iqu - an introduction
DESCRIPTION
An introduction to the marketing services provided by iQU.TRANSCRIPT
iQU: An Introduction Your game is our passion
2009Birth of MMOLifeLaunch of Localized MMO Portals
2011Rebranding To iQU
2013Launch Of Mobile Services
2012iQU Winner Red Herring Award
History
2014Further Geographic and Solution Expansion
Global Reach
Strong Markets
The top 3 countries in terms of revenues generated from i-pad games were the US, China and the UK
Growth Markets
iQU Experience
30,000 Games Promoted
35 MillionActive Players Sent To Games
$800 Million Revenue Generated for our Clients
Today
Branding Performance
C A M P A I G N S
Multiple Traffic Solutions
Premium GamingPortals
GamingSites
MediaNetworks
Social Search R.T.B.Re-
targeting
A full-service, results-driven, games marketing partner for advertisers, publishers and agencies, bringing expertise and performance to the digital games industry.
Testimonials
Whitney Henderson
Senior Marketer
“ iQU has a large understanding of the gaming industry. We really appreciate their dedicated and personal account management."
“ Strongly recommend anyone work with iQU, they are such a professional and reliable partner for Wargaming. The level of their performance marketing services is above normal."
Anthony Babichev
Deputy director of Global Advertising
" Awesome to work with. Incredibly organized, easy to communicate with, responsive and professional feedback."
Michael Lee
Brand Manager
Client Services Team• Designer
• Analysts
• Campaign Management
• Tech Support
iQU Teams
Partner Manager• Campaign Strategy
• Campaign Guidelines
• Campaign Updates
Content Team• Content Marketers
• Designers
• Community Team
Client
Performance Marketing Approach
Our Approach
Client Portfolio
Client-centric Intake
Selection traffic partners
Test & Optimize
Creative design
Creative Analysis
Landing page optimization
Campaign optimization
Dynamic Pricing model
The Life Cycle
Launch Growth Maturity Optimization
Innovation
Fraud prevention & detection
Dynamic Pricing
Multi-event Tracking