is a creative bottleneck costing your business?
TRANSCRIPT
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Is a creative bottleneck costing your business?
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Source: Content Marketing Institute
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This is because of the explosion of new marketing channels
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Which has increased the demand for visual content
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Marketers have lots of tools for analyzing and automating
campaigns
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But what about the fuel that powers these tools?
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Source: Content Marketing Institute
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More content + lack of process = content bottleneck
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A content bottleneck wastes money
Content marketers spend 85% of their time dealing with feedback and approvals
Source: University of Virginia
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Opportunities are missed
Without personalized content you’re not getting value from your automation tools
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Innovation is stifled77% of employees feel more pressure
to be productive than creative Source: Adobe State of Create 2016
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Creative process technology is the next evolution in marketing
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A purpose-built creative tool like Hightail lets you collaborate on visual content more effectively
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It’s time to shatter the content bottleneck