is print dead? digital content for the next generation
DESCRIPTION
The new generation of customers and technical communicators look at information design and collaboration in a totally new way. The book paradigm and things like Tables of Contents and Indexes are alien to them. So how do we prepare? One way to watch our kids do their homework and we learn from them. This session will take a look at why the print page based model we are all so used to is broken, and puts forward some ideas on how we should be thinking about information design for the digital generation.TRANSCRIPT
Is Print Dead?
By Alan J. Porter
Digital Content for the Next Generation
“Today’s child is bewildered when he enters the 19th Century environment where information is scarce, but ordered and structured by fragmented, classified patterns, subjects and schedules.”
– Marshall McLuhan
REPORTOn
Pearl Harbor
REPORTOn
Pearl Harbor
1981 @ Work
1981 @Home
2010 @ Work
2010 @Home
“Here is all the data, and mechanisms for you toextract what you want”
“Give me just the information I need at the time I need it.”
HOW DO WE PREPARE FOR THE FUTURE ?
IS PRINT DEAD?
“This new technology has to straddle financial, economic and cultural concerns, … as well as the very different requirements and constraints of the many countries who embrace it.
More than ideas, the success or failure depends on patrons and markets, precarious strategies and the thwarting of piracy, and the ebb and flow of popular demand.”
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“The first age of print was undoubtedly a period of excitement and bold experimentation. But not everyone was convinced that the new invention represented a great leap forward for the book culture.”
“Many book industry professionals received the first indications that blind faith in the new technology would be misplaced.”
IS PRINT DEAD?
WIKI: Grow Your Own For Fun And Profit.
Published Oct, 14th, 2010
Available on B&N.com; Amazon.com
COMING IN 2011“The Content Pool” – How to leverage your company’s biggest hidden asset.
Alan J. Porter – [email protected] / TheContentPool.com / @alanjporter & @4jsgroup