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IOWA EVENTS CENTER2012–2013 ANNUAL REPORT

TABLE OF CONTENTS

01

INTRODUCTION02 Statement of Purpose

03 Message from Chris Connolly, General Manager of the IEC

04 Message from Tom Hockensmith, Chair of the Polk County Board of Supervisors

05 Message from Greg Edwards, CVB President and CEO

EVENTS06 Summary of Accomplishments

07 Signature Event–NCAA Division I Wrestling Championships

08 Arena Events

09 Convention Center Events

FACILITY INFO10 Facility Overview

11 Facility Floor Plans

12 Going Green/Energy Savings

13 Capital Projects

AT THE IEC14 Organizational Chart

16 National Marketing Plan

17 Tenant Partners

18 Global Spectrum Family of Companies

19 Additional Partners

20 Client Surveys

FINANCE21 Financial Performance

22 Market Segments–Wells Fargo Arena

23 Market Segments–Hy-Vee Hall, Community Choice Credit Union Convention Center

COMMUNITY INVOLVEMENT 24 How You Growin’?– How You Feelin’?–How You Doin’?

25 Charity Committee

26 Testimonials

27 Customer Comments

28 Future Outlook

02

STATEmENT OF PURPOSE

Global Spectrum, under the direction of our client Polk County, is committed to being a civic leader in the Greater Des Moines area by providing a first-class operation of the Iowa Events Center and by being active community partners with area businesses, not-for-profits and community groups. The local Global Spectrum team recognizes that the most efficient way to do this is by taking an active leadership role within community organizations, operating the Iowa Events Center with a fiscal-savvy approach, and by providing clean, safe facilities with exceptional customer service.

The Iowa Events Center is the premier convention and live entertainment facility in the Midwest, combining state-of-the-art facilities with a professional, energetic staff that works extremely hard to provide successful events and lifelong memories to all citizens of Iowa. Hosting events that range from family shows to concerts, sporting events to trade shows and conventions, the facilities serve an integral role in boosting tourism and local traffic to restaurants, retail and parking facilities in downtown Des Moines.

03

mESSAgE FROm ChRiS CONNOLLy, gENERAL mANAgER

Mr. Tom Hockensmith, Chair Polk County Board of Supervisors 111 Court Ave., Suite 300 Des Moines, IA 50309

Dear Mr. Hockensmith,

On behalf of Global Spectrum and the staff of the Iowa Events Center, I am proud to present to you our FY-2013 Annual Report. It was an incredible year all around at the venue as we hosted a number of first time, high-profile national and regional events in both the arena and convention center. FY-2013 also marked the first full year that Community Choice Credit Union Convention Center at Veterans Memorial was in operation. The new convention center space truly was the driving force behind us being able to attract many new events to the complex.

On the financial side of the business, FY-2013 was a resounding success for Global Spectrum and the Iowa Events Center. We finished FY-2013 by showing a profit of $510,505 to Polk County. The Iowa Events Center hosted a total of 484 events in FY-2013; which was 44 more than the projected number. In addition to the financial success over the past year, our staff was able to improve the level of customer service offered. Our overall client survey score was 4.75 (graded on a 5-point scale) for FY-2013 compared to a 4.56 survey score during the previous fiscal year.

Wells Fargo Arena continues to be one of the leading arenas in the country, hosting top-touring acts such as Carrie Underwood, Fleetwood Mac, Bon Jovi, Kenny Chesney and Cirque du Soleil. The highlight of our year was the opportunity to host the 2013 NCAA Division I Wrestling Championships this past March. The Championships boasted six sell out sessions in the arena for a total attendance of over 90,000. More than 16,000 patrons attended, per session, with over 20,000 people attending the NCAA Wrestling Fan Fest in Hy-Vee Hall. On the managed facilities side, we continued to see a dramatic increase in the total number of short-term corporate bookings and weddings; thanks in large part to the newly renovated convention center space. In addition, we also hosted first-time events such as the Oldsmobile Car show in July and the Iowa State Pool Players Tournament in March, which attracted thousands of new patrons to the Iowa Events Center.

Looking ahead, Global Spectrum will continue to work closely with the Greater Des Moines Convention & Visitors Bureau as we continue to compete for larger national and regional convention center business as well as more NCAA sporting events in Wells Fargo Arena. Finally, I would like to personally thank the Polk County Board of Supervisors for being such great advocates of Global Spectrum and the Iowa Events Center and for supporting our business operation as a whole.

Sincerely,

Chris Connolly General Manager Global Spectrum – Iowa Events Center

mESSAgE FROm TOm hOCkENSmiTh, ChAiR OF BOARd OF SUPERviSORS

04

05

In Regards to Global Spectrum Management:

Catch world-class events. Breath-taking venues. Endless space for meetings, conventions, sporting events and exhibits.Catch a year of success at the Iowa Events Center.

Fiscal year 2012-2013 was outstanding for Greater Des Moines, thanks once again to one of the largest economicgenerators in the heart of Downtown Des Moines—the Iowa Events Center. Together, our teams sell Greater Des Moinesas a destination haven for meetings and events.

The Iowa Events Center (IEC) facility and team helps Greater Des Moines reach for new goals, solicit and book newbusiness and make an impact on the entire community. In the last year alone, this great facility has allowed us to:

• Generate 173 potential groups/events for the IEC with 483,015 potential room nights for the community in thefuture.

• Generate 135 leads for the IEC representing a potential 240,584 room nights for the community.• Secured 48 new bookings and 37,713 new room nights as part of 110 bookings at the IEC with 83,349 room

nights.

With one year completed in the new Veteran’s Memorial Community Choice Credit Union Convention Center, we wereable to book more new conventions and events into Greater Des Moines, with the following new groups hosted:

• NCAA Division I Wrestling National Championships (90,000 attendance)• USA Volleyball High Performance Championships (18,000 attendance)• Oldsmobile Club of America Car Show & Swap Meet (2,000 attendance)• National Field Archery Association Annual Iowa Pro-Am (2,000 attendance)• Iowa Association of Student Councils Leadership Conference (1,500 attendance)• The Pampered Chef, Ltd. Spring Product Launch (1,000 attendance)• Premier Designs, Inc. Regional Conference (600 attendance)

Each event and room night brings new money into Greater Des Moines, supporting local businesses like hotels,restaurants, attractions, retail, banks and many more. The more successful the Iowa Events Center continues to be, thegreater the economic impact on our community.

Our collaboration with Global Spectrum Management and the Iowa Events Center team has proven to be a valuable partof our success. We are proud to have the Iowa Events Center in Des Moines!

Sincerely,

Greg EdwardsPresident & CEO

mESSAgE FROm gREg EdwARdS, CvB PRESidENT & CEO

SUmmARy OF ACCOmPLiShmENTS

The Iowa Events Center had a wide range of accomplishments in FY 2012–2013. Some of these had been in the works for many years with the success being recognized in the past 12 months, while others were a product of hard work and booking great events.

Sporting events were a major portion of the success this past season, with the much anticipated NCAA Division I Wrestling Championships taking place March 21–23, 2013. While the public tickets sold out in under 20 minutes and over 90,000 people attended the six sold-out sessions, the event also generated business for the Convention Centers with a record crowd of 20,705 people attending Fan Festival in Hy-Vee Hall, the Premium Seating Hospitality Room between each day’s sessions in Community Choice Credit Union Convention Center, and numerous Alumni and Booster Club gatherings taking up space throughout the week. The event also brought record one-day crowds to the Iowa Hall of Pride.

The Hy-Vee Big Four Classic brought all four Division I Men’s Basketball programs to Wells Fargo Arena on December 15, 2012 for the first year of four on the contract. A near capacity crowd saw Iowa defeat UNI and Iowa State defeat Drake.

In other sports news, the Minnesota Wild relocated their American Hockey League affiliate from Houston to Des Moines and named them the Iowa Wild. After their April announcement, staff has relocated to Des Moines and the team is preparing for their inaugural season at Wells Fargo Arena with their home opener scheduled for October 12. Wild owner Craig Leipold joined the rest of the management team for the press conference announcing the team and made a return trip in June to spend time with the local business community and media members to explain why the Wild decided on Des Moines and to provide insight into their business model.

