ipsos - online audience consumption habits 2013
Post on 14-Sep-2014
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DESCRIPTION
Internet users consumption habits in MENA key markets.TRANSCRIPT
Ipsos Online Audience Measurement -
Consumption Habits
Nobody is Unpredictable
Figures are based on March 2013 Monthly Ratings
CONTENT
• About the Study
• KSA Ratings
• Egypt Ratings
• Jordan Ratings
• UAE Ratings
• Website Visitors as a Target
• Audience Composition Vs. PageView Composition
• What’s New?
About The Study
Ipsos Online Audience Measurement is conducted among internet users to track
their online behavior and usage across websites.
The study concept is build on two approaches in order to deliver the media and
digital industry the most accurate and reliable data.
Approach 1:
Ipsos collects traffic data from participated websites by embedding a tag on
their pages. From tagging the websites, Ipsos Gemius can identify numbers
of “Real Users”, which are NOT uniques, cookies or browsers.
Consequently the media industry can better plan the advertisers campaign
by using “Reach” as a main media indicator
Approach 2:
Ipsos recruit a panel randomly through different means to insure proper
internet distribution and representation. After identifying the profile, each
panelist downloads a sophisticated application on his/her computer that
enables the metering of internet behavior.
The panel approach was introduced since multinational websites and some local websites cannot
be tagged.
Coverage :
The study covers 12 MENA countries; KSA, UAE, Kuwait, Oman, Qatar,
Bahrain, Jordan, Syria, Lebanon, Iraq, Egypt and Morocco.
By use of panel and website tagging, data is delivered across 4 main
countries covered in this report (KSA, UAE, Jordan and Egypt). This concept
is called hybrid approach. The remaining countries are delivered through the
cookie panel approach. More countries will be part of the panel soon.
Different Online Ad Networks and around 300 local websites are currently participating in the
study.
Sample size?
• Total Cookie Panel sample size: represent the individuals that accessed the
tagged websites and filled in the pop up survey: 25079
• Total Panel sample size: Are the recruited people who downloaded the
application on their laptop and they represent: 15452
About The Study
25 Key Media Metrics
The metering and tagging technology allows Ipsos Gemius to collect
different metrics and statistical analytics: in this report, the main metrics
chosen are:
• Reach: % of Real Users – Internet Individuals
• Number of Page Views
• Number of visits
• Time spent per visit/ visitor
• Audience composition PV /Time Composition, and audience duplication .
• Demographic details (e.g. nationality, gender, age, purchase behavior, marital
status, other media usage…etc)
KSA
Monthly
Ratings
Monthly Internet Breakdown - KSA
9.4 Million Internet Population
63% Monthly Internet Penetration
58%
Males
42%
Females
40% from 20-30 years old
24% from 31- 40 years old
19% from 15- 19years old
17% from 41+ years old
KSA
Top Categories - KSA
Ranked by
Internet Reach Page Views Avg. daily time spent/visitor
88%
70%
64%
59%
58%
50%
49%
48%
47%
36%
34%
34%
29%
28%
22%
18%
17%
16%
14%
14%
0% 20% 40% 60% 80% 100%
Search engine
Videos
Horizontal portals
Social Networks
Technology
Women
Forums
General
News
Games
Entertainment
Storage
Governmental
E-commerce
TV
Finance
Translation
Telecom
Health
89%
66%
63%
63%
61%
