Get inspired!

Campaign book

World D

iabetes Day Cam

paign Book

Get inspired!

How can YOU mark World Diabetes Day? You will find the answer in this user-friendly reference guide that has been compiled to inspire and engage, and facilitate a unified global campaign across all regions and countries. This guide will help you with the planning, promotion and execution of your World Diabetes Day activity.

www.worlddiabetesday.org

All items can be purchased from the IDF online shop or requested from wdd@idf.org.

http://shop.idf.org/catalog/

http://www.worlddiabetesday.org/merchandise

GetInspired!The World Diabetes Day Campaign Book

“I look forward to your continued support to takeWorld Diabetes Day to the next level. No matterwhere you are, it’s your efforts and your hard workthat make World Diabetes Day a truly global,grassroots campaign. Because of you and theevents you organize, diabetes is put in theinternational spotlight. Therefore I count on you tohave a positive impact - not only on the lives ofpeople with diabetes, but those who are at risk ofdeveloping the disease. We are united for diabetes,we’re in this together.”

Jean Claude Mbanya

President 2009-2012, International Diabetes Federation

Introduction

Introduction

Every year on November 14, World Diabetes Day unites the global diabetes communityto produce a powerful voice for diabetes awareness and advocacy, engaging individualsand communities to bring the diabetes epidemic into the public spotlight. The campaignis a truly global celebration that brings together millions of people in over 160 countriesto raise awareness of diabetes and advocate for improved diabetes care and prevention.

Diabetes Federation's five-year focus on "Diabetes education and prevention," the theme

The success of the campaign is built on the dedicated grassroots efforts of diabetesrepresentative organizations, healthcare professionals, healthcare authorities, industrypartners, and individuals who want to make a difference. No matter how small, everycontribution makes a difference in the fight against the diabetes epidemic that currently

You’ll find the answer in this user-friendly reference guide that we’ve compiled to inspireand engage, and facilitate a unified global campaign across all regions and countries.The guide will help you with the planning, promotion and execution of your WDD activity.

If you require any additional information or have any questions or comments about theinformation included in this document, please contact the WDD team at wdd@idf.org.

The WDD team

The World Diabetes Day 2012 campaign marks the fourth year of the International

chosen for the period 2009-2013. Following the United Nations Summit on NCDs in 2011,

and widen the awareness of the factors responsible for the global diabetes and NCD epidemicthere is an urgent need to continue and strengthen the momentum generated by the event

and the solution that are required to counter it. It is important to appeal to the hearts of concerned individuals and the general public to achieve these goals.

What can you do to mark World Diabetes Day?

affects 366 million people around the world.

We wish you a very successful World Diabetes Day campaign!

Together we can make a difference.

When does World Diabetes Day take place?

World Diabetes Day takes place on 14 November every year. The date was chosen

because it marks the birthday of Frederick Banting, who, along with Charles Best, is

credited with the discovery of insulin in 1921. While many events take place on or

around the day itself, a themed campaign runs throughout the year.

How did it all begin?

World Diabetes Day was introduced by the International Diabetes Federation (IDF)

and the World Health Organization (WHO) in 1991, in response to concern over the

escalating incidence of diabetes around the world. Since then, the event has grown

in popularity every year.

United Nations World Day

World Diabetes Day is now an official United Nations World Health Day. On 20

December 2006, the UN General Assembly passed resolution 61/225, which

designated the existing World Diabetes Day as an official world day beginning in

2007. This landmark resolution also recognized diabetes as “a chronic, debilitating

and costly disease associated with major complications that pose severe risks for

families, countries and the entire world.”

Where does it take place?

World Diabetes Day is celebrated worldwide. It brings together millions of people in

over 160 countries to raise awareness of diabetes, including children and adults

affected by diabetes, healthcare professionals, healthcare decision-makers and the

media. Numerous local and national events are organized by the member

associations of the International Diabetes Federation and by other diabetes

representative organizations, healthcare professionals, healthcare authorities, and

individuals who want to make a difference. World Diabetes Day unites the global

diabetes community to produce a powerful voice for diabetes awareness.

How is it marked?

IDF member associations and partners develop an extensive range of activities,

tailored to a variety of groups. Activities that are organized every year include:

Introduction

About World Diabetes Day

Lighting in blue – the colour of the diabetes circle - of monuments and

buildings.

Walks and cycle rides

Radio and television programmes

Sports events

Public screenings for diabetes and its complications

Poster and leaflet campaigns

Diabetes workshops and exhibitions

Press conferences

Newspaper and magazine articles

Events for children and adolescents

Public information meetings

Introduction

WDD 2012 – Diabetes: Protect our Future

The World Diabetes Day 2012 campaign marks the fourth year of the five-yearfocus on “Diabetes education and prevention.”

