ip€¦ · ip intellectual property philippines ipc no. 14-2007-00311 case filed: 30 october 2007...

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IP INTEllECTUAL PROPERTY PHiliPPINES IPC NO. 14-2007-00311 Case Filed: 30 October 2007 MARY QUANT COSMETICS JAPAN LIMITED Opposer Appln. Ser. No. 4-2005-010141 Date Filed: 13 October 2005 ABLE C & C COMPANY, LIMITED Respondent-Applicant} } } )(---------------------------------------------)( TM : ••WWW.MISSHA.NET STYLIZED FLOWER DEVICE" Decision No. 2008- ~ This is a VERIFIED OPPOSITION filed by opposer Mary Quant Cosmetics Japan Limited to the application for registration of the mark "WWW.MISSHA.NET Stylized Flower Device" bearing Application Serial No. 4-2005-010141 filed on October 13, 2005 by respondent-applicant ABLE C & C COMPANY, LIMITED falling goods under Class 03, namely, "Nourishing creams, eyebrow pencils, lipsticks, mascara, nail polish, liquid foundations, blushers, sunscreen creams, skin lotions, skin freshners, skin cleansing creams, eye shadow, eau de cologne, lotions for face and body care, cold creams, solid powder for compacts, creamy foundations, skin whitening creams, perfumes, hair lotions, detergents prepared from petroleum for household cleaning use, liquid soaps, cleansers for detergent purposes, bath soaps, cosmetic soaps, shampoos, hair rinses", which application was published for opposition in the Trademark Electronic Gazette of the Intellectual Property Office of the Philippines (IP Philippines) on June 29, 2007. Opposer is a corporation organized and existing under the laws of Japan with its office address at Aoyama Taiyo Building, 1-7-6 Shibuya, Shibuya-ku, Tokyo, Japan. Respondent-applicant is an entity incorporated under the laws of Korea with address at A-3F, SK Twintech Tower Building, 345-9, Gasan-Dong, Geumcheon-Gu Seoul 153- 773, Republic of Korea. "1. Opposer, MARY QUANT COSMETICS JAPAN LIMITED, isa corporation duly organized and existing under the laws of Japan with its office address at Aoyama Taiyo Building, 1-7-6 Shibuya, Shibuya-ku, Tokyo, Japan. It may be servedwith summons,noticesand other ~ Republic of the Philippines INTELLECTUAL PROPERTY OFFICE 351 Sen. Gil PuyatAve., Makati City 1200 Philippines· www.ipophil.gov.ph Telephone: +632-7525450 to 65 • Facsimile:+632-8904862 • email: mail@ipophil.gov.ph

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Page 1: IP€¦ · IP INTEllECTUAL PROPERTY PHiliPPINES IPC NO. 14-2007-00311 Case Filed: 30 October 2007 MARY QUANT COSMETICS JAPAN LIMITED Opposer Appln. Ser. No. 4-2005-010141

IPINTEllECTUAL PROPERTYPHiliPPINES

IPC NO. 14-2007-00311Case Filed: 30 October 2007

MARY QUANT COSMETICSJAPAN LIMITED

Opposer

Appln. Ser. No. 4-2005-010141Date Filed: 13 October 2005

ABLE C & C COMPANY,LIMITED

Respondent-Applicant}}}

)(---------------------------------------------)(

TM : ••WWW.MISSHA.NETSTYLIZED FLOWER DEVICE"

Decision No. 2008- ~

This is a VERIFIED OPPOSITION filed by opposer Mary Quant Cosmetics JapanLimited to the application for registration of the mark "WWW.MISSHA.NET StylizedFlower Device" bearing Application Serial No. 4-2005-010141 filed on October 13, 2005by respondent-applicant ABLE C & C COMPANY, LIMITED falling goods under Class03, namely, "Nourishing creams, eyebrow pencils, lipsticks, mascara, nail polish, liquidfoundations, blushers, sunscreen creams, skin lotions, skin freshners, skin cleansingcreams, eye shadow, eau de cologne, lotions for face and body care, cold creams, solidpowder for compacts, creamy foundations, skin whitening creams, perfumes, hairlotions, detergents prepared from petroleum for household cleaning use, liquid soaps,cleansers for detergent purposes, bath soaps, cosmetic soaps, shampoos, hair rinses",which application was published for opposition in the Trademark Electronic Gazette ofthe Intellectual Property Office of the Philippines (IP Philippines) on June 29, 2007.

