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31 March 2014

IPO Meeting Brussels

Presentation Bouwen met Staal

1. Activities BmS

2. Business models in Steelpromotion

3. Market tranfer from S235 S355

Business models in Steelpromotion

1. Building market NL is from 2008 under high presure ( -

50%)

2. Traditional partners are stopping

3. Aging of the Members

Financial model BmS till 2013

16% 32 % 50%

Mem

ber

incom

e

Main

spo

nsors

Ow

nactivitie

s

Financial model BmS from 2014

18% 21 % 61%

Mem

ber

incom

e

Main

sponsors

Ow

nactivitie

s

Increase member income

• Membership recruitment, focus on young professionals,

and Company members

• Different type of members

– Personal members € 100,--

– Company members € 500,--

– Goldmembers € 3.300,--

• More benefits for Company members

BmS members

Type of company member

Contrator 10 1,9%

Consultancy 39 7,3%

Architects 11 2,1%

Engineering 143 26,7%

Government 18 3,4%

Municipalities 14 2,6%

Developers 2 0,4%

Steelfabricators 156 29,2%

Drawing office 7 1,3%

Galvanizing 5 0,9%

Steel trade 29 5,4%

Remaining 101 18,9%

535 100,0%

The Gold members

Main BmS Sponsors

• Beam makers, ESPG

• Tata steel

• SNS

• SFN

$ 0

$ 200.000

$ 400.000

$ 600.000

$ 800.000

$ 1.000.000

$ 1.200.000

$ 1.400.000

$ 1.600.000

$ 1.800.000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

SNS

Beam Makers

Tata Steel

SFN

How important is Steelpromotion

Analyse with Arcelor Mittal figures

April 14 AMDS 12

Detailed IPO activity – status 2011

DE NL CH IT FR BE DK N S Tr

MARKET

Inhabitants in millions 80 16 7 59 64 10 5 4,9 9 70

Total steel consumption in construction 2010 in Kton

for structures, cla. + roofing, floors (except rebars)1730 900 250 850 +/-1365 +/-450 140

60(not off-

shore)

100 1210

Market share of steel in single storey building

(struct.)90% 65% 55% 20% 43% 30%

Market share of steel in multi-storey building (struct.) 35% 25% 15% 5% 34% 1%

Market share of steel in multi-storey residential

building (struct.)3% <1% 2% 5% 22% -

Market share of steel in bridges 10% 15% 10% 20% 10% 10%

IPOS MEANS

Human Resources 12 11.5 4 4 8 4.7 1 1 3 3.5

Turnover M. EUROS 1,8 2,8 1,3 0,6 2,4 0.88 0,18 0,32 0,84 0.37

Sponsors :

- part of steel producers 60% 20% 15% 50% 65% 90% 10% 28% 25% 50%

- number of members 6 2000 639 36 10 600 70 84 82 73

RATIOS

HR/Population 0,15 0,72 0,57 0,07 0,13 0,47 0,20 0,20 0,33 0.05

Turnover/Population 0,02 0,17 0,18 0,01 0,04 0,09 0,04 0,06 0,09 0.005

Steel consumption/Population 21,3 56,2 35,7 14,4 22,4 45 28 12,3 12 17


Compare marketshare Netherlands with France:

200kton 400 milj € turnover in steelconstruction

700 k€ promotionbudget 400 milj €

Every € 1,-- gives € 570,-- turnover Steelconstruction every year


$ 0

$ 200.000

$ 400.000

$ 600.000

$ 800.000

$ 1.000.000

$ 1.200.000

$ 1.400.000

$ 1.600.000

$ 1.800.000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

SNS

Beam Makers

Tata Steel

SFN

0

10

20

30

40

50

60

70

80

90

100

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Hallenbouw

Verdiepingbouw

Marketshare

New sponsors

Not only the focus on more steel,

Steelpromotion is:

1. Promotion targeting decision makers

2. Promotion targeting users

3. Promotion targeting students

New sponsors

Who are the new sponsors

• governmental organizations ( RWS, Pro Rail )

• Steelfabricators

• Supply industry ( Paint, bolts, software, floors )

• New markets, for BmS Offshore

Offshore

Offshore steel, knowledge and

money intensive

1. Knowledge development

2. Knowledge transfer

3. Help companies transfer to

offshore

S235 from the shelves


• Steel grade S235 from shelves

• Target groups

• What is it?

• Arguments

• Compared with rebar steel

• Sample modern steel projects

• Conclusions

• Questions / discussion


We're not crazy!

Why use lower steelsgrades as the prices

are similar

Target groups

• Steelsuppliers

• Teachers

• Structural Engineers

What are the drivers

• Cultural change in the use of steel

• Focus on the use of the steels S355 and S460

• Steel grade S235/S275 eliminate from the market

• Cost reduction

• Material reduction

• Sustainabilty

Arguments

• S235 / S460 are ordinary steels.

• high-strength steels are S690 to S1100.

• Other material composition and welding instructions.