Following the United Nations Summit on NCDs in 2011, there is an urgent need tocontinue and strengthen the momentum generated by the event and widen theawareness of the factors responsible for the global diabetes and NCD epidemic andthe solutions that are required to counter it. It is important to appeal to the heartsof concerned individuals and the general public to achieve these goals.

The World Diabetes Day 2012 campaign will link the urgent need for action to theprotection of the health of our future generations. Particular focus will be placed onhighlighting the importance of education - for health professionals, people withdiabetes and people at risk – in reducing the impact of diabetes throughout theworld.

The campaign aims to EDUCATE, ENGAGE and EMPOWER youth and the generalpublic on diabetes.

The slogan chosen for the campaign is:

DIABETES: PROTECT OUR FUTURE

The 2012 campaign will have a special focus on children and young people as thedriving force for the promotion and dissemination of education and preventionmessages that we hope will inspire and engage local communities to recognise theimportance of early awareness of the risks and dangers of diabetes. The aim is tobuild awareness among children and young people of the warning signs and riskfactors for diabetes and that in many cases type 2 diabetes can be preventedthrough healthy eating and physical activity.

The three key messages of the campaign are:

Access to essential education for everyone The way we live is putting our health at risk People with diabetes face stigma and discrimination

Introduction

Calls to Action andActivities

Calls to Action and Activities

Blue Monument Challenge

DescriptionA great way of raising awareness of diabetes andWorld Diabetes Day in your village, town or city isby lighting iconic buildings and sites in the colour ofthe blue circle, the global symbol for diabetes, thecentral component of the World Diabetes Daycampaign logo. The logo can also be projected ontothe building.

A key aspect of the Monument Challenge isstrengthening the link of the blue lightings with

diabetes and World Diabetes Day, and using this platform to communicate the campaignkey messages to the general public and media. We are encouraging the organization ofphysical activity events in conjunction with the blue lighting of iconic monuments andbuildings. The lightings offer the perfect scenario to organize activities which promotephysical activity – for example a walk, an aerobics workout, or dancing – to encouragepeople with diabetes, those at risk, and the general public to take control of diabetes andtheir health, and convey a positive and empowering message. To highlight the benefitsof physical activity in managing diabetes, people with diabetes could measure their bloodglucose before and after the exercise.

The blue monument challenge is the perfect opportunity to involve local authorities,celebrities, and the media. A ceremony could be organized around the activity, and localauthorities or celebrities could be invited to speak and share their personal experienceswith the public.

We recommend programming the lightings on the weekend of November 12-13; this waythe media will be able to have images of the lightings for use in WDD-related stories

Checklist

Identify the building or monument to be lit in blue and contact the peopleresponsible for the building to request the lighting. See our WDD lighting

printed or broadcast in November.

guide - http://www.idf.org/files/WDD2010/WDD-Lighting-Guide-EN.pdf -

for more details.

Identify technical requirements for your event – lighting equipment,audiovisual requirements, etc. You may also require a stage.

Identify who is going to participate in the lighting ceremony and sendinvitations.

Calls to Action and Activities

Identify with the local authorities (e.g. police) what permits are required, andconsider safety issues.

Identify a professional photographer or someone within your organization thatcould take pictures of the lighting. Be aware that night shots require specialequipment and skills.

Consider a registration area for those who wish to participate in theexercise/blood glucose test event.

How can I promote my event locally?Prior to the lighting, contact local media and let them know about the event, whatis happening and why, and who will be attending (local authorities and/orcelebrities). Prepare a press release for local and national media. Send media andphoto call alerts.

Promote the event on local websites, and in local community centres, healthcentres, pharmacies, etc.

An example of a press release and tips on how to contact local media can befound in the Resources Section.

If you have a website or webpage, create a WDD section where you can includenews updates and information about the event.

How can IDF support my event?If you secure a lighting, please communicate it to the IDF Executive Office –communications@idf.org. Lightings will be promoted in the IDF newsletter andon the WDD Twitter and Facebook pages. All lightings are listed on the WDDwebsite.

What WDD materials can I use in my event?

WDD posters

WDD merchandising items: pins, flags, bracelets, waist measuringtape.

Campaign videos and audio podcasts.

Online platforms: WDD website, social networks

Order WDD promotional items from the IDF Online Shop.

Calls to Action and Activities

Share the success of your event with others

1. Include a report of your event in the WDD section of your website and send acopy to the IDF Executive Office.

2. If you have high quality photos of the building and monuments lit up in bluethe same day of your event please send them as soon as practical to the IDFExecutive Office as global media contacts might request images. Photos can

3. Share video footage of your event with the diabetes community through the

4. Share photos and key achievements with members of your organization,authorities and celebrities that were involved in the day. Thank them andinvite them to take part next year.

also be uploaded in the WDD group on Flickr.