51%
49%
42%
36%
33%
32%
27%
25%
25%
22%
21%
20%
18%
18%
18%
0% 20% 40% 60% 80% 100%
Search engine
Videos
Horizontal portals
Technology
Social Networks
News
General
Forums
Governmental
Women
Games
Storage
Entertainment
E-commerce
Banking
Travel and Tourism
Telecom
Translation
TV
Internet Reach Page Views Avg. daily time spent/visitor
Top 20 Categories – KSA – Monthly Internet Reach
803,610
624,293
566,404
215,341
153,672
122,895
101,357
82,793
79,812
59,486
45,378
37,753
28,590
27,604
24,116
21,684
19,615
18,707
13,063
10,554
0 400,000 800,000
Search engine
Videos
Social Networks
Games
Horizontal portal
Women
Governmental
Forums
Technology
General
News
Education
Entertainment
Translation
Storage
TV
Travel and Tourism
E-commerce
Recruitment
1,050,255
810,582
631,297
325,501
278,657
206,448
156,217
133,544
111,482
109,560
67,865
65,404
56,130
50,875
47,380
37,778
35,743
31,069
30,860
29,923
0 400,000 800,000 1,200,000
Search engine
Social Networks
Videos
Horizontal portal
News
Governmental
Technology
Games
Automotive
Banking
Sports
E-commerce
Travel and Tourism
General
Forums
Translation
Women
Telecom
Education
Internet Reach Avg. daily time spent/visitor
Top 20 Categories – KSA – Page Views
Page Views
Thousands Thousands
1:22:54
1:09:46
0:42:00
0:37:32
0:36:42
0:31:43
0:18:58
0:16:51
0:16:45
0:16:09
0:15:54
0:14:52
0:14:30
0:14:22
0:13:43
0:13:12
0:12:31
0:12:18
0:11:50
0:11:45
0:00:00 0:14:24 0:28:48 0:43:12 0:57:36 1:12:00 1:26:24 1:40:48
Social Networks
Videos
Search engine
Games
Dating
Radio
Education
Recruitment
Food
Women
Governmental
Technology
General
Directory
Forums
Horizontal portal
TV
Classified
Translation
0:55:03
0:49:36
0:46:23
0:38:30
0:31:43
0:26:10
0:22:24
0:21:00
0:20:12
0:20:11
0:19:46
0:18:23
0:18:18
0:18:15
0:18:04
0:17:22
0:16:42
0:15:40
0:14:57
0:14:03
0:00:000:07:120:14:240:21:360:28:480:36:000:43:120:50:240:57:361:04:48
Social Networks
Videos
Radio
Search engine
Automotive
Dating
Games
Education
Horizontal portal
Technology
Governmental
Real Estate
News
E-commerce
Travel and Tourism
Telecom
Finance
Sports
Banking
Internet Reach
Top 20 Categories – KSA – Avg. daily time spent/visitor
Page Views Avg. daily time spent/visitor
Gender Variation …..
12
Videos websites have higher reach and avg. daily time
spent per visitor across females compared to males
Banking websites have higher reach, page views and
avg. daily time spent per visitor across males compared to
females
Travel & Tourism websites have higher reach, Page
Views and avg. daily time spent per visitor across males
compared to females
Games websites have higher reach, Page Views and
avg. daily time spent per visitor across females compared
to males
Top Websites - KSA
Ranked by
Internet Reach Page Views
84%
66%
50%
44%
33%
31%
28%
25%
22%
18%
17%
16%
13%
13%
13%
0% 20% 40% 60% 80% 100%
google.com
youtube.com
msn.com
facebook.com
yahoo.com
maktoob.yahoo.com
twitter.com
wikipedia.org
hawaaworld.com
hafiz.gov.sa
sedty.com
brooonzyah.net
mbc.net
fatakat.com
brg8.com
85%
63%
50%
47%
36%
29%
29%
23%
20%
15%
15%
14%
13%
12%
12%
0% 20% 40% 60% 80% 100%
google.com
youtube.com
facebook.com
msn.com
yahoo.com
twitter.com
maktoob.yahoo.com
sabq.org
wikipedia.org
bing.com
moi.gov.sa
hafiz.gov.sa
mail.google.com
souq.com
mefeedia.com
Top 15 Websites – KSA – Monthly Internet Reach
Internet Reach Page Views
743,582
549,447
404,129
195,339
143,859
122,730
50,674
36,810
35,495
24,696
24,333
23,073
20,212
16,765