FY 2012–2013 was the first full year of operation in the Community Choice Credit Union Convention Center at Veterans Memorial; and the convention center business benefitted greatly from having the meeting rooms and ballroom space for existing and new events. The Iowa State Pool Players Championships were held in Hy-Vee Hall for the first time, with 160 billiards tables and lights lined up in Hall B. This multi-day event was a success and led to receiving the bid to host the tournament annually through 2017. Weddings at the Iowa Events Center increased from 18 to 25. Even though we had a tremendously busy year—with 484 events happening in the complex—our convention center survey scores showed marked improvement from last year, rising from a 4.56 to 4.75 on a 5 point scale.

The ballroom at Community Choice Credit Union Convention Center remained active all year, with 17 new banquets taking place from holiday parties to weddings. On March 30, 2013 live music was re-introduced to the facility that used to be known as a concert hall as Rodney Atkins played to a crowd of 3,000 people in the ballroom. In addition to the concert, a block party was put together on the meeting room level showcasing the versatility of the facility with a stage, mechanical bull, and vendor booths set up throughout the open floor plan.

Sold out concerts dotted the schedule at Wells Fargo Arena in between Energy and Barnstormer games, including Bon Jovi, Kenny Chesney, and Carrie Underwood. The Kenny Chesney concert in April boasted a new Food and Beverage Sales record for the arena. Global Spectrum also put on a tailgate party in the parking lot prior to the show with live music, vendor booths, and food and drink available. In total, $5,000 was donated to the Variety–The Children’s Charity from block party proceeds in conjunction with block party sponsor Choice Creative Solutions.

SUmmARy OF ACCOmPLiShmENTS

Another year over budget thanks to solid booking and national-scale events such as the 2013 NCAA Division I Wrestling Championships, plus major milestones in venue history have made the past year one to remember.

06

CONCERT EvENTS

07

When the 2013 NCAA Division I Wrestling Championships were awarded to Des Moines, Iowa the local wrestling community exhaled a sigh of relief. The NCAA Championships had long been a dream of organizers of Wells Fargo Arena and local hospitality officials as the community knew it would be a home run. After visiting our Capitol City, the overwhelming majority of feedback confirmed what local officials knew would happen: Des Moines did a tremendous job hosting one of the NCAA’s most prestigious and sought after championship events.

The Local Organizing Committee—which consisted of the Greater Des Moines Convention and Visitors Bureau, Iowa State University, Polk County and Global Spectrum—worked tirelessly for over three years to ensure that student-athletes had a tremendous experience, and attendees from around the globe were taken care of with first-class hospitality. This included working with local transportation officials, corporate and civic leaders, the hospitality community, local law enforcement and the NCAA to make sure fans and student-athletes left Des Moines with a great impression.

Tickets for the six sessions sold out of the public allotment in less than 20 minutes, and the Fan Festival—held at Hy-Vee Hall—broke an attendance record with 20,705 people walking through the doors. The Iowa Hall of Pride, located inside Hy-Vee Hall, welcomed 2,458 people who were allowed free entry thanks to the generosity of Atlantic Bottling Company and Iowa Farm Bureau.

According to student-athletes and coaches that attended the NCAA Wrestling Championships, highlights for them included the capacity crowds that were fully engaged in the wrestling action, a student-athlete lounge on the meeting room level of Hy-Vee Hall with warm-up mats, TVs of all the action and direct access to the arena floor, and practice mats at each of the student-athlete hotels. Fans enjoyed the layout and close proximity of Fan Festival, the hospitality of the Greater Des Moines community, and were pleasantly surprised by the accommodations inside Wells Fargo Arena.

The event drew over 90,000 in attendance at the arena with an economic impact of $15 million to Greater Des Moines.

ThE ChAmPiONShiPS

drew over 90,000 fans

to the arena and had

an economic impact

of $15 million to

greater des moines.

SigNATURE EvENT—NCAA diviSiON i wRESTLiNg ChAmPiONShiPS

08

Wells Fargo Arena continues to attract the highest quality touring shows each year, being ranked in the top 100 venues in the world for ticket sales in 2012 by Pollstar Magazine.

The highlight of the 2012–2013 concert season for Wells Fargo Arena was the return of Kenny Chesney for the fourth time on April 27, 2013. Over 12,000 fans joined the ‘No Shoes Nation’ tour for a night filled with a library of Chesney hits. 3,000 people kicked off their night outside at the Kenny Chesney Block Party prior to the start of the show which provided $5,000 to Variety, the Children’s Charity. With the help of opening acts Eli Young Band and Kacey Musgrave, the show broke a food and beverage record at Wells Fargo Arena. Bon Jovi also played their fourth sold out performance at Wells Fargo Arena this past April.

Other concerts at Wells Fargo Arena included Fleetwood Mac, Carrie Underwood, Alan Jackson, Def Leppard & Poison, and Bob Dylan. The last three were brought to Des Moines with the help of Global Spectrum Presents, our in-house talent-buying arm that is led by Brock Jones, Vice President of Booking for Global Spectrum.

Olympic gold medalists Gabby Douglas, Aly Raisman and Jordyn Weiber along with other members of the 2012 all-around gold medal winning U.S. Olympic team and the 2008 U.S. Olympic team hit Des Moines for a one night performance during the 2012 Kellogg’s Tour of Gymnastics Champions. This event was the highlight of another busy season of family entertainment. In addition to the Gymnastics Champions, regular family shows like: The Harlem Globetrotters, Disney on Ice,

Monster Jam, Professional Bull Riders, Sesame Street Live, and more made return stops to Des Moines.

The Harlem Globetrotters joined Christ the King Elementary School in educating their students in anti-bullying by bringing their ABCs of Bullying Prevention program to the school while in town for their game at Wells Fargo Arena April 7. Christ the King Elementary educated students throughout the year on the subject by setting up weekly meetings between students and the school guidance counselor to discuss social skills and how the students should behave toward one another including: respect, standing up to bullying, including others, setting boundaries and speaking kindly to one another. The important message of bullying and violence prevention was conveyed with participation from the kids—and the team’s signature ball handling skills and humor—for a well-balanced program that informs and entertains. The visit to Christ the King is one of over 300 programs the Globetrotters bring to schools across the country throughout the year.

Ringling Bros. and Barnum & Bailey returned to the arena for the first time in five years with their Gold Edition. This “Fun for all Ages” show brought circus acts from elephants to the Wheel of Death, Clowns to Strongmen, to Des Moines for a six show run that included an Elephant Brunch at Nollen Plaza to promote their performance and give children of all ages an up close look at these endangered animals.

The 2013 NCAA Division I Wrestling Championships were hosted in Des Moines this past March. The sold out event at Wells Fargo Arena had an attendance of over 90,000, while the NCAA Fan Festival in Hy-Vee Hall broke an attendance record by attracting 20,705 fans. Wells Fargo Arena also hosted the inaugural Hy-Vee Big 4 Classic, bringing together Iowa’s four Division I Basketball programs—(Iowa State University, the University of Iowa, University of Northern Iowa, and Drake University)—to Wells Fargo Arena for a one day double header. Attracting over 12,000 fans, this year’s event was met with great reviews and will call Wells Fargo Arena home for at least three more seasons.

The Iowa Barnstormers (AFL) and Iowa Energy (NBA-D League) continue to bring fans to Wells Fargo Arena on a consistent basis with the Energy hosting 24 games and the Barnstormers playing nine home games each year. This past April marked the return of the AHL to Des Moines as the Iowa Wild, the AHL affiliate of NHL’s Minnesota Wild, relocated from Houston to Des Moines. The Iowa Wild will play 38 home games at Wells Fargo Arena beginning in the 2013–2014 AHL season.

3,000 PEOPLE began their night outside at a kenny Chesney ‘No Shoes Nation’ block party that provided $5,000 to variety, the Children’s Charity.

ARENA EvENTS

09

FY 2012–2013 was a tremendous year for Convention Center business at the Iowa Events Center as the facility surpassed its budget by $436,000 and 43 events. Included in these increases were an additional 17 banquets over last year that brought in $1.2 Million in gross revenues. With the new Convention Center space, more brides booked their wedding receptions into the ballroom and meeting room level of Community Choice Credit Union Convention Center, increasing our weddings to 25 for the year.

Consumer and Trade Show season brought back the main staples for the Iowa Events Center with the Des Moines Home & Garden Show, Iowa Power Farming Show, Iowa Pork Producers, AQS Quilt Week, Iowa Deer Classic and the Des Moines Boat, Sports and Travel Show. These events have been given the opportunity to grow in the past two years with the addition of more space after the renovation.

