iphone application development case study - sony music-india

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Post on 10-Aug-2014

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The case study is about Dot Com Infoway's design and development team's challenge of creating highly functional Apps for Sony Music India. The purpose of these Apps was to provide mobile users with unlimited streaming for their favorite movie tracks.

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  • CASESTUDYiPhoneAppDevelopmentforSonyMusicIndiawww.dotcominfoway.comCLIENTChallengeSolutionSonyMusicIndia,awhollyownedsubsidiaryofSonyMusicEntertainment,hasawidepresenceingenresrangingfromIndi-PopandIndianClassical,toBollywood&Tamilfilmsoundtracks.Thecompanyprovidesintegratedsolutionsacross3verticalsinIndianamelyRecordedMusic,TalentManagementandPublishing.Thecompanyboastsofanextensivecatalogthatcomprisessomeofthemostlegendaryrecordingsinhistoryofover100+yearsandishomeDotComInfowayapproachedSonyMusicIndiatocreateappsthatfeaturethesongsandwallpapersofsomeofitsphenomenalhits.Thepurposeofcreatingtheseappswastoprovidemobileuserswithunlimitedstreamingfortheirfavoritemovietracks.Thechallengewastodesignanddevelophighlyfunctionalappswhichensureimmediateandconvenientusability.DotComInfowaysdevelopmentteamapproachedtheprojectwithatwo-phasedstrategy.PhaseI:PhaseIcomprisedmainlyofanalysis,planninganddecidingonthecourseofaction.DotComInfowaysdesignanddevelopmentteamanalyzedtheclientsrequirementsandframedanactionplanbasedontheresourcesrequired,theappropriatetechnologytobeusedandthetimeframeneededfordevelopingtheapps.PhaseII:PhaseIIsawtheimplementationoftheactionplanframedinPhaseI.TheaimwastoleveragethebestofiOStechnologytodevelopappsthatwouldletusersexperiencemusic.Ourconstructiveinputsandsuggestionsgaveperfectshapetotheappconcept.OurcorefocusonusabilityanduserengagementenabledustodevelopcuttingedgeappsthatworkefficientlyonboththeiPhoneandtheiPodTouch.Theobjectivewastocreatethekindofdesignthathastheabilitytoattractprospectiveuserstotrytheapps.theabilitytoattractprospectiveuserstotrytheapps.