15,404
- 200,000 400,000 600,000 800,000
google.com
youtube.com
facebook.com
travian.com.sa
twitter.com
msn.com
hawaaworld.com
hafiz.gov.sa
keek.com
yahoo.com
noor.moe.sa
translate.google.com
kau.edu.sa
mbc.net
tumblr.com
930,916
667,491
565,654
243,323
105,700
104,407
74,175
66,376
65,429
64,712
55,099
41,247
40,194
38,653
36,734
- 400,000 800,000
google.com
facebook.com
youtube.com
msn.com
haraj.com.sa
twitter.com
travian.com.sa
noor.moe.sa
yahoo.com
sabq.org
kooora.com
mail.google.com
saudiairlines.com
samba.com
hafiz.gov.sa
Top 15 Websites – KSA – Monthly Page Views
Thousands Thousands
Page Views Internet Reach
Egypt
Monthly
Ratings
Internet Breakdown – Egypt (Urban Areas)
7.5 Million Internet Population
36% Monthly Internet Penetration
57%
Males
43%
Females
39% from 20-30 years old
25% from 15-19 years old
19% from 41+ years old
17% from 31-40 years old
Egypt (Urban)
Top Categories - Egypt
Ranked by
Internet Reach Page Views Avg. daily time spent/visitor
90%
79%
57%
45%
45%
34%
33%
32%
31%
30%
25%
19%
18%
17%
16%
15%
14%
13%
13%
12%
0% 20% 40% 60% 80% 100%
Social Networks
Search engine
Videos
Technology
Horizontal portal
General
Directory
Women
Forums
News
Translation
Telecom
Classified
Entertainment
Games
E-commerce
Real Estate
Music
Health
79%
76%
60%
51%
49%
41%
37%
35%
35%
23%
21%
21%
21%
19%
17%
16%
14%
14%
13%
13%
0% 20% 40% 60% 80% 100%
Search engine
Social Networks
Horizontal portal
Technology
Videos
News
General
Directory
Forums
Telecom
Games
Entertainment
Women
Classified
Translation
Sports
Storage
E-commerce
Music
Internet Reach Page Views Avg. daily time spent/visitor
Top 20 Categories – Egypt – Internet Monthly Reach
1,531,121
286,529
107,991
103,938
42,936
39,221
34,500
25,854
23,526
21,361
18,943
16,347
16,287
15,819
12,833
11,291
9,227
8,319
7,176
6,584
- 500,000 1,000,000 1,500,000 2,000,000
Social Networks
Search engine
Videos
Horizontal portal
Directory
News
Music
Forums
Women
General
Telecom
Games
Technology
Real Estate
Classified
Storage
Entertainment
Translation
Dating
884,583
506,013
215,580
162,863
105,194
92,553
79,042
67,038
64,956
56,387
27,604
24,111
23,126
21,424
18,765
17,203
15,268
14,268
13,846
13,113
- 400,000 800,000
Social Networks
Search engine
Videos
Horizontal portal
News
Directory
Sports
Technology
Games
Governmental
Forums
Entertainment
Music
Automotive
General
Classified
Dating
E-commerce
Women
Internet Reach Avg. daily time spent/visitor
Top 20 Categories – Egypt – Monthly Page Views
Page Views
Thousands Thousands
1:44:17
0:42:16
0:29:08
0:28:51
0:23:59
0:21:12
0:18:33
0:18:13
0:17:33
0:16:46
0:16:41
0:16:31
0:14:10
0:12:56
0:12:51
0:12:37
0:12:34
0:11:09
0:11:08
0:10:13
0:00:00 0:28:48 0:57:36 1:26:24 1:55:12
Social Networks
Games
Videos
Search engine
Music
Dating
News
Horizontal portal
Automotive
Classified
Forums
Directory
Women
Entertainment
Food
Real Estate
Magazine
Sports
Storage
1:07:36
1:03:37
0:46:47
0:33:59
0:32:54
0:27:47
0:22:59
0:19:07
0:16:29
0:15:48
0:15:26
0:14:29
0:14:04
0:13:58
0:13:53
0:13:14
0:12:47
0:12:32
0:12:13
0:11:45
0:00:00 0:14:24 0:28:48 0:43:12 0:57:36 1:12:00
Social Networks
Governmental
Games
Automotive
Search engine
Videos
Sports
News
Music
Technology
Dating
Horizontal portal
Recruitment
Religion
Forums
Classified
Entertainment
Finance
Real Estate
Internet Reach
Top 20 Categories – Egypt – Avg. daily time spent/visitor
Thousands Thousands
Page Views Avg. daily time spent/visitor
Gender Variation …..