In August, Community Choice Credit Union Convention Center hosted a unique, open house-style luncheon in the ballroom for invited guests throughout the community to learn about the variety of options offered for holiday party planning at the facility. More than 60 guests entered the sweet world of Candyland and learned about group packages, food, music, tenant team outings and more. The event was an all-around success, generating leads that resulted in holiday parties, group ticket outings, board meetings, end-of-tax season receptions, and venue exposure.

The Iowa Events Center was also fortunate to draw in new business, including the Iowa State Pool Players Association and the National Oldsmobile Classic. The State Pool Players Association set up 160 billiards tables and lights in Hall B for their weeklong tournament. With the success of this year’s event, they elected to book Des Moines for their state event for the next four years. The ballroom at Community Choice also re-introduced live music into the building as 3,000 fans attended a Rodney Atkins concert on March 30, 2013.

Because of the NCAA Division I Wrestling Championships at Wells Fargo Arena, Hy-Vee Hall was selected to host the NCAA Fan Festival during the tournament, drawing a record crowd of 20,705 people through the doors over four days. The layout and proximity to the competition venue were two main factors in realizing this attendance along with the focus put on marketing the area as a place to be a part of the action.

Global Spectrum continues to produce Iowa’s Premier Beer, Wine and Food Expo, presented by Hy-Vee. The show, which was in its 5th year, continued to show record attendance as nearly 8,000 people sipped, shopped, and sampled their way through over 100 vendor and sampling booths. This past year’s show broke attendance and revenue records and helped make the decision to double the size of the show floor for 2013.

CONvENTiON CENTER EvENTS

The venue offers a 17,000 seat arena along with over 250,000 square feet of meeting space. The Iowa Events Center boasts spaces to host events ranging from 20 people to 17,000 depending on facility and layout. Being connected by skywalk ensures that everything is available under one roof. The current facilities offer 150,000 square feet of contiguous exhibit space, 37 meeting rooms, the state’s largest ballroom, and natural lighting throughout. The facility is located right off Interstate 235 with 1,300 parking spaces on-site and within walking distance of over 10,000 downtown hotel rooms.

Wells Fargo Arena is home to the NBA D-League’s Iowa Energy, AFL’s Iowa Barnstormers and AHL’s Iowa Wild. The arena boasts 36 suites, 630 club seats, 20 loge boxes, and The Principal River’s Edge Restaurant. The arena features a 360 degree curtaining system along with a half-house curtain in order to transform the arena from a full arena to a small theatre setting. It was constructed with an ice floor and retractable seating to allow for flexibility in floor layout.

Hy-Vee Hall offers 100,000 square feet of exhibit space along with eight breakout rooms, nearly 24,000 square feet of pre-function space, 11 loading bays, drive-on access and a business center. The entire facility is networked for wireless Internet with A/V services provided by a preferred vendor, Markey’s Rental & Staging, and catering offered exclusively by Ovations Food Services. Hy-Vee Hall provides flat space that is necessary to host shows such as the Iowa Power Farming Show, the Des Moines Home and Garden Show, and other trade shows that utilize large exhibit space.

The Community Choice Credit Union Convention Center features the state’s largest ballroom (28,800 square feet), complete with 13,400 square feet of pre-function space and two meeting rooms ideal for galas, weddings and trade shows. This state-of-the-art convention center has a mezzanine level with four boardrooms, a main level of 21 flexible meeting rooms and 5,000 square feet of pre-function space. The building also includes Hall A, featuring 50,000 square feet of space located on level 2, which connects to Hy-Vee Hall. Community Choice Credit Union Convention Center is also home to Veterans Memorial Hall, a museum-quality exhibit paying tribute to Iowa Veterans who have served the United States during each international conflict since Iowa’s statehood in 1846.

Proudly managed by Global Spectrum, the Iowa Events Center—located in downtown Des Moines—is a state-of-the-art entertainment and convention complex owned by Polk County.

FACiLiTy OvERviEw

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Community ChoiceCredit Union

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CENTER STREET

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To Iowa Hall of Pride

Hall C

Hall B

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Community Choice Credit Union Convention Center Level 4: Ballroom Level

Skywalk

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Administration

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Meeting Rooms

311 312 313 314 315 316 317 318 319 320

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Community Choice Credit UnionConvention Center: Mezzanine Level

Community Choice Credit Union Convention Center Level 3: Meeting Room Level

Hy-Vee HallLevel 2: Exhibition Level

Hy-Vee HallLevel 1: Meeting Room Level

Business Center

Mediacom Café

• Hockey• Center stage concert• End stage concert• Basketball• Wrestling Tournament• Arena Football

WEllS fArGo ArENA CoNfIGurAtIoN SEAtING CAPACIty15,18116,98016,28516,11016,07815,175

• 150,000 sq. ft. of exhibit space• 11 loading bays• Drive-on access

• Eight meeting rooms• Flexible size optionsthrough temporary walls

• 21 Flexible meeting rooms • Eight HD projectors

displaying images and video on air wall

• Veterans Memorial Hall

• 28,800 sq. ft. ballroom • Can be split in two

• Two meeting rooms • 1 Million lighting combinations

• Four boardrooms • Views of Grand Concourse and memorial hall

110

105 104 103 102106

115 Club116

117 118114

101

122

119

108

112 120

124

107

113

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207 205 204 203 202206

217 218 219216

201

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209

312

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306307 305 304 303 302

318317 319 320 321 322

301

323

314

316

315 PRESS BOX

Wells Fargo Arena Floor 211

210

212

208

207 205 204 203 202206

217 218 219216

201

228

227

226

225

224

220

221

222

223

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209

312

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318317 319 320 321 322

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110

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115 117 118114

101

122

119

108

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124

107

113 Club116

Wells Fargo Arena Floor

PRESS BOX

FACiLiTy FLOOR PLANS

gOiNg gREEN/ENERgy SAviNgS

12

68 TONS

have been recycled this past year, a 13% increase from last year’s total.

63,370 LBS.

have been composted within the iowa Events Center campus.

Global Spectrum and the Iowa Events Center continue to lead the industry in green efforts to reduce our facility’s carbon footprint. The facility is also making a conscious effort to monitor and conserve energy usage throughout the campus’ three venues. A detailed description of our efforts can be found in the paragraphs below.

rECyClING

• Continue to collect and recycle aluminum, cardboard, paper, plastic and glass by utilizing single-stream containers throughout the Iowa Events Center Campus.

• Added 12 additional recycling containers to Hy-Vee Hall public areas.

• Added a 17-yard single stream recycling compactor at Wells Fargo Arena. We previously had one, 40-yard single stream recycling compactor at Hy-Vee Hall

• Continue to collect and recycle yard waste, construction debris, metals, electronic equipment, batteries, lights and ballast.

• Total amount recycled=68 tons, (up from 60.5 tons last year, or a 13% increase), which is 19% of waste stream (up from 14% last year).

*this includes composting.

CoMPoStING

• After a successful partnership in 2012 with GreenRU, and the implementation of collecting all food scraps, discarded food, meat renderings, waxed and wet cardboard and paper from the kitchen, an additional three-yard container was installed at Wells Fargo Arena. The post event catering waste and concessions compostable waste was also collected. We previously had two 3-yard containers at Hy-Vee Hall and one container at Wells Fargo Arena.

• Total amount composted=(57,150 lbs. at Hy-Vee Hall and 6,220 lbs. at Wells Fargo Arena) for a total of 63,370 lbs. or 31.685 tons within the campus.

GoING GrEEN–oNGoING ProjECtS

• A continued project at the Iowa Events Center is upgrading our lighting to LED. On the concourse at Wells Fargo Arena, we changed from metal halide lights to LED lights. This allowed us to reduce the lamps from 118 watts with ballast to 21 watt LED, while increasing the lamp life from 10,000 hours to 50,000 hours.

GoING GrEEN–futurE ProjECtS

• Considering the Orbio cleaning system utilizing electrified water as opposed to chemical cleaners

• Continuing to work on solar panels and car charging stations as well as a solar domestic hot water heater.

• Beginning to look at the arena sport lighting and a conversion to LED.

ENErGy SAVINGS BENCh MArkING yEAr

• The 2012–2013 fiscal year serves as the true benchmarking year for the Iowa Events Center energy use. With the addition of AHL Hockey in 2013, this bench mark year will be a very aggressive approach to conserve energy and show improved use year to year.

