investor day - lagardere.com...investor day january, 2007 3 agenda - part one opening remarks p. 4...

INVESTOR DAYJanuary 25, 2007

Investor Day January, 2007

2

Warning

Certain of the statements contained in this document are not historical facts but rather are statements of future expectations and other forward-looking statements that are based on management’s beliefs. These statements reflect such views and assumptions as of the date of the statements and involve known and unknown risks and uncertainties that could cause future results, performance or future events to differ materially from those expressed or implied in such statements.

When used in this document, words such as “anticipate”, “believe”, “estimate”, “expect”, “may”, “intend” and “plan” are intended to identify forward-looking statements which address our vision of expected future business and financial performance. Such forward-looking statements include, without limitation, projections for improvements in process and operations, revenues and operating margin growth, cash flow, performance, new products and services, current and future markets for products and services and other trend projections as well as new business opportunities.

These forward-looking statements are based upon a number of assumptions which are subject to uncertainty and trends that may differ materially from future results, depending on a variety of factors including without limitation:

• General economic and labour conditions, including in particular economic conditions in Europe and North America• Legal, financial and governmental risks (including, without limitation, certain market risks) related to the businesses• Certain risks related to the media industry (including, without limitation, technological risks)• The cyclical nature of some of the businesses.

Please refer to the most recent Reference Document (Document de Référence) filed by Lagardère SCA with the French Autorité des marchés financiers for additional information in relation to such factors, risks and uncertainties.

Lagardère SCA disclaims any intention or obligation to update or review the forward-looking statements referred to above. Consequently Lagardère SCA is not responsible for any consequences that could result from the use of any of the above statements.


3

Agenda - Part One

Opening remarks p. 4 to 5

p.3•State of the Nation as of end 2006:

diagnosis of Lagardère Active Media positioning p. 6 to 47

• Press p. 7 to 22• Radio p. 23 to 27• TV Production p. 28 to 32• Theme Channels p. 33 to 37• Digital p. 38 to 44• Cross-Media p. 45 to 47


4

Opening remarks

We have begun a 3-year process that will transform HFM and Lagardere Active into Lagardère Active Media

• The transformation will be complete when we have: • Restructured underperforming businesses• Achieved operating efficiency• Established a strong foundation for growth• Delivered sustainable digital development

• We expect to deliver growth and profitabilityafter a year of restructuring in 2007

Our strategy for 2007 and beyond is to focus on becoming a worldwide leader in audience aggregation and content

production in selected editorial segments


5

A deep transformation…

Digital investment

2007- Change & rationalization

2007-2009 Transformation & digital development

2010 and after New business model: from media to content and audience aggregation HIGH

MEDIUM

Efficiency & profitability

MEDIUM HIGH

http://images.google.com/imgres?imgurl=http://www.lefilradio.fr/images/lam121206.jpg&imgrefurl=http://www.lefilradio.fr/index/%3Frub%3D1%26id%3D8953&h=200&w=200&sz=18&hl=fr&start=5&tbnid=-IRFTOHhDNRR7M:&tbnh=104&tbnw=104&prev=/images%3Fq%3Dlagardere%2Bactive%2Bmedia%26svnum%3D10%26hl%3Dfr%26lr%3D%26rls%3DIBMA,IBMA:2006-21,IBMA:fr%26sa%3DN


6

Agenda


•State of the Nation as of end 2006: diagnosis of Lagardère Active Media positioning p. 6 to 47



7

Agenda






8

Magazine circulation set to decline, other than in emerging markets

Worldwide evolution of paid circulationMillions of copies sold per adult(consumer magazines excluding free titles)

0

10

20

30

40

50

France UK Spain Italy US Russia China Japan

1995 2005 2015

CAGR 2006-15: -1.4% -0.8% -1.2% 0.4% -0.5% 4.8% 4.1% -0.5%

Source: BIPE


9

Press advertising: increasing Internet pressure

Key countries consumer Key countries Internet magazine advertising (€m)* advertising (€m)

CAGR 2006-10:

CAGR 2006-10:

0

1250

2500

3750

5000

6250

7500

8750

10000

2006 2007 2008 2009 2010

10 549

9 602

12 582

19 766

0

1 000

2 000

3 000

4 000

5 000

2006 2007 2008 2009 2010

9 000

10 000

11 000

17 500

5 000

12500

12%

16.2%

38.9%25.4%40,5%27.4%40.9%

2.4%

2.1%

1.2%2.1%16.1%

1.7%12.4%

15 000

-0.7%

15.0%

20 000

France UK Spain ItalyUS Russia China Japan

Source: BIPENote*: For Russia and China, including BtoB magazines


10

Upscale Women & Celebrity: currently the most dynamic segments

Gross advertising revenues & average circulation CAGR 2002-05 (US – Fr. – UK)

