ipsos / airlines for america data

IPSOS / AIRLINES FOR AMERICA DATA Prepared by Ipsos Public Affairs

Ipsos Poll Conducted for Airlines for America

These are findings from an Ipsos poll conducted December 14-22, 2015 on behalf of Airlines for America. For the survey, a sample of roughly 3,019 adults age 18+ from the continental U.S., Alaska and Hawaii was interviewed online in English. This sample also included 1,162 2015 airline travelers. The sample for this study was randomly drawn from Ipsos’s online panel (see link below for more info on “Access Panels and Recruitment”), partner online panel sources, and “river” sampling (see link below for more info on the Ipsos “Ampario Overview” sample method) and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2015 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on gender, age, region, race/ethnicity and income. Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 2.0 percentage point for all respondents (see link below for more info on Ipsos online polling “Credibility Intervals”). Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=3,019 DEFF=1.5, adjusted Confidence Interval=3.5). The poll also has a credibility interval plus or minus 3.3 percentage points for 2015 airline travelers. For more information about Ipsos online polling methodology, please go here http://goo.gl/yJBkuf

All Americans Flew Airlines in 2015

%/Mean %/Mean DCF1_1. [An airline] Have

you ever flown on the following?

No 19% 0%

Yes 81% 100%

DCF1_2. [A non-airline

aircraft for business purposes] Have you ever flown on the following?

No 92% 90%

Yes 8% 10%


aircraft for personal (e.g., family, recreation)

purposes] Have you ever flown on the following?

No 87% 85%

Yes 13% 15%

DCF1_4. [None of these]

Have you ever flown on the following?

No 84% 100%

Yes 16% 0%

DCF2_1. [An airline] Have

you ever flown on the No 46% 0% Yes 54% 100%

http://goo.gl/yJBkuf


following in 2015?


aircraft for business purposes] Have you ever flown on the following in

2015?

No 97% 97%

Yes 3% 3%


aircraft for personal (e.g., family, recreation)purposes] Have you ever flown on the

following in 2015?

No 97% 97%

Yes 3% 3%

DCF2_4. [None of these]

Have you ever flown on the following in 2015?

No 56% 100%

Yes 44% 0%

DCF3_1. [Primarily business

purposes] In 2015, how many trips did you take on

airlines for the following purposes? Count each

roundtrip as a single trip and include any trips

planned for the last few weeks of 2015.

1.48 1.48

DCF3_2. [Primarily personal leisure purposes] In 2015,

how many trips did you take on airlines for the following

purposes? Count each roundtrip as a single trip

and include any trips planned for the last few

weeks of 2015.

2.31 2.31

DCF3_3. [Primarily personal non-leisure purposes (e.g.,

traveling to school, attending family event, financial issues, medical matters)] In 2015, how

many trips did you take on airlines for the following purposes? Count each

roundtrip as a single trip and include any trips

planned for the last few weeks of 2015.

0.96 0.96

DCF4. How many of your ... total trips by airline in 2015

combined both business and personal purposes?

1.63 1.63

DCF5_2. [Canada] ...

business flights you took in 2015? Please specify the

number of air trips to each

0 77% 77%

1+ 23% 23%


location.

DCF5_3. [Mexico] ...


number of air trips to each location.

0 85% 85%

1+ 15% 15%

DCF5_4. [The Caribbean] ... business flights you took in

2015? Please specify the number of air trips to each

location.

0 87% 87%

1 11% 11%

DCF5_5. [Central America] ... business flights you took in 2015? Please specify the number of air trips to each

location.

0 86% 86%

1+ 14% 14%

DCF5_6. [South America] ... business flights you took in


location.

0 89% 89%

1+ 11% 11%

DCF5_7. [Europe] ...



0 75% 75%

1+ 25% 25%

DCF5_8. [Africa] ... business

flights you took in 2015? Please specify the number

of air trips to each location.

0 94% 94%

1+ 6% 6%

DCF5_9. [Middle East] ...



0 93% 93%

1+ 7% 7%

DCF5_10. [Asia / Australia /

New Zealand / Guam] ... business flights you took in


location.

0 90% 90%

1+ 10% 10%

DCF6_1. [USA 50-State] ...

personal flights you took in 2015? Please specify the


0 14% 14%

1+ 86% 86%

DCF6_2. [Canada] ... 0 91% 91%




1+ 9% 9%

DCF6_3. [Mexico] ...



0 90% 90%

1+ 10% 10%

DCF6_4. [The Caribbean] ... personal flights you took in


location.

0 89% 89%

1+ 11% 11%

DCF6_5. [Central America] ... personal flights you took in 2015? Please specify the number of air trips to each

location.