World Diabetes Day YouTube channel.

Flash Mob

Description

Raise diabetes awareness in your town or cityby organising a flash mob for World DiabetesDay!

A flash mob is a group who organizethemselves, using electronic media such ascell phones or the internet, to gather togetherin a public place, behave in a predeterminedmanner for a predetermined amount of time,

and then quickly disperse.

Help us make this a coordinated global celebration by getting your friends, familiesand colleagues together on 13 or 14 November and organising a special WorldDiabetes Day performance in a local square, commercial centre or other publicplace in your area. You could dance, do a physical activity (eg. jumping,exercising), form a blue circle, or just shout out awareness messages to alert thepublic on the urgent need to act on diabetes for a healthier future.

We invite you to:

Use the blue circle as the theme of your performance Wear blue Use the key messages of the World Diabetes Day 2012 campaign

Checklist

Identify a suitable location in your town, city or neighbourhood to performthe flash mob. You should choose a place where you are most likely to

Enquire if any authorisation is required to make a public performance in thedesired location.

Develop a routine to perform using the blue circle or the colour blue. Youcould do a dance to the tune of a well-known pop song or an aerobicactivity. See what IDF staff performed last year: [insert link].

Get as many people as possible to participate by promoting your flash mobonline and through social media.

Practice your routine in the days or weeks preceding the performance. Have someone video your flash mob so that you can share it with the world Submit your flash mob details at www.worlddiabetesday.org

Calls to Action and Activities

attract public attention (e.g. a public square, shopping mall, train station )

What WDD materials can I use?

Blue circle pin Blue circle bracelet World Diabetes Day flag Blue circle t-shirts

See our merchandise section for more information about these items.

Calls to Action and Activities

Calls to Action and Activities

Human Blue Circles

DescriptionThe formation of human blue circles is asimple activity with a great visual impactthat can be organized as an individualactivity or as part of a bigger event. It canbe organized within a company, school,college, university, with members of alocal organization, or just a group offriends.

Human blue circles are a simple and funactivity to organize in a school. To do so

contact the school principle or nurse and explain the meaning of World Diabetes Day andthe blue circle, the importance of diabetes prevention, and how organizing an activitylike a human blue circle can encourage children to be more active, while raisingawareness of one of the most common chronic conditions affecting children.

To organize a human blue circle in your workplace with your colleagues, contact your HRdepartment and explain how such an activity can raise awareness of diabetes, andpromote diabetes prevention and a healthy lifestyle among staff. Colleagues could alsoreceive blue measuring tapes to raise awareness of the link between waist circumferenceand the risk of developing type 2 diabetes.

Checklist

Identify the location where the human blue circle will be formed.

Check with local authorities (e.g. police) if a permit is required.

Plan in advance the size of the circle and estimate the number of peopleneeded.

Print or obtain blue t-shirts, raincoats, balloons, or prepare pieces of bluecardboard that people can hold in the air. Blue umbrellas are an appropriatechoice if the weather conditions are a concern.

Identify a professional photographer or someone within your organization thatcould take pictures. In order to capture the full visual impact of this activity, itis recommended to take the pictures from a height (e.g. top of a building).You may need to hire a crane to get the best effect. If so, always keep safetyin mind.

Share information about the WDD theme with participants. Prepare someflyers with information.

Order WDD promotional items from the IDF Online Shop.

Calls to Action and Activities

Prepare a small speech with key points on WDD, and thank the participants.

How can I promote my event?You can promote this activity on local community websites. If you are organizinga human blue circle within your company, school or university, prepare postersand leaflets with information about the activity (what, where and why) and themeaning of the blue circle. Use social media to promote the activity.

How can IDF support my event?Please include information about your event in the WDD events calendar. Localmedia may check the calendar for information about what is happening on WorldDiabetes Day in their area. Some events are also mentioned in the WDDnewsletter, and in WDD social media (Twitter, Facebook).

What WDD materials can I use?

Blue measuring tapes

WDD posters (see WDD posters section).

Share the success of your event with others

1. Include information on your website blog or social network group.

2. Send images of your human blue circle with information on why it wasorganized to local community websites, media and social networks.

3. If you have high quality photos of the human blue circle, please upload them

4. If you have video footage of the day, you can share it with the diabetescommunity through the World Diabetes Day YouTube channel.

5. Share photos and key achievements with the participants and ask them totake part next year.

WDD merchandising items: pins, bracelets, measuring tapes, flags.

Online platforms: WDD website, social networks

to the WDD group in Flickr.

Calls to Action and Activities

Wear blue

DescriptionWearing blue is a very popular activity which allows individuals toindividuals to participate in the WDD campaign by themselves oras part of a group. Ask your friends and family, and colleaguesat work to also join in.

