introduction to slideshare
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An introduction to SlideShare: Why you should use it and how best to use it.TRANSCRIPT
Introduction to SlideShare Jessica Chan, Business Development | Content
©2013 LinkedIn Corporation. All Rights Reserved.
Discover content through people and people through content.
Discover content through people and people through content.
SlideShareThe largest Professional
Presentation Community on the Web.
15+ Million Presentations on SlideShare
Supported Content: • Presentations• Infographics• Documents• Videos
Who Uses SlideShare
40 million registered users60 million visitors/month
70%!
++
Visual Content Visual Content
The SlideShare Secret SauceThe SlideShare Secret Sauce
SEOSEO
Why Use SlideShare?Why Use SlideShare?
#1. Gain Exposure#1. Gain ExposureSearch + long-tail traffic
#2. Resonate w/ Audience
#2. Resonate w/ Audience
• Rich media shares on LinkedIn get 2.5X more comments and 2.7X more
likes
• Visuals are processed 60,000X faster in brain than text
Power of visual content
#3. Go Viral#3. Go ViralEmbed & share
#4. Generate Leads
#4. Generate LeadsLead gen form & embedded links
SlideShare + LinkedInSlideShare + LinkedIn
Employee BrandingEmployee BrandingPeople connect with people
Curate & ShareCurate & ShareThought leadership: Find research and insights from industry experts
Paid PromotionPaid PromotionSlideShare ads and sponsored updates on LinkedIn