0 93% 93%

1+ 7% 7%

DCF6_6. [South America] ... personal flights you took in


location.

0 94% 94%

1+ 6% 6%

DCF6_7. [Europe] ...



0 84% 84%

1+ 16% 16%

DCF6_8. [Africa] ... personal

flights you took in 2015? Please specify the number

of air trips to each location.

0 98% 98%

1+ 2% 2%

DCF6_9. [Middle East] ...



0 97% 97% 1 2% 2% 2 1% 1%

3 0% 0%

DCF7_1. [Personal domestic

travel] On average, how many nights did you stay at your destination when you took the following types of

trips?

5.69 5.69

DCF7_2. [Personal international travel] On

average, how many nights did you stay at your

destination when you took

7.74 7.74


the following types of trips? DCF7_3. [Business domestic

travel] On average, how many nights did you stay at your destination when you took the following types of

trips?

4.00 4.00

DCF7_4. [Business international travel] On

average, how many nights did you stay at your

destination when you took the following types of trips?

3.69 3.69

DCF8. When you travel via airline on personal trips, how many people do you

usually travel with?

1.71 1.71

DCF9_1. [Personal domestic travel] When you take the

following types of trips, how many carry-on/personal

items do you usually take?

1.33 1.33

DCF9_2. [Personal international travel] When

you take the following types of trips, how many carry-on/personal items do you

usually take?

1.36 1.36

DCF9_3. [Business domestic travel] When you take the

following types of trips, how many carry-on/personal

items do you usually take?

1.22 1.22

DCF9_4. [Business international travel] When

you take the following types of trips, how many carry-on/personal items do you

usually take?

1.10 1.10

DCF10_1. [Personal domestic travel] When you take the following types of trips, how many pieces of

luggage do you usually check?

0.97 0.97

DCF10_2. [Personal international travel] When

you take the following types of trips, how many pieces of


1.30 1.30

DCF10_3. [Business domestic travel] When you take the following types of trips, how many pieces of


1.02 1.02

DCF10_4. [Business 1.30 1.30


international travel] When you take the following types of trips, how many pieces of


DCF11_1. [Personal

domestic travel] Of the ... pieces of luggage you

usually check, how many required payment?

0 47% 47% 1 43% 43% 2 8% 8% 3 1% 1% 4 0% 0%

DCF11_2. [Personal

international travel] Of the ... pieces of luggage you usually check, how many

required payment?

0 41% 41% 1 42% 42% 2 14% 14%

3 3% 3%

DCF11_3. [Business

domestic travel] Of the ... pieces of luggage you

usually check, how many required payment?

0 32% 32% 1 48% 48% 2 16% 16%

3 3% 3%

DCF11_4. [Business

international travel] Of the ... pieces of luggage you usually check, how many

required payment?

0 19% 19% 1 43% 43% 2 29% 29% 3 5% 5% 4 3% 3%

DCF12_1. [Personal

domestic travel] What type of ticket do you (or your

company) usually book for these kinds of flights?

First Class or Business Class

14% 14%

Premium Economy Class

14% 14%

Basic Economy Class 72% 72%

DCF12_2. [Personal

international travel] What type of ticket do you (or

your company) usually book for these kinds of flights?


20% 20%


36% 36%


DCF12_3. [Business

domestic travel] What type of ticket do you (or your

company) usually book for these kinds of flights?


23% 23%


31% 31%


DCF12_4. [Business

international travel] What type of ticket do you (or

your company) usually book for these kinds of flights?


46% 46%


35% 35%


DCF13_1. [Personal

domestic travel] How far in advance of the trip do you

0-3 days 8% 8% 4-7 days 11% 11%

8-21 days 16% 16%


usually book travel for these kinds of flights?

22 days to three months

44% 44%

More than three months

21% 21%

DCF13_2. [Personal international travel] How far

in advance of the trip do you usually book travel for

these kinds of flights?

0-3 days 8% 8% 4-7 days 17% 17%

8-21 days 16% 16% 22 days to three

months 30% 30%


29% 29%

DCF13_3. [Business domestic travel] How far in advance of the trip do you

usually book travel for these kinds of flights?

0-3 days 14% 14% 4-7 days 21% 21%


months 23% 23%


8% 8%

DCF13_4. [Business international travel] How far

in advance of the trip do you usually book travel for

these kinds of flights?

0-3 days 11% 11% 4-7 days 28% 28%


months 23% 23%


9% 9%

DCF14_1. [Personal domestic travel] What

resource do you usually use to book travel for these

kinds of flights?