22
Social Networking websites – Females generate
almost double the number of the page views males
generate!
Telecom websites have higher reach across males yet
more page views are done by females.
Music websites have higher page views and avg. daily
time spent per visitor across females compared to males
Search Engine websites – Males generate almost
double the number of page views females generate!
Top Websites - Egypt
Ranked by
Internet Reach Page Views
88%
76%
57%
37%
32%
27%
20%
19%
17%
17%
15%
14%
11%
11%
11%
0% 20% 40% 60% 80% 100%
facebook.com
google.com
youtube.com
yahoo.com
ar.hao123.com
maktoob.yahoo.com
mail.yahoo.com
msn.com
live.com
twitter.com
wikipedia.org
dubizzle.com
ask.com
bing.com
fatakat.com
73%
68%
49%
47%
32%
30%
29%
21%
18%
16%
16%
16%
13%
11%
11%
0% 20% 40% 60% 80%
facebook.com
google.com
yahoo.com
youtube.com
mail.yahoo.com
ar.hao123.com
maktoob.yahoo.com
msn.com
wikipedia.org
youm7.com
live.com
twitter.com
fatakat.com
ask.com
dubizzle.com
Top 15 Websites– Egypt – Monthly Internet Reach
Internet Reach Page Views
1,504,779
203,431
101,807
72,355
38,894
27,687
15,762
13,947
12,423
11,655
10,809
10,081
7,681
7,224
5,749
0 500,000 1,000,0001,500,0002,000,000
facebook.com
google.com
youtube.com
yahoo.com
ar.hao123.com
msn.com
maktoob.yahoo.com
vodafone.com.eg
fatakat.com
twitter.com
youm7.com
mail.yahoo.com
y8.com
ask.com
alnaddy.com
863,352
381,195
207,266
117,907
52,233
39,937
38,116
27,353
23,508
16,814
13,649
9,535
8,870
8,189
7,956
0 400,000 800,000
facebook.com
google.com
youtube.com
yahoo.com
mail.yahoo.com
msn.com
youm7.com
maktoob.yahoo.com
ar.hao123.com
yallakora.com
akhbarak.net
twitter.com
myegy.com
alnaddy.com
mail.google.com
Top 15 Websites – Egypt – Monthly Page Views
Thousands Thousands
Page Views Internet Reach
Jordan
Ratings
Internet Breakdown – Jordan
1.9 Million Internet Population
48% Monthly Internet Penetration
60%
Males
40%
Females
41% from 20-30 years old
29% from 15-19 years old
17% from 31- 40 years old
11% from 41+ years old
Jordan
Top Categories - Jordan
Ranked by
Internet Reach Page Views Avg. daily time spent/visitor
90%
83%
62%
58%
55%
36%
36%
34%
32%
27%
26%
21%
18%
14%
13%
13%
13%
11%
9%
9%
0% 20% 40% 60% 80% 100%
Social Networks
Search engine
Videos
Horizontal portal
News
Technology
Women
General
Storage
Forums
Entertainment
Games
TV
Music
Magazine
Guide
Sports
Translation
E-commerce
87%
81%
63%
61%
61%
44%
42%
35%
34%
29%
26%
25%
24%
20%
16%
16%
13%
10%
10%
10%
0% 20% 40% 60% 80% 100%
Social Networks
Search engine
Horizontal portal
Videos
News
Technology
Forums
General
Games
Sports
Entertainment
Women
Storage
TV
Translation
Internet Calls
Music
E-commerce
Religion
Internet Reach Page Views Avg. daily time spent/visitor
Top 20 Categories – Jordan – Internet Reach
205,586
76,941
33,097
31,504
24,155
11,397
5,963
4,589
3,993
3,569
3,023
2,835
2,612
2,422
1,987
1,932
1,554
1,433
1,372
1,229
- 50,000 100,000 150,000 200,000 250,000
Social Networks
Search engine
News
Videos
Horizontal portal
Storage
General
