ireduce campaign book

7/29/2019 iReduce Campaign Book

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RAMS REDUCE

ENERGY USEiReduce Campaign


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MASC 439 CAMPAIGNS TEAM

Suhaer Attalah

Kristin Blakey

CiAra Boyd

Serena Hirasawa

Marshall Hunter

Charniece Jarmon

Caitlin Naghibi

Jeremy Rider

Elizabeth Riedel

Leslie Rivera

Megan Schmidt

Annelise Severson

Stephanie Velarde

Victoria Valentine

Anthonette Ward


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TABLE OF CONTENTS

Section 1

Executive Summary

Section 2Backgrounder

Key Publics

Situation Analysis

Section 3Goals, Objectives, Strategies & actic

sSection 4

Strategy 1Social Media, Graphics & Literature

1.1 Social Media

1.2 Freshman Orientation

1.3 Light Switch Decals

1.4 Stall Seat Journal

1.5 Special Messaging Strategy 2Participation & Awareness Events

2.1 Lights Out Events

2.2 Sustainability Day 2013 iReduce able

2.3 Te ConseRVAtion Cup

Budget

2013 Energy Reduction Survey

Section 5Appendix AAppendix B

Appendix C

Section 6Glossary


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SECTION 1


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EXECUTIVE SUMMARY

Te immediate public response to energy conservation is almost always a resounding yes, yes!,but how does one convince 50,000 students that their actions really matter?

In 2008, ormer Virginia Commonwealth University president Eugene P. rani signed the Ameri-can College and University Presidents Climate Commitment promising to achieve universitycarbon neutrality by the year 2050. Te Of ce o Sustainability at VCU has pledged to meet this

goal by reducing the universitys annual amount o energy consumed by students, aculty andsta through eective communication strategies which will evoke sustainable behavior changesthroughout the VCU community.

Te iReduce Campaign aims to motivate students to reduce their energy usage through posi-tive behavior changes. Te campaigns three main objectives are to increase the percent o VCU

students who: urn o unused lights on campus by 20% Unplug personal electronics by 10%

Choose energy ef cient lighting by 15%

Proposed strategies include providing students with inormation regarding energy usagereduction through social media outlets, graphical representation and tactical literature, as well asstudent participation in awareness events on campus.

Trough the implementation o these strategies, students will not only help bring VCU closerto its goal o carbon neutrality by 2050, but also gain valuable knowledge to make sustainable

changes in other aspects o their lives. Nearly all o the inormation provided to students can beapplied at their workplace, o-campus home, or other energy-consuming environment. Beingrugal with energy consumption shouldnt end when students step o campus.


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SECTION 2


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BACKGROUNDER

Te client, Virginia Commonwealth Universitys (VCU) Of ce o Sustainability, made its rst o-cial statement committing to environmental sustainability in higher education through the al-loires Declaration in 1991. VCUs president Emeritus Eugene P. rani, Ph.D., signed the AmericanCollege and University Presidents Climate Commitment in April 2008. Te University pledged tocreate a climate action plan by 2010 and to achieve carbon neutrality by the year 2050.

Te Of ce o Sustainabilitys goal is to reduce the amount o energy consumed by students,aculty and sta through eective communication that will evoke behavior and sustainableliestyle changes. Since the Sustainability Endowments Institute issued the universitys rstCollege Sustainability Report Card, VCU has improved its rating a C- in 2008 to a A- in 2011.

As a member o the U.S. Green Building Council and the Association or the Advancement o

Sustainability in Higher Education, VCU has united with over 600 other universities toincorporate sustainable practices in all acets o education and campus lie. VCUs Of ce oSustainability eorts include both the Medical College o Virginia Campus (MCV) and the

Monroe Park Campus. Te Of ce o Sustainability also extends its eorts to the universityssatellite acilities, such as the School o Social Work in Northern Virginia, the Sports Backersstadium in Richmond, Va., the VCU Rice Center on the James River in Charles City County and

VCU Qatar, the School o Arts campus in Doha, Qatar.

VCU implemented a sustainability curriculum to aid in promoting sustainability as an interdisci-plinary ocus. Te curriculum is designed to acilitate cooperative teaching and research with the

VCU International partner institutions. A plan has also been adopted to implement

sustainability academics across VCU and will oer more sustainability courses to bothundergraduate and graduate students. Students can enroll in sustainability related courses inenvironmental studies, and urban and regional planning, as well as seek to obtain a certicatein sustainability rom the School o Business. In an eort to increase awareness o sustainabilityeorts at the university, VCU has included sustainability teachings in student orientations,student move-in and move-out, the Governor Conerence on Energy, America Recycles Day,Recyclemania and Earth Day.

Te Of ce o Sustainability is run by sustainability experts including Jacek Ghosh, director o

sustainability; Steven Heintz, recycling and reuse coordinator; Carl Beckelheimer, energy

manager; and Jordan Starbuck, sustainability coordinator. VCUs Sustainability Committeeconsists o members that represent dierent areas o the VCU community, and their mission isto urther support campus sustainability initiatives.


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KEY PUBLICS

Te key public targeted by this campaign is the VCU student body.

Furthermore, this public is broken into two sub-classications: students with on-campus hous-ing and students with o-campus housing. While o-campus students still signicantly impactthe amount o energy used in VCU buildings, the average on-campus students individual behav-iors have a greater direct consumption eect on campus energy usage.


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SITUATION ANALYSIS

SWO ANALYSIS


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SITUATION ANALYSIS

Strengths & Opportunities

Te strengths and opportunities show the Go Green eect will serve as a better contribution tothe overall methods currently practiced by the University. Te Of ce o Sustainability shouldemploy specic tactics to attain objectives. In order to implement what could be the strength, wemust rst have changes in behavior to benet rom the opportunities.

Weakness & Treats

Weaknesses and threats include lack o interest and knowledge among the student population.Students and aculty are unaware o the benets o reduced energy consumption. Treats stemrom economic recession; students and parents are unable to invest in more expensive greenproducts. Students and parents cannot physically see the benets o energy ef cient lightingand green products.

Opportunity Statement

Te Of ce o Sustainability is working towards making Virginia Commonwealth Universityclimate-neutral by 2050. Virginia Commonwealth Universitys Of ce o Sustainability needs all

students to contribute by cutting the amount o electricity use within the university. Te o-ce should seize communication opportunities to raise awareness and engage the VCU studentpopulation. Tis campaign oers specic strategies and tactics to change student behaviors in aneort to reduce student electricity consumption.


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SECTION 3


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GOAL, OBJECTIVES,STRATEGIES & TACTICS

Goalo motivate Virginia Commonwealth University students to reduce the universitys carbon oot-print by reducing electricity usage, helping VCU achieve American College and University Presi-dents Climate Commitment.

Objectiveso increase the percent o VCU students who turn o unused lights on campus by 20%, unplugpersonal electronics by 10% and choose energy ef cient lighting by 15% through a yearlong cam-paign targeted at behavioral change on campus.

(From September 2012 Survey Results: Energy Star: +69.3%-30.6%, Lights O: +99.1%-0.9%,

Unplug: +41.8%-58.1%)

Strategies & acticsStrategy 1: Provide students with inor-mation regarding energy usage reductionthrough social media outlets, graphic com-munications and tactical literature.