Airline website 58% 58% Online travel agency (e.g., Expedia, Orbitz, Priceline, Travelocity)

33% 33%

Traditional travel agency or corporate travel department

5% 5%

Airline reservation agent (either over the phone or in person)

4% 4%

DCF14_2. [Personal international travel] What


kinds of flights?


49% 49%


13% 13%


5% 5%

DCF14_3. [Business domestic travel] What


kinds of flights?


25% 25%


28% 28%



3% 3%

DCF14_4. [Business international travel] What


kinds of flights?


34% 34%


20% 20%


12% 12%

DCF15. How do you most commonly check in for

flights?

Mobile device/app 22% 22% Personal computer 50% 50% Automated kiosk at

the airport 17% 17%

Airport ticket counter 11% 11%

DCF16. In 2015, did you purchase a seat upgrade

using money, points or miles on any flight?

Yes 23% 23% No 75% 75%

Not sure 2% 2%

DCF17. Are you currently enrolled in any frequent

flyer program and do you have any status giving you extra privileges (like early

boarding, lounge access or free checked bags)?

No 61% 34% Yes, frequent flyer

program member, but do not have elite

status

33% 55%

Yes, have elite status with a frequent flyer

program 5% 10%

DCF18_1. [CBP Global Entry

(via U.S. Customs and Border Protection)] Are you currently enrolled in either of these expedited security

screening programs?

No 93% 87%

Yes 7% 13%

DCF18_2. [TSA Precheck (via U.S. Transportation Security

Administration)] Are you currently enrolled in either of these expedited security

screening programs?

No 90% 81%

Yes 10% 19%

DCF18_3. [No, I am not

enrolled in either of these] Are you currently enrolled

in either of these expedited security screening

programs?

No 14% 27%

Yes 86% 73%

DCF19_1. [CBP Global Entry Yes 2% 3%


(via U.S. Customs and Border Protection)] Do you plan to enroll in either of these expedited security

screening programs in 2016?

No 81% 73%

Not sure 18% 24%

DCF19_2. [TSA Precheck (via U.S. Transportation Security

Administration)] Do you plan to enroll in either of these expedited security

screening programs in 2016?

Yes 4% 9% No 77% 65%

Not sure 20% 27%

DCF20_1. [Personal

domestic travel] How likely are you to travel by airline in 2016 for the following

reasons and destinations?

5 - Very likely 35% 61% 4 12% 15% 3 15% 13% 2 10% 5%

1 - Not at all likely 29% 6%

DCF20_2. [Personal

international travel] How likely are you to travel by

airline in 2016 for the following reasons and

destinations?

5 - Very likely 14% 26% 4 9% 14% 3 10% 12% 2 11% 12%


DCF20_3. [Business

domestic travel] How likely are you to travel by airline in 2016 for the following

reasons and destinations?

5 - Very likely 11% 21% 4 7% 11% 3 8% 10% 2 7% 8%


DCF20_4. [Business

international travel] How likely are you to travel by

airline in 2016 for the following reasons and

destinations?

5 - Very likely 7% 12% 4 5% 9% 3 5% 6% 2 6% 7%


DCF21. In total, do you think you will take more or fewer flights in 2016 than you did

in 2015?

More flights 25% 32% Fewer flights 17% 16%

About the same number of flights

58% 52%

DCF22_1. [Airline schedules

(routes, timings)] How important are each of the

following when you are making the decision to travel by airline (versus

another mode of travel or versus not going at all)?

5 - Very important 42% 46% 4 32% 36% 3 16% 14% 2 3% 3%

1 - Not at all important

7% 1%

DCF22_2. [Operational reliability (e.g., on-time

5 - Very important 38% 39% 4 31% 35%


departure/arrival)] How important are each of the



3 20% 21% 2 4% 3%


7% 2%

DCF22_3. [Quality of inflight

amenities (e.g., food / entertainment / WiFi)] How important are each of the



5 - Very important 19% 19% 4 22% 25% 3 31% 30% 2 14% 16%


14% 11%

DCF22_4. [Your household

finances] How important are each of the following when you are making the decision to travel by airline (versus another mode of travel or versus not going at all)?

5 - Very important 55% 51% 4 20% 25% 3 15% 17% 2 3% 5%


7% 3%

DCF22_5. [Convenience of the airport] How important

are each of the following when you are making the

decision to travel by airline (versus another mode of

travel or versus not going at all)?

5 - Very important 35% 35% 4 32% 37% 3 21% 20% 2 5% 5%


8% 3%

DCF22_6. [Amenities at the airport] How important are each of the following when you are making the decision to travel by airline (versus another mode of travel or versus not going at all)?

