iot expo: 7 steps to business success on the internet of things

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Steps to Business Success on the Internet of Things 7 Sean Lorenz, Technical Product Manager, Xively @seanlorenz | @XivelyIoT

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Dr. Lorenz will discuss a seven-step process companies can follow to create connected solutions that enable much stronger and more direct relationships with customers. Using Xively customer case studies to illustrate the process, he will show attendees how to navigate the business and technical nuances inherent in building connected customer experiences via the IoT.

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Page 1: IoT Expo: 7 Steps to Business Success on the Internet of Things

Steps&to&Business&Success&&on&the&Internet&of&Things&&&7&Sean%Lorenz,%Technical%Product%Manager,%Xively%

@seanlorenz&|&@XivelyIoT&

Page 2: IoT Expo: 7 Steps to Business Success on the Internet of Things

•  Your&business&+&the&IoT&

•  Building&end@to@end&connected&products&

•  Real@world&examples&

Takeaways&

2&

Page 3: IoT Expo: 7 Steps to Business Success on the Internet of Things

Business System Integration

Create Applications

Build the InfrastructureIdentify Business Case

Create operations & process optimization strategy

Define product & service strategy

Investigate & define broad business case

BOARDS + MODULESDev platformsRFIDBLEGPUs & CPUsSecurity

SENSORS + ACTUATORSAcousticChemicalProximitySecurity

HydraulicPneumaticElectricMechanical

NETWORK OPERATORData carrierWiFi carrier

GATEWAYSIP Protocols [WiFi, Ethernet]Bridge Protocols [Estimote, Z-Wave, Zigbee, mesh router]

OBJECT FUNCTIONALITYCreate & test capability Bidirectional data connectivity

Create a Connected Object

InfrastructureAPISupportMessagingAccount MgmtFile Storage

Data VisualizationRemote AccessWeb InterfaceSecurityRoutingRules Engine

Time Series StorageProvisioningRealtime Data Streaming

END USER APPSMobile app [consumer, vendor, partner]Web app [internal, external]Win32 app

OPERATIONS APPSDevice Lifecycle MgmtGroups MgmtProvisioning

Service &Support

CRM/ERP IntegrationBilling ServicesLogistics SoftwareSupport Systems

Data VisualizationLearnable, Predictive ActionStream ProcessingReporting

Device UpdatingRemote DiagnosticsUser SupportBreak/Fix

Analytics & Automation

Steps&to&Building&Complete&IoT&SoluHons&

3&

Page 4: IoT Expo: 7 Steps to Business Success on the Internet of Things

4

Follow&the&data&DATA&IS&THE&CURRENCY&OF&THE&INTERNET&OF&THINGS&

Page 5: IoT Expo: 7 Steps to Business Success on the Internet of Things

IdenHfying&a&Business&Case&Step%1%

Page 6: IoT Expo: 7 Steps to Business Success on the Internet of Things

Internet&EvoluHon&

Wave%1:%WWW%Connec/ng%PCs%

Wave%2:%Mobile/Cloud%Connec/ng%People%

Wave%3:%Internet%of%Things%Connec/ng%Everything%

6&

Page 7: IoT Expo: 7 Steps to Business Success on the Internet of Things

On&the&Top&of&Hype&Mountain&

Source:&&Gartner's&2014&Hype&Cycle&for&Emerging&Technologies&Maps&the&Journey&to&Digital&Business&

Internet%of%Things%

7&

Page 8: IoT Expo: 7 Steps to Business Success on the Internet of Things

ConnecHng&things&on&the&Internet&is&not&enough.&

Page 9: IoT Expo: 7 Steps to Business Success on the Internet of Things

“the&Pets.com&of&the&IoT”&Stacey%Higginbotham%

Page 10: IoT Expo: 7 Steps to Business Success on the Internet of Things

Today’s&connected&soluHons&must&saHsfy&&a%clearly%understood%customer%need…&

Page 11: IoT Expo: 7 Steps to Business Success on the Internet of Things

…and&holisHcally&transform&internal&departments&too.&

•  Customer&retenHon&•  Experience@based&billing,&&variable&pricing&

•  Up@sell,&cross@sell&•  Expand&market&share&

•  PredicHve&maintenance&•  Remote&service&&&support&•  Service&chain&opHmizaHon&

•  Behavior@based&insights&•  Highly&relevant&targeHng&•  Advanced&acribuHon&modeling&

•  Break/fix&cycle&management&•  Device&lifecycle&management&•  Supply&chain&opHmizaHon&

&

•  Chain&of&custody,&audit&trails&•  Real@Hme&revenue&recogniHon&•  Risk&&&compliance&management&

•  Feature&usage&&&demand&analysis&•  Product&road@mapping&•  QuanHtaHve&field&tesHng&

