iphone demand outstrips supply in china kenro moriuchi
TRANSCRIPT
IPHONE DEMAND OUTSTRIPS SUPPLY IN CHINA
KENRO MORIUCHI
CURRENT SITUATION
STAKEHOLDERS
STAKEHOLDERS OF THE SITUATION
Manufacturers & Individual Sellers
Apple & Unicom
Consumer
China Telecom/ China Mobile
GRAPH
ALTERNATIVES: CONSUMER
WHAT IS THE BEST CHOICE??
Buy Another Phone?
WAIT?
WAITING FOR IPHONE IPHONE/ BUYING FROM OTHER SOURCE
Can enjoy the benefits of iPhone.
Uncertain waiting time.
Uncertain price (iPhones people import from Hong Kong)
BUYING A DEVICE FROM ANOTHER COMPANY
Quick satisfaction
Price does not have great change
Cannot enjoy benefits of iPhone
FINAL DECISION (CONSUMER): WAIT
SUPPLY THE IPHONE TO MEET DEMAND
More Profit May Be Time Consuming
DO NOT SUPPLY THE IPHONE AND EXPECT PROFIT FROM OTHER NATIONS
Widespread of popularity of iPhones
No time or effort
Uncertain demand (Difficulties in predicting future)
Wasting favorable profits that are definite
ALTERNATIVES: SUPPLIER (APPLE & UNICOM)
WHAT IS THE BEST CHOICE??
Do Not Supply
iPhones
Supply iPhones in China
FINAL DECISION (SUPPLIER): SUPPLY
Supplying iPhone in
China
Prevents Substitution/
Buying Phone From
Elsewhere
Expected Increase in
Profit/ Satisfaction