social media essentials -- linkedin
DESCRIPTION
Basics of optimizing your LinkedIn account.TRANSCRIPT
Social Media Essentials -- LinkedIn
Sandra Fernandez
Manager of Public Relations & Social Media Administrator
Houston Public Library
Social Media Essentials -- LinkedIn
LinkedIn Facts
100M Users74% of recruiters use LinkedIn50% of recruiters research candidates backgrounds via LinkedIn21% of recruiters research candidates networks on LinkedIn50% of users don’t visit LinkedIn on a monthly basis
http://www.bnet.com/blog/business-research/is-facebook-helping-8211or-hurting-8211your-job-search/746
Complete Your Profile – 100%
Include at leastYour current positionTwo past positionsYour educationYour profile summaryA profile photoYour specialtiesAt least three recommendations
Complete Your Profile – 100%
HeadlineSecond thing seen on your profile page (below your name)Consider your headline to be a personal branding statement.Project yourself as you would want people to perceive you and your skillset.
Complete Your Profile – 100%
Headline – Activity
Change your headline
Complete Your Profile – 100%
WebsitesUse to link to your company websiteBlogOther social networksPortfolioOnline resume
Reminder: Ignore the default; choose custom names.
Complete Your Profile – 100%
Websites – Activity
Update a website
Complete Your Profile – 100%
Summary• It’s a place to define who you are, what you (want to) do,
and why you’re unique• Write a summary that is brief and interesting. • Write it in paragraph form, not bulleted like a resume.• Avoid long, wordy paragraphs.
Complete Your Profile – 100%
Experience & ExpertiseWork HistoryEducationSpecialties
Reminder: USE KEYWORDS!
Complete Your Profile – 100%
Privacy & SettingsPublic ProfileProfile and Status UpdatesContact Settings
Complete Your Profile – 100%
Privacy – Activity
Make your profile public
Complete Your Profile – 100%
Customize your URLLook for your name Can be changed later
Complete Your Profile – 100%
URL – Activity
Set your Vanity URL
Complete Your Profile – 100%
Choose a profile pictureHeadshot80 x 80 pixels, squareYou may not upload a cartoon, symbol, drawing or any content other than a photograph of yourself in your profile photo.
Complete Your Profile – 100%
Photo “Do’s”SmilingEye contactUncluttered backgroundAloneAppropriate dress for your industrySimple, unobtrusive, understated clothingUpdate your picture
Find your friends and colleagues
Add ConnectionsImport your address book.Find colleagues.Find classmates.People you may know.Mine your connections.
Find your friends and colleagues
Add ConnectionsSearch by:
namekeywordstitle, company, and/or industrylocationinterestconnections
Invitations received.Invitations sent.
Find your friends and colleagues
Connections – Activity
Find your colleaguesAdd to you networkAccept invitations
Find your friends and colleagues
Don’t Connect With StrangersYou are your network.Your Rolodex Defines YouQuality vs. quantityVet carefully“I don’t know”
Find your friends and colleagues
Contacting Other MembersEmailInMailIntroductionInvitation
Find your friends and colleagues
RecapLinkedIn firmly believes you should know your contacts before deciding to add them as a connection. Build your network by contacting business professionals you know. Make your connection list public. If you don't, you are essentially defeating the purpose of LinkedIn.
Get and give recommendations
Get recommendationsCreate a simple message and get recommendations from key people who will add credibility to your profile. Use a 360 approach: ask for endorsements from not only the person above you but “all the way around you: above, below and sideways.
Get and give recommendations
Give recommendations Take some time to reach out and offer positive recommendations to your colleagues and friends. When you write a recommendation be sure to include something personal to help the reader understand the person that you are recommending better and get that you actually know the person.
Get and give recommendations
Get recommendations – Activity
Ask a colleague for a recommendation
Introductions
Get introducedYour network is GOLDFollow LinkedIn instructions: https://help.linkedin.com/app/answers/detail/a_id/1959InMail vs. IntroductionsDon’t spamRespond in a timely manner
Updates
Status updates – “what are you doing?”Updated profilesNew connectionsNetwork updates
Participate
Updates – Activity
Post a status updateComment on an update from a colleague
Participate
Company PagesKey eventsNew hiresPromotions
Follow company pagesCreate company pages
Participate
Company pages – Activity
Find a company page and begin following it
Participate
Join Affiliation Groups Join as much groups as you can personally handle, or have time for. Participate in the groups that you join by posting and answeringquestions. Share articles that you feel would benefit the group.
BONUS: One of the best bonus features of Groups is that you can send InMail to group members without having to upgrade to a premium account.
Create Affiliation Groups
Participate
Affiliation Groups – Activity
Search for an affiliation group (professional organization, alumni group)
Ask to join the group
Participate
Ask Questions, Answer QuestionsA way to demonstrate your expertise
Content ideas:Create a new blog post in response to a question.Answer a question linking to relevant existing posts.Create a stand signature for your answers.Create a blog post asking a question that includes pictures.
Participate
Questions – Activity
Choose Questions categorySelect a question, review responses
Select a respondent and find all their answers
Participate
Join EventsCreate Events
LinkedIn Today
Participate
LinkedIn Today – Activity
Customize the industries in your newsfeed
Participate
Participation TipsListen first, then comment.Not a sales pitch. Not a place to request leads for jobs. The more you put into something the more you get out of it.The more that you give, the more people will seek to learn more about you and visit your profile.
LinkedIn Applications
Add content from other sitesWordpressSlideshareAmazon Reading List
LinkedIn Strategies
Create strategy on processing introduction requests, connection requests, recommendation requestsCreate approach for requesting introductions, recommendations
Measurement
Network StatisticsThird Party Statistics
Link Shorteners
Tools to keep you organized
TweetDeckHootSuiteSeesmicDlvr.it
LinkedIn Essentials
Upgrading your accountFreeBusinessBusiness PlusExecutive
LinkedIn Essentials
RecapComplete your profile – 100%Choose a good profile picFind your friends and colleaguesGet and give recommendationsParticipateAdd content from other sites
Reading List – Articles, Blogs, BooksLinkedIn Learning Center: http://learn.linkedin.com/I’m On LinkedIn – Now What??? Blog: http://imonlinkedinnowwhat.com/How to Succeed in Business Using LinkedIn by Eric Butow and Kathleen TaylorHow to Find a Job on LinkedIn Facebook Twitter MySpace and Other Social Networks by Brad and Debra Schep
Where to find mewww.SandraSays.comwww.twitter.com/sandrasayswww.facebook.com/sandrasayswww.linkedin.com/in/sandrafernandez