Tactic 1.1: Social Mediawitter-ocused, with included social mediacalendar

Tactic 1.2: Freshmen OrientationInormative literature or incoming resh-man on where to purchase energy ef cientproducts, how to conserve energy in theirresidence hall, and what energy ef cientinitiatives are already active on campus

Tactic 1.3: Light decalsOriginal graphics created by our design

team to be placed in VCU buildings asriendly reminders to conserve energy

Tactic 1.4: Stall Seat JournalSeasonal write-ups providing students withhelpul tips, acts, and reminders aboutenergy conservation

Tactic 1.5: Special MessagingDigital messages created by our designteam to be placed on VCU library comput-ers

Strategy 2: Engage students by participa-tion in awareness events on campus.

Tactic 2.1: Lights Out Eventswo events involving turning all power oin a social setting to encourage and pro-mote awareness o VCUs eorts to reduceenergy usage

Tactic 2.2: Sustainability ableInormational and interactive table presentat VCU Sustainability Day 2013

Tactic 2.3: ConseRVAtion CupResidence hall competition between VCUand University o Richmond to see who canreduce their electricity usage more


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SECTION 4


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STRATEGY 1

SOCIAL MEDIA,

GRAPHICS & LITERATURE


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1.1 SOCIAL MEDIA

Facebook & umblr

Facebook is a very important component in any social media campaign. Te reason or our lacko ocus on improving the Facebook page is because the Of ce o Sustainability has done a great

job maintaining and updating the page. Everything rom the types o posts to the amount otimes posting has been well executed. Te same is visible on the umblr page with the postsbeing cohesive with the inormation posted on Facebook. Our main ocus will be to improve thewitter account to maximize the potential on all social media platorms.

witterMany students in todays technology-savvy world receive news and stay connected through so-

cial media outlets like witter. Updating witter several times a week to keep students involvedand maintain an active social media presence by the Of ce o Sustainability is crucial.Inormation used in the tweets can include:

Facts about saving energy

ips on how to save electricity and money in your apartment and dorm Fun acts about electricity and energy Photos Upcoming events through the Of ce o Sustainability and environmental events inRichmond

Contests or students

News

Te Of ce o Sustainability also needs to develop its own hashtag to use or tweets. Somepossible hashtags are #electricity, #vcu, #vcugoesgreen and #lightsout.

Using other hashtags that spread the message o the Of ce o Sustainability to VCU campus andcommunity is also important. Hashtags like #vcu and #rva can help increase ollowers and spread

o the message.

Some good times to tweet are in the morning and at the beginning o the workday, over the

lunch hour and in the early evening as the workday is ending. During those times there is a greatopportunity to reach more ollowers on witter.

Using witter to engage students beore events is critical to build awareness and involvement.For example, witter could be used to promote the upcoming dorm competition. A hashtag couldbe specically created or that event. VCU could collaborate with U o R to use the same hashtag

and reach both student populations to increase engagement and riendly competition.


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1.1 SOCIAL MEDIA

witter (cont.)

ailoring tweets or holidays and special events will also help to keep the Of ce oSustainabilitys witter account relevant. Below are some possible subjects or weets to be usedduring holidays and on a monthly basis:

witter PostsJanuary

15- Green is the new black. Be ashionable, be sustainable, turn it o.23- First week o classes done! Dont orget to stay green!

February1- Do you think we will be done with winter or do we still got a ew more weeks? Let us

know!4- oday is the day we begin the energy conservation competition with UR! Do your part

and help us win by conserving energy!13- Tough accounting or only 5 percent o the worlds population, Americans consume

26 percent o the worlds energy.18- Tis is the nal week o the UR/VCU Energy Competition! Lets show those spiders

whos the best!22- Keeping items plugged in doesnt seem so bad, but youre actually wasting electricity,

money, and hurting the environment. Please unplug!26- Tank you to everyone who participated in the UR/VCU Energy Conservation

Competition! Te winner will be announced at the 3/6 bball game!28- ell us how you plan on being green this spring break! Enter to win a ree t-shirt!

April3- Come out to the Great bike Round Up tomorrow rom 11am-2pm!4- Great Bike Round up! 11am-2pm9- I every American recycled just one-tenth o their newspapers, we could save about 25

million trees each year.

18- Come out tomorrow and join Green Unity as they host the Earth Day Bazaar!19- Green Unity - Earth Day Bazaar (9am-5pm)22- Happy Earth Day! Happy Earth Day to the best planet in the world! Tanks or being

our home!26- Happy Arbor Day! Its Arbor day! Send us a picture o you and your riends planting a

tree or ower today and enter or a chance to win a prize!30- Last day o classes. Last one in a classroom? urn o the lights on the way out


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1.1 SOCIAL MEDIA

witter Posts (cont.)

May1 - Microwaves use less energy than stovetop cooking. VCU students, keep doing your

part by microwaving those taquitos! #vcugoesgreen6 - Ever wanted to know how much energy you use and how much it costs? ry this

product by Belkin! http://www.belkin.com/us/p/P-F7C00516 - ell us how you plan on being green this summer and enter to win a ree water bottle!

22 - Have a great and sae summer vacation!

June5 - Use a water-ef cient shower head. Teyre inexpensive, easy to install, and can save

you up to 750 gallons a month.10 - Run your clothes washer and dishwasher only when they are ull. You can save up to

1,000 gallons a month.21 - Wash your car on the lawn, and youll water your lawn at the same time27 - Guilty o taking too long o a shower? ry this product to help you cut your time and

save water! http://bit.ly/QKkgEs

July11 - Choose airlines with in-ight recycling programs16 - Book non-stop ights whenever possible. A signicant percentage o a planes

carbon emissions come rom takeo and landing.22 - I renting a car, choose a hybrid or the smallest car or your needs.26 - Walking tours are low-impact and inexpensive and help you get to know a place on a

more intimate level. Audiblejourney.com31 - Staying at a hotel? Make sure you ask about the hotels recycling program, and sort

your trash accordingly.

August22 - Fall classes begin. Good habits start in college. Leaving your apartment or dorm?

Remember, lights out!26 - A compact uorescent light bulb uses 75 percent less energy than a regular bulb and

it can last up to our year

September4 - Why is saving electricity important to you? Best tweets/pictures win a prize!19 - Saving electricity = saving you money = saving the environment! Tats the math that

we all like to see!24 - op 5 Energy Ef ciency Smartphone Apps to make going green easier!

http://bit.ly/rBpPSr


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1.1 SOCIAL MEDIA

witter Posts (cont.)

October8 - How do you save electricity? Best tweets/pictures win a prize!22 - Come out this week to Are you Araid o the dark!24 - Come out tomorrow to Are you Araid o the Dark in the Student Commons at 4pm30 - Did you know that most electricity comes rom energy produced by ossil uels such

as oil, natural gas and coal.

November4 - Americans use 2.5 million plastic bottles every hour

14 - Every month Americans throw out enough glass bottles and jars to ll up a giant

skyscraper but all o these jars are recyclable19 - A plastic bottle oten travels thousands o miles beore you buy it, so carry a reusable

container or drink locally sourced water.29 - Make sure you recycle all those paper and plastic bags you get today while shopping!

December10 - Te electricity needed to illuminate the lights on the Las Vegas strip could power a

town o 25,000 people.18 - ell us how you plan on saving energy this holiday season! Enter to win a prize!19 - A plastic bag that is not biodegradable can take up to 400 years to be broken down.

30 - Did you know that Americans throw away enough aluminum cans to rebuild ourentire commercial eet o airplanes every three months!