ENErGy SAVINGS–oNGoING ProjECtS

• The Iowa Events Center Engineering Department is constantly monitoring our energy. Through continued education and years of experience, the Engineering Department has been able to fine-tune the skills needed to conserve energy in a very taxing facility. The State of Iowa and MidAmerican Energy determine energy costs by the peak energy use during the month. So when our energy use is at its highest throughout the month it determines our cost per kilowatt hour.

• Typically our heaviest energy use is during major events. The Engineering Department assigns a team member to closely monitor our energy use during all major events on top of the regular surveillance of our energy use on a day-to-day basis.

• When we are approaching our peak demand for the month, there are several methods used to conserve energy including; turning off lights and HVAC in unoccupied spaces, reducing or locking in the speed on the variable frequency drives of the air handling units as well as increasing or decreasing the amount of outside air being brought into the facility to lower the demand on the chillers and boilers. On top of these day-to-day activities we also employ a yearly Boiler Tune-up to allow our Boilers to run at optimal conditions.

• These practices allowed us to operate at a cost of $1.19 per square foot in FY2012–2013. Because of these measures, and because of the low costs of energy in Iowa, the Iowa Events Center is consistently one of the lowest costs per square foot of all Global Spectrum buildings while still consistently ranked at the top of events per year.

ENErGy SAVINGS–futurE ProjECtS

• Starting in the summer of 2013, the Iowa Events Center will be participating in the Building Energy Tune-up program through MidAmerican Energy. This program will consist of a facility audit, building tune-up report and a plan of action to implement energy-savings strategies. This plan will optimize our current energy management system through managing outdoor air use, revising equipment operating schedules, using reset controls, correcting programming parameters and using temperature setback based on occupancy.

CAPiTAL PROJECTS

13

WEllS fArGo ArENA VIDEo CoNtrol SErVEr rEPlACEMENt (PhASE II)

Due to complications with our Video Control Systems, part of the 2012 Emergency Capital included the purchase of a new primary and back-up server for the Fascia Ribbon Board through Daktronics. In the 2012–2013 Capital, Phase II consisted of the purchase of a new primary and back-up server for the center-hung scoreboard and halo board, also through Daktronics. Both systems showcase all our advertising, event sponsorships, upcoming show promotions and live in-game statistics. This system was installed during the off-season of 2012 and was completed in time for the start of the Iowa Energy season and led into the run of high school tournaments and the NCAA Division I Wrestling Championships.

The new touch screen computer allows greater ease and use for the video control room staff and produces a greater visual product for the patrons who attend events at Wells Fargo Arena. The server replacements are the initial steps towards future capital plans to upgrade Wells Fargo Arena’s video control room and video displays to high-definition.

WEllS fArGo ArENA rEtrACtABlE SEAtING rEPAIr

The retractable seating repairs at Wells Fargo Arena were part of an effort to maximize operational efficiencies while increasing patron safety. These repairs consisted of repairing ten damaged rolling frames for: eight front, eight top deck and 64 intermediate sockets in section 106 and 120/122. 16 roller wheels on eight of the 34 power units were also replaced.

WIrElESS INtErNEt SyStEM

Over the life of the Iowa Events Center there has been a substantial increase in the use of wireless internet. Events are beginning to surpass 1,000 simultaneous wireless internet devices in one confined space. During recent events, the old Nortel 2230 wireless internet antennas were struggling to keep up with this demand. As part of the bid process for Capital, there were several technologies considered for the future of the Iowa Events Center. Ultimately the

Meru AP320 Dual radio antennas and MC3200-XX wireless controllers were named the best product for our business model.

The Meru system uses an unconventional approach with blanket channel coverage as opposed to a multi-channel approach. This blanket channel coverage allows a tremendous increase in the amount of users and devices in confined spaces. This approach also allows users more mobility in that space and around the facility without losing their connection. Another attractive feature is the ability to add additional mobile antennas when there is an expected increase in attendance, resulting in better coverage.

Originally presented to only complete Exhibit Hall B and C with the blanket channel tactic, there is an increased amount of coverage per antenna. This allows secure antennas that give coverage to not only Halls B and C but also Ballroom A and B and the Ballroom Foyer. Because of the success of the Meru antennas, future capital plans will call for this system to be deployed throughout the Iowa Events Center campus.

rIDING SWEEPEr

To assist with the increased volume of foot traffic in our facility an Advance ES4000 Total Carpet Care System was purchased giving us the ability to utilize a riding sweeper and carpet extractor. The purchase of this unit allows us to optimize our labor hours while increasing the cleanliness of the facility.

PBX PhoNE SyStEM rEPlACEMENt

Because the original Nortel Meridian CS 1000 PBX phone system continued to age and show signs of its end of useful life, part of the 2012–2013 Capital Plan was to replace this phone system. A Mitel 3300 Controller PBX phone system with Mitel Communications Director software was purchased along with 5360, 5320 and 5304 model Voice over Internet Protocol (VOIP) Phones. As part of this purchase, the Iowa Events Center has elected to continue using an Internet Protocol (IP) phone system as opposed to a digital system. Utilizing an IP based system will show significant financial benefits

as well as enhancements in the operating systems for users. Because of this transition, additional analog lines were secured to better accommodate event needs.

The new Mitel system has a Unified Communication feature allowing greater communication between our staff both in the office and around the facility. The new system features conference call options for use internally and for events as well as voicemail and speed dialing enhancements and a knowledge management feature which allows the events and sales staff to track calls and record information about clients for quick and easy access. We were able to virtualize this system, allowing greater flexibility for future growth as well as repairs and eventual replacement.

WAy fINDING SIGNAGE

The addition of Community Choice Credit Union Convention Center at Veterans Memorial has successfully turned our three facilities into one large campus. Because of this dynamic in our facilities, there has been a greater need for directional signage to assist patrons in and around the facility. Through several brainstorming sessions there was a unanimous conclusion to utilize 55” LCD Monitors in (13) new locations throughout the skywalk and west lobby along with replacing existing 70” and 55” monitors in Hy-Vee Hall in an effort to tie them all together with the existing (9) 55” and (24) 19” monitors in Community Choice Credit Union Convention Center.

The new system gives a uniformed look to all the monitors with the same color scheme, font and design. There are (15) monitors in key locations utilized for directional purposes. Information is automatically filtered from our Ungerboeck booking software, allowing each specific event name and breakout session to be displayed with an arrow directing each patron to their intended destination. Also incorporated are (10) 55” monitors throughout Community Choice Credit Union Convention Center and Hy-Vee Hall, which display the entire day’s agenda, assisting patrons to determine when their sessions start and the location of their event. Also strategically placed to compliment the monitors are (7) 24” x 40” tempered glass campus

maps which ties our facilities into one venue and assists patrons with directions throughout the complex. The remaining (24) 19” monitors display the specific breakout session at the location of the room.

The new way finding signage system was completed just in time for the NCAA Division I Wrestling Championships and has increased the ease in getting patrons to their events while adding more coverage for sponsorship and upcoming shows as well as clearing our walk-ways by significantly reducing the use of easels and signs. Future capital plans will call to incorporate additional monitors to complete this uniformed look throughout the Iowa Events Center.

hy-VEE hAll roof rEPAIr (PhASE II)

As part of 2011 Emergency Capital, there were 110 pitch pans repaired on the roof of Hy-Vee Hall to help prevent water infiltration into the roof membrane and insulation thus saving future costly repairs and leaks. In the spring of 2013, Phase II was completed with the repair of the remaining 110 pitch pans. Completion of this project will help with the future integrity of the Hy-Vee Hall roof and help prevent future damage and leaks.

IoWA WIlD offICE CoNStruCtIoN

The addition of the AHL Iowa Wild Hockey team called for a need for over 20 offices for the front office and game day staff. Because our current tenants—the Iowa Barnstormers and Iowa Energy—are utilizing the existing team office space, the need to utilize Emergency Capital to build additional office spaces arose.

Through collaboration with OPN Architects and the Wild Administrative Staff, it was concluded to remodel three unique spaces, allowing the team the space they required. Although in three separate spaces, the new office locations are all very close in proximity and allow for great public access and branding opportunities.

