campaigns
Digital Profiles and Job History
Auto Matching to Jobs
Reverse Marketing
Mobile + online portal
SCIBOX Community Networks
Marketplace fees and Commissions
Order Crowd Sourcing
Chat and support forums – Webinar
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new CRM/Candidate Mgt. system
upgraded communications & hardware to support technology shift
embedding Digital Strategy that leverages Social Media and latest technology to build brand awareness, scale and revenue
develop our IP and brand awareness
expanding our service offering beyond traditional Labour Hire to include:
Managed Services for Contingent Workforce
Enabled by “Best of Breed” technology, and
Providing “One Stop Shop”
front of mind for clients and candidates
Technology Summary
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Digital Strategy
•Google and YouTube now linked to maximise SEO
•Deliver regular content via Video/Webinar
•Oneload.com will push content to 30 major sites
•Use Automated Engagement Sequences
•Video delivers more traffic, positioning and SEO
•Creating Candidate value and incremental revenue
•Offer value adds via Joint Venture Partners
• Financial Planning & Tax Returns
• Mortgages
• Training & Development
• Deliver Content via Video/Webinars
• Special education forums
• Use market aggregators for job posting i.e. Adzuna
•Selective use of Job Boards
•Develop own talent pool via communities
•Website that supports Mobile, SEO and is interactive and user friendly
•Blogs , tweets and feedback
•Hot Candidates (reverse marketing)
•Using social media ( Facebook/Linked In)
•Develops specialist talent pools i.e. Project Engineers/Java Developers
•Become Industry Experts – Candidates will come to BGL
•Deliver Content via Webinar/Video
•Chat forums/ Networking
•Clients also benefit as BGL will have best talent
•Contractor Care services
•Enabled by SCIBOX Marketplace
Creating Talent
Communities
Maximise Reach
Front of Mind
Strategy
Candidate Care
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The Future
•low overhead
•technology enabled productivity (front and back office) and consultant performance measurement
•scalable Low Cost
•SME ‘solutions’
•managed services – acceptance of delivery risk
•additional products – outplacement, permanent placement, training, JSA
Higher Margins
•Bluestone Advantage adds independent contractor back office administration capacity – allows for complete contingent labour outsourcing
•Provade enables VMS solution (procure to pay)
Managed Service Provider
•digital candidate attraction, retention and communications – social media platforms
•sourcing of roles and projects for high end ICs
•open to other agencies
•reverse marketing
Digital Strategy
May 14 27
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