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1.1 SOCIAL MEDIA

Graphics

witter


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1.1 SOCIAL MEDIA

Graphics

Facebook


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1.1 SOCIAL MEDIA

Graphics

umblr


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1.1 SOCIAL MEDIA

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1.1 SOCIAL MEDIA

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1.1 SOCIAL MEDIA

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1.2 FRESHMAN ORIENTATION

In order to increase students awareness and to make them more energy-conscious, starting withthe incoming reshman class would have the largest impact. Gaining this crucial student involve-ment rom the beginning o their time at VCU is necessary to make VCU more environmentallyriendly.

Tis is the current list o what new students should bring to campus as distributed by the VCU

Housing Department:

Alarm clock, blankets, bed and bath linens, desk lamp, fashlight, iron and ironing board, electric powerstrips with surge protectors, pillows, plants, posters, stereo, toiletries, wastebasket and non-fammabledecorative items.

Students living in apartment-style residence halls should bring dishes, kitchen utensils, pots and pans,toilet plunger and kitchen and bathroom cleaning supplies (including sponge mop and sponges). We rec-ommend that students contact their uture apartment-mate(s) about possible duplication o items prior

to arrival on campus.

One compact rerigerator (1.6 amps or 4 cubic eet, UL approved) and one small microwave oven (0.8cubic eet, 755 watts, UL approved) per room are allowed in the 9-month residence halls.

Te University provides a 2-door, 2.9 cu. t. rerigerator/reezer in rooms in Cabaniss Hall and theGladding Residence Center Phase II (GRC2), and a ull-size rerigerator is supplied in the GRC Phase III(GRC3) suites. Again, it is recommended that students contact their uture roommate(s) about possible

duplication o items prior to arrival on campus.

Some things that the Of ce o Sustainability could recommend be added to the list include:

Energy saving/LED light bulbs (or lamps, dorm etc)

Energy star printer/laptop

Buy and energy star microwave and compact rerigerator OR share with a room

mate so uses less electricity.

Bike

Instead o just bringing a power strip, bring a smart strip which saves more energyhttp://www.amazon.com/Smart-Strip-Protector-Autoswitching-echnology/dp/

B0006PUDQK


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1.2 FRESHMAN ORIENTATION

Other Suggestions or Orientation and New Students:

Building relationships in the community can add to inormation and suggestions

provided to the incoming students. For example, making new students aware o Ram

Bikes and the resources they oer can help students be more energy conscious. Working

with Ram Bikes to increase students awareness would be benecial to achieve the goal.

Te Of ce o Sustainability can also reach out to area merchants and see i any would be

willing to oer VCU students a discount or any savings i they purchase energy-saving

appliances or light bulbs to satisy the updated the What to Bring list or new

students. Ace Hardware o Pleasants Hardware are two local businesses that may be

interested in collaborating with the University. Te Of ce o Sustainability couldcollaborate with local businesses and then oer saving to students in the orm o

coupons in the back o the student handbook or other VCU material given to new

students.

Oer a reward or pledge to new students i they choose not to bring all/any o the small

appliances like microwaves, dorm rerigerators, etc. Leaving these items at home or

sharing them with a roommate would help save electricity by using less power in the

dorms. Also, students would also not have to remember to unplug them when not in use

or the hassle o moving them into the dorm.

Northwestern University oers an example o modiying the new student list:http://purpleisgreen.wordpress.com/sustainable-packing/

Contact the VCU Housing department or collaboration and modication o the new student list.

Central Housing Of ce301 West Cary Street,1st oorP.O. Box 842530Richmond, VA 23284

Phone (804) 828-7666Fax: (804) 828-2466


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1.3 LIGHT SWITCH DECALS

Along with the knowledge that individuals willreceive about energy conservation, it wouldbenet the campaign i visual reminders o the

VCU Goes Green iReduce Campaign were alsoavailable in the orm o decals, either or the wall,the light plate itsel, or both.

Custom decals were created by the Graphics teamto encourage behavior change through engag-ing copy. With trendy styles and popular memesincorporated into the design, the decals are meantto be placed on walls above and around light switches as un reminders to turn the lights o as

individuals leave an empty classrooms and rest rooms on campus. Tese decals can also be givenaway to interested persons at the iReduce Sustainability able during next years SustainabilityDay.

Aside rom the decals, glow-in-the-dark stencil designs have been created to spray paint on towalls under light switches with the simple message o Tank You. urning o lights in order toread the message creates an engaging experience or VCU community members and reinorces asense o pride and participation in the universitys energy conservation eorts.

wo options or Glow-in-the-Dark paint:

Krylon K03150 Glowz spray paint received positive reviews through Amazon.com as aconsumer-grade option to be used on white-washed walls.

Te best on the market is an industrial-grade paint product made by Glow, Inc., but it is alsoproportionately more expensive.

Pricing by size:1/2 Fl. Oz. - $7.982 Fl. Oz. - $19.98

1/2 Pint - $49.98

1 Quart - $149.981 Gallon - $439.985 Gallons - $1,649.98Or customized decals can be created through Dezign With a Z.

- [email protected]

Decals should be submitted at 300 dpi in PDF orm.

I DECLARE A1, 2, 3, 4

THUMB WAR!


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Black and White


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Glow in the Dark


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1.4 STALL SEAT JOURNAL

Small stories to be included in our o the monthly issues o the Stall Seat Journal: February,April, September, November. Each month is designed to ocus on sustainability tips or studentsthat would be seasonally appropriate.

February: Dorm competition awareness. Submission due January 1, 2013.

April: Keeping electricity costs down in summer months. Submission due March 1, 2013.

September: Where to get energy ef cient products or reshmen. Submission due Aug. 1, 2013.

November: Energy saving tips or students. Submission due by October 1, 2013.

Contacts or Stall Seat Journal are Linda Hancock, Amanda McGann: [email protected]

Four Monthly Issues

February 2013:

RED,GOLD,GREEN

Aside rom hearts and red lets help VCU Continue to Go Green

Its as easy as

1. urning out the lights or unplugging your charger, its like you might as well

ip that switch or yank the cord, the same way you (are about to) wash yourhands when you leave this stall.

2. Represent your university this month just by doing that, too easy because .........

3. We all want to win against University o Richmond, not just in

basketball but in the DORM COMPEIION. Aside rom having a win, youre

doing something great, and easy.

Prizes apply (aside rom a winning in basketball)

Greenest Regards,

Of ce o Sustainability


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Four Monthly Issues (cont.)

April 2013:

Te weather in unpredictable or the most part in Richmond. One things or sure though, thesummers can be HO! Besides unplugging your electric devices, heres a ew tips to keep thoseelectricity costs down during the summer so you can invest in more less clothes to wear....

1. Line dry clothes when possible

2. Invests in ans (instant cool), turn up thermostat

3. Go back to the olden days & wash dishes by hand instead o using dishwasher

4. Seal your ducts, dont let cool escape!5. Replace AC lters as needed (easy to orget, write date on the lter!)

6. Hide rom the hot sun by investing in good window shading

7. Open the windows on those days where were lucky enough to get a cool breeze.


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September 2013:

TRUE or FALSE?Do cell phone and/or iPod chargers continue to use electricity, even ater the device has beendisconnected?TRUE: In order to stop the ow o electricity completely, the charger must be unplugged.