14

*Chris ConnollyGeneral Manager

Tim Savona–FRMDirector of Corporate Sales

**Courtney Cross–FRMPremium Seating Manager

Viki AriasMarketing Manager

*Enzo CarannanteMarketing Coordinator

Jason EvansGroup Sales Coordinator

**Jackie MabeGraphic Designer

Adam FlackDirector of Marketing Regional

Holly KjeldgaardAGM, Arenas

Carrie JacksonAGM, Conventions

*Ryan ZieglerDirector of Events

Linda HeckExecutive Assistant

Ruth DotzenrodSales Manager ASSN

Cyndi LorenzenSales Manager Corporations

Jessica Van SlotenSales ManagerSports/Government

Janelle SchmidtSales Express Manager Weddings

Jake ReichlingTicket Office Manager

**Brandon OrtaleAssistant Ticket Office Manager

Diane HinesTicket Office Supervisor

Bill EnkhbayarEvent Manager

*Andrew LutherEvent Manager

Matt McDowallEvent Manager

Carrie Petersen Event Manager

Zach PritchardEvent Manager

Jill RobinsonParking Manager

Brian PuzaGuest Services Manager

*Intern at Global Spectrum

**Intern at the Iowa Events Center

Alisa LinkPremium Seating Coordinator

Julie Swanson Administrative Coordinator

ORgANiZATiONAL ChART

15

Mark GambleTechnical Services Manager

Andy SchmidtProduction Manager

OpenIT Technician

Bill ShawDirector of Operations

Mike KeplerOperations Supervisor

Jeff Kling Operations Supervisor

Ed LucasOperations Supervisor

Nate MillerOperations Supervisor

Ben TjadenOperations Supervisor

Leah BeeryOperations Administrative Assistant

Harold PetersonOperations Manager

Katie JohnsonHuman Resources Manager Regional

Andrew DobraskaAccountant

Kim TownsendA/R Accountant

Tim SmithAccountant

Lisa GivensAccountant/Payroll

Diane FrischmeyerDirector of Finance

Michael RansomFood & Beverage DirectorOvations

Steve CarlsonSenior Building Attendant

Clyde PaceSenior Building Attendant

Matt AhrensBuilding Attendant

Marlon BallentineBuilding Attendant

John GraysonBuilding Attendant

Tim ThomasBuilding Attendant

Bob SwansonBranch ManagerCSC Security

Todd LongAssistant Branch ManagerCSC Security

Marc ThompsonEvent ManagerCSC Security

Katie LongOffice ManagerCSC Security

Tim CooperDirector of Event TechnologiesMarkeys Rental & Staging / IEC

Joe Koelling Operations ManagerMarkeys Rental & Staging / IEC

Wralph JacksonAudiovisual TechnicianMarkeys Rental & Staging / IEC

Al HayesChief Engineer

Jim Bacon Assistant Chief Engineer

Frank EnriquezEngineer

Jim FrantzEngineer

Steve Frantz Engineer

Don Gray Engineer

Todd LeBelIce Tech Engineer

Phil VaassenElectrician

Dennis DeanCarpenter

ORgANiZATiONAL ChART

16

ADVErtISING

• Participation in cooperative advertising program. (Valued at $110,000 annually.)

• Inclusion in Facility Listings on two page and full page ads and co-op advertising buy in opportunities in the following industry publications. (Trade Show Executive, EXPO Magazine, Small Market Meetings, and Facilities and Destinations Magazine.)

• Interactive Marketing (Custom e-Blasts and webinar sponsorships, Google ad words, interactive facility map, landing page that redirects to online facility listings on Global-Spectrum.com)

GPS DAtABASE

• Access to the national database of over 24,000 contacts.

• Internal GPS incentive program.

• Receipt of Global Prospecting System leads. (Over 160 leads sent since January 1, 2011 resulting in over $500,000 in booked business.)

MIllEr-hEIMAN

• Participation in national strategic and conceptual selling training program. (Savings of over $1,000 per participant by training through Global Spectrum.)

CoMMuNICAtIoNS

• Representation in the monthly e-news blast to over 6,500 contacts. (Valued at $4,800. Ability to promote facility hot dates/rates. Feature your building in regional spotlights. Ability to customize for local facility distribution and sell as sponsorship.)

• Facility listing in the Global Spectrum Convention Center Brochure. (Print and digital.)

• Inclusion in Global Spectrum Corporate social media Facebook and YouTube Channels.

• Exposure with editorial content in various industry publications.

trADE ShoWS

• New, innovative booth design.

• Participation in National Trade Show Program.(Valued at $95,000.)

• Ability to be an exhibitor in the Global Spectrum booth, or attend various hospitality events.(ASAE, DSA, IMEX, IAEE Expo!, Expo!)

• Sweepstakes to incentivize RFP leads.

2013 Co-oP ADVErtISING ProGrAMExpo MagazineMarch/April two page spreadMay/June two page spreadSeptember/October two page spreadNovember/December belly band and IAEE superbookEmail blast–showcasing all buildingsHome page banner and rotator

Facilities and Destinations MagazineApril two page ad

Trade Show ExecutiveJune two page spreadDecember two page spreadCustom eBlastTradeShowExecutive.com interior button–three monthsSeptember “Trending & Spending” sponsorshipOctober advertorial

Small Market MeetingsMarch full page adNovember full page adOnline packageBanner ad in “Meetings at a Glance” e-NewsletterSmallMarketMeetings.com facility listing and link

2013 ADDItIoNAl AD oPtIoNSEXPO Magazine Nov/Dec superbook–GS facility spread feature section–full page adFacilities & Destinations–GS facility spread feature section–two page spreadTrade Show Executive–facilities with 100,000 sq. ft. or less with advertorial–half page adSmall Market Meetings July–GS facility spread feature section–half page adSmall Market Meetings October–GS facility spread feature section–half page ad

2013 trADE ShoW ProGrAMBooth design and update (10’x10’, 10’x20’, 20’x20’)ADAE Springtime in the ParkDirect Selling Association (DSA)–Summer and WinterIMEX AmericaInternational Association of Exhibitions and Events (IAEE) Expo! Expo!

ADDItIoNAl VAluE-ADDSDatabase access to over 24,000 Global Spectrum contactsInclusion in print and digital venue brochure–included online and distributed at trade showsMiller-Heiman conceptual sales training–offered at discounted rate to participantsMonthly global e-News blast with venue representation

2013 CoNVENtIoN CENtEr NAtIoNAl MArkEtING PlAN... DElIVErING VAluE to thE IoWA EVENtS CENtEr. totAl VAluE–$236,265

VAluE

$10,480$10,480$10,480

$7,500$4,500$9,600

$9,575

$9,350$9,350$4,600$3,612$5,200$5,177

$2,560$2,560$4,500$1,000$1,500

$112,024

$3,675$9,575$3,450$1,875$1,875

$30,000$5,300$9,375

$20,000$33,641$98,316

$10,000$5,000$2,595$3,500

NATiONAL mARkETiNg PLAN

TENANT PARTNERS

Wells Fargo Arena

welcomed its newest tenant on April 22, when the NHL’s Minnesota Wild announced the relocation of its AHL team—(American Hockey League)—from Houston to Des Moines. The Iowa Wild will play 76 regular season games in 2013–14, including 38 home games at Wells Fargo Arena. The primary developmental affiliate of Minnesota will be comprised of NHL prospects, mainly Minnesota Wild draft picks.

The AHL came into existence in 1936 and features 30 teams spanning the United States and Canada. More than 88% of today’s NHL players are AHL graduates. Since starting their AHL affiliation in 2001, more than 100 players have skated for Minnesota and its AHL club. The Wild’s AHL affiliate made the playoffs in 10 out of 12 seasons in Houston.

On April 24, the Iowa Wild announced Todd Frederickson as the team’s first President. Frederickson had served as the AHL’s Vice President, Team Business Services, since 2008, leading the league to five consecutive years of ticket sales and corporate sales growth

The Iowa Wild opened its team offices in mid-May at the Iowa Events Center. The majority of the staff arrived in June with a full staff in place by early July. The Iowa Wild launched its website—www.iowawild.com in early July. The organization started taking deposits for season tickets in May and began placing fans in their seats by July.

The team will host Opening Night on Saturday, October 12 at 7:05 p.m. at Wells Fargo Arena.

Follow—@IAWILD | FaceBook—Iowa Wild | For tickets call: 515–564–8700

The Iowa Energy set an all-time attendance record in 2012–13 as they completed their sixth season in the NBA D-League. The highlight of the season was the call-up of point guard, Chris Wright by the Dallas Mavericks—making Wright the first player with multiple sclerosis to play in the NBA.

Three NBA players were assigned to the Energy during the season as Darius Miller (New Orleans), Quincy Miller (Denver) and Julyan Stone (Denver) all suited up for Iowa this season.

