ipaa tas event: transforming public engagement through social media
DESCRIPTION
It is widely accepted that governments need to embrace the opportunities presented by Web 2.0 and social networking but the question is often how. In this presentation Craig uses case studies to outline how governments around the world have used social media to enhance and extend their engagement with the public, improving policy outcomes and service provision.TRANSCRIPT
Transforming public engagement through social media
Craig ThomlerManaging Director
Delib Australia8 August 2012
Who am I?
What is Delib?
Australia’s social media experience
Use internet: 97%
Use social media:
• 62% of Australians
• 73% of Federal agencies
• 72% of Federal politicians
Answer Response Share
For stakeholder engagement or collaboration 32 54.24%
Operating an information campaign 25 42.37%
Responding to customer enquiries/comments/complaints 25 42.37%
For engaging with journalists and media outlets 24 40.68%
For engagement or collaboration with other government agencies
24 40.68%
Monitoring citizen, stakeholder and/or lobbyist views and activities
17 28.81%
For a public consultation process 16 27.12%
For a stakeholder or other restricted access consultation 13 22.03%
Other type of activity (i.e. recruitment, crowdsourcing, staff) 11 18.64%
For policy or services co-design 7 11.86%
Why do agencies use social media?
All levels of Australian governments Over 600 online consultations in last four years Over 570 Departmental Twitter accounts Over 150 agency blogs Over 140 Facebook pages Over 120 agency mobile apps Over 55 agency YouTube channels At least 7 data competitions
Growth in Twitter use
Twitter use by govt. level & state
Government as media
Government as convenor
Government as platform
Crowdsourcing
The more things change, the more they stay the same…
Source: IAP2.org
Inform
Consult
Involve
Collaborate
Empower
The goals have not changed
People
Objectives
Strategy
Technology
Processes need to reflect the goals
Inform http://www.police.act.gov.au/crime-and-safety/crime-statistics.aspx
Consult http://www.hm-treasury.gov.uk/spend_spendingchallenge.htm
Questions?Craig Thomler
[email protected]@CraigThomler
http://eGovAU.blogspot.com
www.delib.net/australia/@Delibaunz