Fact:A small LCD V will use only 60 watts, but large plasma screens can use around 450watts. Remember the larger the screen the more watts it will use!

DID YOU KNOWDaylight savings time was originally started in an eort to conserve electricity inactories, by adjusting operating hours to allow the actory to be lit by natural light

instead o articial lighting?

Other hints, tips, and un acts:

Leave your computer in sleep mode, and it will continue to use small amounts o

electricity. Most computers have an energy saving mode. Look in your computersoptions menus, and use the energy-saving options when possible.

When warming small amounts o ood, a microwave can save a third o the power o a

conventional electric stove, but you waste more energy by using the microwave to thaw

rozen oods. Plan ahead. Let them thaw in the rerigerator.

A laptop computer uses around 60 watts o power, but a desktop unit can use 300 watts

When you turn on an incandescent light bulb, only 10 percent o the electricity used is

turned into light. Te other 90 percent is wasted as heat.

A simple way to save electricity is by pur-chasing appliances with a good Energy Starrating. Te government-endorsed EnergyStar program promotes energy ef ciency

and is designed to help reduce electricityuse, while protecting the environment.

Many o these appliances can be ound atlocal storesincluding:

argetRite-AideWal-MartWalgreensAmazon.comeBay

RY I OU!Load your washing machine ully or eachwash. I you do not have a ull load, adjustthe water level o your machine to save on

water and power.urn o lights and heating when theroom is not in use.urn the V o i you are not watchingit.DUH!Iron more clothes at one time to avoidwasting energy reheating the iron.

epeat.net is a website that providesenergy ef cient electronics. Find a greenriendly notebook, laptop or desktoptoday!



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November 2013:

Switch it o! Energy Saving ips

Energy conservation is a numbers game that you can help win! When not in use, a printer re-quires about ve watts o electricity per hour to stay in ready mode and the average household

uses about 11,000 watts o electricity per year. I each o the 17.5 million college students in theU.S unplugged their printer or an additional 8.5 minutes per day, it would save enough elec-tricity to supply more than 413,000 homes or a year. Te eort to save even small amounts oelectricity pays o when everyone pitches in!



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With over 60 digital screens on the Monroe Park and MCV campuses, the VCU digital signagesystem is a great way to communicate to the VCU community about events and helpul inor-mation. Tough the target audience o our campaign are students, VCU digital signage has theadded benet o reaching non-audience segments such as aculty and sta as well. Te purposeo using this medium o communication would be to remind students o upcoming energy reduc-tion events as well as reminding them o issues to stay aware o throughout the school year.

Tink in terms o highway billboards. Digital signagemessaging should be concise enough to be read in less than 10seconds.

Provided below are examples o possible reminder signs to post throughout the school year in

order to keep studentsengaged and aware o VCUs energy reduction eorts.

Digital Signage requests need to be submitted to the department o echnology Services 1-2weeks prior to their implementation dates i youre providing all o the graphic inormation orthe ad. Graphics can either be PowerPoint slides or images ormatted to 16 x 9, 72 dpi.

echnology Services Contact Inormation:Hope Adams - [email protected] or 828-3653 to discuss options.Gary Garbett - [email protected]

For more inormation, please visit: http://www.ts.vcu.edu/askit/3674.html

1.5 SPECIAL MESSAGING


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1.5 SPECIAL MESSAGING


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STRATEGY 2

PARTICIPATION &

AWARENESS EVENTS


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2.1 LIGHTS OUT EVENTS

Siegel Center BlackGoldGreen

Tis tactic involves a thirty second Lights Out event during VCU Basketball game promotingawareness to reduce electricity usage to those on- and o-campus as well as those who have notbeen reached through other mediums.

During the VCU homecoming game against Northeastern University on February 4, 2013, a briethirty second black out inside the Siegel Center beore the game begins aims to raise awarenesso VCUs energy conservation eorts. Prior to the blackout, the PA announcer will say, And nowa brie message rom the VCU Of ce o Sustainability, who is leading the way to a greener and

brighter uture. Te lights will be turned out during the ollowing message. Te Of ce o Sus-tainability representative will then proceed to the middle o the court to read the ollowing mes-sage rom a note card illuminated by a ashlight:

In coalition with the Are You Araid o the Dark Event, VCUs O ce o Sustainability presents theLights Out Event! In an eort to help the VCU goes green initiative, the lights will go out or the next 10seconds.

[Lights go out]

Te goal o the VCU goes green campaign is to make VCU carbon neutral by 2050. In order to makethis possible, we need all VCU students to help by turning o unnecessary lights, unplugging personal

electronics when not in use, and by choosing energy e cient lighting. Remember, green is the new black.Be ashionable. Be sustainable. urn it o. Tank you.

Tis tactic grabs the attention o everyone in attendance at VCUs 2013 homecoming game.


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elegRAM Release

Te VCU Of ce o Sustainability hosts a Lights Out Event at the VCU vs. Richmond basketballgame on Wednesday, March 6 at 8:00 p.m. at the Stuart C. Siegel Center. Beore the start o the

game, the lights will be turned o or 10 seconds to promote the VCU goes green initiative andthe conservation o energy. For more inormation, contact [email protected].

Press release:

LIGHS OU

FOR IMMEDIAE RELEASEMedia Contact:Of ce o Sustainability804-628-5199www.vcugoesgreen.vcu.edu

Te Of ce o Sustainability continues to go green by turning out the lights

(Richmond,Va.)- Due to the growing awareness o going green at Virginia Commonwealth, TeOf ce o Sustainability announces a brie thirty second blackout inside the Siegel Center at theNortheastern vs. VCU homecoming game February 4, 2013.

Te brie blackout is in light o continued eorts to raise energy conservation awareness orVCU students. Lets continue to be involved in reducing the amount o electricity usage to betterour environment, and do it together as a community. Go Rams, BLACK,GOLD,GREEN.

About the VCU Of ce o Sustainability

Te VCU Of ce o Sustainability believes in the importance o protecting our natural resourcesor the benet o our uture and uture generations. In April o 2008, VCU was one o the 600+universities to pledge drating a climate action plan by 2010 and become carbon neutral by 2050.

###

Artwork:


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Are you Araid o the Dark?

On October 23, 2013 the electricity will be cut o in the University Student Commons as well asin the courtyard between that building and Grace E. Harris Hall in order to promote awarenessabout wasting electricity and encourage students to be more energy ef cient. Live acoustic musicwill be eatured during the event and 200 green glow stick takeaways will be given out to partici-pants. Te event is scheduled or October in order to seize on the Halloween spirit o the monthby encouraging students in attendance to wear costumes. Tis one and a hal hour event is meantto be a un celebration o energy conservation eorts. Pamphlets on ef cient energy saving tech-niques will also be available during the event.

Pricing Options or glow sticks:

8 LumiStick Brand Glowsticks Glow Stick Bracelets Mixed Colors (ube o 100) costs

$15.58 but can be ound or $9.00 on Amazon.com.

CoolGlow Educational Products - 25 4 Standard Glow Sticks Assorted Colors - Simply

snap and shake are $20.00 and can be ound or $12.50 on Amazon.com.

SuperGlow Multicolor glow-sticks 8 inch 100 count costs $25 at Party City.

Multi-glow-stick super value pack 30 count cost $17 at Party City.

Multicolored glow-stick necklaces 4 inch 25 count costs $25 at Party City.


