Introducing iPrezentrA Multi-channel platform

The share of no-see HCPs is increasing

The ROI of sales calls is decreasing

HCPs are turning to online resources for medical information

Message recall

*Adapted from Hermann Ebbinghaus, German psychologist

Time x Frequency x Recency =

Behavioral Change

Message recall is the product of a number of parameters: Subject recency* Subject frequency* Total time on subject

Subject relevance (relative to other subjects)

Subject engagement level (relative to other subjects)

Distraction (e.g. noise from competitors)

Subject recall is a function that decays with time.

Multi-channel Sales and Marketing platform

Sales/ Marketing materials

Data from channels

are available real-time

CRM system

Web based Self-guided presentation

iPAD app for F-2-F calls

Online meeting (Remote)

Self-Service site

The mission for iPrezentr

Increase the Time customers spend on your product messages.

Increase the Frequency customers interact with your sales reps by enabling automated follow-up and incremental presentations.

Increase the Reach of your sales reps, by offsite remote interactions.

Enable orchestrated interaction strategies with

multiple channels across the customer lifecycle.

Capture behavioral data cross channels and gain transparency

of sales interactions and performance.

Real time insight into your data – customizable dashboard

• Top 10 reps based on time or frequency• Top 10 customers most detailed• Top 10 presentations / slides• Top 10 bricks

• Last presentation performed• Presentations per rep• Etc.

Capture presentation – time spent and flow

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About eHealth Nordic• eHealth Nordic provides consulting within marketing and sales organizations

in the pharmaceutical industry.• We are focused on how digital activities can add value to the existing

marketing and sales activities.• We have vast experience from ebusiness in the pharmaceutical industry,

sales, marketing, regulatory and IT.• eHealth Nordic have developed iPREZENTRTM , a Virtual Selling platform, to

improve sales force efficiency. View short intro here: http://goo.gl/hJFkJe

Janne Pamsgaard, janne@ehealthnordic.com, Phone: +45 4240 4705 www.ehealthnordic.com

For further information please contact :