Opposer is a corporation organized and existing under the laws of Japan with itsoffice address at Aoyama Taiyo Building, 1-7-6 Shibuya, Shibuya-ku, Tokyo, Japan.Respondent-applicant is an entity incorporated under the laws of Korea with address atA-3F, SK Twintech Tower Building, 345-9, Gasan-Dong, Geumcheon-Gu Seoul 153-773, Republic of Korea.

"1. Opposer, MARY QUANT COSMETICS JAPAN LIMITED, is acorporation duly organized and existing under the laws of Japan with itsoffice address at Aoyama Taiyo Building, 1-7-6 Shibuya, Shibuya-ku,Tokyo,Japan. It may be servedwith summons,noticesand other ~

Republic of the PhilippinesINTELLECTUAL PROPERTY OFFICE

351 Sen. Gil PuyatAve., Makati City 1200 Philippines· www.ipophil.gov.phTelephone: +632-7525450 to 65 • Facsimile: +632-8904862 • email: [email protected]

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processes of this Honorable Office through undersigned counsel. TheOpposer acquired a majority shareholding in Mary Quant Limited in 1991,and a 100% shareholding in the same in 2001.

"2. Respondent-Applicant ABLE C & C COMPANY, LIMITED appearsor represents itself to be a corporation with address at A-3F, SK TwintechTower Building, 345-9, Gasan-Dong, Geumcheon-Gu Seoul 153-773,Republic of Korea.

"3. On October 13, 2005, Respondent-Applicant filed a trademarkapplication to register the mark MISSHA and WWW.MISSHA.NETStylized flower device with this Honorable Office under International Class03 for "Nourishing creams, eyebrow pencils, lipsticks, mascara, nailpolish, liquid foundations, blushers, sunscreen creams, skin lotions, skinfreshners, skin cleansing creams, eye shadow, eau de cologne, lotionsfor face and body care, cold creams, solid powder for compacts, creamyfoundations, skin whitening creams, perfumes, hair lotions, detergentsprepared from petroleum for household cleaning use, liquid soaps,cleansers for detergent purposes, bath soaps, cosmetic soaps,shampoos, hair rinses". The application is docketed as SerialNo. 4-2005-010141.

"4. The trademark applied for registration was published foropposition in the E-Gazette trademarks section of the Intellectual PropertyOffice (IPO) website on June 29, 2007.

"5. Prior to the lapse of the initial period to file a Notice ofOpposition, the Opposer filed on 29 July 2007 its First Motion forExtension of Time to File Verified Opposition, and then another timelySecond Motion for Extension of Time to File Verified Opposition on 27August 2007, and then another timely Third Motion for Extension of Timeto File Verified Opposition on September 27, 2007. The Opposer is nowfiling its Verified Notice of Opposition within the period provided for underthe law.

"6. Mary Quant Limited and the Opposer (together "Mary Quant")own trade mark registrations and applications for the international~

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well-known mark "DAISY DEVICE" (a stylized flower representation,particularly a five (5) - petal flower device with a circle in the middle) inover 100 jurisdictions.

"7. The Opposer is the owner of the DAISY DEVICE trade mark inthe Philippines, Trademark Application No. 4-1994-096687 (filed onAugust 18,1994) which now forms Trademark Application No. 4-1994-096687 issued on August 18, 2000.

The good covered by Opposer's registration 4-1994-096687under Class 03 are as follows: "Soaps, namely; toilet soap, medicatedsoap, bath soap, shampoo, cosmetics, namely; lipstick, lip cream, lipconditioner, nail polish, nail polish remover, nail conditioner, eyeshadow, eyebrow pencils, eye liner, mascara, blusher, cheek powderfoundation, liquid foundation, powder foundation, milky lotion,medicated lotion, skin lotion, cold cream, cleansing cream, mediatedcream, vanishing cream, skin whitening cream, hand cream, massagecream, nourishing cream, face powder, baby powder, face packs, facemasks, sunscreen lotion, sunscreen cream, suntan lotion, sun oil,make-up remover, bath powder, bath salts, bath oils, essential oils,perfumery, namely; perfume oils, perfume powder, eau-de cologne,perfumery, dentifrices, namely; toothpaste, tooth powder.

Attached hereto as Exhibit "1" are details of TrademarkRegistration No. 4-1994-096687 obtained from the PhilippineIntellectual Property Office on-line facility.