One key aspect of this activity is to highlight the meaning of theblue colour and promote the blue circle, the global symbol ofdiabetes and logo of the World Diabetes Day campaign. Youcould do this by wearing the blue circle pin or bracelet.

Support Blue Fridays - www.facebook.com/bluefridays - andmark World Diabetes Day and Diabetes Awareness Month byasking people to wear blue every Friday during the Month ofNovember and on World Diabetes Day (14 November). Helpspread the word and upload a picture of you or a loved onewearing blue.

Checklist

Send a message to your target group asking them to dress in blue onNovember 14. You could include information about WDD, the campaign themeand key messages, and information about the blue circle, the symbol ofdiabetes.

Identify a place to get together on November 14. This will provide theopportunity to meet, share stories and take photographs.

Order blue circle pins and/or bracelets from the IDF online shop.

Take photographs on the day with the people participating in your event. Youmay also want to do a small speech about WDD.

How can I promote my event?In the workplace: request support from your communications or PR departmentto promote the event and encourage other staff to take part. You can also includeinformation on the office notice board, in the cafeteria, on the office intranet, orbring it up at your staff meeting.

Schools, universities, social clubs and associations: create a promotional poster toput on display online and offline; promote the activity among friends, fellowstudents, and members through social networks.

You can also send fun messages to your friends and family. Use the WDD logoand WDD pictures from the WDD Flickr group to prepare your messages.

Ask your Facebook friends and Twitter followers to wear blue in November.

Calls to Action and Activities

How can IDF support my event?Download the WDD logo in over 60 different languages from the World DiabetesDay website. Use the pictures available in the WDD Flickr group and create yourmessages with information available on the website.

Don’t forget to include the information in the WDD online events calendar, your

What WDD materials can I use?

Share the success of your event with others

1. Include information in your website blog or social network group.

2. Share images of you or your colleagues and friends dressed in blue withinyour organization, on local community websites, media, social networks, andfriends and family.

5. Share photos and key achievements with participants and ask them to takepart next year in this or other WDD activities.

images in the WDD Flickr group, and your videos on the World Diabetes DayYouTube Channel.

WDD merchandising items: pins, bracelets, flags.

Online platforms: WDD website, Facebook, Twitter

3. Upload your photos to the WDD group on Flickr.

4. Upload videos to the WDD YouTube Channel.

WDD posters

WDD web banners

Calls to Action and Activities

Promote the diabetes symbol

Description

Promote the blue circle, the global symbol for diabetes, and/or

integrate the colour blue (pantone colour 279 or as near as

possible) into your local diabetes and WDD promotional materials,

activities, and communications. Make the blue circle and/or blue

colour a key component of your WDD activities. The circle

symbolizes the unity of the diabetes community in response to the diabetes

pandemic.

You can:

Download the World Diabetes Day logo - available in over 60 languages –

from www.worlddiabetesday.org.

Purchase the blue circle pin from the IDF online shop.

Request blue circle stickers from wdd@idf.org.

See the Logo Guidelines for information on how the blue circle can be used

in promotional materials and activities.

Checklist

Identify elements where you could include the blue circle.

Download the logo in your local language from the WDD website, or

translate it if your language is not available.

Prepare a short pitch about WDD and the blue circle for people that will be

raising awareness of the campaign in your area.

How can I promote the blue circle?

There are many ways you can promote the WDD logo for World Diabetes Day. It

can be incorporated into a variety of promotional elements - banners, t-shirts,

balloons - and included in online and print materials such as emails, letterheads,

and press releases.

The blue circle can also be promoted by local personalities such as professional

athletes, who can wear the symbol on their clothing or equipment. Ask a local

celebrity to wear the pin or contact your local TV channel and ask them if their

newsreaders could wear it.

Order pins and other promotional items from the IDF online shop.

Calls to Action and Activities

How can IDF support me?

The WDD logo is available in over 60 languages. Visit the WDD website to see if

your language is available. If not, don‟t worry, just send the translation of the text

below to the WDD team and we will provide you will the logo in your language.

Text to be translated in your local language:

World Diabetes Day

November 14

Send your request to wdd@idf.org.

What IDF Materials can I use?

WDD Logo - visit www.worlddiabetesday.org to download the logo in your

language.

WDD promotional items: pins, flags, candles, stickers, measuring tape.

WDD posters and other material.

Share your success with others

The WDD team is eager to receive examples of how the blue circle is used around

the world. All copies received will be included in our WDD archives.

Please send examples of any materials featuring the blue circle to:

International Diabetes Federation

Communications Unit

166 Chaussée de la Hulpe

B-1170 Brussels

Belgium

Email: communications@idf.org

Pin a PersonalityDescription

To many people around the world the blue circle meansnothing. Help us change that by making the blue circle theuniversally recognized symbol of diabetes awareness.