Women
Classified
Forums
Music
Sports
Games
Technology
Guide
Banking
Translation
Education
Real Estate
565,369
178,202
104,420
71,075
67,709
37,295
30,303
17,458
13,713
9,251
7,821
6,774
5,794
4,595
4,449
3,849
3,831
3,272
2,403
2,331
- 200,000 400,000 600,000
Social Networks
Search engine
Games
Videos
News
Sports
Horizontal portal
General
Classified
Forums
Technology
Dating
Women
TV
Telecom
Entertainment
Storage
Education
Translation
Internet Reach Avg. daily time spent/visitor
Top 20 Categories – Jordan – Page Views
Page Views
Thousands Thousands
0:47:56 0:33:53
0:30:59
0:24:38
0:21:10
0:17:48
0:17:42
0:15:02
0:14:33
0:12:41
0:12:15
0:09:37
0:09:22
0:08:57
0:08:46
0:07:45
0:06:33
0:06:08
0:06:02
0:03:41
0:00:00 0:07:12 0:14:24 0:21:36 0:28:48 0:36:00 0:43:12 0:50:24
Social Networks
Search engine
News
Videos
Classified
Sports
Horizontal portal
Games
Music
Storage
General
Forums
Education
E-commerce
Entertainment
Recruitment
Translation
Women
Technology
1:37:09
1:07:25
1:01:15
0:56:58
0:39:31
0:37:57
0:35:38
0:25:18
0:22:32
0:22:31
0:13:44
0:13:02
0:10:40
0:10:02
0:09:48
0:09:21
0:09:20
0:09:12
0:08:39
0:07:39
0:00:000:14:240:28:480:43:120:57:361:12:001:26:241:40:481:55:12
Social Networks
Games
TV
News
Dating
Videos
Search engine
Sports
Music
Classified
Forums
Horizontal portal
Recruitment
General
Telecom
Entertainment
Women
E-commerce
Health
Storage
Internet Reach
Top 20 Categories – Jordan – Avg. daily time spent/visitor
Page Views Avg. daily time spent/visitor
Gender Variation …..
32
Guide websites have higher reach, and page views across
females compared to males
Dating websites have higher reach, and page Views
across males compared to females
Music websites have higher reach, page views and avg. daily
time spent per visitor across females compared to males
Top Websites - Jordan
Ranked by
Internet Reach Page Views
89%
70%
62%
52%
42%
28%
22%
17%
16%
16%
16%
12%
12%
12%
12%
0% 20% 40% 60% 80% 100%
facebook.com
google.com
youtube.com
yahoo.com
maktoob.yahoo.com
mail.yahoo.com
wikipedia.org
4shared.com
jfranews.com
twitter.com
msn.com
sarayanews.com
y8.com
jeeran.com
m5zn.com
81%
74%
61%
53%
42%
34%
28%
25%
24%
20%
18%
16%
16%
15%
15%
0% 20% 40% 60% 80% 100%
facebook.com
google.com
youtube.com
yahoo.com
maktoob.yahoo.com
msn.com
mail.yahoo.com
live.com
wikipedia.org
bing.com
kooora.com
alwakeelnews.com
sarayanews.com
y8.com
twitter.com
Top 15 Websites – Jordan – Internet Reach
Internet Reach Page Views
202,473
56,344
31,362
17,023
6,117
5,846
5,809
5,462
5,131
4,006
3,997
2,883
2,375
2,331
1,887
- 50,000 100,000 150,000 200,000 250,000
facebook.com
google.com
youtube.com
yahoo.com
mail.yahoo.com
maktoob.yahoo.com
msn.com
4shared.com
sarayanews.com
live.com
ammonnews.net
gerasanews.com
khaberni.com
alwakeelnews.com
jeeran.com
555,561
149,304
70,012
24,839
18,026
9,093
8,592
7,461
7,319
7,146
6,330
5,310
4,807
4,714
4,426
- 200,000 400,000 600,000
facebook.com
google.com
youtube.com
kooora.com
yahoo.com
msn.com
opensooq.com
khaberni.com
live.com
maktoob.yahoo.com