-3,2%

-2,5%

-0,3%

-3,5%

3,4%

5,4%

11,6%

1,1%

5,8%

12,2%

14,7%

19,4%

12,5%

14,4%

-7,0%

16,3%

TV

Auto

News

Family

Health

Kids

People

WomanUpscale

Source: Interdeco Expert* CAGR 2003-2005

-1,0%

0,7%

-0,3%

-3,5%

2,2%

5,1%

1,6%

0,6%

2,3%

2,5%

0,2%

-5,7%

12,0%

4,1%

10,5%

-1,5%

0,3%

-5,0%

18,6%

-1,0%

-3,8%

4,0%

4,5%

2,8%

-3,3%

5,4%

0,2%

1,0%

8,4%

16,7%

31,0%

-3,0%

Circulation CAGR Advertising CAGR

*

http://images.google.com/imgres?imgurl=http://www.laine-immobilier.fr/images/drapeau_france.JPG&imgrefurl=http://www.laine-immobilier.fr/&h=330&w=493&sz=16&hl=fr&start=1&tbnid=Ph_1Epd1EzRMTM:&tbnh=87&tbnw=130&prev=/images%3Fq%3Ddrapeau%2Bfrance%26svnum%3D10%26hl%3Dfr%26lr%3D%26rls%3DIBMA,IBMA:2006-21,IBMA:fr%26sa%3DN

http://images.google.com/imgres?imgurl=http://webuns.chez-alice.fr/images/drapeau_us.gif&imgrefurl=http://webuns.chez-alice.fr/&h=197&w=319&sz=2&hl=fr&start=4&tbnid=zI0UB678VbsgzM:&tbnh=73&tbnw=118&prev=/images%3Fq%3Ddrapeau%2Bus%26svnum%3D10%26hl%3Dfr%26lr%3D%26rls%3DIBMA,IBMA:2006-21,IBMA:fr

http://images.google.com/imgres?imgurl=http://www.univ-paris12.fr/images/photos/0008/img_1139388959126.jpg&imgrefurl=http://www.univ-paris12.fr/24727481/0/fiche___pagelibre/&h=296&w=475&sz=31&hl=fr&start=1&tbnid=YZnm5_UtzLy97M:&tbnh=80&tbnw=129&prev=/images%3Fq%3Ddrapeau%2Broyaume%2Buni%26svnum%3D10%26hl%3Dfr%26lr%3D%26rls%3DIBMA,IBMA:2006-21,IBMA:fr%26sa%3DX


11

Paper magazine business model is under pressure

• Magazine circulation: some segments will suffer more than others. Examples: lads and TV listings. Other segments remain solid. Examples: upscale women, celebrity, health and family.

• 2 main reasons: reduced time spent reading magazines & websites audience growth.

• Launch costs are rising; life cycles are getting shorter. The good news is that break even point seems to be reached earlier.


12

Therefore it is getting tougher to be both a generalist and a specialist player

Mapping of press players

GENERALIST MULTILOCAL SPECIALIST

LOCAL

INTERNATIONAL

Source: Lagardère Active Media


13

Lagardere Active Media: a well-diversified portfolio…

Top 10 titles by gross profit - 2006Top 10 titles by revenue - 2006

~40% of total revenues ~45% of total gross profit

ITACHIUSARUSFRAFRAUSAUSAFRAFRA

Country

10987654321

Rank

PEOPLEWOMENWOMEN

TVNEWS

WOMENWOMEN

CARTV

WOMEN

Category

USAFRAITAFRARUSUSAFRAFRAFRAUSA

Country

10987654321

Rank

CARTV

PEOPLEWOMEN

TVWOMENNEWS

WOMENTV

WOMEN

Category

Source: HFM, Arthur D. Little analysis


14

… well-positioned in the Women and Celebrity segments

2005 revenues and gross profit by segment*

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2005 revenues 2005 gross profitOther 1.3%Teen 2.1%

