Sadra shariatmadariPr Director at Caspianmode Ltd.

Adaptation, the best way to open the gate

What is a high context culture?

High-context cultures (including much of the Middle East, Asia, Africa, and South America) are relational, collectivist, intuitive, and contemplative. This means that people in these cultures emphasize interpersonal relationships. Developing trust is an important first step to any business transaction.

explicit ImplicitVS

The relation between PAD emotional state modelAnd

High context countries

Ancient Iran

Islam

ic Re

volu

tion

Before Revolution

8 years war

1988

2008

20 years after war

2016

8 go

lden

yea

rs o

f ret

ail

Marco Polo by Severino Baraldi

Silk Road

The effect of Italian trends on Iranian people

Ice cream Car Restaurant Football Player Film

leonardo da vinci

Florence sister city of Isfahan

Fashion revolution started with Benettonin Tehran

2006CMG WAS ESTABLISHED

LAUNCHING OF UNITED COLORS OF BENETTON & SISLEY

Vanak SQ

Vali e AsrAve

Dolat Ave

Core value For sharing

with Iranian clients

Painting

Music

Poem

Theatre

Visual Arts

Cinema

Archeology

Sports

Chang street’s vibe into shopping areas

Vali e Asr Ave. Shariati Ave. Pasdaran Ave.

Vanak Sq. Khodami Ave. Dolat Ave.

Jordan Ave.

New lookNew sizeNew servicesNew decorationNew installationNew personal behavior New collectionsNew lightsNew musicNew promotionsNew eventsNew designNew catalogs

Shopping lovers

Tehran new lookNew Brands New colorsNew competition

Customer oriented thinkingRetail managementsNew concepts

Best WishesSadra ShariatmadariIllusionmarketing.comSadra-sh@yahoo.com