is retail dead?
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www.engageconsultants.com facebook.com/engagetheexperts twitter.com/shopperexperts
Is retail dead?
Toby Desforges Founder and Managing Partner - engage
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Asians love shopping online
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An online Asia is changing the retail landscape
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Online is having a huge impact on retailers
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But retail is the biggest business on the planet
20002010
600000000000
650000000000
700000000000
750000000000
800000000000
850000000000
900000000000
950000000000
1000000000000
1050000000000
1100000000000
Top 10 retailer's sales
20002010
0
50000000000
100000000000
150000000000
200000000000
250000000000
300000000000
350000000000
400000000000
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WalMart's sales
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And we still love shopping in stores
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Shopping is changing
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Retailers are adapting
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Who we are is changing
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Who we are is changing
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This creates some major challenges for manufacturers
Develop powerful consumer
brands
Drive retail distribution
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And its creating a completely new marketing model
Create desire to consume the brand
Maximise every
opportunity to purchase the
brand
Motivate retailers to support the
brand
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In this model ‘consumer marketing’ is being replaced by ‘Total Marketing’
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Find out more in“The Shopper Marketing Revolution”
“For those on the fast track of modern business (The Shopper Marketing Revolution) is a must read.” Paco Underhill Author of Why We Buy: The Science of Shopping
“Invaluable to the careers of very many of the marketing professionals in the industry." Herb SorensenAuthor of Inside the Mind of the Shopper
Available now on Amazon!