The Respondent-Applicant's mark MISSHA andWWW.MISSHANET Stylized flower device can be described asfollows: the word "MISSHA" with the words WWW.MISSHANETset out below all being displayed to the right hand side of a five (5)petal flower device with a circle in the middle.

Attached hereto at Exhibit "2" is a copy of an illustration of theRespondent-Applicant's mark MISSHA and WWW.MISSHANETStylized flower device, which shows the very close and confusingsimilarity of the major element of the two marks, Le the five (5) - petalflower device.

"8. As referred to above Mary Quant also has trademarkapplications and registrations for the mark "DAISY DEVICE"throughout the world. Details of such applications and registrations invarious example jurisdictions (including photocopies of certified cOPiedfttsof UK Trade Mark Certificates for trade mark numbers 888980 and996393) are, hereto attached as Exhibit 3. ~

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The countries in which Mary Quant owns registered trade marksfor the DAISY DEVICE in class 03 include, without limitation:

European Community -wide trade marks (CTMs)AustriaAlgeriaArgentinaAustraliaBeneluxCanadaChinaColumbiaCosta RicaCyprusCzech RepublicDenmarkEcuadorEgyptEstoniaFinlandFranceGermanyGreeceHong KongHungaryIndiaIranIrelandIsraelJapanJamaicaJordanLatviaMalaysiaMaltaNew ZealandNorwayPanamaPolandPakistanRomaniaRussiaSaudi Arabia ~f:Singapore / r C1Jt/

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South AfricaSouth KoreaSpainTaiwanThailandUAEUKUSA

"9. The history of the Mary Quant brand name dates back to 1955when its founder Ms. Mary Quant opened a shop called Bazaar withtwo partners in London. This shop was the predecessor of MaryQuant Limited. In 1958 Mary Quant Limited was incorporated in theUK and officially launched the Mary Quant business.

"10. The company name Mary Quant Limited was derived in 1958from the personal name of Ms Mary Quant.

"11. A version of the daisy device first appeared as a doodle onsketches drawn by Ms Mary Quant, the founder of Mary QuantLimited, when she began designing articles of clothing in the 1950s.

"12. A prior version of the daisy device was first used in the UnitedKingdom in approximately 1961. The current form of DAISY DEVICE,was first registered in the United Kingdom in 1966 under registrationnumber 898084 for medicated preparations, breath fresheningpreparations and deodorants.

"13. The DAISY DEVICE has been continuously used in the UnitedKingdom since its registration. In approximately 1966 Mary QuantLimited commenced its cosmetics arm of the business which hasplayed an important role in the business ever since. In 1973 theDAISY DEVICE was registered in respect of cosmetics underregistration number 996393.

"14. The DAISY DEVICE was first registered in combination with themark/name MARY QUANT under registration number 888980 in 1966in respect of class 3 goods. As referred to at paragraph 6, since 1966Mary Quant Limited and the Opponent have registered the DAISYDEVICE in over 100 jurisdictions.

"15. Mary Quant has received numerous awards and recognitionincluding:

Ms. Mary Quant was awarded the Sunday Times ~

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• 1966 -Honour.

• 1967 - Ms. Mary Quant was awarded the Fellow of SocietyIndustrial Artistic Design Award.

• 1985Foundation

These awards have helped to build up a very substantial goodwill andreputation in the DAISY DEVICE and the Mary Quant business.

"16. The revenue generated by the sale and licensing of productsbearing and advertised in connection with the DAISY DEVICE over thelast 40 years has been vast. However, to accumulate the total figuresover this period would be a significant exercise particularly given thatmany sales have been obtained by licensees whose accounts displayonly royalty payments. Mary Quant has recently opposed other trademark applications by the Respondent - Applicant around the world,and during the process has calculated global sales figures.

Below is the summary of global sales of products bearing orbeing sold under and by reference to the DAISY DEVICE between2002 and 2004:

Year200220032004

SalesOver £39,665,908Over £45,156,399Over £47,208,962

"17. Sales are made from Mary Quant shops, concessions and overthe internet. The attached Exhibit 4, by way of example only, are copytrading reports from the London shop.

"18. The DAISY DEVICE has been promoted and advertised widelythrough many channels including magazines, press releases, printedadvertisements, packaging of products, pamphlets catalogues andposters. Attached as Exhibit 5 is a copy of a selection of the manyarticles and advertisements that have appeared over the years inpublications circulated throughout the USA, UK and Europe by way o~

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"19. Attached as Exhibit 6 is a selection of copies of recentadvertising materials circulated in the Asia, including Korea, Japan andHong Kong, by way of example.