60%

Share of 2005 gross profit

Women 44.6%

TV 12.5%

Leisure & Travel 9.1%

Home 7.9%

60%

Category Share of 2005 revenues

Lads 4.4%

Auto 5.3%

Celeb 7.0%

News 6.2%

Teen 2.1%Other 1.0%

46.5%

15.4%

8.1%

7.8%

5.7%

4.3%3.8%

87 titles

11 titles

38 titles

35 titles

9 titles

12 titles

10 titles

13 titles 4 titles

5 titles

5.1%

77% 84%

Source: HFM*Titles of consolidated companies


15

Revenues CAGR 2002-05 vs. 2005 profitability –HFM titles worldwide

2005 profitability (gross margin)

Revenues CAGR 2002-2005

35% of revenues23% of HFM titles






Gross margin <0% Gross margin between 0 & 10%

Gross margin >10%

0

But part of the portfolio is still underperforming& a tide up is required

Source: HFM, Arthur D. Little analysis


16

The portfolio enjoys a large international spread (41 countries)

As a % of 2005 sales

259 magazines at end 2006

Controlled subsidiaries

Joint venture

License

France

38.4%

ASIA

8.7%

Italy

8.6%

North America

21.8%

Spain

7.7%

UK 4.4%

Europe total

64.2%

Russia5.3%

Source: HFM

** control at 51% ***JV at 50%


17

But with a lot of small regional operations…

UKRANIA*BELGIUM*

SWITZERLANDNORWAY

TAIWANPORTUGAL

HONG KONGMEXICO*KOREA**

CZECH REP.*SWEDEN

NETHERLANDGERMANY**

CHINAUK

JAPANRUSSIA*

SPAINITALY

USFRANCE

Revenues per country

Source: HFM

* control at 51%; **JV at 50%


18

and lacks critical mass in 2 of its 6 main markets

2005 - Lagardère Active Media market share per country (as a % of magazine advertising revenues)

54,5% 58,4% 61,5%

41,4%

63,4%75,5%

10,8%12,7%

14,9%

18,4%

9,0%

5,9%12,2%

21,2%19,5%

28,4%10,5%

11,1%22,5%7,7% 4,1%

11,8% 17,1%7,5%

France USA UK Italy Spain Russia

HFM

Competitor 1

Competitor 2

Others

*

Source: Interdeco Expert – TNS MI (Press market)

http://images.google.com/imgres?imgurl=http://www.laine-immobilier.fr/images/drapeau_france.JPG&imgrefurl=http://www.laine-immobilier.fr/&h=330&w=493&sz=16&hl=fr&start=1&tbnid=Ph_1Epd1EzRMTM:&tbnh=87&tbnw=130&prev=/images%3Fq%3Ddrapeau%2Bfrance%26svnum%3D10%26hl%3Dfr%26lr%3D%26rls%3DIBMA,IBMA:2006-21,IBMA:fr%26sa%3DN



http://fr.wikipedia.org/wiki/Image:Flag_of_Italy.svg

http://fr.wikipedia.org/wiki/Image:Flag_of_Spain.svg

http://images.google.fr/imgres?imgurl=http://www.planete-drapeaux.net/russie/images/russie_nt.gif&imgrefurl=http://www.planete-drapeaux.net/russie/nt.htm&h=216&w=324&sz=2&hl=fr&start=2&tbnid=rupWlPJygWWIaM:&tbnh=79&tbnw=118&prev=/images%3Fq%3Drussie%26svnum%3D10%26hl%3Dfr%26lr%3D%26sa%3DN


19

We lack critical size in the US but we are leaders on cars and strong on women…

2005 US publishers revenues ($m)

2005 consumer magazine advertising market share in the US by segment (%)

Source: HFM estimates*HFM estimate **total revenues (including outside the US)

17%

39%

32%

12%

42%

15%

53%

32%

10%

49%

22%

19%

38%

58%

62%

HFM US

Conde Nast

Time

Hearst

Meredith

Time

HFM US

Meredith

Hearst

HFM US

Hearst

Conde Nast

Time

HFM US

Primedia

Upscale Women

Family/ Parenting

Car

Women’s services

Motor Trend, Automobile

Teen People

YM, Teen Vogue

Seventeen, Cosmogirl

Good Housekeeping, The Oprah Mag, Redbook

Car&Driver, Road&Tr.

Elle Girl

Woman’s Day

Family Circle, Ladies’ Home Journal, Better Homes.