• S235, S275, S355 and S460 have the exact same

alloy composition, only the rolling and cooling are

different. Therefore, the cost per tonne is almost

equal.

Arguments

• When using steel grade S460 vs. S235 and S355,

the cost of the entire steel structure bearing by:

• less consumption of material steel

• Less weld volumes

• lighter assembly

• lighter steel transportation

• crane deployment and support structures

• lighter foundation

• less burden on the environment

• upcycling and reuse profiles.

Arguments

Steel is a modern material that

develops

Arguments

Steel grades Costs Strength Weight Tracebility Stiffness Weldability

S235 100 100 100 not 100 good

S275 101 120 85 must 100 good

S355 102 150 70 must 100 good

S460 102 200 50 must 100 good

It is to good to be true

Arguments

The majority of steel structures

• columns (pressure bars)

• beams (beams in bending

• truss (tension and compression members)

Variant compared with those in S235 S460: weight reduction 30 to 45%

Variant compared with those in S355 S460: weight reduction 15 to 20%

Considerations in steels S355 and S460:

Traceability EN 1090

stiffness

weldability

Compared with rebars in concrete

The concrete world is more innovative than the steel business?

Evolution of reinforcing steel in the past 60 years

of FeB 220 FeB 400 FeB 500

Rebar Yield stress Application Comparable

FeB 220 190 N/mm² no S235

FeB 400 350 N/mm² no S355

FeB 500 435 N/mm² Standard S460

Examples in high strengh steel

Eye: S355 Stedelijk museum: S355

Central station CS: S355

Stadskantoor: S460

Modern structures ask for sustainable

30

www.dutchhall.nl

High strength steel: 51% less

Optimise embodied energy

Conclusions

1. Cheaper, more durable and also more slender steel

structures can: Use standard S355 and S460 as possible.

2. Message to Designers: replace now S235 and S275 to

S355 and S460.

3. Introduce steel S355 as the new standard, is the

intermediate step S460 as the future standard.

4. The structural engineer is the decisive factor.

5. In bridge design S355 and S460 are already standard

steels.

6. More knowledge, more applications in S460, a product that

is competitive with concrete.

What can we do as IPO’s

IPO’s together give more power

We can share ideas

Steel suppliers are interested, get funding

35

Locks Ijmuiden

From China?

36

Sustainable procurement

ZPMC Shanghai Zhenhua Heavy Industries

established in 1992

8 production sites

10 km shore and quayside location.

Cap. 1 million tons / year

43,000 employees

26 transports from 60-100000 DWT (Zen Hua)

steel girders

windmill feet

blast furnace modules

electricity plants

bridges

New Oakland Bay Bridge 3 km, 28 sections

Offshore vessels, including crane

pipelayers

gantry crane, container CranesBron Arnold de Vries Robbe

ZPMC New Oakland Bay Bridge San Francisco

Bron Arnold de Vries Robbe

Containercranen Rotterdam


Ton CO2/ton crude steel versus percentage

worldproduction

Source: SEI Project Report 2013-02

EN 15804 Sustainability of construction works. EPD

PRODUCT

Stage

CONSTRUCTION

PROCESS Stage

USE

Stage

END OFLIFE

Stage

SUPPLEMENTARY

INFORMATION

BEYOND THE

BUILDING LIFE

CYCLEA1

Raw Material

Supply

A4

Transport

B1

Use

C1

De-construction

Demolition

A2

Transport

A5

Construction-

Installation Process

B2

Maintenance

C2

Transport

D

Benefits and Loads Beyond the

Building Life Cycle

Reuse

Recycling

Recovery potentialA3

Manufacturing

B3

Repair

C3

Waste processing

B4

Replacement

C4

Disposal

B5

Refurbishment

Sea transportation of heavy steel structures


Manufacturing in China including Shanghai Transportation Europe via Suez Canal is

competitive

cost (€), partly due to own means of transport: ZPMC, 26 Zhen Hua vessels.

CO2 emissions due to transportation is not (yet) included in the award.

Is defined by three parameters:

Emissions per km - kgCO2/km

Length of the route - km

Weight of the cargo - tons

Emissions per charge: in kgCO2/ton = kgCO2/km * mileage / total charge

Hardanger Bridge: 385 * 20831/8510 = 942 kgCO2/ton

ZHEN HUA ships usually sail back empty: Impact 2 times as big!


Hardanger Bridge, 1310 m Norway


Nl, markt gem.

Dld

China

0

500

1000

1500

2000

2500

3000

3500

4000

908

565

0

1473

1680

565

0

2245

2400

5651000

3965

Nl, markt gem.

Dld

China

CO2 intensiteit in kg/ton

Kg CO2/ton


BIM for Steel

Campagne Staal gaat het maken:

april 2013:

• 250 bezoekers

oktober 2013:

• 511 bezoekers

januari 2014:

• 744 bezoekers

Thank you for your attention

ipo meeting brussels - iposteelnetwork.org · rs own s. financial model bms from 2014 ... bron...

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