"20. The DAISY DEVICE is synonymous with the Mary Quant nameand brand. Filed with this statement and forming Exhibit 7 are copypages taken from "A Dictionary of Modern Design" by Jonathan M.Woodham and published by Oxford University Press, a book settingout in alphabetical order the iconic and important contributors tomodern design. "Q" is represented by Mary Quant who in turn isrepresented by a mini skirt design and the DAISY DEVICE. The bookalso makes specific reference to the fact that the "daisy" logo (theDAISY DEVICE) is a trade mark of the Mary Quant Group ofcompanies throughout the world and reproduced with their permission.

"21. The DAISY DEVICE is also affixed to and/or imprinted on theproducts themselves. A selection of copy advertising materials, pressmaterials, sample packaging and photographs for cosmetic products isattached at Exhibit 8. As can be seen from these exhibits, the DAISYDEVICE forms an integral part of the Mary Quant brand.

"22. The extent to which the DAISY DEVICE is applied to cosmeticproducts can be seen from a 1996 book entitled "Mary Quant ClassicMake Up and Beauty Book", published in Great Britain by DorlingKindersley. The DAISY DEVICE can be seen on all types ofcosmetics and cosmetic applicators such as make up brushes.Attached at Exhibit 9 are copy page from the "Mary Quant ClassicMake Up and Beauty Book" which clearly display us of the DAISYDEVICE.

"23. As a consequence of extensive sales, advertising, promotionsand internet presence the DAISY DEVICE has achieved goodwill,reputation and a high level of public awareness throughout the UK andin countries overseas. In particular, the DAISY DEVICE and the MaryQuant name and brand are extremely well known in Japan where theOpponents the DAISY DEVICE is listed as a "famous mark" by theJapanese Patent Office. Attached at Exhibit 10 is a print out from theon-line Japanese Trade Mark Registry which displays the DAISYDEVICE as a "Well-Known Trade Mark".

"24. Due to the continuous use of the DAISY DEVICE it is also wellknown in the United Kingdom. Exhibit 11 is the first page of UK ontjl,f!-::,Google search results against the search term "Mary Quan~ / (;;r/

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Approximately 62,000 UK only search results are generated from thissearch term.

"25. The websites www.maryquant.co.jp.www.maryquant.com.tw and www.maryquant.co.uk ("theWebsites") also promote the extensive range of Mary Quant productssold by reference to the DAISY DEVICE. The Japanese website,www.maryquant.co.jp operates an on-line shop from which goodscan be purchased. Products bearing the DAISY DEVICE can bepurchased via the Japanese website or by mail order from the Londonshop. Print outs from the Websites ate attached at Exhibit 12. TheDAISY DEVICE is prominently displayed on each of the Websites bothin black and white and in different colours. The print outs furtherdemonstrate the wide use of the DAISY DEVICE on all types ofproducts and packaging.

"26. In recent years Mary Quant's business has significantlyexpanded, particularly in Asia where the majority of its 200 plus shopsand outlets are located.

"27. Mary Quant Limited and the Opposer have taken actionthroughout the world to protect the substantial value and reputation ofthe DAISY DEVICE. Legal action and legal complaints have beeninstigated and issued on occasions against person and/or entitiesusing marks identical or confusingly similar to the DAISY DEVICE invarious parts of the world.

"28. By a judgment dated 01 July 1998 approved by the CommercialDivision of the Cour de Cassation on 09 October 2001 the FourthChamber of the Paris Court of Appeal decided that by reproducing thedesign of a flower styled with five petals, Andre Courreges infringedthe DAISY DEVICE trade mark, ordered Courreges Design to payMary Quant Limited the sum of 100,000 French Francs by way ofdamages and interest and further ordered Andre Courreges to payMary Quant Limited the sum of 100,000 French Francs by way ofdamages and interest prohibited Courreges Design and AndreCourreges from using the sign infringing the DAISY DEVICE andauthorised Mary Quant Limited to publish the terms of the judgment inLe Monde. Filed with this statement at Exhibit 13 is a copy of thejudgment together with the Le Monde publication.