Parenting

Parents, Child

Elle

Harper’s Bazaar

In Style

Vogue, W

TITLES

105

125

460

485

535

615

910

915

2 115

3 400

5 850

Playboy Enterprises

MSLO

HFM

Rodale

American Media

Primedia

Meredith

Reader's Digest

Hearst

CondeNast

Time

Youth



20

… as in the UK

Estimated 2005 revenues (£m) of the UK publishers

2005 consumer magazine advertising market share in the UK by segment (%)

17%35%

19%15%

56%22%22%

40%34%

8%36%

19%8%

10%

7%

36%

HFM UKConde Nast

Hearst (Nat Mags)IPC

EMAPEMAPHearst

IPCHFMIPC

Conde NastHearst

HFMEMAPHearst

IPC

Source: HFM estimates, Crédit Suisse (nov. 2006)

50

55

110

135

140

145

180

195

385

455

HaymarketPublications

HFM UK

Northern&Shell

The NationalMagazine Cy

Conde Nast

FuturePublishing

BBC Mag

H Bauer

EMAP Mag

IPC Media LTD Youth

Family/ Parenting

Upscale Women

Decoration

Mizz

Bliss

House&Garden, World of interiorsHomes&Garden, Living etc, Wallpaper, Ideal Home

Sugar

Elle Déco, Real Homes

Practical Parenting

Mother&Baby, Pregnancy&Birth

Grazia, New Woman

Elle, Psychol, Red

In Style, MarieCl

EasyLiving, Glamour, Tatler, Vogue

TITLES

Prima Baby

House Beautiful

CosmoGirl

Company, She, Cosmopolitan, Harper’s Bazaar



21

Lagardère Active Media: strong international brands

Well-established international brands

Brands with international potential

39 editions

6 editions19 editions

22 editions including5 published directly by HFM

2 editions8 editions

Source: IGA

http://www.andyanaya.com/images/id_cd.gif

http://www.elle.fr/

http://www.groupemarieclaire.com/

http://www.psychologies.com/


22

Action plan

We need to:

• Rationalize our Portfolio

• Shift from operating to licensing in some countries

• Exit some underperforming segments

• Address the scale issues

• Develop web capacity


23

Agenda






24

Lagardere is present in growing radio markets

Trends in French radio advertising spend

(2002 – 2010)

10801063104410251016989976925887

2002 2003 2004 2005 2006 2007 2008 2009 2010

CAGR 02-102.6%

In $ million

Source: Ad Barometer, December 2006

2 267 1 938

1 760

1 591 1 425

1 224 1 072

799 661

2002 2003 2004 2005 2006 2007 2008 2009 2010

CAGR 02-1017%

In $ million

Trends in radio advertising spend, Central* & Eastern Europe

(2002 – 2010)

* Including Germany

Source: LABC


25

The digital transformation will enhance the terrestrial radio business model

Off-line & online broadcasting

Audience on terrestrial radio should remain stable. Extra audience growth will come from digital internet offering (personalized radio, IP radio, podcast…)… boosting daily radio consumption

Terrestrial broadcasters should remain the benchmark for reliable, broadcasting as long as they transition to digital

Extra growth: content production and aggregation for third-party websites.

17,4

9

Sept. 2005 Sept. 2006

Trends in terrestrial operators’ US Web Radio audience (Unique Visitors)

+94% y/y

50

25

10

2006 2008 2010

Trends in US Podcast audience(2006 – 2010, million users)

CAGR 06-10 +50%


26

Lagardere Radio: a leadership position with some fixing required

French Radio

• Overall a strong position (close to 33% market share), with flat audiences for Europe 1 and strong increase for RFM.

• But Europe 2 audiences remains challenged: segment repositioning is under way.

• And web audiences remain light: brand’s digital transition must be accelerated.


27

Lagardere Radio: a leadership position with some fixing required

International Radio

• Strong growth (above 25% in 2005), strong positioning (No.1 in Russia, CzechRepublik, Romania, No.2 Poland...)