bing.com
sarayanews.com
ammonnews.net
mail.yahoo.com
alwakeelnews.com
Top 15 Websites – Jordan – Page Views
Thousands Thousands
Page Views Internet Reach
UAE
Ratings
Top 20 Categories - UAE
Ranked by
Internet Reach Page Views Avg. daily time spent/visitor
Internet Breakdown – UAE
4.7 Million Internet Population
71% Monthly Internet Penetration
72%
Males
28%
Females
39% from 20-30 years old
32% from 31-40 years old
21% from 41+ years old
8% from 15-19 years old
UAE
81%
69%
60%
59%
54%
54%
25%
25%
25%
21%
19%
18%
17%
17%
16%
12%
11%
10%
10%
10%
0% 20% 40% 60% 80% 100%
Search engine
Horizontal portal
Technology
Videos
Social Networks
News
E-commerce
General
Forums
Translation
Entertainment
Women
Storage
Travel and Tourism
Telecom
Health
Education
Recruitment
Classified
84%
66%
64%
62%
58%
51%
30%
29%
29%
26%
21%
17%
17%
16%
15%
14%
13%
11%
10%
10%
0% 20% 40% 60% 80% 100%
Search engine
Horizontal portal
Technology
Social Networks
Videos
News
E-commerce
General
Translation
Entertainment
Telecom
Classified
Internet Calls
Travel and Tourism
Real Estate
Sports
Recruitment
Storage
Banking
Internet Reach Page Views Avg. daily time spent/visitor
Top 20 Categories – UAE – Monthly Internet Reach
179,310
105,838
64,524
57,701
49,912
22,513
20,793
20,179
15,829
10,537
10,024
8,848
8,042
5,053
4,814
4,806
4,239
3,619
3,194
2,876
- 50,000 100,000 150,000 200,000
Search engine
Social Networks
Horizontal portal
Videos
Translation
Classified
Real Estate
Technology
E-commerce
News
Women
Forums
General
Storage
Travel and Tourism
Entertainment
Games
Recruitment
Education
642,454
547,594
334,818
286,813
260,682
75,454
61,309
57,929
56,132
53,767
37,364
26,742
23,851
23,385
22,064
20,707
16,903
12,471
9,674
8,960
- 200,000 400,000 600,000
Social Networks
Search engine
Horizontal portal
Videos
News
Games
Classified
Real Estate
Technology
General
Sports
E-commerce
Translation
Telecom
Travel and Tourism
Entertainment
Banking
Storage
TV
Internet Reach Avg. daily time spent/visitor
Top 20 Categories – UAE – Monthly Page Views
Page Views
Thousands Thousands
0:42:18
0:40:25
0:35:07
0:33:41
0:32:04
0:28:23
0:24:35
0:18:01
0:16:47
0:16:46
0:15:32
0:15:29
0:13:25
0:13:06
0:13:00
0:12:51
0:12:26
0:12:06
0:11:57
0:10:39
0:00:000:07:120:14:240:21:360:28:480:36:000:43:120:50:24
Real Estate
Classified
Search engine
Videos
Social Networks
Business
Forums
News
Games
Translation
Education
Women
Horizontal portal
Travel and Tourism
TV
Entertainment
Storage
Technology
Guide
0:58:01
0:54:28
0:49:37
0:40:08
0:30:21
0:25:24
0:23:16
0:22:34
0:21:34
0:20:04
0:16:18
0:16:14
0:15:17
0:15:11
0:11:56
0:11:39
0:11:04
0:10:53
0:10:48
0:10:17
0:00:00 0:14:24 0:28:48 0:43:12 0:57:36 1:12:00
Social Networks
Videos
Finance
Games
Search engine
Horizontal portal
Real Estate
Classified
News
Technology
Telecom
Business
Sports
Travel and Tourism
General
Forums
Storage
TV
Entertainment
Internet Reach
Top 20 Categories – UAE – Avg. daily time spent/visitor
Page Views Avg. daily time spent/visitor
Gender Variation …..