New affiliate agreement was signed over the summer with the Minnesota Timberwolves, adding to the list of NBA affiliates connected to the Iowa Energy for the 2013–2014 season.

Popular theme nights from the 2012–2013 season included Faith and Family Night, Hoops for a Cure, Benny the Bull Night (Chicago Bulls mascot), and the Midcourt Mutts game where fans could bring their dog to the game with proceeds benefitting the Animal Rescue League of Iowa.

Follow—@iowaenergy | Facebook—Iowa Energy | For tickets call: 515–564–8550

The Iowa B a r n s t o r m e r s once again called Wells Fargo Arena their home in 2013. The Arena Football League franchise hosted nine home games from March–July, boasting one of the league’s top fan bases with an average of over 8,000 fans per game. On the weekend of April 13 the Barnstormers hosted the AFL game of the week, shown on national television on the CBS Sports Network. The previous night, the Barnstormers—in conjunction with the Iowa Events Center—hosted the 2013 AFL Hall of Fame Induction ceremony, which aired on the CBS Sports Network.

After a rebuilding year in 2012, Barnstormer Head Coach Mike Hohensee returned for a second season determined to improve on the team’s 7–11 record. Hohensee brought back quarterback J.J. Raterink who broke multiple team records in 2012. Changes were made to upgrade the defense including the addition of Mike Lewis, who was one of the league’s leaders in sacks. The roster featured some local talent as well, including players from both the University of Iowa and Iowa State University. With a month remaining in the season, the Barnstormers found themselves just one game out of a playoff spot.

One of the highlights of the season was the Barnstormer’s 5th Annual Military Night on June 15th. The team partnered with local businesses to donate over 3,000 tickets to military personnel, veterans and their families. Another highlight was the first ever Iowa Bacon Bowl on July 20th which included the world’s best “bacon themed” tailgate party. Both of these nights are sure to return in 2014, as the Barnstormers strive to win their first Arena Bowl championship!

Follow—@iabarnstormers | Facebook—Iowa Barnstormers | For tickets call: 515–633–2255

17

TENANT PARTNERS

18

Front Row Marketing develops, implements, and manages the sale of key revenue sources at the Iowa Events Center including, but not limited to: premium seating, naming rights, venue advertising, sponsorships, and venue rights.

Billed approximately $3.88 million in gross revenue during Fiscal Year 2012–2013.

Generated approximately $1,055,500 in signed, new business throughout Fiscal Year 2012–2013 that will extend over the next seven years.

Front Row has overseen a number of significant enhancements to the Iowa Events Center during the 2012–2013 fiscal year. They have given all sales collateral a make-over with the help of the graphic design department; we have rebranded our webpage, enhanced our social media presence, created a newsletter for clients, given five separate areas in Wells Fargo Arena a make-over, and are finalizing a number of other projects. This seems to have been the year of re-branding between both Front Row and their clients. The highlight of this year will be the completion of a renovated Suites Lounge, and the make-over of the Coors Light Club Lounge and the Bud Light Lounge.

Recap of Leases:• Suites–34 of 34 sold (100%)

(Renewals increased gross sales by 28%)

• Loge Boxes–20 of 20 sold (100%) (Renewals increased gross sales by 19%)

• Club Seats–315 of 630 sold (50%) (82% of eligible clients renewed out of 36 accounts totaling over

100 individual seats)

–A long waiting list of strong leads has been created for both Suites and Loge Boxes.–

Ovations Food Service, the exclusive caterer of the Iowa Events Center, had another year of growth in terms of convention center and arena business. Starting in July 2012 with the bi-annual Grand Wedding Tasting, Ovations created a more elaborate experience for brides and grooms throughout the year, serving a total of 23 weddings in the last 12 months. This included one busy weekend with FOUR wedding receptions in one evening. In August, Ovations and Global Spectrum hosted a holiday party tasting which helped increase the quantity of holiday parties as well as upsell some existing clients into larger, custom packages. One of the largest banquets handled at the Iowa Events Center was the 8th Annual BRAVO Awards Gala, which increased its attendance to 1,300 for an elaborate culinary display in Hy-Vee Hall.

The 2013 NCAA Division I Wrestling Championships was all hands on deck for Ovations in both Wells Fargo Arena and the Convention Centers. Coaches, Athletes, Fans, and Alumni Groups were fed through catering, concessions, and banquets on the convention center side, while over 90,000 fans witnessed the Championships inside Wells Fargo Arena. The Championships and Fan Fest brought in nearly $560,000 in gross food and beverage sales for the week.

Another highlight for Ovations Food Service at Wells Fargo Arena was the Kenny Chesney concert this past spring. The concert broke a food and beverage per cap record at $19.15, which was a 19.5% increase from his show in 2011. Adding to the fun was a Block Party in the parking lot where 3,000 fans tailgated and purchased over $26,000 worth of food and beverage, including Chesney’s Blue Chair Bay Rum. This signature Rum debuted to Des Moines at the Block Party as it had just become available after approval by the Food and Drug Administration.

gLOBAL SPECTRUm FAmiLy OF COmPANiES

A full–service ticketing company that handles all ticketing at Wells Fargo Arena. New Era Tickets provides revenue streams for the venue through system naming rights (Dahl’s Tickets), online and phone ticketing fees, print-at-home and ticket stock advertisers.

Tickets Sold: 375,003 Tickets Sold |

$7,430,074.00 Revenue Ticket Office

68,466 Tickets Sold | $1,048,808.00 Revenue Tenant Team Office

136,419 Tickets Sold | $6,974,673.00 Revenue Internet

15,718 Tickets Sold | $573,468.00 Revenue Dahls Outlets

16,210 Tickets Sold | $623,531.00 Revenue Phone Center

Totals: 611,816 Tickets Sold | $16,652,786.00 Revenue

This past year our ticket software provider Paciolan has rolled Ticket Intelligence, which is a new data warehouse which is making reporting of ticket sales data much faster and easier to interpret. Our client partner New Era Tickets has included the Ticket Intelligence as part of our contract. Paciolan has also updated their web browser-based selling platform, which is making the ticket buying experience much easier for those at the ticket office, outlets, and phone center.

The Iowa Events Center also handled ticketing services for the 2013 USA Track and Field Championships held at Drake Stadium. This included utilizing New Era’s web based ticket sales system through Dahl’s Tickets, on-site ticket sales and utilizing hand-held ticket scanners on-site.

Markey’s Rental & Staging, the preferred Audio/Visual contractor at the Iowa Events Center, made a large investment in the past 12 months in larger inventory of decorative stage elements. This allowed Markey’s to take events like the Des Moines University Graduation to a new level of visual impact. In addition, they established several Project Manager Positions to oversee the technical aspects of both pre-production and execution of larger events.

Also in the past 12 months, Markey’s became the AV Sponsor for Meals from the Heartland’s Annual Hunger Fight, and partnered with Global Spectrum to provide audio visual support for the largest ever NCAA Wrestling Fan Festival, which happened at Hy-Vee Hall in conjunction with the 2013 NCAA Division I Wrestling Championships at Wells Fargo Arena.

Markey’s Rental & Staging has recently become an Employee Owned Company (ESOP) and has established a Safety Committee with increased focus on safety protocols.

There are currently 173 potential groups/events for the IEC with 483,015 potential room nights for the community in the future.

Generated 135 leads for the IEC representing a potential 240,584 room nights for the community.

Secured 48 new bookings and 37,713 new room nights as part of 110 bookings at the IEC with 83,349 room nights.

New groups hosted at the IEC:• NCAA Division I Wrestling National Championships

(90,000 attendance)

• USA Volleyball High Performance Championships (18,000 attendance)

• Oldsmobile Club of America Car Show & Swap Meet (2,000 attendance)

• National Field Archery Association Annual Iowa Pro-Am

(2,000 attendance)

• Iowa Association of Student Councils Leadership Conference

(1,500 attendance)

• The Pampered Chef, Ltd. Spring Product Launch (1,000 attendance)

• Premier Designs, Inc. Regional Conference (600 attendance)

19

This past year, CSC Security has added West Des Moines Valley High School, Guthrie’s River Ruckus and Knoxville Raceway to their client roster.

They also purchased a trailer that will be used for large shows at the Iowa Events Center for outside merchandise sales at Wells Fargo Arena and hired a full time office manager to assist with HR, payroll and scheduling duties.