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elegRAM Release

Te VCU Of ce o Sustainability hosts a Are You Araid o the Dark? black out event On Friday,October 23, 2013 in the VCU commons outside area to promote energy conservation awareness.

Students encouraged to wear Halloween costumes. For more inormation, [email protected] release:

ARE YOU AFRAID OF HE DARK?

FOR IMMEDIAE RELEASEMedia Contact:

Of ce o Sustainability804-628-5199www.vcugoesgreen.vcu.edu

VCU Goes Green by hosting the rst, Are You Araid o the Dark?, lights-out event.

(Richmond, Va.) - In order to promote the conservation o electricity and encourage students tobe more energy ef cient, Virginia Commonwealth University is leaving the Commons in the dark

or an hour and a hal on the evening o Friday, October 23, 2013.

Students are encouraged to wear their Halloween gear to be more estive. Glow sticks and pam-phlets will be given out ree-o-charge.

Any local bands interested in playing that night are encouraged to contact Virginia Common-wealth University at 804-___-____.

About the VCU Of ce o Sustainability

Te VCU Of ce o Sustainability believes in the importance o protecting our natural resourcesor the benet o our uture and uture generations. In April o 2008, VCU was one o the 600+universities to pledge drating a climate action plan by 2010 and become carbon neutral by 2050.

###

Artwork:


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Organize a VCU Goes Green table at Sustainability Day (October 12, 2013). Te table will be runby one VCU Of ce o Sustainability employee and 1- 2 interns. Te goal o the table is to engagestudents by more than just a table ull o text-heavy handouts. Te table should be easily visibleand accessible. Eye-catching colors (bright green tablecloth) and un music will pique studentinterest. May consider including ree pizza and sodas or snacks to draw students to table.

Deliverables/Activities

1. Stickers/decals designed by graphics team

- Provide stickers created by graphics team to keep consistency with other tactics. Sticker

should be pride based (message: I am an energy saver, as opposed to call to action/

reminder decals) so that students can display them wherever they choose (laptop, notebook, car, home).

- 3x 3 circle stickers can be purchased rom Vistaprint (www.vistaprint.com). 50 sheets

o 6 can be purchased or $169.99. All three stickers can be purchased at this rate or a

total (including tax and shipping) o $519.95.

2. Light bulb exchange

I students bring their used light bulb to the table, it will be exchanged or a new energy ef cient

light bulb. Energy Star light bulbs can be purchased in bulk (total cost $377.00 or 100 indi-

vidual products) and other energy ef cient light bulbs can be purchased (total cost $309.00 or

100 individual products). Te advantage to this is that not only will students be provided with asustainable product that they can use in their home/residence hall, but by bringing us their used

light bulbs we can ensure that they are recycled properly. No broken glass should be accepted

and students are limited to one new light bulb, but are welcome to bring as many light bulbs to

recycle as possible. Te exchange should target on-campus housing residents, but can include o-

campus students and aculty.

2.2 SUSTAINABILITY DAY 2013iREDUCE TABLE


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3. Small two part ino sheet, printed on recycled cardstock

- 10 ways to reduce electricity consumption.- Listing VCU-specic acts about energy consumption vs. conservation and how VCU

plans to promote and become a more sustainable university.

- Recycled cardstock price quote: $110 or 500 handouts rom Richmond Printing Service

on 1806 W. Broad St., Richmond, VA - 804/355-4488



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4. Game show activity: Guess the kWStudents can participate in a quick 5 question quiz. Tey receive candy or participating and eachquestion they answer correctly. I all ve questions are answered correctly, they win a BelkinConserve Power Switch (purchase o 20 switches @ $6.99 is recommended. otal cost $152.30ater shipping). Te team member responsible or running the game should be enthusiastic andengaging with students, think game show host persona.

Quiz Questions(correct answers are inbold)

1. urning o a power strip cuts o all power to an appliance.a. True

b. False

2. Who won the 2013 conseRVAtion cup?a. VCUb. U o R(correct answer to be determined in spring semester)

3. Which is a way to reduce your energy consumption?a. urn o lights and unplug appliances while not in useb. Open blinds or natural lightc. Use a ceiling an to cool o during warm weather

d. ake the stairs rather than the elevatore. All o the above

4. How much energy does a compact uorescent bulb save compared to a normalincandescent bulb?a. 20%b. 40%.c. 60%

5. Where are VCU solar panels located?a. Cary street parking deck.b. Schaer court.c. W. Broad & North street parking decks

6. Which VCU building uses the most energy?a. Sanger Hall.b. Cary Street Gym.c. rani Lie Sciences Building



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2.3 THE CONSERVATION CUP

Overview

Te Campus Conservation Nationals Competition between VCU and University o Richmond,titled the conseRVAtion cup, will start on Feb. 4 and will end Feb. 25. Te competition will mea-sure the percentage change o energy used in all residence halls rom both campuses that haveenergy dashboards.

Te aim o the competition will be to encourage a behavior change in students. Te biggest ocus will be getting them to turn o the lights and unplug electronics when

theyre not in use.

University o Richmond will announce the competition on Jan. 24 at the home basketball game

against VCU. Te winner will be announced at the VCU game on March 6.University o Richmond is working on a joint press release, game posters and a power point slideor special messages to be used on both campuses. VCU Of ce o Sustainability is working on aletter o commitment and will be sending that letter out to those involved by Dec. 15.

During the competition there will be updates every ew days on which campus is in the lead. Tewinner o the competition will be given a trophy to keep on their campus and that trophy will bereissued to the competition winner every year.

-shirt Design

VCU Of ce o Sustainability is designing t-shirts. Te ront o the t-shirts will be the same orboth schools but the back will be dierent or each. Tey will be exclusively given out to volun-teers/conseRVAtion leaders. Te ont used on the back should be the same as the one used on theront o the t-shirt. Any additional design added to the back should also be cohesive with the resto the shirts design.

back o shirt


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2.3 THE CONSERVATION CUP

elegRAM Release

VCU will mention the competition in the VCU elegRAM or students email. Tis is an exampleo a write-up to be used in the elegRAM:

Dorm Competition conseRVAtion cup

VCU Of ce o Sustainability and University o Richmond Of ce o Sustainability are hosting a

dorm competition or the Campus Conservation Nationals. Te conseRVAtion cup dorm com-petition will reward the campus that saves the most energy between February 4th and 25th.Te competition will include all residence halls on both campuses that have energy dashboards.

Students will help VCU win by turning o lights and unplugging electronics when not in use.

For more inormation visit http://www.vcugoesgreen.vcu.edu/.


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BUDGET

Social Media $0

Freshman Orientation $0

Light Decals $300 est.

Glow in the Dark Paint $150

Stall Seat Journals $0

Special Messaging $0

Lights Out Events

Siegel Center BlackGoldGreen $0

Are You Araid o the Dark (Glowsticks) $50 est.

iReduce Sustainability Day able

Stickers/decals $520

Light bulbs $309

Printing to recycled cardstock $110

ConseRVAtion Cup -shirts $630

OAL $2,069 est.


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2013 ENERGY REDUCTION SURVEY

Participation rom students will help in measuring energy reduction behaviors as a part o VCUsClimate Commitment to neutralized greenhouse gases on campus.