42
Guide websites have higher reach, page views and avg.
daily time spent per visitor across females compared to
males
Classifieds websites have almost double the avg.
daily time spent per visitor among females compared
to males
Real Estate websites have almost double the avg. daily
time spent per visitor among females compared to males
Top Websites - UAE
Ranked by
Internet Reach Page Views
73%
54%
48%
45%
39%
36%
29%
23%
16%
14%
12%
12%
11%
11%
9%
0% 20% 40% 60% 80%
google.com
youtube.com
facebook.com
yahoo.com
msn.com
live.com
wikipedia.org
mail.google.com
twitter.com
souq.com
mail.yahoo.com
maktoob.yahoo.com
etisalat.ae
bing.com
bayt.com
76%
53%
51%
46%
44%
37%
30%
28%
20%
19%
17%
15%
13%
11%
9%
0% 20% 40% 60% 80%
google.com
facebook.com
youtube.com
yahoo.com
msn.com
live.com
mail.yahoo.com
mail.google.com
wikipedia.org
souq.com
bing.com
etisalat.ae
maktoob.yahoo.com
dubizzle.com
emirates.com
Top 15 Websites – UAE – Monthly Internet Reach
Internet Reach Page Views
158,299
87,568
45,556
37,125
33,422
23,900
18,174
17,415
16,467
10,408
7,202
4,914
3,579
3,318
3,262
0 50,000 100,000 150,000 200,000
google.com
facebook.com
youtube.com
msn.com
msn.com-live.com
mail.google.com
yahoo.com
dubizzle.com
translate.google.com
twitter.com
mail.yahoo.com
linkedin.com
uaewomen.net
maktoob.yahoo.com
4shared.com
607,600
381,332
281,261
163,789
154,463
124,158
73,165
63,359
56,168
48,698
19,604
18,058
16,401
14,672
13,982
0 200,000 400,000 600,000
facebook.com
google.com
youtube.com
msn.com
yahoo.com
live.com
mail.yahoo.com
mail.google.com
travian.ae
dubizzle.com
etisalat.ae
linkedin.com
wikipedia.org
translate.google.com
kooora.com
Top 15 Websites – UAE – Monthly Page Views
Thousands
Page Views Internet Reach
Thousands
Audience of specific website, what else do they visit?
Facebook.com Users - KSA
Google.com
Youtube.com
msn.com
Live.com
Yahoo.com
Twitter.com
Maktoob.yahoo.com
Wikipedia.org
Sabq.org
Hawaaworld.com
51% visit
Youtube.com Users - KSA
Google.com
facebook.com
msn.com
Live.com
Yahoo.com
Maktoob.yahoo.com
twitter.com
Wikipedia.org
Sabq.org
Hawaaworld.com
46% visit
Msn.com Users - KSA
Google.com
live.com
youtube.com
facebook.com
Yahoo.com
twitter.com
Maktoob.yahoo.com
Wikipedia.org
Sabq.org
Hawaaworld.com
47% visit
Yahoo.com Users - KSA
Google.com
youtube.com
Maktoob.yahoo.com
facebook.com
msn.com
live.com
twitter.com
Wikipedia.org
Hawaaworld.com
sedty.com
65% visit
Hawaaworld.com Users - KSA
Google.com
youtube.com
yahoo.com
Maktoob.yahoo.com
msn.com
facebook.com
Live.com
twitter.com
wikipedia.org
sedty.com
73% visit
Sabq.com Users - KSA
Google.com
youtube.com
msn.com
facebook.com
live.com
yahoo.com
twitter.com
Maktoob.yahoo.com
wikipedia.org
burnnews.com
68% visit
Kooora.com Users - KSA
Google.com
youtube.com
Facebook.com
msn.com
live.com
yahoo.com
twitter.com
maktoob.yahoo.com
wikipedia.org
sabq.org
68% visit
Dubizzle.com Users - UAE
Google.com
youtube.com
yahoo.com
facebook.com
msn.com
mail.yahoo.com
Mail.google.com
wikipedia.org
live.com
Maktoob.yahoo.com
58% visit
Souq.com Users - UAE
Google.com
facebook.com
yahoo.com
youtube.com
msn.com
Mail.google.com
live.com
Mail.yahoo.com
wikipedia.org
emirates.com
65% visit
Youm7.com Users - Egypt
Google.com
facebook.com
youtube.com
yahoo.com
Maktoob.yahoo.com
Mail.yahoo.com
Wikipedia.org
almasryalyoum.com
Fatakat.com
msn.com
64% visit
Masrawy.com Users - Egypt
Facebook.com
google.com
youtube.com
yahoo.com
Maktoob.yahoo.com
youm7.com
almasryalyoum.org
msn.com
twitter.com
Fatakat.com
76% visit
Sarayanews.com Users - Jordan
Google.com
facebook.com
yahoo.com
youtube.com
Maktoob.yahoo.com
Mail.yahoo.com
msn.com
alwakeelnews.com
jordanzad.com
live.com
86% visit
Alwakeelnews.com Users - Jordan
Facebook.com
google.com
youtube.com
yahoo.com
Maktoob.yahoo.com
msn.com
Mail.yahoo.com
sarayanews.com
live.com
y8.com
79% visit
Ikoo Network Users – KSA, UAE, Jordan, Egypt
google.com
youtube.com
facebook.com
yahoo.com
msn.com
Maktoob.yahoo.com
live.com
wikipedia.org
twitter.com
4shared.com
58% visit
Vs.