• Strong leadership position to be expanded

• National networks still to be completed

• Web presence light


28

Agenda






29

Lagardere Active Media benefits from a strong & growing market

Scripted market by category 2003-2005France (in €m)

0

200

400

600

800

1000

1200

1400

2003 2004 2005

Drama Animation Documentary

CAGR 03-05

-3%

10%

7%

CAGR 03-054.3%

Drama and animation markets are the most dynamic segments of the global scripted market

Source: CNC


30

Lagardère Active Media: clear leader in French drama, and No. 2 in entertainment

Number of hours of drama Number of weekly hours of broadcast during prime time entertainment broadcast

(France 2005)

6,2%

(France 2005)

0

20

40

60

80

100

120

Lagardere Active Telfrance Carrère

Number of produced hours

GMT

DEMD

Others

0

2

4

6

8

10

12

14

16

18

Endemol Lagardere Active A prime group

Number of produced hours

Source: Ecran Total


31

The production division: 12 companies to compete with integrated international players

2005 Revenues Breakdown for the production division(around 2/3 of Lagardere TV revenues)

GMT Productions

AKA Films

Capital Images

Aubes Productions Telmondis

DEMD Productions

Les Films d'Ici

Image & Compagnie

Palette / 13 Productions

Timoon Animation

Angel Productions

Léo Vision

Maximal

Phare Ouest Productions

Les Productions 22Entertainment

Drama

Source: LABC


32

Action plan: develop a global production house

Drama• Maintain leadership and expand

TV shows• Need to increase market share

Rationalization of the division required• New start for Lagardere Images


33

Agenda






34

Strong growth of multichannel homes expected until 2010

Source: IMCA, ADLittle, Natexis (July 2006)

• Main drivers: DTT and DSL penetration growth

Cable DSL

(in millions)

Number of pay-TV subscribersexcluding Canal+ analog in France

CAGR 2000- 2005 : 7.4%

CAGR 2005- 2010 : 5.1%

0%10%20%30%40%50%60%70%80%90%

100%

2005 2006 2007 2008 2009 2010 2011

Coverage Penetration rate

(in %)

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Evolution of DTT coverage and penetration rate in France

Csat Tps Pay DTT


35

Kids channels: a strong segment in a growing market

Theme channel revenues, CAGR by category (2001-2005)

CAGR 2001-2005

-10%

-5%

0%

5%

10%

15%

Paype

r view

Telesh

oppin

g

KidsSpo

rtsCine

maMus

icFict

ionDoc

umen

tary

News

Genera

list

Source: CSA


36

Lagardère Active Media: leadership in kids segment across all platforms

Cable & Satellite audience share DTT audience share for for our kids channels our channels

0,0%

0,5%

1,0%

1,5%

2,0%

2,5%

3,0%

3,5%

4,0%

4,5%

5,0%

Q1 2006 Q2 2006 Q3 2006

Gulli

TMC

W9

NT1

NRJ 12Europe 2 TV

France 4I> TéléBFM TV

Audience share (%) on the 4 years old and +

0

1

2

3

4

5

6

7

8

9

H12001

H22001

H12002

H22002

H12003

H22003

H12004

H22004

H12005

H22005

H12006

Audience share on 4-14 years olds (%)

Canal J

TiJi

TélétoonDisneyChannelBoomerangJetixPiwiCartoonNetworkFilles TV

Source: Mediamétrie, LABC


37

Action plan

• International expansion• Investment in content production to improve program sourcing• Accelerated Web development to exploit the current lack of

popular franchises

• Europe 2 TV: unique position in DTT but further reinforcement of brand and positioning required

• MCM: need to accelerate business model transformation, despite strong audience on cable & satellite


38

Agenda






39

Media groups are following different digital strategies

Media groups positioning in external vs in-house internet development

In-house development of digital concepts

Diversification through internet acquisitions

Source: Websites, Press, Arthur D. Little Analysis

http://images.google.com/imgres?imgurl=http://i.cnn.net/money/2006/08/17/news/companies/time_warner_restate.reut/time_warner.03.jpg&imgrefurl=http://money.cnn.com/rssclick/2006/08/17/news/companies/time_warner_restate.reut/index.htm%3Fsection%3Dmoney_topstories&h=161&w=215&sz=7&hl=fr&start=7&tbnid=ynadlKNDwmk1yM:&tbnh=79&tbnw=106&prev=/images%3Fq%3DTime%2BWarner%26svnum%3D10%26hl%3Dfr%26lr%3D%26rls%3DIBMA,IBMA:2006-21,IBMA:fr%26sa%3DN

http://www.tf1.fr/home/?trk=1&e=183

http://www.m6.fr/

http://www.hearstcorp.com/index.html


40

Key success factors in the digital world

Today’s Internet players are building their success on:

• Dedicated organization

• Strong technical know-how

• Internet content “low cost” & generalist

• Web 2.0 oriented content


41

Audience breakdown of leading media groups in the US

• Leading media groups in terms of Internet audience achieve more than 70% of their audience with pure online brands/concepts