Sales%

Service%

Marke/ng%

Opera/ons%

Finance%

Product%Dev% 11&

Page 12: IoT Expo: 7 Steps to Business Success on the Internet of Things

Create&a&Connected&Object&&Step%2%

Page 13: IoT Expo: 7 Steps to Business Success on the Internet of Things

Building&the&product&Step%2%

How&will&your&board&be&powered?&

Power%Supply&What&type&of&board&fits&your&product?&

Boards&What&data&are&you&trying&to&observe?&

Sensors&

Where&should&I&act?&

Actuators&What&connecHvity&opHons&do&I&have?&

Networks&What&protocol&&

do&I&use?&

Gateways&

13&

Page 14: IoT Expo: 7 Steps to Business Success on the Internet of Things

14&

Build&the&IoT&Infrastructure&Step%3%

Page 15: IoT Expo: 7 Steps to Business Success on the Internet of Things

IoT&Infrastructure&Step%3%

Infrastructure&

API&

Support&

Messaging&

Account&Management&

Groups&Management&

File&Storage&

Data&VisualizaHon&

Remote&Access&

UI/UX&Development&

Security&

RouHng&

Rules&Engine&

AuthenHcaHon&

Time&Series&Handling&

Provisioning&

Real@Hme&Data&Streaming&

Object&Directory&

Deployment&TesHng&

Load&Balancing&

PenetraHon&tesHng&

15&

Page 16: IoT Expo: 7 Steps to Business Success on the Internet of Things

IoT&Infrastructure&Step%3%

16&

XIVELY API REST, Sockets, MQTT

GravityTM Platform

APPS

XivelyManagement

Studio

MESSAGING Real-time, carrier-grade messaging & routing

Business Process Integration(ERP, CRM, App Automation)

End User Applications

Devices &Gateways

OperationsApplications

TRUSTENGINE

Secure permissioning frommessaging to infrastructure

DATASERVICES

Storage and retrieval fortime series data & files

DIRECTORYSERVICES

Searchable directory ofobjects & permissions

CORERescue

BoldChat

Join.me

Cubby

Page 17: IoT Expo: 7 Steps to Business Success on the Internet of Things

17&

Create&ApplicaHons&Step%4%

Page 18: IoT Expo: 7 Steps to Business Success on the Internet of Things

Create&ApplicaHons&

End%User%Apps%

Step%4%

Opera/ons%Apps%

18&

Page 19: IoT Expo: 7 Steps to Business Success on the Internet of Things

19&

Tie&Into&Business&Systems&Step%5%

Page 20: IoT Expo: 7 Steps to Business Success on the Internet of Things

Integrate&with:&&

•  ERPs&•  CRMs&•  LogisHcs&•  Billing&•  MarkeHng&•  etc.&

Tie&into&Business&Systems&Step%5%

20&

Page 21: IoT Expo: 7 Steps to Business Success on the Internet of Things

AnalyHcs&&&AutomaHon&Step%6%

Page 22: IoT Expo: 7 Steps to Business Success on the Internet of Things

AnalyHcs&&&AutomaHon&Step%6%

Repor/ng% Filtering% Exploring% Predic/ng% Ac/ng%

Visualize&trends&in&your&data&with&dashboards&or&analyHcs&sooware&integraHon.&

Preprocessing&data&helps&to&discover&outliers,&clean&raw&data&for&parsing,&or&set&basic&triggers&and&events.&&

Unsupervised&learning&and&clustering&algorithms&can&illuminate&trends&unnoHced&by&human&analysis.&

Deep&learning,&Bayesian&and&other&predicHve&algorithms&help&you&make&future&decisions&based&on&past&data.&

Making&intelligent,&automated&decisions&based&on&learned&inputs&can&set&you&apart.&

VALUE&INCREASES&OVER&TIME&

22&

Page 23: IoT Expo: 7 Steps to Business Success on the Internet of Things

Maintain,&Service,&and&Support&Step%7%

Page 24: IoT Expo: 7 Steps to Business Success on the Internet of Things

SupporHng&your&devices&

Remote%Support% Remote%Access%Remote%firmware%updates%

Step%7%

24&

Page 25: IoT Expo: 7 Steps to Business Success on the Internet of Things

Transformation Results

Page 26: IoT Expo: 7 Steps to Business Success on the Internet of Things

The&Connected&Lab&

Page 27: IoT Expo: 7 Steps to Business Success on the Internet of Things

New&England&BioLabs&EvoluHon&

The%7%Steps%

1%

2%

3%

4%

6%

5%

7%

2.&Connected&Object&

1.&Business&Case&

3.&Plaporm&

4.&ApplicaHons&

5.&Business&Systems&

6.&AnalyHcs&&&AutomaHon&

7.&Service&&&Support&

27&

Page 28: IoT Expo: 7 Steps to Business Success on the Internet of Things

28

The&Connected&Home&

Page 29: IoT Expo: 7 Steps to Business Success on the Internet of Things

Lutron&EvoluHon&

The%7%Steps%

2.&Connected&Object&

1.&Business&Case&

3.&Plaporm&

4.&ApplicaHons&

5.&Business&Systems&

6.&AnalyHcs&&&AutomaHon&

7.&Service&&&Support&

3%

6%

1%

2%

4%

5%

7%

29&

Page 30: IoT Expo: 7 Steps to Business Success on the Internet of Things

I WANT YOU TO BUILD AWESOME

IOT PRODUCTS

Page 31: IoT Expo: 7 Steps to Business Success on the Internet of Things

@XivelyIoT&xively.com&

Thank&You!&