Alteryx™ acts as an information catalyst to embrace and extendthe value of your organization’s business intelligence data

Benefits

Increase the Bottom LineInterpret and utilize business intelligence content, revealing newbusiness opportunities to increasethe bottom line.

Limitless Capabilities Works with any size database – Alteryxis fast and has no limitations on filesize, format or the amount of recordscontained within files – Excel is limitedto 65,000 records; Alteryx can processhundreds of millions of records inminutes.

Platform Flexibility Optimized for speed and flexibility,Alteryx is available in a desktop, network or Web-based environment.Alteryx’s innovative platform has theflexibility to integrate seamlessly withexisting systems.

Easiest-to-Use Unlike traditional business intelligencetechnologies, Alteryx’s easy-to-useinterface does not require a certifieddatabase administrator – making itfaster and more efficient to deploy.

Data IndependentIndustry’s only data independent system that enables the customer towork with multiple data assets andgeographic dimensions regardless ofthe source, format or country of origin.

Country Independent Ability to work with any data origin on a multi-national level.

Alteryx is a completely integrated dataflow application containing superiordata access, data profiling, data transformation, data parsing, data quality,data reporting, geo-spatial mapping and analytics. This best-of-breed appli-cation is scalable and can address enterprise data integration solutions inboth batch and real-time. In essence, Alteryx combines the best functionsof ETL, Data Quality and Analytics to solve a broad variety of tough business problems - transforming exisiting business results into actionableanswers and results.

Using Alteryx will:

• Deliver business data that is based on complete, relevant and accurate information

• Liberate and provide actionable data and information to business users • Provide measurable speed advantages for project development and

increase new application ROI using the easy-to-use object oriented dataflow architecture

• Transform and analyze large volumes of data or rapid data growth in themillions/billions of rows

• Leverage and help to unlock the value of existing applications, i.e. CRM, ERP, campaign management and BI integration investments

• Support real-time data integrations to maintain the currency of your enterprise data and decision support requirements

Businesses will be able to compete more effectively by shifting their focusto increasing sales with business intelligence that provides both agility andresponsiveness to competitive efforts. Business agility can be deliveredthrough accurate data consolidation and reporting. Loading or moving datainto new systems or accessing legacy data is error-prone, time consuming andaccording to industry analysts has accounted for 85 % of the failed data-centric integrations. Companies need to analyze and understand their data,transform and move their data, ensure the accuracy of the data, match andconsolidate like information and then deploy this real-time to maintain thecurrency of data and information throughout the enterprise.

Doing so provides the promises of:

• An accurate 360° view of customers, suppliers, partners, operations and new business opportunities

• Managing the right data, fit for its intended use, delivered to the right system touch points and people, at the right time to deliver actionable results

• Transforming the data across your enterprise using a single methodology,and technology with best practices

• Adding third party data intelligence to company operational data, fast and accurately

• Actionable business information to users that can affect positive revenuedecisions

Portfolio Components

ALLOCATE - A high-performance demographic retrieval systemdesigned to quickly compress, store, manage, retrieve and analyzemultiple sources of corporate data.

EXPLORER - The industry’s only geocoder that is data and countryindependent, Explorer accurately assigns geographic coordinates, latitude and longitude, to business and consumer files that containaddresses, ZIP codes or street intersection information.

GEONETX - Geonetx is a geographic network optimization tooldesigned to help businesses minimize risk and expose new marketopportunities by analyzing the predictive nature of the relationshipsbetween supply and demand and the competitive environment inwhich a company operates.

SOLOCAST - A precise segmentation and platform independent toolto help reduce marketing costs through access to consumer insightby creating a true three dimensional view of your target audiences.

Easy To Use InterfaceOn the left side of the tool box contains all thegraphic icons that will provide: data access (flatfiles, XML, CVS, Oracle, SQL or any other formatdirectly), data transformation, data quality and

spatial analytics.Also to include:CASS processing,geocoding, dataparsing and fuzzymatching. The workspace section in thecenter allows theuser to drag anddrop toolbox func-

tions creating dataflow projects or modules. Thefar right side shows detailed information aboutthe function selected or the data structure whenselecting the input or output tools.This modulecan be run in batch or put in production as a real-time service. Operational data can be accessedand processed to include updating target data-bases with actionable information based on thedataflow and business rules that are created.

7/06

SRC’s Alteryx Case Scenarios

Where is the best place for me to expand my chicken restaurant empire with the leastamount of competition and the greatest number of potential customers?

In under ten minutes, with Alteryx and Allocate,restaurant industry customers are able to analyzestore locations, geocode the stores (assigning alatitude and longitude to any location), create tenminute drive times around each location pulldemographic data for each location, and writethe file into an Excel sheet and map.

A major national retailer uses Alteryx to limittheir cost of customer acquisition by trackingdirect mail response rates. The managementteam is interested in retrieving daily resultsof this direct marketing campaign.

A direct mail piece is sent to five million customersadvertising a special offer on selected itemsavailable within the retail store. Alteryx isdynamically linked to this customer mailing data-base and the point-of-sale data for the store.This link allows any member of the managementteam, who needs answers at any time during the campaign, to quickly access the up-to-the-minute results in an easy-to-read presentation.The consistency of the layout answers allowsusers to effectively deploy and monitor futurecampaigns. What was once an expensive process,draining IT man hours and resources, can now bereturned in under one minute. Users are able tounderstand what customer segments respondbest to specific promotions by utilizing flexibledata processing tools and adding the value ofmaps and demographic reports to score storetrade areas.

Alteryx is an effective solution for hard data problemsfocusing on:

• Native open connectivity to a range of databases and data typessuch as, Oracle, SQL, Excel, Access, flat files and Oracle Spatial

• Complete library of data transformations, data quality and analytic data processing tools allowing the user to deploy any business rule specific to their data or application. Includes hardto solve data functions such as, parsing free form data, ability to execute and run external programs within Alteryx – applyingcustomizable fuzzy logic methodology for merge/purge and data consolidation projects

• Easy-to-use design architecture reduces development time and learning curves, establishing data standardization and reliability

• Manage large volumes of data with processing speeds of 10-20million rows per hour and higher – Alteryx has the documentedability to scale any job from days to hours or minutes to seconds

• Reduce the implementation risks of any data-centric project; no hand-coding is required, select from best of breed data objects. Minimize on-going administration and provide data standards across the enterprise