"29. In Spain much notoriety attaches to the DAISY DEVICE. Thishas been recognised over the years by the Spanish Trade marksOffice in the context of Notices of Opposition that have been file~;t;~against registration of "daisy" device trade marks and/or simila~ I ~

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designs that either are or incorporate designs that are similar to theDAISY DEVICE. A large number of such applications have beenrefused in Spain. Filed with this statement at Exhibit 14 are details ofthe Spanish trade mark applications which have been successfullyopposed over the years.

"30. Notoriety also attaches to the DAISY DEVICE in Chile where 5trade mark applications made by the Respondent-Applicantincorporating or similar to the DAISY DEVICE have recently beensuccessfully opposed by the opposer.

"31. Despite numerous successful oppositions the Respondent-Applicant has continued to use and apply to register various markscomprising daisy devices and which are very similar to the DAISYDEVICE.

"32. A summary of the trademark applications made by theRespondent-Applicant and successfully opposed by the Opposer orvoluntarily withdrawn by the Respondent-Applicant are set out asExhibit 15.

"33. A number of trade mark applications made by the Respondent-Applicant in Korea recently been successfully opposed by the Opposeron the grounds of similarity to the DAISY DEVICE.

"34. The Respondent-Applicant also applied under applicationnumber 40-2005-37164 to register the mark "Mary Kant" in Korea inrespect of cosmetic products. The Opposer also successfully opposedthis application.

"35. In Hong Kong proceedings are on-going but the Respondent-Applicant is currently prevented from using its daisy device in anumber of variations by way of an interim injunction.

"36. In Japan the dispute has now been settled with theRespondent-Applicant agreeing not to use any marks which areidentical or similar to a number of Mary Quant's trade marks.

"37. In Australia and New Zealand, undertakings were obtained fromPacific Publications PTY Limited in February 2003 to cease and desistfrom any usage of marks infringing the DAISY DEVICE.

"38. Similarly a trade mark application by the Respondent-Applicantin Thailand incorporating a DAISY DEVICE and the words "MiSSh~pwww.missha.net ••has also recently been successfully opposed by thi / ~

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"39. The Opposer was the first to adopt and register the trademarkDAISY DEVICE for trade and commerce in the Philippines. TheOpposer's trade mark DAISY DEVICE proceeded to registration inthe Philippines prior to the trademark application of the Respondent-Applicant.

"40. The Respondent-Applicant operates in the same market as theOpposer and it is likely that the Respondent-Applicant has known ofthe DAISY DEVICE since the Respondent-Applicant's incorporation in2000.

"41. Registration of the mark MISSHA and WWW.MISSHA.NETStylized flower device in the name of Respondent-Applicant wouldviolate the pertinent provision of Republic Act No. 8293 (IntellectualProperty Code), hereunder quoted as follows:

"SEC. 123. Registrability - 123. 1. A mark cannot beregistered if it:

(d) Is identical with a registered mark belonging toa different proprietor or a mark with an earlier filing orpriority date, in respect of:

(i) The same goods and services, or(ii) Closely related goods or services, or(iii) If it nearly resembles such a mark as

to be likely to deceive or causeconfusion;

(e) Is identical with, or confusingly similar to, orconstitutes a translation of a mark which is considered bythe competent authority of the Philippines to be well-knowninternationally and in the Philippines, whether or not it isregistered here, as being already the mark of a personother than the applicant for registration, and used foridentical or similar goods or services: Provided, That indetermining whether a mark is well-known, account shallbe taken of the knowledge of the relevant sector of theM.public, rather than of the public al large, including'l W/

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knowledge in the Philippines which had been obtained as aresult of the promotion of the mark. "

"42. Opposer's trademark registration in the Philippines includesthe same class of goods as the application made by theRespondent-Applicant. Moreover, Respondent-Applicant's markMISSHA and WWW.MISSHA.NET Stylized flower device closelyresembles Opposer's mark "DAISY DEVICE", particularly the majorelement of both marks, i.e., the five (5) - petal flower presentation.This gives rise to a confusing similarity between these marks whichwill cause confusion and deception among the consuming public asto the origin of the Respondent-Aplicant's goods, to the prejudice ofOpposer.

"43. The Respondent-Applicant's mark will be applied to smallcosmetic products such as lipsticks, mascara and nail polish.When applied to small items of cosmetics such items as these theimpact of any element of the mark which could be said to bedistinctive from DAISY DEVICE will be dramatically reduced. Theoverall shape of the mark, which is identical to the DAISY DEVICE,and the internal ring will remain prominent.

