investor show holiday lets
DESCRIPTION
Vanessa Warwick and Nick Tadd advise on the purchase and marketing of your holiday let.TRANSCRIPT
Sourcing and Marketing a Holiday Let for Year Round Occupancy Property Investor Show 2010
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Nick Tadd and Vanessa Warwickpropertytribes.ning.com
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Why Holiday Lets?
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Renaissance in British sea-side holidays“Coast” magazinePontins investing £50MCredit CrunchStrength of the EuroInward migrationRegeneration of sea-side resortsEco awarenessCoastal appreciation
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63% looking to holiday at home this year
88% want modern interior54% want holiday close to the beach11% want latest gadget/s27% wanted garden and personal touches
ONLY 19% said the price point was the priority
What holiday makers want
survey c/o:residentaillandlord.co.uk
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Case study: “Seabreeze”
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What attracted us to Camber?Proximity and great transport links to LondonProximity to one of the top ten beaches in the
World!Unspoiled, protected countryside
44 golf courses within 30 mile radiusMagnet for water-sports enthusiasts
Lots of activities for familiesMany attractive dining options nearby
Relatively cheap house pricesCoastal appreciation
High occupancy gives major cash-flowWe love it there!
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Niche MarketsFind the Demand...
Create a supply.
Kite BuggiesWindsurfers etc
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Niche MarketsMarketing...
Web-SitesMagazines
Social NetworksClubs
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Niche MarketsFind the Demand...
Create a supply.
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Niche MarketsMarketing
Web-SitesMagazines
Social Networks
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Who are our market?
London long week-endersFamilies wishing to holiday in the U.K.
GolfersWater sports enthusiasts
Visitors to Rye.
Global market place!
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Create a Purple CowSeth Godin
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How do you createa Purple Cow?
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Purple Cow touches...Kids’ beach games
Dressing gowns/HairdryersLuxurious toiletries i.e. Molton Brown
Hotel quality bed linen + towelsQuality Mattresses
Welcome Pack i.e Milk, bread, wine etcSomewhere to dry wet-suits
Bar-b-que and garden furnitureCreate branded Welcome/information Pack
Dogs allowed!!!
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Renting AV equipment
Play Station3 Samsung 42” Plasma Samsung 5.1Digital Surround Sound
All 100% Tax Deductablewith minimal outlay
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On completion ....Schedule everything as close as possible to
completion:Furniture installation
Hang picturesBlinds fitted
Digital TV aerialAV equipment
Meet with Management and Marketing companiesGet photographs taken
START MARKETING PROCESS ASAP!!
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Tips ....Research all costs upfront
Stick to your budget!Negotiate if you can.
Don’t think of it as your house.Budget for a few expensive pieces to elevate it.Be prepared for breakages and wear and tear.
Try to “sell” the lifestyleCreate a brand.
Listen to your Guests - and up-date.
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Appeal to the Female
...and the Male
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Marketing ...
The importance of great photographs ...
* Most people choose their holiday property from the photographs
* Sell the lifestyle by showing garden, BBQ, beach etc.
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Marketing ...
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Other marketing avenues .....Own property website
Facebook Leaflets
Social MediaReferalls/Repeat
Incentives/Special offersDiarise Events
MagazinesHoliday lettings websites
Marketing the property yourself saves you on commissions and thereby increases your cashflow!
Marketing ...
Marketing ...
besidetheseaholidays.co.uk
holidaylettings.co.uk
Marketing ...
Tri Fold Leaflet...
Marketing ...
Facebook...
Marketing ...
Marketing ...
To Summarise
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Good Cash-FlowCoastal Appreciation
Diversify your portfolioWorldwide marketplace
Build Client baseCross pollination
Holiday retreat you can enjoyTax benefits
Higher start-up costPossible high management
charges (first year or so)Greater risk of voids
More wear and tear on property
Pros Cons
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4walls Property Tribes
ecademy
@nicktadd@4_walls
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Stand 34
Wish you were here ...?
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