TRANSFORMING THE VIDEO VIEWING EXPERIENCE

Overview

Invu was initially launched with a number of partners in Q4 2012, current partners include:

Annual “Top 10” TV Show, Cable TV Networks, Internet Media, Talent Agencies, Musicians,

Production Companies, and a Record Label.

Current Performance Based Results

Average Activities Per Engaged Viewer

15

Average Video Duration (min:sec)

2:52

Engaged Viewers Explored Multiple Levels of

Information

50%+

Engaged Viewers Explored Product or

Service Related Information

50%+

Engaging Simple Flexible

The Invu platform makes it

easy for content owners to

develop interactive, context rich

viewing experiences that better

engage their audience and

minimize media multitasking.

Tablet or PC, Windows

or Mac - Invu offers a

flexible interface that

works with them all.

Invu delivers the

interaction viewers want,

right at their fingertips,

without forcing them to

leave the video viewing

experience.

Added Value to Viewers

In-Video Games

Make Reservations

Purchase Items of Interest

Read External Articles

Read Reviews

Show Blogs

Show Information

Amenities & Features

Guest Stars

Fan Discussion

Find Nearest Location

“How To” Information

Identify Actors, Musicians, etc…

In-Show Products

Show Location(s)

Sign Up for Updates

Social Media

Take Surveys

Unique Video Info

View Other Videos

Invu delivers the interaction viewers want, right at their fingertips, without leaving the

primary video viewing experience.

Show Information Main Actors Social Media In-Show Products

Added Value to Content Owners

Branded Content Product InformationSyndicate Content

GloballyCustomizable

Widgets

Greater Information Access

Incremental Monetization

Syndicate Content Globally

Watch Additional Videos

Behind the Scenes Videos

Capture Viewer Information

Cause Awareness

Customizable Widgets

Director’s Cut Information

Download App

Invu provides content owners with the opportunity to make a greater amount of information

accessible to viewers without having a direct impact to the video production process:

Enhanced Videos:

o Branded Content

o DIY Videos

o Interview Segments

o Property Tours

o Short Form Videos

Incremental Monetization

Download App Purchase Products Preferred Merchants

Invu does not replace any current in-video advertising, Invu does deliver new ways

for content owners to generate incremental revenue from digital video including:

Incremental Banner Ad Space

Preferred Merchants

Product Placement Sponsorships

Purchase Content

Purchase Products

Segment Sponsorships

Sign-Up for Affiliate Programs

Advance Consumer Sale Process

Auction Bidding

Brand Takeover

Buy Event Tickets

Charity Donations

Download Apps

Fill Out & Submit Application

Purchase Content

Technology Overview

Currently Integrated

Video PlatformsWidgetsIntegration Process

Invu and the RealNetworks team support a simplified integration process that minimizes

the process steps and resources needed to fully integrate Invu technology.

Invu enables content owners to select from many already built widgets and/or to be

able to develop and integrate customized widgets that add incremental value to the

desired performance based results.

Invu is already integrated with a number of the more popular video platforms and

RealNetworks has also developed a syndication process that allows for partner videos

to be embedded with Invu technology on sites identified by content owners.

Activity Based Metrics

Value of Activity Based Metrics:

• Enhanced viewer experience leads to

increased brand engagement.

• Actions take place within and not away

from viewing experience.

• Activity based metrics in addition to

traditional CPM model.

• Invu’s activity based metrics are

incremental data points to deliver to

brand marketers to better justify their

campaign investments and measure

program effectiveness.

• Viewers who choose to engage with a

brand partner have a much higher value

than current passive viewers watching

video.

Key Metrics(Passive vs. Activity Based Metrics)

Today

Multiple Levels of Asset Activity Opportunities(Example: nearest dealer, color options, special promotions, reviews)

Data Measured by Engagement Type(Person, Place, or Product)

Measurable Actions for In-Video Product Placement(where to buy, get more information, engage with product/brand)

Data Comparison(Example: How many people clicked on male/female actor then

engaged with brand, and what levels of detail did they go?)

Analyze Consumer Preference(Identify what influences consumers)

Incremental Inventory for Brand Partnerships(Partner defined number of promotional assets inserted)

Benefits of Invu Activity Based Metric Areas

Impressions

• CPM

Click Thru Rate

• Total

• %

Actions

• Total

• Cost Per

Sample Reporting Capabilities

Filters Summary

Matrix Download

Invu will deliver a

deep set of activity

based metrics that

allow for partners to

easily refine

information available

to the viewers in

order to provide the

best viewing

experience possible.