"44. In addition, Opposer's trademark "DAISY DEVICE" shouldbe afforded the protection under the laws given to well-knowntrademarks. Accordingly, Opposer's trade mark registration number4-1994-096687 should be given preference and priority over andagainst Respondent-Applicant's application MISSHA andWWW.MISSHA.NET Stylized flower device which is designed totake advantage of the extensive goodwill already established byOpposer's well-known trademark "DAISY DEVICE".

"45. Respondent-Applicant's application closely resembles andappears to be an imitation of Opposer's duly registered trademarkand is likely to cause confusion, mistake and deception to thebuying public. It is highly likely that such confusion betweenOpposer's and Respondent-Applicant's respective businesses andproducts will result in damage to the Opposer's business togetherwith the dilution and loss of distinctiveness of Opposer's trademarkDAISY DEVICE.

"46. Opposer's trademark and also the Mary Quant business hasacquired goodwill in numerous jurisdictions and accordingly,Opposer's rights under the provisions of IP Code and ParisConvention on the Protection of Industrial Property must be~

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"47. Finally, Opposer is attaching hereto the duly executedVerification of Opposition and proof of authorization to act on behalfof the Opposer.

On November 21, 2007, a Notice To Answer was issued to and receivedby respondent-applicant through counsel but no verified answer was filed byrespondent-applicant, albeit within the reglementary period. Thus, per Order No.2008- 1538, respondent-applicant was deemed to have waived its right to file averified answer and the case was deemed submitted for decision based onSection 5 of Office Order No. 79 Series of 2005 in relation to Rule 2, Section 11of the Rules On Inter Partes Cases.

1. Whether or not respondent-applicant's mark is confusingly similar toopposer's mark "Daisy Device"; and

2. Whether or not respondent-applicant is entitled to the registration ofthe mark "WWW.MISSHA.NET Stylized Flower Device".

The subject mark, respondent-applicant's ....WWW.MISSHA.NETStylized Flower Device" is depicted below:

~IVI.~~"'~vvvvvv. m issh<::>. n~"t

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MARYOUANT

A careful perusal of the respective marks of opposer and respondent-applicant shows that the dominant features of said marks are their respectiveflower devices: Opposer's "Daisy Device" and respondent-applicant's flowerdevice beside the words "MISSHA www.missha.net .. are the features of theparties' marks that immediately capture the eye. Moreover, both devices bear astriking resemblance: Both consist of a simple, one-dimensional figure of aflower with five (5) petals and a circular figure in the middle of the flower figure(Underscoring supplied.). Notwithstanding words that accompany the flowerdevices of the respective marks, a side-by-side comparison of the competingmarks shows confusing similarity between them as the respective flower devicesare the dominant features which are almost identical.

Per the Dominancy Test which considers the dominant features of thecompeting marks, or which gives greater weight to the similarity of theappearance of the product arising from the dominant features of the markattached to said product in determining whether such mark is confusingly similarwith another mark, opposer's "Daisy Device" and the flower device in respondent-applicant's mark "WWW.MISSHA.NET Stylized Flower Device" gives the samevisual and aural impressions to the public's mind in the light of the goods to whichthey are used respectively by opposer and respondent-applicant (McDonald'sCorporation v. MacJoy Fastfood Corporation, G. R. No. G.R. No. 166115.February 2, 2007; McDonalds Corporation v. L. C. Big Mak, Inc., G. R. No.143993, August 18, 2004). Similarity in size, form and color, while relevant, isnot conclusive. Neither duplication/imitation, or the fact that the infringing labelsuggests an effort to emulate, is necessary. The competing marks need onlycontain the main, essential or dominant features of another; and that confusionand deception are likely (Sterling Products International, Inc. v.Farbenfabriken Bayer Aktiengesselschaft, G.R. No. L-19906, April 30, 1969;Urn Hoa v. Director of Patents, G. R. No. L-8072, October 31, 1956; Co TiongSa v. Director of Patents, et aI., G. R. No. L-5378, May 24, 1954). Actualconfusion is not required: Only likelihood of confusion on the part of the buyingpublic is necessary so as to render two marks confusingly similar so as to denythe registration of the junior mark (Sterling Products International, Inc. ~

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Farbenfabriken Bayer Aktiengesellschaft, et aI., supra.). In the case atbench, moreover, the confusion is heightened as the goods to which therespective marks are used belong to the same class, and are identical and/orrelated: Class 03.