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SECTION 5


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APPENDIX A

elegRAM posting ormat: (https://magnolia.vcu.edu/knews/kpub.ns/nlarticle_web?openorm)VCUs Of ce o Sustainability team is conducting a survey on the energy use behaviors o stu-dents on both campuses. Results rom this ve- to 10-minute survey will aid the of ce in mea-suring energy reduction behaviors as part o VCUs Climate Commitment to neutralize green-house gases emitted on campus. All responses are anonymous. For more inormation, contact[email address]. ake the survey at [SurveyMonkey.com web link].

SurveyMonkey.com Format:

IntroductionTis survey is being conducted by Virginia Commonwealth Universitys Of ce o Sustainability,which ocuses on reducing VCUs carbon ootprint through recycling, reducing uel consumption,reducing electricity and gas consumption, and other green activities.

Sustainability is the goal o maintaining a good quality o lie, understanding the needs o u-ture generations and the limits o natural systems within which human lie depends.

Your participation in this survey is a critical step in the research process to help measure energyreduction behaviors by students on VCUs campus.

All responses will be kept entirely anonymous.

Tis survey should take anywhere between 5-10 minutes to ll out.

Your time and participation are greatly appreciated.


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APPENDIX A

Questions1. Are you a student at Virginia Commonwealth University?

YesNo

2. How would you rate the importance o these issues to you?(Answer options: Very Important, Somewhat Important, Somewhat Unimportant, Not

Important at All, Not Familiar with Tis Issue)Water ConservationAlternative ransportationRecyclingEnergy Conservation

3. How would you rate your interest in participating in these types o events at VCU?(Answer options: Very Interested, Some Interest, No Interest)

View printed materials on energy conservation tips & tricksWatch video tutorials on reducing your energy consumptionParticipate in workshops on how to reduce energy consumption in your dorm/apt/homeJoin a student club which ocuses on sustainability issues

4. How environmentally conscious would you consider your liestyle?

Very environmentally conscious... Im committed to going green in all aspects o my lie.Somewhat environmentally conscious... only when its convenient/cost-ree or me.Not environmentally conscious... I have no desire to change my liestyle or behaviors.I would be more environmentally conscious i I knew how.

5. I you DO consider yoursel environmentally conscious, what is your main motivation?It saves moneyI care about the earth and environmentI am part o a sustainability organization or initiative on campus or in the communityOther (please speciy)

6. I you DON consider yoursel environmentally conscious, what is the main deterrent?It is too inconvenient on campusI dont know enough to change my habits

I dont care, someone else at VCU will clean it upOther (please speciy)

7. Do you turn o lights when you leave an empty room on campus (such as dorms, study roomsand classrooms)?

AlwaysUsuallyRarelyNever


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APPENDIX A

Questions (cont.)8. Do you unplug phone chargers, appliances and power strips when not in use?

AlwaysUsuallyRarelyNever

9. Do you buy EnergyStar certied appliances and lighting or your dorm/apt/home?AlwaysUsuallyRarelyNever

10. What resources have been the most inuential in orming your energy usage behaviors?(Please check all that apply.)

Competitions/EventsSocial Media- Facebook/witterPrinted materials posted around campusFriends/classmatesParents/guardiansProessors/acultyOther (please speciy)

11. What is one way youd like to see VCU advocate/participate in energy conservation?(ll in the blank)

12. Would you like to be a part o a uture green campaign or green team at VCU to helpspread awareness about energy conservation?

YesMaybeNo

13. What does it take to motivate you to reduce your energy usage? (ll in the blank)

14. Are there any sustainability issues not addressed in this survey that you think are important?

(ll in the blank)

15. When you think o VCUs Green eorts on campus, what is one word that comes to mind?(ll in the blank)


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APPENDIX A

Questions (cont.)DEMOGRAPHICS

16. Please indicate your gender:FemaleMale

17. Please indicate your age:Under 18 24 - 2718 - 20 over 2821 - 23

18. What is your grade level?Freshman Graduate studentSophomore PhD studentJunior N/A (aculty/sta member)Senior Other (please speciy)

19. What is your major or program o study? (ll in the blank)

20. On what campus do you spend most o your time?Monroe Park CampusMCV Campus

21. When are most o your classes?In the day

In the eveningA mix between the day and evening

22. What type o housing do you currently live in?VCU on-campus dormsO campus housingO campus housing with parents

Tank you or your time and participation.

VCUs Of ce o Sustainability is committed to reducing the campus greenhouse gas emissionsby 3,000 metric tons per year. Your responses to this survey are an essential part o the researchprocess that will enable the of ce to achieve these goals.

I you would like to know more about the Of ce o Sustainability s eorts in and around VCUscampus, please visit our website at: http://www.vcugoesgreen.vcu.edu

23. Additionally, i you would like to provide your name and email address in order or the o-ce to contact you with any urther questions regarding possible plans or energy reduction oncampus, or i youd like to participate in any possible uture campaigns as a student ambassadorto the VCU community, please leave your inormation below. Tis is entirely optional.Name:Email:


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APPENDIX B

September 2012 Energy Reduction Survey ResultsTis survey was admitted to students through Facebook marketing and elegRAM promotion.111 people submitted responses in the month o September. It was administered with the per-mission o Virginia Commonwealth Universitys Of ce o Sustainability, which ocuses on reduc-ing VCUs carbon ootprint through recycling, reducing uel consumption, reducing electricityand gas consumption, and other green activities.

1. Are you a student at Virginia Commonwealth University?91.0% Yes9.0% No

2. How would you rate the importance o these issues to you?(Answer options: Very Important, Somewhat Important, Somewhat Unimportant, Not Impor-tant at All, Not Familiar with Tis Issue)

Water ConservationAlternative ransportationRecyclingEnergy Conservation


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APPENDIX B

3. How would you rate your interest in participating in these types o events at VCU?(Answer options: Very Interested, Some Interest, No Interest)

View printed materials on energy conservation tips & tricksWatch video tutorials on reducing your energy consumptionParticipate in workshops on how to reduce energy consumption in your dorm/apt/homeJoin a student club which ocuses on sustainability issues


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APPENDIX B

4. How environmentally conscious would you consider your liestyle?Very environmentally conscious... Im committed to going green in all aspects o my lie.Somewhat environmentally conscious... only when its convenient/cost-ree or me.Not environmentally conscious... I have no desire to change my liestyle or behaviors.I would be more environmentally conscious i I knew how.


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APPENDIX B

5. I you DO consider yoursel environmentally conscious, what is your main motivation?It saves moneyI care about the earth and environmentI am part o a sustainability organization or initiative on campus or in the communityOther (please speciy)

6. I you DON consider yoursel environmentally conscious, what is the main deterrent?

It is too inconvenient on campusI dont know enough to change my habitsI dont care, someone else at VCU will clean it upOther (please speciy)


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APPENDIX B

7. Do you turn o lights when you leave an empty room?AlwaysUsuallyRarelyNever

8. Do you unplug phone chargers, appliances and power strips when not in use?AlwaysUsuallyRarelyNever


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APPENDIX B

9. Do you buy EnergyStar certied appliances and lighting or your dorm/apt/home?AlwaysUsuallyRarelyNever

10. Were you aware that the VCU Goes Green campaign is operated by the Of ce oSustainability?YesNo


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APPENDIX B

11. What resources have been the most inuential in orming your energy usage behaviors?(Please check all that apply.)

Competitions/EventsSocial Media- Facebook/witterPrinted materials posted around campusFriends/classmatesParents/guardiansProessors/acultyOther (please speciy)

12. What building on VCUs Campus do you think uses the most electricity?


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APPENDIX B

13. What is one way youd like to see VCU advocate/participate in energy conservation?

I want to be able to recycle my ink cartridges.