5 - Very important 15% 15% 4 17% 21% 3 32% 31% 2 17% 20%


19% 14%

DCF22_7. [Total travel price

(to get from origin to destination)] How important

are each of the following when you are making the

decision to travel by airline (versus another mode of

travel or versus not going at all)?

5 - Very important 61% 62% 4 20% 25% 3 11% 11% 2 2% 2%


6% 1%

DCF22_8. [Total time spent in travel (to get from origin

to destination)] How important are each of the

5 - Very important 39% 41% 4 31% 36% 3 19% 18% 2 4% 4%





7% 2%

DCF22_9. [Perception of

safety] How important are each of the following when you are making the decision to travel by airline (versus another mode of travel or versus not going at all)?

5 - Very important 50% 47% 4 21% 26% 3 17% 19% 2 4% 4%


7% 4%

DCF23_1. [Kiosk/mobile app

functionality] In terms of your preflight experience at the airport, how would you

RANK the following in importance? (Rank the

following from 1 to 7 with 1 being your first priority)

1 6% 7% 2 7% 10% 3 11% 13% 4 11% 12% 5 16% 16% 6 21% 21%

7 28% 21%

DCF23_2. [Availability of free WiFi throughout the airport] In terms of your

preflight experience at the airport, how would you RANK the following in importance? (Rank the


1 9% 10% 2 10% 10% 3 18% 20% 4 17% 17% 5 18% 17% 6 15% 15%

7 12% 12%

DCF23_3. [Ease/speed of

getting through security] In terms of your preflight

experience at the airport, how would you RANK the following in importance?

(Rank the following from 1 to 7 with 1 being your first

priority)

1 41% 44% 2 25% 22% 3 10% 10% 4 7% 7% 5 7% 7% 6 5% 5%

7 5% 5%

DCF23_4.

[Availability/quality of airport/airline lounges] In

terms of your preflight experience at the airport, how would you RANK the following in importance?


priority)

1 6% 6% 2 8% 8% 3 15% 11% 4 17% 15% 5 16% 15% 6 17% 18%

7 21% 27%

DCF23_5.

[Availability/quality of restaurants/concessions] In

terms of your preflight

1 5% 5% 2 8% 7% 3 20% 18% 4 21% 21%


experience at the airport, how would you RANK the following in importance?


priority)

5 18% 19% 6 17% 17%

7 12% 12%

DCF23_6. [Ease/efficiency of boarding process] In terms

of your preflight experience at the airport, how would you RANK the following in

importance?(Rank the following from 1 to 7 with 1

being your first priority)

1 28% 23% 2 34% 37% 3 13% 14% 4 9% 10% 5 6% 6% 6 5% 5%

7 5% 5%

DCF23_7. [Personal device-charging stations/options at

gate] In terms of your preflight experience at the

airport, how would you RANK the following in

importance? (Rank the following from 1 to 7 with 1


1 5% 5% 2 7% 6% 3 13% 14% 4 18% 18% 5 20% 21% 6 21% 19%

7 17% 17%

DCF24_1. [Legroom / seat comfort] In terms of your inflight experience, how

would you RANK the following in

importance?(Rank the following from 1 to 6 with 1


1 66% 61% 2 16% 19% 3 8% 9% 4 4% 4% 5 2% 3%

6 4% 4%

DCF24_2. [Space for carry-

ons] In terms of your inflight experience, how would you

RANK the following in importance?(Rank the


1 15% 17% 2 47% 44% 3 13% 14% 4 9% 10% 5 9% 8%

6 7% 7%

DCF24_3. [Quality of food and beverage options] In

terms of your inflight experience, how would you



1 5% 6% 2 13% 12% 3 36% 33% 4 20% 22% 5 14% 14%

6 12% 13%

DCF24_4. [In-seat power] In

terms of your inflight experience, how would you


1 4% 4% 2 6% 6% 3 15% 15% 4 29% 27% 5 24% 25%



6 21% 22%

DCF24_5. [Wi-Fi

availability/reliability/speed] In terms of your inflight

experience, how would you RANK the following in importance?(Rank the


1 7% 7% 2 10% 9% 3 14% 15% 4 19% 19% 5 30% 30%

6 20% 20%

DCF24_6. [Entertainment

options (via seat-back display or streaming to your

device)] In terms of your inflight experience, how

would you RANK the following in importance?...