Join our PIN A PERSONALITY campaign by taking a picture of apersonality with the blue circle pin.

How to choose a pinable personality?

Your personality can be anyone who you think would profileour blue circle to a wider audience or contribute to IDF’smission of promoting diabetes care, prevention and a cureworldwide. Your personality could be a:

Local celebrity Politician or decision-maker Teacher Health professional Fitness instructor

Checklist

Identify a local personality in your town, city or neighbourhood that is activein promoting healthy lifestyles or diabetes in particular.

Make sure you have some blue circle pins. If not, request them fromwdd@idf.org.

Explain the meaning of the blue circle - www.idf.org/bluecircle - to thepersonality that you want to pin.

Take a picture of the personality wearing the pin with a camera, mobilephone or other device.

Upload the photo to the World Diabetes Day Facebook page -http://www.facebook.com/pages/World-Diabetes-Day/67935817021 - or onTwitter using #WDDPin by November 14.

Include a short sentence explaining who your chosen personality is.

Calls to Action and Activities

World Diabetes Day HeroesDescription

World Diabetes Day heroes are individuals that areactive in promoting the diabetes cause or engaging,motivating and leading others to take steps towardadopting a healthy lifestyle.

Help inspire the 366 million people with diabetes around the world bynominating a person or group of people that you feel deserve to be called WorldDiabetes Day hero.

All WDD heroes are profiled on a dedicated section on the World Diabetes Daywebsite – www.worlddiabetesday.org – and receive a “Show your Outrage” t-shirt, blue circle bracelet and blue circle pin.

Checklist

Identify an individual or group that fit the criteria to be considered aWorld Diabetes Day hero.

Write a short text (max. 1 page) describing your nominee and why theperson should be a WDD hero.

Submit your text online atwww.idf.org/worlddiabetesday/heroes/nominate-your-hero

Send a picture of your hero to wdd@idf.org

Calls to Action and Activities

Resources

Resources

The World Diabetes Day logo is the blue circle - the

global symbol for diabetes - which was developed as

part of the Unite for Diabetes awareness campaign.

The logo was adopted in 2007 to mark the passage of

the United Nations World Diabetes Day Resolution. It is

a simple icon that can be easily adapted and widely

adopted. The circle symbolizes life and health. The colour blue reflects the sky that

unites all nations. Circles occur frequently in nature, and thus have been widely

employed since the dawn of humankind. Most significantly for World Diabetes Day,

the circle symbolizes unity. The combined strength of the global diabetes

community in response to the diabetes pandemic is the key element that makes

World Diabetes Day so special.

The simplicity of the symbol facilitates its widespread use by anyone who wishes to

support the campaign. It is so easy-to-use that a child could draw it with a crayon.

By using the World Diabetes Day logo you can help establish the diabetes circle as

a global icon for diabetes.

The World Diabetes Day logo is available in over 60 languages.

Join the campaign

The International Diabetes Federation welcomes the widespread use of the World

Diabetes Day logo in order to raise awareness of diabetes and establish the blue

circle as the global symbol for diabetes.

On request, IDF member associations, corporate partners and other individuals and

organizations are permitted to use the logo in promotional documents and official

publications. Written permission must be obtained from the IDF Executive Office

prior to publication. This is applicable for any communications, including press

releases, publications, oral presentations, websites, etc.

WDD Logo

To request permission to use the WDD logo, contact wdd@idf.org.

Blue Circle Test

Description

The online version is an interactive test that showcases the risk factors of type 2diabetes and displays the positive actions that can be taken to reduce a person’srisk. Users are confronted with one or more fictitious characters at high risk ofdeveloping type 2 diabetes. The aim is to reduce a character's risk by eliminatingrisk factors and adding positive actions. With each action, the user will beinformed in an informal way on the hows and whys.

The online Blue Circle Test is available atwww.worlddiabetesday.org/bluecircletest. Organizations and individuals areencouraged to include the Blue Circle Test on their websites or webpages, or topromote the test by linking to it. The online version can also be part of a WDDevent encouraging people to take the test and learn about the risks of developingtype 2 diabetes.

Checklist

Arrange for the online Blue Circle Test to be included on your website.Promote the test among your users/members

If the test is going to be promoted at a WDD event, arrange to have acomputer and electricity supply. Before making the online test available for

The Blue Circle Test allows individuals to learn about their risk of type 2 diabetes andhow to start taking control of their lifestyle. The Blue Circle Test consists of an onlineand offline component.

Resources

people at an event and, in case there are any questions, become familiar withthe test and the different options.

How can I promote my event locally?

If you include the online blue circle test on your website, contact healthprofessionals, health and lifestyle websites and local media explaining whatthe aim of the test is. Ask for support to promote the test in order to raiseawareness of diabetes and encourage people at risk to take control of theirhealth.

