marketing thoughts about the iphone apps business
DESCRIPTION
These are the slides of the presentation I gave at the South Florida iPhone developers meetup for April.TRANSCRIPT
Marketing thoughts about the iPhone application business
presented by Davide Di Cillo (@DavideDiCillo)
Thursday, April 23, 2009
SOME NUMBERS
500,000,000downloads by January 19th 2009
1,000,000,000downloads by April 23rd 2009
Thursday, April 23, 2009
SOME NUMBERS
500,000,00094 days!
Thursday, April 23, 2009
WHO ARE THE WINNERS?
Top Paid Apps
6/10are games
Thursday, April 23, 2009
WHO ARE THE WINNERS?
Top Free Apps
MusicEntertainment
SocialTravel
Thursday, April 23, 2009
ONE CONSIDERATION
Almost 50% of theTop 20 Free Apps
aren’t iPhone-focusedapplications
Thursday, April 23, 2009
WHAT’S THE SECRET?
Location, location, location?
yes, in the top 20In some cases it increase downloads by 250%
Thursday, April 23, 2009
HOW DO I GET THERE?
Marketing, marketing, marketing
Do you think it’s a coincidence that of all the fart applications, the most successful was iFart, created by Joel Comm,
an extremely successful and well-known internet marketer?
Thursday, April 23, 2009
IN THE SPECIFIC?
- Create buzzIncrease the curiosity around your product. Collect contacts.
- Create a storyDid you build this app to adopt a child in Africa? Let the world know
- Cross promoteiPhone OS 3.0 is going to make this ridiculously easy
- Bribe peopleIt’s wrong... but look at it as a “mail-in-rebate”
Thursday, April 23, 2009
IN THE SPECIFIC?
Be Awesome!Cause if when people find your applications,
and they don’t like it, they won’t tell anybody about it
Thursday, April 23, 2009
WHAT ABOUT THE FUTURE?
Apps cross promotionSDK 3.0 in app store will help you distribute the success of one to your other apps
Social cross promotionMiddleware like Open Faint will help awesome apps to emerge.
Cross platform Why limit yourself to only a slice of the pie?
Thursday, April 23, 2009
THANKS!
Thursday, April 23, 2009