IRISH RETAIL DETAILSA look at Retail & Shopper trends in the Irish Marketplace

Sources:Unless otherwise credited, main source:

POPAI in­store insights magazine: Issue 27, 20161 Retail Ireland, Retail in Depth, 20162 Euromonitor, Retailing in Ireland, 20163 Kantar Worldpanel, Irish Grocery Market Growing, 20164 Nielsen Ireland Shopper Trends, 2015

14% Irish Jobs1

40,000active enterprises

www.thedeltagroup.ie

81%

Irish shoppers are Loyal!

Would like to see an increase

in local retailers

ON­LINESHOPPING

RETAILPARKS

More popular than traditional shopping formats2

&

Rise in ‘little and often’ shopping trips3

7%

Longer time spent

in store

Likely increase in spend

Better brand loyalty

Keen to return

Spread the word to friends

Pleasant Shopping

Environment & Service

Better Shopping

Experience

In­store ambience

Clear navigation

Effective labelling

Well presented,

clutter free store

Make every second

in­store count!

Grocery stores used a product with a price or single brand promotion

Health & Beauty sector used sale messages

26%

WINDOWS

27%

55%

Toys & Entertainment stores used visual merchandising64%

DIY sector used products with a price67%

Small stores used visual merchandising with no messages70%

Consumer electronic stores used new and sale messages

A good, strong first impression attracts customers

Promotions impact 3/4 of Irish Shopper’s decisions4

66% 38%Always notice a price change on a regularly bought item

Actively search for promotions

Will switch brands because of promotions

Change stores based on which

one has the best promotions

22%

20%

18%

Know the price of all items they buy regularly

Source 4

Small Stores90%

Large Retailers30%

Ineffective or no navigational signage