How IDF can support my event?

What WDD materials can I use?

Online Blue Circle Test

Diabetes Facts

WDD logo

Share the success of my event with othersIDF registers the number of times that the test is taken wherever the applicationis hosted, and displaying the total on a web counter. We therefore encouragewidespread promotion of the online test.

Your success is our success.

The application can be downloaded at www.worlddiabetesday.org/bluecircletest.

Resources

Measure your risk of type 2 diabetes

DescriptionThe offline version of the Blue Circle Test consists of a special blue WorldDiabetes Day measuring tape for use in World Diabetes Day grassroots activitiesall over the world. The tape will include information on the links between waistcircumference and the risk of type 2 diabetes. We encourage all those organizingWDD events to distribute the blue measuring tapes among participants. They canalso be used in popular activities like mass screenings. Organizations are alsoencouraged to distribute the tapes among the general public in busy areas of thecity or town, raising awareness of diabetes and World Diabetes Day among allthose with little or no knowledge about the condition and the campaign. Moreinformation on how to use the offline version of the Blue Circle Test and order thetape can be found in the resource section of this guide.

The blue waist measuring tapes can be ordered from the IDF online shop –http://shop.idf.org.

Checklist

Identify activities at which the blue circle test could be distributed.

Print and distribute instructions on how to use the blue circle test for thosedistributing the measuring tapes.

If you are distributing the test in your town or city and this is not linked toany other WDD activity, check with your local authorities (eg. police) if anypermits are required. Choose an area where there is a constant flow ofpeople, eg. a shopping mall.

Order the blue circle test from IDF. See how to order WDD materials in theresource section

How can I promote my event locally?

Promote the event in local websites, local community centres, local healthcentres, pharmacies, etc.

Resources

Send a media alert to your local newspapers, TV channels and radio stationsexplaining what the test is about, and inviting the public to come and measuretheir risk of diabetes.

How IDF can support my event?

What WDD materials can I use?

Blue Circle Test (Measuring Tape)

WDD posters

Share the success of my event with othersWhy not track the number of people that received the measuring tape, measuredtheir waist, and were referred to their healthcare provider. This could provide agood opportunity for engaging the media in communicating this information.

Don’t forget to share the details of your event with IDF, as we are eager toreceive information about what is organized around the world for WDD. Sendyour information and pictures to wdd@idf.org.

Resources

The measuring tapes can be ordered from http://shop.idf.org.

Other WDD merchandise eg. flags, pins with the WDD logo.

Glycaemic Index Wheel

Description

A well-balanced diet containing a variety of foods in appropriate portions, high incarbohydrate and low in saturated fat and sodium, combined with regular physicalactivity, is key to healthy outcomes and a very important part of preventing,treating and managing diabetes. Foods contain several important nutrients, one ofwhich is carbohydrate. There are several ways of measuring the type ofcarbohydrate in foods. One way is the Glycaemic Index (GI).

The GI system classifies carbohydrates according to how fast they raise glucoselevels in the blood. In simple terms, a food with a high GI raises blood glucosefaster than a food with a low GI.

The Glycaemic Index could be used as well as other meal-planning systems such ascarbohydrate counting. Monitoring blood glucose levels can help people withdiabetes understand how various carbohydrate foods with different GIs affect theirblood glucose levels.

The International Diabetes Federation has developed a special application to raiseawareness of the Glycaemic Index and the various nutritional components thatmake up a healthy and well-balanced diet. The Glycaemic Index Wheel and HealthyFood Plate displays a variety of foods, divided by food group, with an indication oftheir respective GI values and whether the food causes a slow, medium or rapidrise in blood glucose levels.

The online Glycaemic Index Wheel and Healthy Food Plate is available atwww.idf.org/wdd-glycemicwheel/app. Individuals are organisations are encouragedto include the application on their website or webpages, or to promote the Wheel bylinking to it. The application can also be part of a World Diabetes Day event thatfocuses on healthy nutrition.

Resources

The Glycaemic Index Wheel and Healthy Food Plate is also available in print formatand can requested from wdd@idf.org.

CHECKLIST

Arrange for the online application to be included or linked to on yourwebsite.

If you intend to promote the application at a public event or activity, arrangeto have a computer and electricity supply. Make sure to become familiarwith the application before promoting it.

Resources

IDF Resources for Health Professionals

Diabetes Education

International Curriculum for Diabetes Health Professional Education

Published in 2008, the Curriculum is an important steptowards implementing a model of diabetes care deliveredby an appropriately educated interdisciplinary team, theCurriculum is designed to meet the needs of local healthprofessionals, institutions and organizations. It wasoriginally developed in response to the need for healthprofessionals to have specialised, evidenced-basedtraining in diabetes education. A comprehensivecurriculum is fundamental to the education of wellprepared and clinically effective diabetes educators. TheCurriculum can be adapted to suit local contexts.