Contemporary Services Corporation (CSC) is the world leader in crowd management and event security for the entertainment and sporting event industries. Throughout its 46 years of experience, CSC has garnered a loyal and esteemed client base, including more than 100 stadiums and arenas, over 100 universities and colleges, more than 20 convention centers, and numerous clients within the professional ranks of MLB, MLS, NBA, NFL, NHL, and NASCAR. CSC has also provided services for the world’s most prestigious special events, including Collegiate Bowl Games, NCAA Final Four Tournaments, US Open Tennis, 30 Super Bowls, 8 Olympic Games, 4 Presidential Inaugurations, 2 Papal visits, and 2 FIFA World Cups. CSC operates more than 50 branch locations throughout the United States and Canada.

AddiTiONAL PARTNERS

20

The performance of the Iowa Events Center is measured through the use of a Customer Satisfaction Survey. The survey is given to event organizers for each event held at Hy-Vee Hall and Community Choice Credit Union Convention Center.

Clients were asked a series of questions to rate their overall event experience. The results of the survey are based on 138 responses with a combined overall score of 4.75 out of 5.

5.0

4.9

4.8

4.7

4.6

4.5

4.4

4.3

4.2

4.1

4.0

0

Book

ING

SAlE

S Pr

oCES

S

f&B

SAlE

S Pr

oCES

S

EVEN

t M

ANAG

EMEN

t

rESP

oNSI

VENE

SS o

f St

Aff

EMPl

oyEE

Cou

rtES

y

AV r

AtIN

G (M

ArkE

y’S)

ClEA

NlIN

ESS

of fA

CIlIt

y

ACCu

rACy

of r

ooM

SEt

CoM

fort

of

fACI

lIty

oVEr

All f

ACIlI

ty EX

PErI

ENCE

QuAl

Ity

of f

&B It

EMS

QuAl

Ity

of S

ErVI

CE

Port

IoN

SIZE

fooD

PrE

SENt

AtIo

N

oVEr

All f

&B r

AtIN

G

4.784.75

4.86

4.81 4.82

4.64

4.86

4.82

4.86

4.81

4.58

4.70

4.61 4.62

4.69

4.75 (out of 5)

CLiENT SURvEyS

FiNANCiAL PERFORmANCE

Significant financial rewards have been produced in the last 12 months for Polk County, as outlined below in the FY performance statement from July 1, 2012–June 30, 2013. The Iowa Events Center staff continues to work extremely hard to manage the facilities responsibly in regards to revenues and expenses.

• Gross Revenues for the Convention Center surpassed budget by over $1.4M. This was an all-time high in gross revenues for the Iowa Events Center.

• Net income to Polk County will be over $510K—this is the second highest return to Polk County.

• The Iowa Events Center continues to increase the number of events each year as total events were up 44 events compared to budget.

• Indirect expense continues to be under budget with a total savings of over $42K in department expenses.

Number of EventsAttendance

Net Rental IncomeNet Service Income (Loss)

DIrECt EVENt INCoME

Net Surcharge/Commission RevenueNet Ancillary Income

NEt EVENt oPErAtING INCoME

totAl INDIrECt EXPENSES

Other Income

NEt BuIlDING oPErAtING INCoME /(loSS)

*Polk County will receive $1,069,672 of Wells Fargo Arena’s profit resulting in a net profit of $510,505.

**Monies paid to Iowa companies—$3,059,000**Monies paid to Polk County companies—$2,278,000

ACtuAl

113607,773

$1,519,434$(1,048,280)

$471,154

$1,031,728$1,679,762

$3,182,644

$3,723,640

$2,426,241

*$1,885,245

BuDGEt

112635,465

$1,303,230$(518,237)

$784,993

$995,694$1,527,246

$3,307,933

$3,760,871

$2,396,046

$1,943,108

ACtuAl

371463,437

$1,570,172$(99,648)

$1,470,524

$48,050$3,427,419

$4,945,993

$5,902,758

$397,598

$(559,167)

BuDGEt

328433,893

$1,329,750$111,283

$1,441,033

$40,276$3,041,744

$4,523,053

$5,908,016

$389,665

$(995,298)

mANAgEd FACiLiTiES wELLS FARgO ARENA

Net income to Polk County will be over

$510Kthis is the second highest return to Polk County in iowa Events Center history.

21

mARkET SEgmENTS—WEllS fArGo ArENA

ATTENDANCE BY EVENT TYPE

SPORTS

C

ON

CERT

S

FAMILY SHOWS

SPECIA

L EV

ENTS

MOTO

RSPORTS

60% 10%15%

2% 13%

EVENT MIX BY TYPE

49% 13%9%

3% 26%

SPECIAL EVENTS

M

OTO

RSP

ORTS

SPOR

TS

C

ONCERT

S

FA

MIL

Y S

HOWS

NET INCOME BY EVENT TYPE

45% 8%32%

2% 13%

SPECIAL EVENTS

M

OTORSPORTS

SPORTS

C

ONCE

RTS

FAMILY SHOWS

CON

VEN

TION

S CO

NSU

MER

SH

OWS

22

SPECIAL EVENTS

CONCERTS

MOTORSPORTS

FAMILY SHOWS

SPORTS

The Sports category includes high school tournaments, Big Four Classic, NCAA Wrestling, AAU Wrestling, Iowa Energy basketball and Iowa Barnstormer football.

This category represented 49% of the events held at Wells Fargo Arena, compared to 50% last year. It accounted for 60% of the attendance and 45% of our net income. Concerts represented 9% of the events held at Wells Fargo Arena and accounted for 32% of our net income, compared to 34% last year.

mARkET SEgmENT—hy-VEE hAll, CoMMuNIty ChoICE CrEDIt uNIoN CoNVENtIoN CENtEr

SPECIAL EVENTS

M

OTORSPORTS

37% 33%6%3% 19%

2%

EVENT MIX BY TYPE

CON

VEN

TION

S CO

NSU

MER

SH

OWS

MEETINGS SPECIAL EVENTS

B

ANQUETS

TRA

DESH

OWS

21% 23%19%13% 18%

6%

GROSS REVENUE BY EVENT TYPE

CON

SUM

ER S

HOW

S

MEETINGS SPECIAL EVENTS CONVENTIONS

B

ANQUETS

TRAD

ESH

OWS

18% 44%9%15% 5%

9%

ATTENDANCE BY EVENT TYPE

CONVE

NTI

ONS

BANQUETS

MEETINGS SPECIAL EVENTS

CON

SUMER SHOWS

TRA

DES

HOW

S

22% 21%18%14% 17%

8%

NET INCOME BY EVENT TYPE

C

ONSU

MER

SH

OWS

MEETINGS SPECIAL EVENTS CONVENTIONS

B

ANQUETS

T

RADES

HOW

S23

MEETINGS

SPECIAL EVENTS

CONVENTIONS

TRADESHOWS

CONSUMER SHOWS

BANQUETS

Having been opened a full year, we were able to increase our Meeting and Banquet segments. The Meetings category represented 37% of our event mix, 21% of our gross revenue, 18% in attendance and 22% of our net income. We saw a 3% increase in this category for net income over last year.

The Banquet category saw an increase over last year by 5% in Event Mix, 8% in Gross Revenues, and 8% in net income.

hOw yOU gROwiN’?—hOw yOU FEELiN’?—hOw yOU dOiN’?

24

Global Spectrum’s sustainable leadership and development process will be matched by no other company in the industry. HYG prepares our high performing employees to be the future leaders of Global Spectrum by focusing on their career development from the time they first become part of the organization and throughout their career. The end result of the “How You Growin’?” program is empowered leaders who share and inspire the vision of Global Spectrum, with the confidence and expertise to execute plans and lead change.

INtErNShIPS

The HYG Internship Program was created to formalize a company-wide internship program that provides a meaningful learning experience and lays a firm foundation for successful growth into a career with Global Spectrum. Of the 62 full time employees at the Iowa Events Center, seven of them interned at a Global Spectrum-managed facility, including three of them in Iowa.

orIENtAtIoN

HYG Orientation emphasizes the Global Spectrum culture and vision and is an opportunity to effectively integrate new employees into Global Spectrum.

MENtorING

The HYG Mentoring Program assists in the development of less experienced Global Spectrum team members by pairing them with seasoned managers who have attained leadership roles within the company. All Directors at the Iowa Events Center participated as mentors in the program, with five individuals participating as mentees.

lEADErShIP

The Leadership Institute is designed to develop and educate the company’s top performers, through individualized programs and hands-on experience that crosses all venue types.

