Is LinkedInthe Future of Social?

2015 Statistics

Linkedin has 347 million users and 187 unique monthly visitors.

If Linkedin’s user base was a country, it would be the roughly the size of Russia, Japan and

Mexico combined.

2 new members join the platform every second and 200 group conversations occur

every minute.

Linkedin is used in 200 countries and territories and available in 20 different

languages.

There are 107 million Linkedin users in the US, 17 million in the UK, 10 million in the Middle

East, 61 million in Asia, 28 million in India and 6 million in Australia.

94% of B2B Marketers use Linkedin to distribute their content.

LinkedIn is the only platform the majority (62%) of B2B marketers consider effective.

Since its launch in May of 2003, there have been 1 billion Linkedin endorsements and 380

million skills listed.

There are currently 2 million active job listings.

$13

9

$16

8

$22

8

$25

2

$30

4

$18

8

$36

4

$39

3

$44

7

$53

4

$56

8

$6

43

$47

3

$32

5

Q1

’11

Q2

’11

Q3

’11

Q3

’11

Q2

’12

Q3

’12

A4

’12

Q1

’12

Q2

’13

Q3

’13

Q1

’14

Q2

’14

Q3

’14

Q4

’13

A1

’13

Q4

’14

Net Revenue (in millions)

Linkedin Revenue between Q1, 2011 and Q4, 2014

$12

1

$9

4

Of Linkedin’s 2014 Q4 revenue, 57% came from its "talent solutions" products, 24% came from

marketing solutions, and 19% came from its premium profile subscriptions.

Your LinkedIn profile is 11x more likely to be viewed when you include a photo...

And will receive 13x more views if you list your skills.

Number of Linkedin member pageviews in Q3 of 2014 = 28 million

Number of Linkedin member pageviews in Q4 of 2014 = 30 million

Most-used LinkedIn profile word of 2012 Creative

Most-used LinkedIn profile word of 2013 Responsible

Most-used LinkedIn profile word of 2014 Motivated

Percent of millennials (15-34) that use LinkedIn?

13

56% of Linkedin’s user-base is male.

100 million long-form posts have been written on LinkedIn.

50,000 long-form posts are generated weekly on Linkedin.

92% of high school grads (class of 2014) don’t use LinkedIn.

But 39 million college students and recent college grads are on the platform.

28% of US online adults are on LinkedIn.

29% of US social media users are on LinkedIn.

48.3% of LinkedIn's traffic in Q4 2014 was mobile.

LinkedIn acquired Slideshare for $119 million in May of 2012.

Slideshare has 60 million monthly users and 150 million monthly pageviews.

Sources:

● http://expandedramblings.com● http://socialmediab2b.com

● http://www.businessinsider.com● http://www.business2community.com

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