• İPEK ÜZGEN• YELDA DEMİRAL

•A brief history of the company • Infoshop was founded in 1988,Istanbul. It had 6

shareholders,1 bookkeeper,1 secretary and 1 driver.It sold one or two product in a month. It only sold computer and computers tools.Second year,Infoshop added new product (book,film etc..) In 2000,Dogan Holding merged with Infoshop.Its name was changed (hepsiburada.com).

It created the final form how we know it.When their product variety was increasing,it grew.

Now,Hepsiburada is the fastest,safest,best campaigns,the most well know,and the most shopping sites.

•Position in its industry

• Hepsiburada has 6.000m² modern office in Istanbul. It has 250 staff,3 million registered members and 6 million visitors.In 2009, It has achieved the highest sales revenue(261million TL). Nearly,17 million product delivery was made in 10 years.In 2009,Hepsiburada was selected the best firm for ‘B2C (firm to consumer),e-commerce’ .Hepsiburada’s annual turnover bigger than competitor’s total turnover.

•Target market • Its target market is that woman,univesity student and

retired people.• Generally woman buy (healty-beauty-fitness-mother

baby child-kitchen products).• Man buy (computer-fitness-car-camera-garden product).• Woman buy more product than man but man buy more

expensive product than women’s buying.

• Location Strategy

• Hepsibuarada sell their product at online.It hasn’t store.Their product can arrives everybody.

• In Turkey, It uses Yurtiçi cargo and Aras cargo• In abroad, Hepsiburada uses Geopost

• Pricing Strategy

• Hepsiburada product’s price is cheaper than competitor’s product price.

• At certain time, some products price is decreasing, campaign products and some special product packages.

• There are various payment (credit card, bank transfer,pay at the door)

•Products They Offer-Quality&Variety

• This retailer company include lot of product variety such as Food,Electronic Goods, Stationery, Office, Clothing&Accessories, Home Appliances, Personal Care

and Health Product quality and variety to meet all customer satisfaction. In Hepsiburada.com, to promote your products in the best way,they make the product description and they put video to the site about the product.They add product comment button for customer using the product.In this way,they are advertised hepsiburada.com’s products. Product can be changed in favor of eight days.

Communications Strategy,

• Hepsiburada.com has ‘Bize Sorun’. They give much attention to customer service and telephone service always open at 08.00AM between 24.00PM.

• Hepsiburada.com has not store.So shopping is done via the web site.Web site is not seem to convoluted. Character font and the color is very attractive.

•Comparison With The Competitors With

Regard To Strategies • Company Managers do not see anyone competing in the

e-commercials.For hepsiburada.com ,customers can find discount product all time.But,others company are doing campaign day to day such as Limango,Markafoni.Hepsiburada.com always has all product until exhausted.In addition, Anyone who wants to sell second-hand products can present in Gittigidiyor.com.