SUBMITED TO WAHIDUZZAMAN KHAN LECTURER, DEPARTMENT OF BUSINESS ADMINISTRATIONNORTH EAST UNIVERSITY,BANGLADESH

SUBMITED BY * SADIK SHEIKH-160202010013*ASHRAFUL HOSSAIN-160202010019 *HANIF KHAN-160202010022*RUMAN AHMED-160202010027*ISLAM UDDIN-160202010004*AFSAR HOSSAIN-160202010015*ABU TAHER-160202010032

Course Code: BUS-101Course Title: INTRODUCTION TO BUSINESS

Executive Summary

The iPhone 7, which is the seventh installment in their mobile phone series is a breakthrough product that develops the overall marketing plan of Apple’s strategy.Upcoming Released on September 19, 2016, the iPhone competes with itself to innovate their products into a higher scale. Including a larger screen size and internal hardware modification, the iPhone becomes the mobile phone flagship product. The success of iPhone’s target market comes from the segmentation of different groups and how they all communally benefit from the phone. Professionals, Entrepreneurs, and Businessmen and women in general are able to use the iPhone 7 to communicate while traveling. In terms of overall sales globally, Samsung leads the way and Android have a larger role in the smartphone market, but there is no phone in the world right now that outsells the iPhone. The profits that the iPhone rakes in practically the majority of the mobile phone market. Whatever phone Samsung releases in weeks takes one weekend of pre-orders. The product itself as limited promotion available to a mass media since most efforts are sent as a personalized approach. Price will maintain as a current interval and not drop below profitable points. Finally, the iPhone 7 product is new and top notch in comparison to Samsung. Some strengths that the iPhone has is the iOS 9. The operating system of Apple iPhone is a respected mobile platform because of its flexibility and speed. The user interface is fantastic, and once you use an iPhone, people get addicted to its ease of use. Another strength would be the customer service including apple care. There are various support for any sort of repair or service. Screen damage, battery malfunctions, and other repairs are available to be brought to retail stores for repairs. In terms of threats, the Android and Samsung are its biggest competitors. Customer service will be the main focus since the iPhone 7 such as Apple Care. In order to make a sufficient marketing budget, Apple’s forecast should include the focus on increasing the response rate of the problem issues and the customer feedback survey. The more information they collect the better the product will be. And people would enjoy the service along with the product.

10. Target Market

Teenagers, Entrepreneurs, Corporate Executives, etc.

11. 1 day of unit sales for Apple = <20 days of unit sales for Samsung

12. SWOT ANNALYCES

STRENGTH, WEEKNESS, OPPORTUNITY, THREAT

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21. Competitor Assessment

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29. IPHONE 6 PRICE

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32. Iphone 7 CONFIGARATION

A10 QUAD CORE 2.5Ghz 3GB RAM16MP f1.8 iSight CameraiP69K WaterproofingGorilla Glass45.0" 1080P IGZO DisplayE-link Sub Display3500mAh BatteryMusic Control KeysiPen3rd Party Software Support

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41. SEASONALITY42. Apple Doesn't Have a Seasonality Introduction to New Devices3rd QuarterSeasonal Holiday Demand High Net Sales every 1st Quarter

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53. Pre-orders for upcoming iPhone 7 in the first quarter of 2016 are over 200,000 in worldwide. and it will increasing day by day.Forecast:we will predict to sales for iPhone 7 will be 160-170 million globally.Americas: 70-75 millionChina: 40-45 millionEuropean: 30-35 millionJapan: 15-20 million