The Curriculum is available for download at www.idf.org/education.

Diabetes Education Modules

Published in 2011, the Diabetes Education Modulescan be used as a foundation to develop healthprofessional education programmes. They consistof more than 800 slides and detailed speaker notesto reflect the objectives contained in theInternational Curriculum f or Health ProfessionalsEducation. Health professionals anywhere in theworld can adopt this resource to develop diabeteseducation programmes for other healthprofessionals. The consistent, evidence-basedresearch and information provided are designed tohelp educators gain recognition for their training and assure governments andeducation organisations that the education programmes they offer are of a highstandard.

The Modules are available in six languages and can be downloaded atwww.idf.org/education.

Diabetes Prevention

IDF Consensus on Type 2 Diabetes Prevention

Early intervention and the avoidance or delay of progression to type 2 diabetes is ofenormous benefit to individuals in terms of increasing life expectancy and quality oflife, and potentially in economic terms for society and health-care payers. The IDF

Resources

strategy for the prevention of type 2 diabetes is based on controlling modifiable riskfactors and can be divided into two target groups:

People at a high risk of developing type 2 diabetes The entire population

The Consensus is available for download at www.idf.org/diabetes-prevention.

Resources

Social Media

Facebook

Follow the campaign daily by becoming a fan of one of our World Diabetes Daypages:

Twitter

#WDD2012, #WDDPin, #BlueCircle, #protectourfuture,#diabetes, #WDDHeroes,#WDDChampion

YouTube

the world. Upload your own video or visit the channel to get inspired:

Flickr

WDD is celebrated around the world.

World Diabetes Day Día Mundial de la Diabetes Journée Mondiale de Diabète

Follow @WDD on http://twitter.com/wdd - #WDD, #WDDgoblue, #14Nov,

Our World Diabetes Day Channel showcases campaign-related videos from around

Thousands of photos at your disposal in our World Diabetes Day group to see how

Resources

Merchandise

The International Diabetes Federation (IDF) has produced a selection ofpromotional items for use in World Diabetes Day awareness events:

Awareness bracelet

Blue silicon awareness bracelets with the slogan 'Act on Diabetes. Now.' printed onthe outside. Available to order in packs of 10.

Flag

Show your support for World Diabetes Day by displaying the World Diabetes Dayflag. The flag displays the World Diabetes Day logo, the date and the website URL.Size: 1.5x1m (5x3 ft). Available in Arabic, English, French and Spanish.

Pin

Show your support for World Diabetes Day by wearing the blue circle, the globalsymbol for diabetes. Help spread awareness of diabetes by wearing the pin.Available to order in packs of 10.

T-shirts

T-shirts promoting the blue circle are available to order in various colours from ourWorld Diabetes Day online store.

Waist measuring tape

Special blue waist measuring tape produced to raise awareness of the link betweenwaist circumference and the risk of type 2 diabetes. The tape displays informationin seven languages: Arabic, Chinese, English, French, Hindi, Russian and Spanish.Order.

Length: 140cm/55inMaterial: reinforced paper

These items can be purchased from the IDF online shop and the WDD onlinestore.

Resources

Facts & Figures

Diabetes is a chronic disease that arises when the pancreas does not produce

enough insulin, or when the body cannot effectively use the insulin it produces.

Insulin is a hormone made by the pancreas that enables cells to take in glucose

from the blood and use it for energy. Failure of insulin production, insulin action or

both leads to raised glucose levels in the blood (hyperglycaemia). This is associated

with long-term damage to the body and the failure of various organs and tissues.

There are two main types of diabetes:

Type 1 diabetes is an autoimmune disease characterized by the destruction of the

insulin-producing cells in the pancreas. Consequently, people with type 1 diabetes

produce very little or no insulin and must take insulin to survive. Type 1 diabetes,

which used to be called juvenile-onset diabetes, is most commonly diagnosed in

children and young adults.

Type 2 diabetes is marked by insulin resistance. People with type 2 diabetes

cannot use the insulin that they produce effectively. They can often manage their

condition through exercise and diet. However, in many cases oral drugs are needed

and often insulin is required. Type 2 diabetes accounts for over 90% of the more

than 300 million people living with diabetes worldwide.

Both type 1 and type 2 diabetes are serious.

A third type of diabetes is Gestational diabetes (GDM), a condition in which women

without previously diagnosed diabetes have high blood glucose levels during their

pregnancy. GDM affects about 4% of all pregnant women. It has few symptoms and

usually disappears when the pregnancy ends. Women who had GDM have a

significantly increased risk of developing type 2 diabetes.