1 4% 5% 2 8% 9% 3 13% 15% 4 19% 18% 5 20% 19%

6 35% 33%

DCF25. Thinking about your overall experience with air travel over the past twelve months, how satisfied or

diss

Very satisfied 22% 35% Somewhat satisfied 29% 44% Neither satisfied nor

dissatisfied 42% 14%

Somewhat dissatisfied 4% 5% Very dissatisfied 3% 1%

DCF26_1. [Fleet (e.g., newer

or refurbished planes)] If you were able to advise the

CEO of a major airline on how to prioritize future

customer-oriented investments in the airline, ...

1 12% 9% 2 11% 11% 3 13% 13% 4 18% 20% 5 16% 17% 6 16% 17% 7 14% 13%

DCF26_2. [Customer service (e.g., friendliness/training of

airline personnel)] If you were able to advise the CEO of a major airline on how to prioritize future customer-oriented investments in the

airline,...

1 19% 16% 2 21% 20% 3 18% 18% 4 14% 15% 5 11% 13% 6 9% 10%

7 8% 8%

DCF26_3. [Airport

improvements (e.g., curbside, check-in, gate

space/amenities, bag carousel/delivery)] If you

were able to advise the CEO of a major airline on how to prioritize future customer-

oriented...

1 8% 7% 2 13% 12% 3 16% 16% 4 16% 14% 5 19% 19% 6 15% 16%

7 13% 16%

DCF26_4. [Route

network/schedule (more flights to more places)] If

1 12% 14% 2 16% 17% 3 16% 18%


you were able to advise the CEO of a major airline on how to prioritize future

customer-oriented investments in the airline,

how would you...

4 17% 15% 5 16% 14% 6 12% 11%

7 11% 11%

DCF26_5. [Onboard comfort

(seats, meals, room for carry-ons)] If you were able to advise the CEO of a major airline on how to prioritize future customer-oriented investments in the airline,

how would you RANK...

1 35% 39% 2 21% 19% 3 15% 13% 4 10% 10% 5 8% 7% 6 6% 6%

7 5% 6%

DCF26_6. [Onboard

technology (entertainment, WiFi)] If you were able to advise the CEO of a major airline on how to prioritize future customer-oriented investments in the airline,

how would you RANK the...

1 7% 7% 2 10% 12% 3 13% 13% 4 12% 12% 5 15% 15% 6 21% 19%

7 22% 22%

DCF26_7. [Functionality of

airline website and/or mobile applications] If you

were able to advise the CEO of a major airline on how to prioritize future customer-oriented investments in the

airline, how would...

1 6% 8% 2 8% 9% 3 9% 9% 4 13% 14% 5 14% 15% 6 22% 21%

7 27% 23%

DCF27. Which of the following statements do you

agree with

I like paying one all-inclusive ticket price for a bundle/package of services (e.g., seat assignment, checked

bag(s), me

34% 36%

I prefer to pay only (a la carte) for those

airline services/amenities

that I want/need, so my ticket ends up

being less

66% 64%


How to Calculate Bayesian Credibility Intervals The calculation of credibility intervals assumes that Y has a binomial distribution conditioned on the parameter θ\, i.e., Y|θ~Bin(n,θ), where n is the size of our sample. In this setting, Y counts the number of “yes”, or “1”, observed in the sample, so that the sample mean (y )̅ is a natural estimate of the true population proportion θ. This model is often called the likelihood function, and it is a standard concept in both the Bayesian and the Classical framework. The Bayesian 1 statistics combines both the prior distribution and the likelihood function to create a posterior distribution. The posterior distribution represents our opinion about which are the plausible values for θ adjusted after observing the sample data. In reality, the posterior distribution is one’s knowledge base updated using the latest survey information. For the prior and likelihood functions specified here, the posterior distribution is also a beta distribution (π(θ/y)~β(y+a,n-y+b)), but with updated hyper-parameters. Our credibility interval for θ is based on this posterior distribution. As mentioned above, these intervals represent our belief about which are the most plausible values for θ given our updated knowledge base. There are different ways to calculate these intervals based on π(θ/y). Since we want only one measure of precision for all variables in the survey, analogous to what is done within the Classical framework, we will compute the largest possible credibility interval for any observed sample. The worst case occurs when we assume that a=1 and b=1 and y=n/2. Using a simple approximation of the posterior by the normal distribution, the 95% credibility interval is given by, approximately:

For this poll, the Bayesian Credibility Interval was adjusted using standard weighting design effect 1+L=1.3 to account for complex weighting2 Examples of credibility intervals for different base sizes are below. Ipsos does not publish data for base sizes (sample sizes) below 100.

Sample size Credibility intervals

2,000 2.5

1,500 2.9

1,000 3.5

750 4.1

500 5.0

350 6.0

200 7.9

100 11.2

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