Global Spectrum’s How You Feelin’? (HYF) program focuses on educating employees on health risks, healthy habits and monitoring any medical conditions before they develop or become too serious.

The pilot program launched with Global Spectrum in June 2012, and the Iowa Events Center was chosen as one of three Global venues to participate in the program. Another four venues will begin the HYF program after modifying based off feedback from the first year buildings’ suggestions.

Since the Iowa Events Center’s launch of the HYF program in December 2012, the building has organized a committee to plan different events and activities throughout the year. All while keeping in mind the original intent of the program, keeping employees engaged in activity programs and focusing on health.

On December 11, 2012 a Health and Wellness Fair was held to help kick off the new program. Over 20 local businesses—each representing a variety of health related companies—spread their message, and presented live demonstrations to the Iowa Events Center staff.

Throughout the year, the committee organized a lunch and learn seminar with Ballenger Chiropractic, a stress busters seminar presented by Cigna, a Walk to Wellness program during the building’s busiest months in the spring, and an afternoon of flag football in Wells Fargo Arena. The committee also contributes healthy recipes and tips each month for the How You Doin’? newsletter that is then distributed to the Iowa Events Center staff each month.

The How You Doin’? (HYD) committee at the Iowa Events Center strives to motivate and retain part-time and full-time employees through various activities, including a full-time Employee of the Month and Annual Buckets Tournament, monthly drawings for prizes for part-time staff, and the committee (made up of one representative from each department) delivered hot chocolate to the parking staff on a cold day. In addition, those part-time employees who worked during the Girls State Basketball Tournament were rewarded with a hot dog and soda during one of their shifts.

Iowa Events Center employees of the month, from left to right: Jackie Mabe, Tim Smith, Dennis Dean, Cyndi Lorenzen, Chad Vander Ploeg, Lynda Heck, Marshal Badgley, Julie Swanson, Tyler Thomas, Matt McDowall and Andy Schmidt. Missing from photo is Justin Jones.

ChARiTy COmmiTTEEGlobal Spectrum takes great pride in being a good civic partner through Global Spectrum Charities. The program was put into place in Polk County to contribute time and resources to local non-profit groups that partner with the Iowa Events Center. Over the past year, Global Spectrum and sister company Ovations Food Services have donated over 200 volunteer hours, $360 cash and 345 food items to the food bank, $8,500 worth of tickets to 48 groups, and $237,140 in monetary contributions to local not-for-profit groups. In addition, 50 total groups participated in cleaning the Wells Fargo Arena after events. This program continues to help Operations bring down labor costs, while also helping the community raise over $12,500 for excellent causes.

Highlights for the year include the ongoing Jeans for Charity fund, where employees can donate $10 each month to wear jeans on Friday. This money is collected to do things like “Adopt-a-Star” through the Polk County Family Enrichment Center, which is an organization that improves the lives of families at risk of long-term welfare dependency or family instability by creating opportunities for self-sufficiency. It also allowed staff to adopt a family at the holidays to provide gifts where normally they wouldn’t have received any.

40 staff members donated their time for Meals from the Heartland Fight Against Hunger at Hy-Vee Hall while 20 more helped with the Annual Downtown Trash Bash to help beautify downtown Des Moines. In addition, four different groups spent time at the Ronald McDonald House cooking meals for guests who had children in the hospital. $5,000 was donated to Variety, The Children’s Charity on behalf of Global Spectrum and Choice Creative Solutions from proceeds of the Kenny Chesney Tailgate Party.

$237,140 in monetary

contributions were

donated to local

not-for-profit groups

this fiscal year.

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TESTimONiALS

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May 31, 2013        To whom it may concern:  We couldn’t have been more pleased with the facility and Global Spectrum staff at Wells Fargo Arena.  Our wrestling fans have come to expect a certain level of service and amenities at our NCAA Division I Wrestling Championships, and they were not disappointed.  From Chris Connolly and Ryan Ziegler, to the ticket takers, ushers, and security; the entire staff was terrific and had a “Can Do” spirit and positive attitude that made the experience special for our student‐athletes, coaches, fans, and staff.   Sincerely, Anthony Holman  Anthony Holman Assistant Director Championships and Alliances NCAA 

CUSTOmER COmmENTS

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“Cyndi, Megan and ryan, on behalf of young Professionals Connection, thank you for all of your help in planning our non-profit forum. We were very pleased with the overall success of the event—which can be attributed to the great communication, coordination, service and overall collaboration in work between your staff and our planning team. thank you for all of the wonderful work that you do within the Greater Des Moines community and your continued support with yPC. We look forward to any future opportunities for collaboration between the Iowa Events Center and Des Moines young Professionals!”

—Sunni Swarbrick, yPC

the Iowa Events Center is first class with spacious, new classrooms, and professional staffs on both the IEC and the Des Moines Area Convention & Visitors Bureau that help make an event a success.”

—Bonnie Browning, American Quilters Society

“I have a high level of respect for jessica Van Sloten. She bid on our event the year prior and spent a considerable amount of time on the phone with our selection team answering questions, offering suggestions and input and direction. this year she really worked with us to tailor the bid to meet our needs. She did a great job and was instrumental in us selecting your facility. once onsite, our event manager provided great guidance and input on our setups and Ali Brackett had great input and recommendations on our food and beverage selections. you have a great team! We’re looking forward to our october event at your facility.” —lonie Mezera, Iowa Economic Development Authority

“We hosted our State Championships at hy-Vee hall and the staff was really easy to work with and attentive to our last minute needs. they made sure we had contact information for several staff members from electrical to food and beverage for the ‘just in case’ moments that happen. We are extremely happy to report our organization will be holding our event at hy-Vee hall through 2017 largely due to the staff and facility. I look forward to working with everyone there over the next four years and then some.”

—jamie Courtney, Iowa State Pool Players Association

“the Iowa Events Center has been home to the Annual Bravo Awards Gala for the past six years where central Iowans enjoy the “party of the year”—voted by Business record readers. the Bravo Gala sets a new attendance record (2013 Gala = 1360 party-goers) every year—however, the Iowa Events Center staff doesn’t flinch. Many thanks to Ali, her team, Chef Chad for creating interesting menu options for the guests’ palates as well as Zach for pulling all of the operational details together without ever

letting us see him sweat! the whole IEC staff ensures the Bravo Gala is a night to remember. ”—kendra Daly, Bravo Awards Gala

FUTURE OUTLOOk

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The future of the Iowa Events

Center promises to be an exciting one after the developments in the past 12 months. With two existing tenants

already calling Wells Fargo Arena home, (Iowa Barnstormers of the AFL and Iowa Energy of the NBA-D League), the Minnesota Wild announced that

they were moving their top level Development Affiliate to Des Moines. The Iowa Wild of the American Hockey League will begin play with their home opener on October 12, 2013

and play a total of 38 home games each year for at least the next five years.

2013–2014 looks to be a tremendous year for the concert industry if early returns are a predictor. Already on the books for the fiscal year are: Justin Bieber (July 7), Taylor Swift (August 1), Rascal Flatts (October 25), Macklemore & Ryan Lewis (October 30), Pink (November 8) and Keith Urban (November 9). With other shows in the works and yet to be announced, the next fiscal year could turn out to be one of the best yet for live entertainment even with three tenant teams.

Based off the previous success of NCAA Championship events at Wells Fargo Arena, and the NCAA’s new bid process that will put a majority of their Championships out to bid in late Summer 2013, Global Spectrum plans to work with the Greater Des Moines Convention & Visitors Bureau and the potential local host institutions on a strategy to draw more NCAA Championship events to the arena over the next few years, working around arena and city commitments.

In April a Request for Qualifications (RFQ ) was issued by the Des Moines Redevelopment Company, looking to attract a pool of developers for a Convention Hotel to be built adjacent— and connected—to the Iowa Events Center. The RFQ yielded numerous potential developers who were sent a Request for Proposal this summer in hopes of negotiating and selecting a developer in the near future.

Brides continue to book the Iowa Events Center for their wedding receptions based off overwhelming positive feedback after attending another reception here, or hearing about it from friends and family. Holiday parties are also trending upwards for the next year. In the future, our focus will remain on increasing the numbers of banquets the facility hosts while maintaining a full schedule of multi-property consumer and trade shows. Iowa’s Premier Beer, Wine and Food Expo, presented by Hy-Vee, returns for its 6th consecutive year and will be hosted in Hy-Vee Hall for years to come.

730 ThiRd STREETdES mOiNES, iOwA 50309

Veterans Memorial