According to the latest data released by the International Diabetes Federation

with the disease.

For more information about diabetes, visit www.idf.org .

For more information about diabetes prevalence, visit www.diabetesatlas.org.

(IDF), diabetes now affects over 360 million people worldwide. If nothing is done to

reverse the epidemic, IDF predicts that by 2030, more than 500 million people will live

ABOUT DIABETES

Facts & Figures

Understand Diabetes: Know the Warning Signs

The warning signs* of diabetes include:

Frequent urination Excessive thirst Increased hunger Weight loss Tiredness Lack of interest and concentration Vomiting and stomach pain (often mistaken as the flu) A tingling sensation or numbness in the hands or feet Blurred vision Frequent infections Slow-healing wounds

*These can be mild or absent in people with type 2 diabetes.

Understand Type 2 Diabetes: Know the Risk Factors

There are many risk factors for type 2 diabetes. They include:

Obesity and overweight Lack of exercise Previously identified glucose intolerance Unhealthy diet Increased age High blood pressure and high cholesterol A family history of diabetes A history of gestational diabetes Ethnicity - higher rates of diabetes have been reported in

Asians, Hispanics, Indigenous people s (USA, Canada,Australia) and African Americans.

Facts & Figures

A Global Burden

Source: IDF Diabetes Atlas Fifth Edition, International Diabetes Federation 2011

366 million people have diabetes; by 2030 this total will have risen to 552million

The number of people with type 2 diabetes is increasing in every country 80% of people with diabetes live in low-and middle-income countries The greatest number of people with diabetes are between 40 to 59 years of

age 183 million people (50%) with diabetes are undiagnosed Diabetes caused 4.6 million deaths in 2011 Diabetes caused at least USD 465 billion dollars in healthcare expenditures

in 2011; 11% of total healthcare expenditures in adults (20-79 years) 78,000 children develop type 1 diabetes every year

Top 10 countries (number of people with diabetes)

Facts & Figures

Top 10 countries (prevalence %)

Visit www.diabetesatlas.org for more facts and figures on diabetes.

Facts & Figures

Resources

Diabetes is difficult. It imposes life-long demands on people with diabetes, requiring

them to make multiple decisions related to managing their condition. People with

diabetes need to monitor their blood glucose, take medication, exercise regularly

and adjust their eating habits. Furthermore, they may have to face issues related to

living with the complications of diabetes and may be required to make considerable

psychological adjustments. As outcomes are largely based on the decisions they

take, it is of paramount importance that people with diabetes receive ongoing,

high-quality diabetes education that is tailored to their needs and delivered by

skilled health professionals.

Without diabetes education, people with diabetes are less prepared to take

informed decisions, make behavioural changes, address the psycho-social issues

presented by diabetes and, ultimately, may be ill-equipped to manage their

diabetes effectively. Poor management will result in reduced health outcomes and

an increased likelihood of developing complications.

The role of the diabetes educator is of critical importance within the diabetes care

team. The educator enables people with diabetes to manage their diabetes-related

health to the best of their ability so that choices and actions are based upon

informed judgement.

Diabetes education is best provided by a multidisciplinary team. While

multidisciplinary education is available in some countries, in many others it is not

available and its value is not fully recognized by the medical profession.

At present, type 1 diabetes cannot be prevented. The environmental triggers that

are thought to generate the process that results in the destruction of the body‟s

insulin-producing cells are still under investigation. Type 2 diabetes, however, can

be prevented in many cases by maintaining a healthy weight and being physically

active.

The International Diabetes Federation proposes a simple three step plan for the

prevention of type 2 diabetes in those at increased risk. IDF recommends that all

people at high risk of developing type 2 diabetes be identified through opportunistic

and self-screening. People at high risk can be easily identified through a simple

DIABETES EDUCATION AND PREVENTION

Diabetes Education

Primary Prevention of Diabetes

questionnaire to assess risk factors such as age, waist circumference, family

history, cardiovascular history and gestational history.

Resources

Once identified, people at high risk of diabetes should have their plasma glucose

levels measured by a health professional to detect Impaired Fasting Glucose or

Impaired Glucose Tolerance, both of which indicate an increased risk of type 2

diabetes. Prevention efforts should target those at risk in order to delay or avoid

the onset of type 2 diabetes.

There is substantial evidence that achieving a healthy body weight and moderate

physical activity can help prevent the development of type 2 diabetes. In primary

prevention there is an important role for the diabetes educator to help people

understand the risks and set realistic goals to improve health. IDF recommends a

goal of at least 30 minutes of daily exercise, such as brisk walking, swimming,

cycling or dancing. Regular walking for at least 30 minutes per day, for example,

has been shown to reduce the risk of type 2 diabetes by 35-40%.

www.worlddiabetesday.org