More modern technology or energy conservation.

o go paperless or everything, particularly Records & Registration (change o major, historicalrepeat, course request, graduation application and many, many other orms). Tere has to be a way tohave a paper-less paper trail.

Make better, saer biking paths or cyclists. I would ride my bike more i i elt saer riding it.

Instruct students on energy conservation. Have an energy conservation challenge.

Involve the students in workshops and activities and such to show how to conserve energy, etc.

Use more natural light in the library, etc.

Use as much energy as possible rom alternative resources.

Use o more alternative energy sources

VCU has some great programs/initiatives in place already such as the ree air pumps and the bicyclesthat can be borrowed. I didnt know about them until I was looking specically or that inormation as

part o a dierent research project on VCUs website. I think it is important to develop the programs

that VCU already has in place and to market them and get the word out better.

Using recyclable/biodegradable supplies in laboratories on both campuses to reduce plastic wastehelping students to advocate it personally in their lives at home- whether on or o campus

1) Ban incandescent light bulbs rom school buildings

2) Replace paper towel dispensers with Dyson air blade dryers, which are more e cientthan traditional air hand dryers

3) Have programmable times or classroom lights so o automatically when not in use.4) Increase solar panels on buildings

Massive switch to LED lights. Promote carpooling.

Start a supplementary solar and/or wind energy system to lower grid consumption and educate

students in their operation and use (engineering class with hands-on experience).

A air o energy conservation. Show movies about it or create awareness in classrooms.


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APPENDIX B

13. What is one way youd like to see VCU advocate/participate in energy conservation? (cont.)

Composting Workshops and ree garden plots to students (perhaps to students with a GPA o 3.5 andup?)

Renewable energy to power buildings, reduce consumption

Some kind o incentive program or students, like earn points and turn them in or something. Creatingsome new signs and make students more aware o current programs. Maybe sponsor day trips to dier-ent places and doing clean-up eorts or like a park, stream etc.

More energy e cient lighted rooms (motion sensors) like the ones in West Grace South Dorm

Allowing students to see how reducing electricity use directly applies to them.

Installing solar panels on buildings, recyclable ood wrappers/containers, incentive programs

Form a club and throw events to advocate energy conservation.

More recycling eorts in the buildings. I see a lot o recycling location outside on campus but notmany inside

Using less lights at the library.

Solar panels, wind turbines, etc.

I think possibly converting the dorms to be more energy convertible. I havent seen many recycling e-orts, just large trash cans in the laundry room.

More awareness or conservation o electricity and recycling.

Making an eort to inorm students about energy conservation, and take legitimate steps to curb theuniversitys energy use and carbon ootprint.

o see the o ce o sustainability actually carry out the suggestions in the Energ y E ciency SprintChallenge

Waterless urinals, solar powered street lights on campus, green roos, pervious pavement, moreenergy conservation demonstrations/displays.

Composting!


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APPENDIX B

14. What is one way youd like to see VCU advocate/participate in energy conservation? (cont.)

Te classrooms do not need to be so warm in the winter or cold in the summer: 82 in the summer and 68or 65 in the winter, spring and all are a little tricky

Build many more bike racks and air pumps

Retrots o older buildings or energy conservation

Recycling in all classrooms - better recycling in art buildings.

Solar energy panels. urning o lights at night.

Less plastic bags rom ood service areas; recycle plastic utensils and bottle caps

Dual Flush handles on all bathrooms, not just some. More variety o recycling bins around campus, notjust bottles and o ce paper - next to every trash can

Green buildings

urning o computers in computer labs or in the library when not in use Putting a timer or lights in allthe buildings on both campuses

Id like to see a bigger push or Energy conservation on campus

Rootop gardens. Solar panels. More HONESLY local ood, no more o that shitty Aramark shit. Giveback to the community that youre overtaking.

Composting, easier ways to recycle, cutting down waste

Oering more alternative transportation throughout the metro area. I would love to take moreadvantage o GRC but I work and live in Midlothian and there are only trips to and rom Chestereldduring rush hour. I there was a lunch time/early aternoon route back and orth to Midlothian I wouldride GRC to and rom school.

LEED certied buildings and exhibit o LEED practices used.

Motion or time sensitive lights. For instance the lights in dorm halls would automatically dim orquiet hours or late in the evening and bathroom lights would be motion activated during early morninghours such as 1AM-7AM. Sometimes in my hall we turn o the lights because theyre too bright whenwe wake up- youd save energy and make mornings more pleasant.


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APPENDIX B

14. Would you like to be a part o a uture green campaign or green team at VCU to helpspread awareness about energy conservation?

YesMaybeNo


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APPENDIX B

15. What does it take to motivate you to reduce your energy usage?

I I had more knowledge on the subject

Save me money. Not everything should be so expensive to go ree (light bulbs, organic eating, etc)

Id like to see exactly where my energy use goes to (maybe at the end o my electricity bill).

Seeing others doing it as well, so the eect will be greater

Getting my spouse more involved. His uninvolvment deters my involvement.

Make energy saving appliances more accessible

Prizes, nancial incentive

Education on how to reduce energy usage.

I would like more hard acts.

A bit more convenience.

Aordable alternatives to current methods ( i.e. simpler solar kits ).

ips to do so

Accessibility o proper tools

I I was able to see how it would directly aect me, instead o only aecting VCU

Convenience

I Im reminded o the harmul eects o what would happen i we dont conserve energy.

Seeing the direct impact between wasting resources and its eects on the environment.

Have it make economic sense.

Statistics o reduction in carbon emissions or how much money saved.

More convenience. My husband and I both work ull time and attend school ull time so time isextremely limited or us.

Available alternatives. My commute is over ten miles each way - too ar to bike or walk - andcomputer use is imperative or my major. Meeting with study groups could be more e cient with betteronline support.


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APPENDIX B

16. Are there any sustainability issues not addressed in this survey that you think are important?

Needs to promote sustainable energy over ossil uel consumption

Composting

Using more local products and partnering with local businesses to reduce transportation costs VCU isdoing a great job but we need to keep pushing orward!

Knowledge o education o alternate methods o lie habits. For example, hang drying clothes versus us-ing the dryer.

Reducing waste and consumption: reduce amount o plastic, trash, paper and water used

Pollution and Greenhouse gases would be a good topic to address and inorm other students o.

VCU probably uses more energy on A/C and heat than any other single use. While it might cost incomort, it is neither cheap, e cient, nor environmentally conscious to keep these massive struc-tures rosty cool all summer long.

No, but I think that so many college students need to be more aware o when they leave lights andVs on when they leave the room or hours. Its a huge waste o electricity!

Automatic doors or public rest rooms

Buying locally-grown ood

Reduction

Widespread public transportation in the Richmond Metro Area

Recycling in Dorms- there isnt a bin or papers and cardboard and such, only one or bottlesI did not see any mention o Reuse o resources. Te installation o water bottle relling ountainswas an excellent idea, particularly as they display the number o plastic bottles saved. I would be inter-ested to know i there are other similar Re-use programs in place.


