ip education and training course in korea using ip panorama baek, jae-hong, deputy director of kipo
TRANSCRIPT
IP education and training course in Korea Using IP Panorama
Baek, Jae-hong, Deputy director of KIPO
2/23
I. Contents
I. Framework for the IP education program
II. Introduction of IPAcademy in English
III. Target group
IV. Management of the course
V. Business model
VI. Experience in 2007
VII. Plan in 2008
3/23
I. Framework for the IP education program
4/23
II. Introduction of IPAcademy in English
Website: http://www.ipacademy.net/ipeng
5/23
Course
II. Introduction of IPAcademy in English
6/23
IP Panorama IP Xpedite
Quick View
II. Introduction of IPAcademy in English
7/23
II. Introduction of IPAcademy in English
Q&ACustomer center
8/23
III. Target group
Lawyers Businessmen
University Scientist
Target
9/23
Studying and Lecturing (Online and Offline)
Request for opening the course and Preparation of the course
IV. Management of the course
Overview of process for opening the course
Evaluation
Rewarding
10/23
Request for opening the course by colleges or corporations
Consulting to build up the customized course curriculum• Period, • Target group, • Type of study (online or/and Offline), and • Lecturers and/or tutors
Making the exclusive webpage for the customer
Sending the lecturer (IP expert) for the online study and offline lecture
Request for opening the course and Preparation of the course
IV. Management of the course
11/23
Signing up for the lecture by students or employees
Applying for the course
Studying - Online
IV. Management of the course
12/23
Studying the course
During the online study, the tutor and lecturer (IP expert) provide the administrative and educational service for the students.
The progress of the study will be tracking by the Learning Management System.
IV. Management of the course
13/23
The offline lecture is delivered by the IP expert to the students in the case of the customer wants to have it.
According to the type of managing the course, the number of conducing offline lecture can be changed.
Lecturing - Offline
Evaluation
Online multi-choice Examination through computerized evaluation system
Term paper evaluation, Team project…
IV. Management of the course
14/23
Certificate
and credit (in case of University)
Opportunity to participate in WIPO IP Business School in Geneva
Rewarding
IV. Management of the course
15/23
V. Our Business model
Licensing• Between copyright owners (KIPO or WIPO) and Licensee
Service on our website• Free view through Quick view• Course for a group
Distribution of CD ROM • Promotional CD and Self Study CD • Providing an optional online exam
16/23
VI. Our Experience in 2007
- Course title : IP for Business Course
- # of students : 67 students (undergraduate: 25 + graduate: 42)
- Type: Online (Modules 1-10 of IP Panorama) + Offline Lecture in English
- Evaluation: Mid term online exam + Final term paper (presentation)
- Course title : Patent Strategies of biotechnology
- # of students : 102 students (undergraduate: 52 + graduate: 50)
- Type: Online (Modules 2,3,6,7,9 of IP Panorama) + Offline Lecture in Korean
- Evaluation: Mid term online exam + Final term paper (drafting claims)
Division of International Studiesin Korea University
Biotechnology department of a graduate school in Yonsei University
17/23
2007 Probationary Patent attorney
Korean Corporations and Professors
- Course title : IP Training Course for IP lawyers
- # of participants : 65 persons of 200
- Type: Online (Modules 2-3 of IP Panorama)
- Evaluation: Online Exam
- Title: Pre-class for US IP leadership course
- # of participants : 11 persons
- Type: Online (Modules 2-10 of IP Panorama)
VI. Our Experience in 2007
18/23
VII. Our plan in 2008
University
- Course Title: Understanding the digital cultural content industry
- # of students : about 100 undergraduate students expected
- Type: Online (Modules 1-10 of IP Panorama) + Offline Lecture in Korean (1 time)
- Evaluation: Final online exam
Cultural Studies in Sookmyung Women’s University
- Course Title: Understanding the digital cultural content industry
- # of students : about 50 graduate students expected
- Type: Online (Modules 1-10 of IP Panorama) + Offline Lecture in Korean (1 time)
- Evaluation: Final online exam
Asian Pacific Women’s Information Network Center of Sookmyung Women’s University
19/23
University
- Course Title: IP for Business
- # of students : about 100 students expected (undergraduate and graduate students)
- Type: Online (Modules 1-10 of IP Panorama) + Offline Lecture in English
- Evaluation: Mid term team project + Final online exam
Division of International Studiesin Korea University
- Course Title: Intellectual Property
- # of students : about 80 undergraduate students expected
- Type: Online (Modules 1-10 of IP Panorama) + Offline Lecture in Korean
- Evaluation: Mid term exam + Final online exam
Division of Information Management Engineeringin Korea University
VII. Our plan in 2008
20/23
2008 Probationary Patent attorney
- Title: Global IP Training Course for IP attorney
- # of participants : about 200 IP attorneys
- Type: Online (Modules 2-3 of IP Panorama)
- Evaluation: online Exam
Law Firm
- KIPO and KIPA promote IP Panorama course for Korea IP law firms.
* Face-to-Face Meeting
* Distributing promotional materials
VII. Our plan in 2008
21/23
Entering the Licensing Agreement
concerning the Use of IP Panorama content (’07.12~)
- Course Title : IP Panorama Course (Managed by POSCO)
- # of participants : 17,000 employees of POSCO
- Type: Online (Modules 1-10 of IP Panorama)
Enterprise
Making a proposal for the licensing agreement
- Having a meeting on Jan 29, 2008
* Introduction of IP Panorama
* Proposal
- Samsung is positively considering our proposal.
VII. Our plan in 2008
22/23
Week on/off-line theme contents lecturer
1st Off-lineIP for business in knowledge-
driven society
Orientation- Introduction of intellectual property (IP) for business- Importance of IP management
2ndOn-line
(module1,2,3)- Invention and patent (A story about Fox Telecom's folder mobile phone) - Trademarks and Industrial Designs (A story of Seona and its MP3 player)
self-study
3rd Off-lineDevelopment of technology
and patent- The basic of patents (International and domestic views)- What is patent, how to protect patent and how to utilize patent for your business
4th Off-lineTrademarks
and industrial designs
- The basics of trademarks and industrial designs (International and domestic views) -The role and importance of trademarks and industrial designs for creating and strengthening the brand of your business.
5thOn-line
(module4,5)-Trade secrets (A story about the leak of trade secrets of Fox Telecom)- Copyright and related right (A story about Seona’s copyright infringement)
self-study
6th Off-line Trade secrets and copyright- How to protect confidential information of company- The basic concepts of copyright and related rights
7th Midterm Online multiple-choice test (in English)
8th On-line (module6) - Patent Information (A story about the development of new digital camera in Tolmnex) self-study
9th Off-line Patent Information- The concept, role and importance of patent information - Practice in patent information search (Keyword searching)
10th On-line(module7) - Technology licensing in a strategic partnership (A story about technology licensing between Tolmnex and Picmara) self-study
11th Off-lineStrategic Technology
Licensing- The concept, strategies and main considerations of licensing- The case study on technology licensing
12th on-line (module9) - IP and international trade (A story about Knoxx Electronics) self-study
13th off-lineStrategic IP management in
the overseas market- The protection and management of IP in the export market- IP in international outsourcing
14thon-line
(module 8, 10)- IP in the digital economy (A story about online market of Saomink)- IP audit (A story about IP audit of Knoxx Electronics)
self-study
15th Final exam Team Project (Make presentation about IP management of overseas and domestic company)
[Example] Curriculum