A strong online brand is also required

40%

41%

21%

13%

22%

4%

2% 9%

30%

29%

18%

26%

60%

71%

3%

2%Conde Net

NY Times

News Corp

Time

Pure online brands:Concierge, Epicurious, Style, etc. = 70%

Offline brands & concepts

Pure online brands, acquisitions: Myspace, IGN, Intermix = 82%

About.com (71%)

Pure online brands: AOL, Mapquest, etc. = 70%

2nd

9th

6th

115th

Ranking (US audience in UV)

Offline brands

9%

Source: Comscore Oct.06


42

2 5 %3 9 %

5 8 %7 1%7 7 %

7 5 %Go o g leYa ho o& M S N

16 %

17 %

16 %15 %

7 %

2 2 %

12 %

8 %

4 %13 %

2 3 %

2001 2002 2003 2004 2005

Go o gle

Yaho o

MSN

Others

• Web major players take the bulk of advertising revenues, but need ever richer content to improve CPM

47

11 12

25

Internet add isp lay

Massaud iencemag azine

Weeky Newsmagazine

Rad io (spo t30 sec)

TV (avg )

Specific content: key to develop Internet media power

Internet power: CPM comparison by media in the US - 2006

Internet advertising concentration

Source: Lagardère Active Media, Bear Stearns, Xerfi, Arthur D. Little

(US$)


43

Lagardère Active Media websites’ audience mostlybelow the French average

Lagardère Active Media websites audiences vs. average content website audience by segment in France

Info-News (32)Traffic (in UV 000s)

88 60 43 78140

718

94

359253

128199

256

101

441

185

54 80 80

419

2985

426542

158

-30

170

370

570

770

970

1 170

1 370

1 570

Auto M

otoEntr

evue

Maxim

alTélé

7 jou

rsPrem

iere

Infob

ébés

Déjà G

rand

Parents

CanalJ Gull

i

TijiELL

EFEMIN

APsy

cholo

gies

Beauty

-Exp

erts

Filles T

VMoo

dPub

licEuro

pe 1

Paris M

atch

JDD

Europe

2MCM

RFM

2006 traff ic

Segment average

Auto (17)TV (11)

Men (7)

Parent (11)

Junior (9)

Women (22)Music (15)

Leisure (22)

People (4)

Figures in brackets: number of sites included in the average (main competitors for each segment) Source: Nielsen Netratings (sept. 2006), Lagardère Active Media


44

Lagardère Active Media websites’ audience mostlybelow the US average

Lagardère Active Media website audiences vs. main competitors in each segment (non exhaustive) – Oct 2006

Traffic (UV 000s)

Source: Comscore (oct 06), except autoweek (sept 06)

4 659 4 681 4 600

1 001 703 442 422 157

AO

L Au

to

Yah

oo!

Auto

s

MSN

Aut

os

M

OTO

RTR

END

.C

OM

A

UTO

BYTE

L.C

OM

CAR

AND

DR

IVER

.CO

M

A

UTO

MO

BILE

MAG

.CO

M

AUTO

WEE

K.C

OM

17686

5 7352 060 1 829 1 498 441 112 102

I-Villa

ge

BHG

.CO

M

MAR

THAS

TEW

AR

T.C

OM

EPIC

UR

IOU

S.C

OM

LHJ.

CO

M

WO

MAN

SDAY

.CO

M

FAM

ILY

CIR

CLE

.CO

M

GO

OD

HO

USE

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Seventeen Cosmogirl Elle girl

Women Upscale

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45

Agenda






46

Cross-media: a growing trend in key Lagardère Active Media segments – the example of France

• Embryonic French cross-media market in 2006, with successful returns for advertisers• Approx. 30 large campaigns launched• 12 of which were won by Lagardere Active Publicité +

Interdeco• Less than 1% of total advertising spend

• 3 key segments targeted through cross-media campaigns• Upscale women• Upscale men• Teen/Kids

• Stronger demand for 2007: 15 major RFPs recorded to date

Cross-media

campaigns

Over 15% of LagardèreActive Publicité within

the next 5 yearsSource: LAP


47

Example of a cross-media campaign for

4 medias (Radio, TV, Press, Internet)2 partners (Europe2 & Public)

Dedicated editorial content & ads

From July 24th to August 12th 2006

PRESS

RADIO

TV

INTERNET

Axe RFP won in competition with NRJ



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48

The state of the Nation: time for a change…

investor day - lagardere.com...investor day january, 2007 3 agenda - part one opening remarks p. 4...

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