In this case, then, there is at the least likelihood of confusion ofbusiness if the simultaneous use of the marks on the goods to which they areapplied, is allowed. An ordinarily prudent purchaser would be induced to assumethat respondent-applicant's products under Class 03 originates from opposer orthat there is a connection between the two parties when, in fact, there is none(Sterling Products International, Inc. v. Farbenfabriken BayerAktiengesellschaft, et aI., supra.).

(d) Is identical with a registered mark belonging to a differentproprietor ... in respect of:

(i) The same goods ... or

(ii) Closely related goods ... or

(iii) If it nearly resembles such a mark as to be likely todeceive or cause confusion ... "

Pursuant to the aforequoted provision, the application for registration of"WWW.MISSHA.NET Stylized Flower Device", filed by Respondent-Applicantcannot be allowed as it is confusingly similar to Opposer's "Daisy Device" underRegistration No. 4-1994-096687 issued on August 18, 2000 for goods underClass 03 namely "Soaps, namely, Toilet Soap, Medicated Soap, Bath Soap,Shampoo, Cosmetics, namely: Lipstick, Lip Cream, Lip Conditioner, Nail Polish,Nail Polish Remover, Nail Conditioner, Eye Shadow, Eyebrow Pencils, EyeLiner, Mascara, Blusher, Cheek Powder, Foundation, Liquid Foundation, PowderFoundation, Powder Foundation, Milky Lotion, Medicated Lotion, Skin Lotion,Cold Cream, Cleansing Cream, Medicated Cream, Vanishing Cream, SkinWhitening Cream, Hand Cream, Massage Cream, Nourishing Cream, FacePowder, Baby Powder, Face Packs, Face Masks, Sunscreen Lotion, SunscreenCream, Suntan Lotion, Sun Oil, Make-up Remover, Bath Powder, Bath Salts,Bath Oils, Essential Oils, Perfumery, Namely, Perfume Oils, Perfume Powder,Eau-De Cologne, Perfumery, Dentifrices, namely: Toothpaste, Toothpowder".To repeat, even before respondent-applicant filed the instant application fo~Atv' .

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Page 15: IP€¦ · IP INTEllECTUAL PROPERTY PHiliPPINES IPC NO. 14-2007-00311 Case Filed: 30 October 2007 MARY QUANT COSMETICS JAPAN LIMITED Opposer Appln. Ser. No. 4-2005-010141

registration of the subject mark "WWW.MISSHA.NET Stylized Flower Device",opposer has already registered a mark which respondent-applicant's mark nearlyresembles as to likely deceive or cause confusion and which is applied to goodsto which respondent-applicant's goods under Class 03 are similar or closelyrelated. Section 123.1 (d) of the IP Code squarely applies to the instant case.

Moreover, Section 138 of the IP Code provides that a certificate ofregistration of a mark is prima facie evidence of the validity of the registration, theregistrant's ownership of the mark, and of the registrant's exclusive right to usethe same in connection with the goods and those that are related theretospecified in the certificate (Underscoring supplied.).

As to the second issue of whether or not respondent-applicant is etitled tothe registration of subject mark, thus, this Bureau rules in the negative.

WHEREFORE, premises considered, the VERIFIED OPPOSITIONis, as it is, hereby SUSTAINED. Consequently, Application Serial No. 4-2005-010141 for the registration of the mark "WWW.MISSHA.NET Stylized FlowerDevice" filed on October 13, 2005 by respondent-applicant ABLE C & CCOMPANY LIMITED for goods under Class 03, namely, "Nourishing creams,eyebrow pencils, lipsticks, mascara, nail polish, liquid foundations, blushers,sunscreen creams, skin lotions, skin freshners, skin cleansing creams, eyeshadow, eau de cologne, lotions for face and body care, cold creams, solidpowder for compacts, creamy foundations, skin whitening creams, perfumes, hairlotions, detergents prepared from petroleum for household cleaning use, liquidsoaps, cleansers for detergent purposes, bath soaps, cosmetic soaps,shampoos, hair rinses" is, as it is hereby, REJECTED.

Let the filewrapper of this case be forwarded to the Bureau ofTrademarks with a copy of this Decision forwarded to said Bureau of Trademarksfor appropriate action.

ES R LUTA BEL TRAN-ABELARDO_ /D' ector, Bureau of Legal Affairs ~