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APPENDIX B

DEMOGRAPHICS

16. Please indicate your gender:79.8% Female20.2% Male

17. Please indicate your age:2.0% - under 1844.4% - 18 - 2030.3% - 21 - 2312.1% - 24 - 2711.1% - over 28

18. What is your grade level?

22.2% - Freshman16.2% - Sophomore17.2% - Junior28.3% - Senior11.1% - Graduate student2.0% - PhD student1.0% - N/A (aculty/sta member)2.0% - Other (please speciy)Non-degree studentPost-baccalaureate Certicate part-time student

19. What is your major or program o study? (Fill in the blank)Accounting

AFO / bioArt FoundationBiologyBiologyBiologyBiology ( Botany)BusinessBusinessBusiness FoundationCinemaCratEarly Elementary EducationEducation

Electrical EngineeringEnvironmental studiesExecutive MBAExercise ScienceFashion DesignFashion MerchandisingFashion MerchandisingHistoryMass CommunicationsMass Communications

Mass Communications

mass communicationsMass Communications: PRMaster o Sociology andCriminal Justice

Mechanical engineerMedicineMPAMPAN/ANursing

PhilosophyPre-nursing

Pre-Nursing/Exercise SciencePsychologyPsychology and SociologyPsychology/Pre-medPublic RelationsSocial SciencesSocial Work

Sociology/ Criminal Justice

SpanishStrategic AdvertisingUndeclaredUndeclared

Undeclared


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APPENDIX B

20. On what campus do you spend most o your time?90.7% - Monroe Park Campus9.3% - MCV Campus

21. When are most o your classes?58.9% - In the day15.8% - In the evening25.3% - A mix between the day and evening

22. What type o housing do you currently live in?31.3% - VCU on-campus dorms56.6% - O campus housing12.1% - O campus housing with parents

HANK YOU23. Additionally, i you would like to provide your name and email address in order or the o-ce to contact you with any urther questions regarding possible plans or energy reduction oncampus, or i youd like to participate in any possible uture campaigns as a student ambassadorto the VCU community, please leave your inormation below. Tis is entirely optional.Name:Email:

[Emails on next page]


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APPENDIX B

EmailsAlejandra Siles [email protected]

Amy Fox [email protected]

Andrea Dcruz [email protected]

Anna Collins [email protected]

Aria Roach [email protected]

Ashley Bottoms [email protected]

Audrey Kirschner [email protected]

Caitlin Naghibi [email protected]

Carlie Muessig [email protected]

Chelcy Hedgspeth [email protected]

Christina yler [email protected]

Danielle Honings [email protected]

Elizabeth Galyean [email protected]

Elliot Dondero-Pettit [email protected]

Hollen illman [email protected]

James McCue [email protected]

Jennier Ayers [email protected] Rubert [email protected]

Justin McKenzie [email protected]

Karen Murphy [email protected]

Karl Miyasako [email protected]

Katie Mandley [email protected]

Kelsea Copeland [email protected]

Kenneth rinh [email protected]

Kristen Ponton [email protected]

Leo Somera [email protected]

Lindsay LaFratta [email protected]

Margaret Carmel [email protected]

Nicolle Malone [email protected]

Paulina Reichenbach [email protected]

Peter Johnson [email protected]

Renee Hankins [email protected]

Robbie Ashton [email protected]

Shannon Ragan [email protected]

Steven Tai [email protected]

Susan easley [email protected]

ressy Coats [email protected]

William Bono [email protected]


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APPENDIX C

ResearchPrior to creating this campaign, analyses o the top 21 institutions on Te Princeton Review2013 Green College Honor Roll list were carried out in order to compare their communicationeorts with VCU Goes Greens website. Te ollowing slides illustrate some o the observationsmade during these analyses.


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SECTION 6


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GLOSSARY

AASHETe university signed the American College and University Presidents Climate Commit-

ment in April 2008, along with more than 600 universities, pledging to drat a climate actionplan by 2010 and achieving carbon neutrality by 2050. In addition, VCU raised its grade on theCollege Sustainability Report Card, issued by the Sustainability Endowments Institute, rom a C-in 2008 to an A- in 2011.

Carbon FootprintA carbon ootprint is the measure o the impact human activities have on the environ-

ment in terms o the amount o greenhouse gases directly or indirectly produced, measured inunits o carbon dioxide equivalents. Te concept o the carbon ootprint originated rom the eco-logical ootprint that was rst calculated in 1992 by Dr. William Rees at the University o BritishColumbia in Vancouver, Canada. Te carbon ootprint is a subset o the ecological ootprint.

Compact Fluorescent LightsCFLs are very energy ef cient, using approximately one quarter o the energy compared

to traditional incandescent bulbs. CFLs also have a very long liespan, typically 6000- 15,000hours compared to the 750-1,000 hours or a normal incandescent bulb, so they save energy andreplacements over many years.http://energystar.supportportal.com/ics/support/KBAnswer.asp?questionID=15105.

DominionDominion is one o the nations largest producers and transporters o energy, natural

gas and electric. Dominion provides services to approximately 50 million homes and business inthe Midwest, Mid-Atlantic and Northeast regions o the U.S., where 40 percent o the nations

energy is consumed.https://www.dom.com/about/index.jsp.

Ecological FootprintA measurement o human demand on the Earths ecosystems so that it is possible to

estimate how much o the earth (or how many plant Earths) it would take to support humanity ieverybody lived a given liestyle. In 2006, humanitys total ecological ootprint was estimated at1.4 planet Earths.

Eco-FriendlyAlso known as environmentally riendly or nature riendly, eco-riendly reers to

goods and services that inict minimal harm on the environment.

Ef cacyTe amount o energy service or useul energy delivered per unit o energy input. Oten

used in reerence to lighting systems, where the visible light output o a luminary is relative topower input, ef cacy is expressed in lumens per watt. Te higher the ef cacy value, the higherthe energy ef ciency.

Energy StarRated products that meet the energy ef ciency guidelines specied by the U.S.


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GLOSSARY

Energy DashboardTe VCU energy dashboard displays the amount o energy consumed by campus build-

ings, shown in kilowatt- hours. It provides students, aculty and employees with a better un-derstanding o ongoing processes to reduce utility usage and greenhouse gas emissions throughvarious methods.http://www.buildingdashboard.com/clients/vcu/.

Environmental CostTe monetary impact rom the negative environmental eects resulting rom the choices

we make.

Fuel CellA technology that uses an electromechanical process to convert energy into electrical

power. Oten powered by natural gas, uel cell power is oten cleaner than grid connected powersources. Hot water is produced as a by-product.

GreenTe adjective used to describe people, behaviors, products, policies, standards, processes,

places, movements, or ideas that promote, protect, restore, or minimize damage to the environ-ment.

Micro GridA smaller dened portion o the electric grid, located in the School o Engineerings West

Hall on VCU campus. Te micro grid will allow VCU and Dominion to test energy-ef ent tech-nology and share power consumption data to predict uture maintenance costs based on equip-

ment energy analysis and to maximize energy conservation. Te project will make energy adjust-ments to the building, lights, and equipment to save energy and costs, up to 4% annually.

RecyclingTe collection and reprocessing o materials into new products as a way to reduce re-

source use and the amount o waste that enters landlls.

STARSSustainability racking, Assessment, and Rating System (SARS) is a transparent, sel-

reporting ramework or colleges and universities to measure their sustainability perormance.VCU has been working or a year to ll out SARS with a current provisional score o 46.86,Silver. Te SARS report can be updated annually, but it is good or up to three years.

ireduce campaign book

Documents