Knowing the profile of people accessing the website is important but Ipsos Gemius study enables the
marketer to also know the Page view composition (profile) which is the key for proper planning that allows less
wastage of CPMs!
Audience
Composition
Page View
Composition
Audience Composition Vs. PVs composition %
KSA
Jordan
UAE
Egypt
26% 40%
48%
60% 62% 38% 74% 13% 87%
43% 57% 27% 73% 64% 36% 52%
Audience Composition Vs. PVs composition %
KSA
Jordan
UAE
Egypt
30% 45%
48%
55% 51% 49% 70% 14% 86%
41% 59% 31% 69% 64% 36% 52%
Audience Composition Vs. PVs composition %
KSA
Jordan
UAE
Egypt
26% 45%
42%
55% 66% 34% 74% 18% 82%
24% 76% 39% 61% 41% 59% 58%
Audience Composition Vs. PVs composition %
KSA
Jordan
UAE
Egypt
28% 41%
37%
59% 73% 27% 72% 11% 89%
39% 61% 49% 51% 38% 62% 63%
Audience Composition Vs. PVs composition %
KSA
Jordan
UAE
Egypt
22% 65%
28%
35% 14% 86% 78% 26% 74%
25% 75% 35% 65% 31% 69% 72%
Audience Composition Vs. PVs composition %
KSA
Jordan
UAE
Egypt
36% 47%
41%
53% 62% 38% 64% 46% 54%
45% 55% 42% 58% 48% 52% 59%
Ipsos MediaCT provides a 360 view of the media industry
through its Data Fusion service
Readership, listenership, viewership, internet surfing, and product consumption is now within a
hand’s reach
Ipsos MediaCT is the market leader in the region conducting all media research
studies to serve the industry. Ipsos MediaCT carries out syndicated media research
studies to monitor media consumption habits of residents in the region. Those
studies cover TV Viewership through the Telemetry study (TLM), radio listenership
through Radiometry study (RDM), print readership through the National
Readership Survey (NRS), internet consumption through Ipsos Gemius, brands’
Usage and Attitudes through BrandPuls, and technology consumption through the
Information, Communication & Technology Study (ICT).
Having all the mentioned services lead to the establishment and release of a new
service which is Data Fusion 360. Data fusion is the process of integration of
multiple data and knowledge representing the same real-world object into a
consistent, accurate, holistic and useful representation. Having mentioned
accuracy, we are talking here about a very high level generated from the tight
constraint imposed on the fusion process.
Data Fusion 360
7
0
Thank You For Your
Trust !
For online traffic insights visit
www.rankingmena.com
For online audience top line insights visit
www.audiencesa.gemius.com
Ipsos MediaCT plays a prominent role within media and
communications research, holding key industry audience
measurement contracts and conducting bespoke research to
assist their clients in informing their strategic decisions. We
help clients make connections in the digital age, as leaders
in providing research solutions for companies in the fast-
moving and rapidly converging worlds of media, content,
telecom and technology. Using a wide variety of research
techniques, we help individual media owners, technology
companies, agencies and advertisers address issues such
as editorial and programming, advertising, audience profiling
and music tastes, market positioning, piracy, high definition
and theatrical markets, new product and programme
development and license applications.
© Ipsos MediaCT 2013
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